Westbrook Realty Group

What Westbrook Realty Group does

Westbrook Realty Group is a privately held, Dallas-based residential real estate brokerage operating as a boutique firm led entirely by founder and designated broker Ashly Westbrook. The firm provides buy-side and sell-side representation across the Dallas-Fort Worth Metroplex, with primary coverage of Uptown Dallas, North Dallas, Preston Hollow, Lakewood, and Richardson, and more recent extension into Fort Worth submarkets (Westover Acres, Westworth Village) and Melissa. Transaction scope spans entry-level condominiums (priced from ~$239,900) through ultra-luxury estates (~$11,950,000) and new construction homes across multiple DFW builders.

The underlying technology stack is composed of third-party integrations rather than proprietary systems: an IDX Broker-powered MLS property search platform (search.westbrookrealtygroup.com) provides live DFW listing access; Go High Level serves as the CRM and marketing automation backbone; Matterport 3D virtual tours are deployed on Uptown condo and luxury listings; and premium placement on Homes.com delivers distribution exposure to 130M+ buyers annually. Supporting resources include free downloadable Home Buyer's and Seller's Guides, online home valuation, pre-approval tools, and intake forms (Buyer, Seller, Land & Ranch), with content marketing sustained through a blog and six social media channels anchored to the founder's personal brand.

The business model is transaction-fee based: the firm earns standard percentage-based real estate commissions on both buy-side and sell-side representation, plus buyer representation on new construction (where builders offer incentives such as rate buydowns and closing-cost credits). Go-to-market is sales-led and relationship-driven, with Ashly Westbrook personally closing all transactions via a consultation-based motion. Customer segments span first-time buyers, mid-market families, real estate investors, and ultra-luxury purchasers; pricing is negotiated per transaction and not publicly disclosed. The firm is TREC-licensed and Fair Housing Act compliant.

Name

Westbrook Realty Group

Legal name

Westbrook Realty Group

Website

https://dfwfriscohomes.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Westbrook Realty Group is a Dallas-based boutique residential real estate brokerage providing buy-side and sell-side representation across the DFW Metroplex, operated personally by founder and designated broker Ashly Westbrook.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Home seller marketing
• DFW property search
• Luxury home sales

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Buy-Side Commission: The firm earns a commission on each residential transaction closed for buyers. Rates are not publicly disclosed but are standard percentage-based buyer's agent commissions in the Dallas-Fort Worth market.
2. Real Estate Sell-Side Commission: Listing-side commissions are earned when properties are sold for sellers. The firm markets listings through premium platforms (Homes.com, Matterport, 3D tours) and negotiates terms on behalf of sellers.
3. New Construction Sales: Buyer representation on new construction homes in communities across Dallas, Uptown, North Dallas, Richardson, and Fort Worth. Builders offer incentives including rate buydowns, closing cost credits, and upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Westbrook Realty Group is a boutique Dallas-based residential real estate brokerage that provides buyer representation, seller listing services, and property search across the Dallas-Fort Worth Metroplex. Core offerings include home buying advisory, listing brokerage with Matterport 3D virtual tours and Homes.com premium placement, an IDX-powered MLS search platform, and personalized consultations led by founder/broker Ashly Westbrook.

Product overview

Westbrook Realty Group is a Dallas-based real estate brokerage operated by Ashly Westbrook. The company offers a unified service model combining property buying and selling services with proprietary tools and third-party integrated platforms. Core services include buyer representation, seller brokerage with marketing including Matterport 3D tours, and MLS-based property search. Supporting resources include free Home Buyer's and Seller's Guides, pre-approval tools, home valuation services, and digital intake forms. The company specializes in Uptown Dallas, North Dallas, Preston Hollow, Lakewood, Richardson, and surrounding DFW neighborhoods.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy Property Services Real estate buying services helping clients purchase homes, condos, townhomes, and investment properties across the Dallas-Fort Worth market, including neighborhood guidance, financing pre-approval support, and negotiation.
• Sell Property Services
• Property Search Platform
• Homebuyer Consultation

Quantifiable outcome

• Homes.com premium placement reaches 130 million+ buyers annually for listed properties.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• IDX BrokercoreTechnology or IntegrationIDX Broker provides the integrated MLS search technology powering search.westbrookrealtygroup.com, enabling real-time DFW MLS listing data, photo galleries, virtual tours, and saved search functionality across the firm's website.
• Go High LevelcoreTechnology or IntegrationGo High Level is the CRM and marketing automation platform used by Westbrook Realty Group for lead management, client communications, and pipeline tracking, as noted in the firm's Fair Housing Statement.
• Homes.comflagshipGTM or Marketing PartnerPremium listing placement on Homes.com, which provides access to 130 million+ annual buyers through a billion-dollar campaign. Listings on this platform receive celebrity-level exposure with 3D virtual tour support.
• MatterportcoreTechnology or IntegrationMatterport 3D virtual tour technology is used to create true 3D walk-throughs of properties listed by the firm, allowing buyers to navigate online 24/7. Described as the gold standard for Uptown condo and luxury property listings.
• Olerio HomesminorStrategic or Co-development PartnerOlerio Homes is a custom home builder in Dallas whose properties are featured and sold by Westbrook Realty Group. Example: 3935 Rochelle Drive in Midway Hollow, a 5-bed/5.1-bath custom home at 4,521 sq ft.
• Blue Cypress DevelopmentminorStrategic or Co-development PartnerBlue Cypress Development is a Fort Worth custom home builder featured on Westbrook Realty Group. The firm has represented multiple listings of Blue Cypress homes, including 5809 Fursman Avenue in Westover Acres (4 bed/4 bath, $652,364).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: Compass is a national technology-driven residential brokerage with a strong presence in luxury markets including Dallas-Fort Worth. It competes with Westbrook for high-net-worth buyers and sellers in Uptown, Preston Hollow, and Turtle Creek while offering a broader agent network and proprietary platform.
• eXp Realty: eXp Realty is a cloud-based residential brokerage with a large national agent base and growing Texas presence. It competes with Westbrook on commission economics and agent recruitment rather than boutique luxury positioning.
• Redfin Dallas: Redfin is a tech-enabled residential brokerage and portal serving the Dallas market with salaried-agent and traditional models. It competes with Westbrook on buyer-side lead generation through its consumer-facing platform.
• Coldwell Banker Apex Realtors: Coldwell Banker is a major national residential brokerage with a strong Texas franchise network. It competes with Westbrook across Dallas-Fort Worth for buyers and sellers at mid-market and luxury price points.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage franchise with significant DFW presence. It competes with Westbrook across all price tiers but leverages national brand recognition and a large agent roster.

Direct peers

• Briggs Freeman Sotheby's International Realty: Briggs Freeman Sotheby's is a Dallas-based luxury residential brokerage affiliated with the Sotheby's network, focused on high-end homes in Highland Park, University Park, and Preston Hollow. It competes directly for the same ultra-luxury segment Westbrook serves.
• Dave Perry-Miller Real Estate: Dave Perry-Miller is a long-established Dallas-based residential brokerage specializing in luxury and historic properties across Park Cities, Uptown, and Lakewood. It is a direct local competitor to Westbrook's luxury and high-end segment with similar neighborhood focus.
• Allie Beth Allman & Associates: Allie Beth Allman is a boutique luxury Dallas brokerage affiliated with Compass, focused on Park Cities and surrounding neighborhoods. It is a direct competitor to Westbrook's luxury segment with similar white-glove service orientation.
• Engel & Völkers Dallas: Engel & Völkers is a European-rooted luxury residential brokerage with a Dallas shop serving upscale buyers and sellers. It is comparable to Westbrook in targeting premium price tiers with a brand-forward boutique model.
• The Agency Dallas: The Agency is a boutique luxury residential brokerage with a Dallas presence focused on high-end properties and a modern, design-led brand. It mirrors Westbrook's boutique approach but with a larger agent base and global network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WestbrookRealty
• YouTubeyoutube.com/@SellYourDallasTexasHome
• Facebookfacebook.com/WestbrookRealtyGroup
• LinkedInlinkedin.com/in/westbrookrealtygroup
• Instagraminstagram.com/westbrookrealtygroup
• TikToktiktok.com/@dallasrealestategirl
• Pinterestpinterest.com/westbrookrealty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westbrook Realty Group