Picchiotti
Picchiotti is a privately held Italian luxury fine jewelry house founded in 1967 in Valenza, producing Masterpieces, Fine Jewelry, XPANDABLE™, and REVERSIBLE collections entirely in-house and distributing globally through authorized prestige retailers serving affluent bridal and collector customers.
- Company typePrivate
- Founded1967
- HeadquartersValenza, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Picchiotti does
Picchiotti is an Italian luxury fine jewelry house founded in 1967 in Valenza, Piedmont, by Giuseppe Picchiotti, and operated today as a privately held family business (Picchiotti SRL) with seven family members overseeing different functions. All design and manufacturing is conducted in-house at the historic Valenza atelier on Corso Giuseppe Garibaldi, including founder-led global sourcing of rare colored gemstones and diamonds. The company occupies a building dating to the 1800s that was acquired by the founder. The brand is positioned as "the premier jeweller of Italy," with products carried at "the world's most prestigious retailers" across Italy, the UK, Japan, the USA, and Taiwan.
The product portfolio comprises four pillars: the Masterpieces Collection (high jewelry with superlative diamonds, emeralds, rubies, and sapphires), the Fine Jewelry Collection (sub-collections including Chandelier, Essentially Color, Flora, Fiocco, Easy Wear, Hoops, Bridal, Gem Ceramics, and The Luminous Knot), the XPANDABLE™ Collection of rings and bracelets with patented invisible expand/contract technology launched in 2016, and the REVERSIBLE Collection introduced in 2023 that combines the XPANDABLE™ mechanism with two-in-one reversible designs. Core technical competencies include calibrated baguette-cut stone setting and proprietary mechanical jewelry engineering protected by US Patent filings and registered trademarks.
Revenue is generated through one-time high-value jewelry sales routed exclusively through authorized dealers rather than direct e-commerce, with pricing kept undisclosed and customer inquiries handled per piece. Marketing is built around editorial blog content, a newsletter, Instagram, and trade media coverage (INSTORE, Professional Jeweller, Jewellery Business). End customers are affluent bridal buyers, luxury jewelry collectors, and fashion-conscious women seeking Made-in-Italy craftsmanship with rare gemstones and distinctive Italian design.
Picchiotti firmographics
Firmographics- Name
- Picchiotti
- Legal name
- Picchiotti SRL
- Website
- https://picchiotti.it
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Picchiotti is a privately held Italian luxury fine jewelry house founded in 1967 in Valenza, producing Masterpieces, Fine Jewelry, XPANDABLE™, and REVERSIBLE collections entirely in-house and distributing globally through authorized prestige retailers serving affluent bridal and collector customers.
- Ownership category
- akta.pro rank
Picchiotti industry classification
Industry- Product category
- Luxury Fine Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991)
- SIC
- Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)
- akta.pro secondary industries
- High Jewelry & Haute Joaillerie (CRAKAAAE), Colored Gemstone Jewelry (CRAKAAAB)
Keywords
Where Picchiotti is headquartered
LocationHeadquarters
- HQ city
- Valenza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Picchiotti business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Luxury Fine Jewelry Sales: One-time high-value jewelry purchases including Masterpieces (high jewelry with superlative gemstones), Fine Jewelry collections, Xpandable™ rings and bracelets, and Reversible pieces. Revenue generated through authorized dealer network at premium price points reflecting Italian craftsmanship and rare gemstones.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Picchiotti product offering
Product offeringCore offering
Picchiotti designs, manufactures, and sells Italian luxury fine jewelry and high jewelry under its own brand. Its portfolio includes the Masterpieces high jewelry collection and seasonal fine jewelry lines featuring proprietary innovations such as Xpandable™ expandable rings and bracelets and Reversible convertible jewelry. All pieces are produced in-house at the company's atelier in Valenza, Italy, and distributed worldwide through an authorized dealer network.
Product overview
Picchiotti is an Italian luxury fine jewelry brand founded in 1967 in Valenza, offering high jewelry (Masterpieces) and fine jewelry collections. The main product lines include the Masterpieces Collection (high jewelry with superlative gemstones), Fine Jewelry Collection (with sub-collections including Chandelier, Essentially Color, Flora/Rose, Fiocco, Easy Wear, Hoops, Bridal, Gem Ceramics, and The Luminous Knot), the XPANDABLE Collection (rings and bracelets with revolutionary expand/contract technology featuring sub-collections Bridal, Emerald Cut Lover, Fancy Color Diamonds, Cocktail rings, For the Love of Color, Gold Accent, THE 8158, and Fashion Gems), and the REVERSIBLE Collection (dual-sided designs that can be reversed for two looks in one). All creations are produced entirely in-house at their Valenza atelier, with a focus on classical styling interpreted for modern collectors.
Differentiator
Problem solved
Functional benefit
Brands
- Xpandable™: Revolutionary collection of expandable rings and bracelets featuring innovative invisible technology that solves problems of tailoring and comfort
- REVERSIBLE
- Masterpieces Collection
- Fine Jewelry Collection
Products and services
- Masterpieces High Jewelry Collection Picchiotti's high-end jewelry line of one-of-a-kind and limited high jewelry pieces, designed and produced in-house at the Valenza atelier, targeted at luxury collectors and high-net-worth buyers via authorized dealers.
- Fine Jewelry Collections Picchiotti's seasonal fine jewelry collections — including rings, bracelets, necklaces, earrings and other pieces — designed and manufactured in-house at the Valenza atelier and sold through the global authorized dealer network to luxury consumers.
- Xpandable™ Jewelry (Rings and Bracelets) Fine jewelry rings and bracelets featuring Picchiotti's proprietary Xpandable™ mechanical technology, allowing the piece to expand and adapt to the wearer. Produced in-house in Valenza and sold via authorized dealers worldwide.
- Reversible Jewelry Fine jewelry pieces built using Picchiotti's proprietary Reversible technology, enabling dual-sided or convertible wear. Produced in-house at the Valenza atelier and sold through authorized dealers to luxury consumers.
Companies that use Picchiotti
Customer profileSegments3 records
Ideal customer profiles1 record
Picchiotti technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Picchiotti partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Picchiotti competitors and assessment
Company assessmentBroad incumbents
- Cartier: French luxury jewelry maison founded in 1847, owned by Richemont. Comparable to Picchiotti in fine jewelry category and authorized dealer distribution, but operates at global incumbent scale with significantly broader product portfolio and brand recognition.
- Pomellato: Italian luxury jewelry house founded in 1967 in Milan, acquired by Kering. Comparable to Picchiotti in founding era, Italian heritage, and Made-in-Italy positioning, but operates at larger scale as part of a luxury conglomerate with broader international distribution.
- Tiffany & Co. American luxury jewelry house founded in 1837, now owned by LVMH. Comparable to Picchiotti in fine jewelry category, bridal positioning, and authorized retailer + DTC distribution model, but at vastly larger scale with global flagship stores and diamond-led heritage.
- Bulgari: Italian luxury jewelry maison founded in 1884 in Rome, now owned by LVMH. Comparable to Picchiotti in Italian heritage, high-jewelry category leadership, and use of colored gemstones, but operates at vastly larger scale with global flagship retail and DTC e-commerce.
- Van Cleef & Arpels: French high jewelry maison founded in 1906, owned by Richemont. Comparable to Picchiotti in the high-jewelry / Masterpieces category, rare gemstone expertise, and prestige retail distribution, but at significantly larger scale and brand recognition.
Direct peers
- Damiani: Italian luxury fine jewelry maison founded in 1924 in Valenza, producing high jewelry and bridal collections in-house. Closely comparable to Picchiotti in heritage, geography, vertical integration, and target customer (ultra-affluent collectors and bridal buyers).
- Buccellati: Italian luxury jewelry house founded in 1919 in Milan, known for hand-engraved and textured fine jewelry with 'Made in Italy' positioning. Direct comparable to Picchiotti in artisanal craftsmanship, heritage, and high-jewelry collector focus.
- Vhernier: Italian contemporary luxury fine jewelry house founded in 1984 in Valenza, known for distinctive sculptural designs and proprietary techniques. Comparable to Picchiotti in Valenza roots, made-in-Italy craftsmanship, and positioning in the modern luxury fine jewelry segment.
- Pasquale Bruni: Italian fine jewelry house founded in 1968 in Valenza, producing collections including bridal, high jewelry, and signature expansion pieces. Comparable to Picchiotti in Valenza heritage, family ownership, and similar product line breadth.
- Roberto Coin: Italian luxury fine jewelry brand founded in 1977 in Vicenza, distributed globally through authorized retailers. Comparable to Picchiotti in family-ownership model, Made-in-Italy positioning, global dealer distribution, and bridal + fine jewelry focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Picchiotti social profiles
Digital presencePicchiotti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Picchiotti leadership team
Management profileNumber of profiles
Profiles1 record
Picchiotti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Picchiotti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Picchiotti
What does Picchiotti do?
Picchiotti designs, manufactures, and sells Italian luxury fine jewelry and high jewelry under its own brand. Its portfolio includes the Masterpieces high jewelry collection and seasonal fine jewelry lines featuring proprietary innovations such as Xpandable™ expandable rings and bracelets and Reversible convertible jewelry. All pieces are produced in-house at the company's atelier in Valenza, Italy, and distributed worldwide through an authorized dealer network.
Is Picchiotti a public or private company?
Picchiotti is a private company. It is classified as family owned and is currently operating.
When was Picchiotti founded?
Picchiotti was founded in 1967. It employs 11 to 50 people.
Where is Picchiotti based?
Picchiotti is headquartered in Valenza, Italy, in the Europe region.
How does Picchiotti make money?
One revenue line is on record: luxury Fine Jewelry Sales.
Who are Picchiotti's main competitors?
Broad incumbents on record are Cartier, Pomellato, Tiffany & Co., Bulgari and Van Cleef & Arpels. Direct peers are Damiani, Buccellati, Vhernier, Pasquale Bruni and Roberto Coin.
Does Picchiotti have an API?
No public API is recorded for Picchiotti.
What industry is Picchiotti in?
Picchiotti's product category is Luxury Fine Jewelry. Its primary akta.pro industry code is CRAKAIAA, Fine Jewelry Manufacturing (Precious Metals & Gem-Set), with a secondary code of CRAKAAAE, High Jewelry & Haute Joaillerie. Its NAICS code is 33991 and its SIC code is 3911.