SDNA

What SDNA does

SDNA is a privately held Brazilian company founded in 2017 and headquartered in Cardoso, Brazil, that delivers services in visual analytics, artificial intelligence and machine learning, and data quality, unified under a DataOps methodology. The firm operates with a small headcount range of 11–50 employees, placing it in the boutique-consulting tier rather than a scaled product or platform business. Operationally, SDNA appears to position itself at the intersection of data engineering and applied AI, a service mix consistent with DataOps practices that help enterprises operationalize pipelines, analytics, and machine learning workloads.

The underlying source material provides no further detail on specific products, proprietary technology, platform architecture, named technical components, or integration footprint. The company's own website (sdnadigital.com) returned a verification/loading page with no substantive informational content, and no third-party news, awards, partnerships, certifications, or executive profiles were surfaced to corroborate or expand the firmographic claims. This materially limits any deeper product, technology, or go-to-market description.

There is no available data on SDNA's revenue model, pricing structure, named customers, customer segments, distribution or marketing channels, leadership team, funding history, geographic footprint beyond Brazil, M&A activity, or operational status beyond the firmographic snapshot itself. As a result, any further characterization of SDNA's business mechanics, target customer profile, or commercial trajectory would exceed what the available evidence supports.

Name

SDNA

Website

https://sdnadigital.com

Company type

Private

Founded year

2017

Headcount range

11–50 employees

Short description

SDNA is a Brazilian private data services firm, founded in 2017, offering visual analytics, AI & machine learning, and data quality services under a DataOps approach from Cardoso with 11–50 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Cardoso

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

SDNA provides data-focused services spanning visual analytics, artificial intelligence and machine learning, and data quality, delivered through a DataOps methodology. The firm helps organizations operationalize data pipelines, derive insights via visual analytics, and improve data reliability through AI/ML-driven quality processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Analytics Services
• AI & Machine Learning Services
• Data Quality Services
• DataOps Consulting

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Thoughtworks: Global technology consultancy with a well-known DataOps and data engineering practice, directly comparable to SDNA's bundled analytics + data quality delivery model.
• Stefanini: Brazilian-origin global IT services provider offering analytics, AI, and data services; comparable on geography, scale category, and DataOps-adjacent offerings.
• CI&T: Brazil-headquartered digital and data engineering services firm delivering AI, analytics, and data platform work for enterprise clients — the most direct comparable given shared geography and overlapping data/AI service mix.

Regional players

• TOTVS: Largest Brazilian enterprise software company, increasingly bundling analytics and AI into its stack; comparable as a domestic player competing for the same Brazilian enterprise data-services wallet.

Broad incumbents

• Informatica: Established data quality, integration, and governance platform; comparable as the incumbent vendor whose tooling SDNA's data quality service line would be deployed around.
• Databricks: Dominant data lakehouse and AI platform with a large services/partner ecosystem; comparable because SDNA's DataOps practice would plausibly be built on or alongside this category leader.
• Tableau (Salesforce): Market-leading visual analytics platform; comparable because SDNA's visual analytics service line is most likely implemented on top of Tableau or a direct competitor.
• Talend (Qlik): Data integration and quality tooling vendor under Qlik; comparable as an incumbent whose data quality stack SDNA's data quality services would integrate or compete against.
• Snowflake: Cloud data platform with a massive partner network delivering analytics and AI implementations; comparable as the platform layer that any DataOps consultancy must integrate against.

Emerging players

• DataRobot: Enterprise AI/ML platform with services partners; comparable on the AI/ML half of SDNA's offering and as a potential tooling dependency for the firm's ML delivery.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/sdna

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SDNA