What Greenstone Properties does

Greenstone Properties Inc. is a privately-held commercial real estate development firm headquartered at 3560 Lenox Road NE in Atlanta, Georgia. The company has been active since at least 1986 and has developed, acquired, and operated more than 50 projects representing over 18 million square feet of office, mixed-use, and hospitality space, primarily across the Southeastern United States. Greenstone operates two parallel business models: speculative development for its own account and build-to-suit solutions for corporate users and federal government entities. Its portfolio includes landmark projects such as 191 Peachtree, SunTrust Plaza (the second-tallest building in Atlanta at the time of completion in 1992), Allen Plaza, and the 35-acre Riverside Village master-planned development in North Augusta, SC.

The firm's revenue is generated through real estate development (property sales, leases, and development fees) and property acquisition and management (acquiring and repositioning office properties, managing development start-to-finish). Greenstone serves enterprise corporate clients including HD Supply, Wells Fargo, Ernst & Young, Southern Company, Travelers, The Hartford, Newell Rubbermaid, Siebel Systems, Cingular Wireless, and federal agencies including the FBI, U.S. Department of Veterans Affairs, and the National Archives and Records Administration. Pricing is project-specific and varies based on scope, land costs, and construction specifications, structured as multi-year contracts. The go-to-market motion is enterprise field sales with direct engagement, supported by a project portfolio website and industry event presence (NAIOP, Atlanta Business Chronicle).

Greenstone finances and de-risks projects through joint ventures with institutional equity partners including Goldman Sachs, FCP, Rubenstein Partners, Apollo-affiliated VEF Funds, Pacolet Milliken, and Talcott Realty Advisors. Notable co-development relationships include Pope & Land (Cumberland Office Park JV) and Ackerman & Company (Crowne Plaza at Riverside Village with a 20-year IHG franchise). The firm has no disclosed AI/ML or proprietary technology platform; its competitive positioning rests on its "High Performance Workplaces" brand, senior leadership experience, multi-decade institutional capital relationships, and demonstrated on-time/on-budget delivery across asset classes including Class A office towers, build-to-suit headquarters, hotels, mixed-use villages, and specialized government facilities.

Name

Greenstone Properties

Legal name

Greenstone Properties Inc.

Website

https://greenstone-properties.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenstone Properties Inc. is a privately-held Atlanta-based commercial real estate developer specializing in build-to-suit corporate headquarters and speculative office, mixed-use, and hospitality developments. The firm has delivered 50+ projects totaling 18+ million square feet for enterprise clients and federal government agencies since 1986.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Real Estate Development: Developing office and mixed-use properties speculatively for own account and as build-to-suit solutions for corporate users. Revenue generated through property sales, leases, and development fees.
2. Property Acquisition and Management: Acquiring and repositioning office properties, managing development from start to finish

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Greenstone Properties is a commercial real estate developer that develops office and mixed-use properties speculatively for its own account and also delivers build-to-suit solutions for corporate users and government entities. The firm manages development from conception through completion, producing Class A office towers, corporate headquarters, mixed-use districts, hotels, and specialized facilities such as outpatient clinics and federal office buildings.

Product overview

Greenstone Properties develops speculatively and provides build-to-suit solutions for corporate users, creating High-Performance Workplaces. The portfolio includes office buildings (14th+Spring, Kimball Place, HD Supply HQ), mixed-use developments (Riverside Village), hotel properties (W Atlanta Hotel, Crowne Plaza), and specialized facilities (VA Clinic). Projects range from boutique 128,000 SF office buildings to large-scale 324,000+ SF Class A office towers and 35-acre mixed-use developments.

Differentiator

Problem solved

Functional benefit

Products and services

• Riverside Village A 35-acre mixed-use development on the Savannah River in North Augusta, SC, featuring the Augusta GreenJackets minor league baseball stadium, a 180-room Crowne Plaza Hotel, 210 apartments, 150,000 SF of office space, 20 townhomes, 30 residential flats, 50,000 SF of retail, and two parking decks.
• 14th+Spring A 324,000-sq. ft., 12-story Class A speculative office tower in Midtown Atlanta featuring a rooftop terrace, fitness center, smart building app, and collaborative workspaces designed as a High-Performance Workplace.
• Kimball Place A 128,000 square foot, six-story boutique office building in Alpharetta's Avalon district with creative loft-style design, efficient floorplates, and walkable access to retail and dining.
• 45 Allen Plaza – W Atlanta Hotel and Residences A downtown Atlanta hotel and residential project featuring 237 hotel rooms, 75 condominium units, 14,000 SF of meeting space, BLT Steak restaurant, and Bliss Spa, operated under the W luxury brand by Starwood.
• Crowne Plaza Riverside Village An IHG Crowne Plaza hotel with 180 keys, 7,000 SF of conferencing space, full-service bars, rooftop bar, and full-service restaurant, part of the Riverside Village development.
• HD Supply Headquarters A 222,000 SF, eight-story Class A office building headquarters for HD Supply in the Cumberland/Galleria submarket of Atlanta, developed as a build-to-suit project.
• VA Specialty Care Outpatient Clinic A 103,000 SF specialty care outpatient clinic for the U.S. Department of Veterans Affairs in Decatur, GA, featuring primary care, women's care, dental, dermatology, radiology, and training facilities.
• Parkway 400 A 6.6-acre development site zoned for up to 200,000 square feet of Class A office space in Alpharetta, GA, available for sale or build-to-suit development.

Quantifiable outcome

• On-time and on-budget delivery
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Ackerman & CompanycoreStrategic or Co-development PartnerAckerman & Company is the development partner for the Crowne Plaza hotel at Riverside Village in North Augusta, SC.
• City of Fort WaynecoreStrategic or Co-development PartnerPartnership with City of Fort Wayne for Parkview Field stadium development and The Harrison mixed-use building.
• IHG (InterContinental Hotels Group)coreStrategic or Co-development PartnerIHG is the hotel brand partner for the Crowne Plaza at Riverside Village, one of IHG's newest ground-up Crowne Plaza hotels with a 20-year franchise agreement.
• Pope & LandcoreStrategic or Co-development PartnerJoint venture partner with Greenstone and Granite Properties for Cumberland Office Park (55 acres, 640,000 SF) and Northwinds development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cousins Properties: Atlanta-based public REIT focused on Class A office towers in the Sun Belt. Directly comparable geographic footprint and product type, with substantially larger scale and public-market capital access than Greenstone.
• Tishman Speyer: Global commercial real estate developer and investor with a deep office and mixed-use practice. Larger, more diversified, broader-geography peer competing for marquee corporate build-to-suit mandates.
• Highwoods Properties: Public REIT focused on Class A office and mixed-use properties across the Southeast. Mentioned as a Greenstone JV partner on 10 Glenlake and competes for the same corporate build-to-suit mandates in Atlanta, Nashville, and Raleigh.
• Trammell Crow Company: National commercial real estate developer with significant office and mixed-use development capabilities. Competes with Greenstone on large corporate build-to-suit mandates at a national scale and broader capital base.

Direct peers

• Carter: Atlanta-headquartered commercial real estate firm with a long history in office, mixed-use, and land development across the Southeast. Direct overlap with Greenstone's geographic and product footprint.
• Ackerman & Company: Atlanta-headquartered full-service commercial real estate firm with a similar mix of office, industrial, and mixed-use development. Co-development partner with Greenstone on the Crowne Plaza at Riverside Village.
• Granite Properties: Regional Class A office developer across the Sun Belt. JV partner with Greenstone and Pope & Land on Cumberland Office Park, indicating directly comparable product, customer, and submarket footprint.
• Pope & Land Enterprises: Atlanta-based commercial real estate developer and investor with deep Southeast focus. Active JV partner with Greenstone on Cumberland Office Park and Northwinds, indicating directly overlapping product type and customer base.
• TPA Group: Atlanta-based commercial real estate developer with mixed-use, office, and multifamily projects across the Southeast. Comparable scale, geography, and product mix to Greenstone's Atlanta-focused pipeline.
• Rubenstein Partners: Office-focused real estate investor and operator active in major US markets. JV equity partner on Greenstone's $545M Central Perimeter portfolio acquisition, sharing deal flow and underwriting approach on value-add and core-plus office.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Greenstone-Properties-109248975802226
• LinkedInlinkedin.com/company/greenstone-properties-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenstone Properties