The Soap Exchange

What The Soap Exchange does

The Soap Exchange is a privately held, Fort Worth, Texas-based artisan personal care company that manufactures and sells handmade natural bath, body, and grooming products direct-to-consumer through its BigCommerce-powered e-commerce website. The company makes products to order and ships within 1–2 business days across the United States, emphasizing natural ingredients such as Shea butter, Olive Oil, coconut oil, aloe vera, and essential oils, and positioning its formulations as paraben- and sulfate-free alternatives suitable for sensitive skin. The product portfolio spans body washes, shampoo and conditioner, bar soaps, body scrubs, body butters, body lotions, lip balms and scrubs, and a TSE for Men sub-brand offering shaving soaps, pre-shave oils, beard oils, and aftershaves, with a Natural Dog Shampoo and Conditioner line as a side extension.

The business runs a single-channel DTC model with no disclosed wholesale, retail, or marketplace distribution. Pricing is unit-based across individual SKUs and gift set bundles ranging from $7.49 for a single bar soap to $149.99 for a six-piece gift set, with most core items priced at $24.99. The storefront supports customer accounts, wish lists, product reviews, comparison pages, newsletter capture, and organic social sharing (Facebook, X, Pinterest, email), reflecting a retention-oriented but primarily transactional commerce setup with no subscription or recurring billing architecture described.

The company is independently owned with no evidence of venture or private equity backing, no disclosed founders, executives, or headcount, and no public filings or investor materials. A registered trademark covers the "The Soap Exchange" brand name. No partnerships, acquisitions, funding events, certifications, regulatory actions, or leadership changes are documented in available data, and no revenue, traffic, or scale metrics have been disclosed.

Name

The Soap Exchange

Legal name

The Soap Exchange

Website

https://thesoapexchange.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Soap Exchange is a privately held, Fort Worth, TX-based artisan personal care company that makes and sells handmade, natural-ingredient soaps, body care, and men's grooming products directly to US consumers through its own BigCommerce e-commerce website.

Ownership category

akta.pro rank

Product category

Natural Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Hand Soap & Hand Wash (CRABAEAC), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH)

Keywords

• Handmade natural soap
• Artisan body care
• Men's grooming products
• Natural pet shampoo
• Personal care gift sets

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: The Soap Exchange generates revenue through direct e-commerce sales of handmade natural personal care products. Customers purchase individual items or gift sets through the website. The business model is purely transactional with one-time purchases, though customer accounts and wish lists suggest repeat purchase opportunity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Soap Exchange manufactures and sells handmade natural personal care products including body washes, shampoo and conditioner, bar soaps, body scrubs, body butters, body lotions, lip balms and scrubs, men's shave and grooming items, and pet grooming products. Items are made-to-order at the Fort Worth, Texas facility using paraben-free, sulfate-free natural ingredients and shipped directly to U.S. consumers through the company's BigCommerce e-commerce site.

Product overview

The Soap Exchange is a natural soap and body care company that offers a comprehensive portfolio of handcrafted personal care products. Their core offerings span multiple categories including Body Washes (artisan liquid soaps in 12 fl oz bottles), Shampoo & Conditioner (paraben and sulfate-free hair care), Bar Soaps (handmade with Shea butter and Olive Oil), Body Butters (Shea Butter and almond oil blends), Body Lotions, Body Scrubs (sea salt and cane sugar formulations), and Lip Balms & Scrubs. They also offer a dedicated Men's Shave & Grooming line (TSE for Men) featuring Shaving Soaps (tallow-based Italian style), Pre-Shave Oils, Beard Oils, and Aftershaves, plus Pet Products for dogs. Products are available individually or as Gift Sets ranging from $39.99 to $149.99. The company is headquartered in Fort Worth, TX and emphasizes natural ingredients including coconut oil, aloe vera, avocado oil, and various essential oils.

Differentiator

Problem solved

Functional benefit

Brands

• TSE for Men: Men's grooming line featuring hand-crafted artisan shave soaps, aftershaves, beard oils, and pre-shave oils made from natural ingredients.

Products and services

• Body Washes Artisan liquid body washes sold in 12 fl oz squeezable bottles with flip-top caps, formulated with natural ingredients including coconut oil, aloe vera, and cocoa butter; doubles as a gentle facial cleanser and is priced at $24.99.
• Shampoo & Conditioner Natural, gentle, and moisturizing hair care that cleanses and conditions without stripping natural oils; priced at $24.99.
• Bar Soaps Handmade bar soaps with Shea butter and olive oil, hand cut from signature small batches; priced starting at $7.49 per bar.
• Lip Balms & Scrubs Moisturizing, hydrating, and nourishing lip scrubs and lip balms in flavors including Birthday Cake, Vanilla, Strawberry, Peppermint, and Tupelo Honey; lip scrubs priced at $9.99.
• Body Scrubs Fine sea salt and cane sugar exfoliating scrubs in scents such as Lumberjack, White Gardenia, and Sandalwood Vanilla; priced from $24.99 to $39.99.
• Body Butters Handmade body butters made from scratch with Shea butter and sweet almond oil to leave skin hydrated and silky smooth; priced from $24.99 to $69.99.
• Body Lotion Artisan handmade lotions for men and women, formulated for all skin types including sensitive skin; used as a body moisturizer for smooth skin.
• Gift Sets Pre-curated skin care gift sets including Body Scrub & Body Lotion Gift Set ($44.99), Men's Shave Gift Set ($39.99), and Complete Beauty Gift Set 6 Pc ($149.99), with 2 Pc sets at $44.99, 3 Pc sets at $74.99, 4 Pc sets at $99.99, and 6 Pc sets at $124.99-$149.99.
• Men's Shave & Grooming (TSE for Men) TSE for Men line featuring hand-crafted artisan shave soaps, aftershaves, beard oils, and pre-shave oils made from natural ingredients for wet shaving and beard grooming.
• Shaving Soaps Hand-crafted semi-soft Italian style tallow shave soaps made with grass-fed tallow, Shea butter, cocoa butter, mango butter, jojoba oil, and white kaolin clay; at least 4 fl oz in an 8 fl oz tub.
• Pre-Shave Oils Hand-crafted pre-shave oils with Shea and jojoba oil that condition whiskers and prepare skin for a comfortable shave.
• Beard Oils Hand-crafted beard oils with avocado and apricot oil that condition the beard, reduce dry itchy skin, and prevent brittle strands.
• Aftershaves Hand-crafted soothing aftershaves formulated with aloe vera to reduce razor burn while nourishing the skin; priced at $17.49.
• Pet Products Natural grooming supplies for healthier, happier pets, including Natural Dog Shampoo and Natural Dog Conditioner.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Mrs. Meyer's Clean Day: SC Johnson-owned natural household and personal care brand covering body wash, hand soap, and lotion. Competes head-on with TSE's body care SKUs at the mass-retail tier with far larger marketing and shelf presence.
• Aesop: Premium natural and botanical personal care brand (body, skin, shave, grooming). Comparable on premium-natural ingredient positioning and body/hand/grooming SKU overlap, though Aesop operates at the luxury tier with global retail distribution.
• Dr. Bronner's: Family-owned natural castile soap and personal care company with broad product portfolio spanning body, hair, and beard. Comparable on natural-ingredient philosophy and DTC strength, but operates at vastly larger scale and broader distribution.
• Burt's Bees: Natural personal care giant (owned by Clorox) covering lip, body, and men's grooming. Operates as a mass-market incumbent in the same natural-ingredient category TSE serves, with substantially broader retail and marketing reach.

Emerging players

• Public Goods: DTC household and personal care brand sold via membership model. Comparable DTC e-commerce GTM and natural/clean positioning, though broader in scope (household + personal care) and at larger scale.

Direct peers

• Duke Cannon: Men's grooming DTC brand offering bar soaps, shaving products, and body care. Comparable on men's sub-brand strategy (analogous to TSE for Men) and BigCommerce-style DTC operation.
• Oars + Alps: Natural men's grooming and skincare DTC brand (body wash, deodorant, shave, beard). Comparable product mix to TSE for Men and similar premium-natural positioning.
• Dr. Squatch: DTC men's natural soap and personal care brand. Closest comparable on product mix (bar soaps, body wash, shave, grooming) and GTM (BigCommerce/DTC direct-to-consumer), though at significantly larger scale and venture-backed.
• Chagrin Valley Soap & Salve: Small-batch handmade natural soap and skincare brand sold DTC. Closest direct peer on handmade, small-batch, natural-ingredient positioning and scale, though with a less developed men's line.
• Beekman 1802: Handmade goat-milk soap and natural body care brand sold primarily through DTC channels. Comparable on artisanal positioning, premium pricing, broad personal care catalog, and gift-set merchandising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thesoapexchang
• LinkedInlinkedin.com/company/soap-exchange

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Soap Exchange