OE Elsafe

What OE Elsafe does

OE Elsafe (legal entity Elsafe Australia Pty Ltd) is an Australian designer and manufacturer of modular power, data, and USB charging solutions for commercial workspaces, education environments, and railway infrastructure, operating as the Australian arm of the global OE Electrics Group. Its product portfolio spans the QikFIT modular system (integrating AC power, USB fast charging up to 100W, data/AV, and wireless charging across desk rails, table boxes, floor boxes, and cable baskets), the patented TUF USB charging family, the QIKPAC lithium-ion battery and ANIMATE cable-free systems, soft wiring built around Wieland GST18 connectors, the Pathfinder and Prodigy cable management lines, and ARC wireless charging modules. Since 1998, the Elsafe Railways division has supplied SAM surge arrestor modules and SVT voltage testers that are type-approved across all major Australian railway operators and several international rail networks.

The company operates a B2B enterprise sales motion, selling quote-based with 30-day payment terms directly through offices in Sydney (headquarters), Brisbane, and Melbourne, and through OE Electrics Group distribution partners across New Zealand, the UK, Germany, North America, Asia, and the Middle East. Revenue is generated primarily through hardware product sales across commercial, educational, public-space, and railway verticals, supplemented by custom design and manufacturing services for railway organizations and bespoke commercial projects. The company holds patented USB charging technology, has won four consecutive Australian Business Awards (2022–2024) including Innovation, Workspace Agile, and ECO-Innovation categories, and maintains stewardship of the B-Cycle battery recycling program for its lithium-ion products.

Name

OE Elsafe

Legal name

Elsafe Australia Pty Ltd

Website

https://elsafe.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

OE Elsafe is an Australian manufacturer of modular power, USB fast-charging, soft wiring, and surge protection solutions for commercial workspaces, education facilities, and railway infrastructure, sold globally via the OE Electrics Group distribution network.

Ownership category

akta.pro rank

Product category

Commercial Power and Data Distribution Hardware

NAICS

Office Furniture (including Fixtures) Manufacturing (33721), Electrical Equipment, Appliance, and Component Manufacturing (335), Office Supplies (except Paper) Manufacturing (339940)

SIC

Office Furniture (2520), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Industrial Power & Energy Electronics Manufacturing Services (UPS, converters, inverters, chargers) (IMAGAGAI)

Keywords

• Power distribution modules
• USB fast charging
• Soft wiring systems
• Cable management solutions
• Railway surge protection

Headquarters

HQ city

Mona Vale

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Primary revenue from selling power, data, and USB charging products including desk boxes, power rails, floor boxes, cable management systems, soft wiring, and wireless chargers to commercial spaces, offices, educational institutions, and railway infrastructure.
2. Railway Surge Protection Products: Specialized revenue stream from SAM (Surge Arrestor Module) products and testing equipment for railway signalling and track side equipment.
3. Custom Design and Manufacturing Services: Revenue from customized in-house design services for railway organizations and commercial projects requiring bespoke product solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

OE Elsafe designs, manufactures, and sells power, data, and USB fast-charging solutions for commercial workspaces, education facilities, meeting rooms, public spaces, and railway infrastructure. Its portfolio includes modular desk power systems, table and floor boxes, soft wiring solutions, cable management, wireless charging, and railway-grade surge protection products, sold through direct sales offices in Australia and a global distribution partner network under the OE Electrics Group.

Product overview

OE Elsafe offers a comprehensive portfolio of power, data, and AV solutions for commercial spaces. The core offering includes modular desk power systems (QikFIT Series), award-winning battery power solutions (QIKPAC, ANIMATE), USB fast charging technology (TUF-R), wireless charging modules (ARC, PixelARC), cable management systems (Prodigy, Pathfinder, Cable-Snake), table and floor boxes, and soft wiring systems using Wieland GST18 connectors. The products share a common modular architecture allowing various combinations of power outlets, USB charging, data/AV connectivity, and wireless charging within desk rails, table boxes, floor boxes, and furniture. The company also serves the railway industry through its Elsafe Railways division with specialized surge protection products (SAM) and testing equipment (SVT). Solutions target diverse environments including workstations, education spaces, meeting rooms, and public spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• QIKPAC Battery System Multi-award-winning DC lithium-ion battery system that delivers up to 28 hours of cable-free mobile power for furniture and workspaces, enabling truly agile, re-configurable office environments.
• ANIMATE Cable-Free Power Solution Award-winning modular cable-free power system that runs on AC mains or DC QIKPAC battery, eliminating visible wiring and enabling agile, wire-free commercial workspace configurations.
• QikFIT Series Modular System Modular power, data, and AV module family that integrates across desk rails, table boxes, floor boxes, and cable baskets, with auto-switching GPO outlets, TUF USB fast charging, and data/AV connectivity.
• TUF-R USB Power Modules Patented and award-winning USB fast-charging modules (25W/30W replaceable) that fit most OE Elsafe products, offering fast charging for laptops and mobile devices in commercial environments.
• TUF-R HP Laptop/Mobile Charger Patented 65W high-power USB charging module designed for laptop and mobile device fast charging in commercial settings.
• Power Rails (Pace, Panda, Phase, QikSILVA, Pro Phase 100W) On-desk modular power rail family (Pace, Panda, Phase, QikSILVA, Pro Phase 100W) supporting configurable combinations of power outlets, USB charging, data, and AV connectivity for office desks.
• Table Boxes (Axxess, AxxessPLUS, AxxessPLUS DUO, Elite, Partner, Peak) In-desk and on-desk power and data units (Axxess, AxxessPLUS, AxxessPLUS DUO, Elite, Partner, Peak) for workstations, boardroom tables, and conference surfaces with easy installation in new or retro fit-outs.
• Floor Boxes (Cardinal, Falcon, Harrier) Floor-mounted power and data boxes (Cardinal, Falcon, Harrier) with solid or recessed lid options for carpet or tiles, designed for fast installation in new or retro fitouts.
• ARC Wireless Charging Modules Wireless charging module family (ARC DOT, ARC-G, ARC-H LD, ARC-PORT, PixelARC) providing Qi-compatible smartphone wireless charging in commercial spaces.
• PIP2 & PIP3 Portable Power and USB Charging 2024 ECO-Innovation Award-winning portable power and USB charging solution for collaborative workspaces.
• Soft Wiring System (Wieland GST18) Pre-terminated plug-and-play soft wiring system using Wieland GST18 cables, clips, and distribution blocks that allows rapid installation and re-use during office moves and changes.
• Pathfinder Vertical Cable Management System Floor-to-ceiling, floor-to-desk, and ceiling-to-desk vertical cable management solution based on 30 years of cable management experience.
• Prodigy Cable Basket Smart under-desk cable basket management system combining fast installation, strength, versatility, and configurability for commercial spaces.
• Surge Protection Modules (Filter, J Coupler, Mains Filter) Surge protection product family (Filter Module, J Coupler, Mains Filter) for protecting equipment from electrical surges in commercial installations.
• Surge Arrestor Module (SAM) – Railway Plug-in, replaceable surge arrestor modules with WAGO cage clamp technology, dual DIN/G rail mounting, and type approval across Australia, specifically designed for railway signalling and track-side equipment.
• SAM Voltage Tester (SVT) Portable, battery-operated tester designed to measure clamping voltage and DC breakdown voltage of surge protective devices, specifically Elsafe SAM cassettes and compatible with gas tubes, carbon gaps, MOVs, Zener, and avalanche diodes.
• Kadence Desk Booking Workspace management and hot-desking desk-booking solution for agile office environments.
• Under-Desk Power Solutions (PB Series, Powerbox, QikBOX) Under-desk power distribution units (PB Series, Powerbox, QikBOX) for delivering workspace power below the work surface.
• QIKPAC Charging Cart Charging cart for QIKPAC batteries that enables mobile power deployment and recharging across multiple workstations.

Quantifiable outcome

• Up to 28 hours of mobile power from QIKPAC battery
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• B-CyclecoreStrategic or Co-development PartnerOE Elsafe is a proud steward of B-Cycle battery recycling program, demonstrating environmental commitment through proper disposal and recycling of lithium-ion batteries used in products like QIKPAC.
• WielandcoreTechnology or IntegrationOE Elsafe offers a large range of Wieland GST18 cables, clips and distribution blocks as part of their soft wiring product offering. Soft wiring is a pre-terminated plug and play electrical wiring system.
• WAGOcoreTechnology or IntegrationElsafe Railways uses WAGO cage clamp technology in SAM surge arrestor modules for vibration-proof connections in railway signalling equipment.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Crestron Electronics: US manufacturer of commercial AV and control systems with integrated power, data, and USB/USB-C connectivity for meeting rooms, boardrooms, and collaboration spaces. Competes with OE Elsafe's meeting/conference room power solutions.
• Schneider Electric: Global specialist in energy management and automation, offering power distribution, surge protection, and data center infrastructure. Broadly competes with OE Elsafe in commercial power management and surge protection.
• Hubbell: Major US manufacturer of electrical products for commercial, industrial, and utility markets, including surge protection and power distribution. Overlaps with both the office power and railway surge protection sides of OE Elsafe's business.
• Legrand: Global leader in electrical and digital building infrastructure with a much broader portfolio of power, data, AV, and cable management products for commercial spaces. Competes on portfolio breadth and scale rather than focused innovation.
• ABB: Global industrial and electrical equipment company with a substantial rail infrastructure business. Overlaps with OE Elsafe's Elsafe Railways division on surge protection and signalling-power products for rail operators.

Emerging players

• PolyPhaser (Transtector / Infinite Electronics): US-based specialist in surge protection and EMI filtering for telecommunications, RF, and industrial applications. Overlaps with OE Elsafe's railway surge protection niche and is a relevant adjacent competitor in industrial surge protection.
• DEHN: German specialist in lightning and surge protection, including rail signalling and trackside applications. Highly comparable product line to OE Elsafe's Elsafe Railways SAM surge arrestor modules, though primarily focused on European rail markets.

Direct peers

• Byrne Electrical Specialists: US-based manufacturer of power and data modules integrated into office furniture, including USB charging, table-top power, and cable management. Direct competitor with a similar product category and commercial workspace customer base.
• Wiremold (Legrand): Legrand's specialty brand for floor boxes, raceways, and power/data distribution systems in commercial spaces. Directly competes with OE Elsafe's floor box, table box, and in-desk power product lines.
• OE Electrics (UK): UK sister brand of the same OE Electrics Group, offering an identical portfolio of modular power/data modules, USB charging, soft wiring, and cable management for commercial workspaces. Directly comparable in product category and customer base across different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elsafeaustralia
• YouTubeyoutube.com/ElsafeAustralia
• Facebookfacebook.com/oeelsafe
• LinkedInau.linkedin.com/company/oeelsafe-australia-pty-ltd
• Instagraminstagram.com/oeelsafe

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OE Elsafe