Picchiotti

What Picchiotti does

Picchiotti is an Italian luxury fine jewelry house founded in 1967 in Valenza, Piedmont, by Giuseppe Picchiotti, and operated today as a privately held family business (Picchiotti SRL) with seven family members overseeing different functions. All design and manufacturing is conducted in-house at the historic Valenza atelier on Corso Giuseppe Garibaldi, including founder-led global sourcing of rare colored gemstones and diamonds. The company occupies a building dating to the 1800s that was acquired by the founder. The brand is positioned as "the premier jeweller of Italy," with products carried at "the world's most prestigious retailers" across Italy, the UK, Japan, the USA, and Taiwan.

The product portfolio comprises four pillars: the Masterpieces Collection (high jewelry with superlative diamonds, emeralds, rubies, and sapphires), the Fine Jewelry Collection (sub-collections including Chandelier, Essentially Color, Flora, Fiocco, Easy Wear, Hoops, Bridal, Gem Ceramics, and The Luminous Knot), the XPANDABLE™ Collection of rings and bracelets with patented invisible expand/contract technology launched in 2016, and the REVERSIBLE Collection introduced in 2023 that combines the XPANDABLE™ mechanism with two-in-one reversible designs. Core technical competencies include calibrated baguette-cut stone setting and proprietary mechanical jewelry engineering protected by US Patent filings and registered trademarks.

Revenue is generated through one-time high-value jewelry sales routed exclusively through authorized dealers rather than direct e-commerce, with pricing kept undisclosed and customer inquiries handled per piece. Marketing is built around editorial blog content, a newsletter, Instagram, and trade media coverage (INSTORE, Professional Jeweller, Jewellery Business). End customers are affluent bridal buyers, luxury jewelry collectors, and fashion-conscious women seeking Made-in-Italy craftsmanship with rare gemstones and distinctive Italian design.

Name

Picchiotti

Legal name

Picchiotti SRL

Website

https://picchiotti.it

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Picchiotti is a privately held Italian luxury fine jewelry house founded in 1967 in Valenza, producing Masterpieces, Fine Jewelry, XPANDABLE™, and REVERSIBLE collections entirely in-house and distributing globally through authorized prestige retailers serving affluent bridal and collector customers.

Ownership category

akta.pro rank

Product category

Luxury Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

High Jewelry & Haute Joaillerie (CRAKAAAE), Colored Gemstone Jewelry (CRAKAAAB)

Keywords

• Fine jewelry manufacturing
• Luxury high jewelry
• Italian goldsmithing
• Expandable ring technology
• Precious stone jewelry

Headquarters

HQ city

Valenza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Luxury Fine Jewelry Sales: One-time high-value jewelry purchases including Masterpieces (high jewelry with superlative gemstones), Fine Jewelry collections, Xpandable™ rings and bracelets, and Reversible pieces. Revenue generated through authorized dealer network at premium price points reflecting Italian craftsmanship and rare gemstones.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Picchiotti designs, manufactures, and sells Italian luxury fine jewelry and high jewelry under its own brand. Its portfolio includes the Masterpieces high jewelry collection and seasonal fine jewelry lines featuring proprietary innovations such as Xpandable™ expandable rings and bracelets and Reversible convertible jewelry. All pieces are produced in-house at the company's atelier in Valenza, Italy, and distributed worldwide through an authorized dealer network.

Product overview

Picchiotti is an Italian luxury fine jewelry brand founded in 1967 in Valenza, offering high jewelry (Masterpieces) and fine jewelry collections. The main product lines include the Masterpieces Collection (high jewelry with superlative gemstones), Fine Jewelry Collection (with sub-collections including Chandelier, Essentially Color, Flora/Rose, Fiocco, Easy Wear, Hoops, Bridal, Gem Ceramics, and The Luminous Knot), the XPANDABLE Collection (rings and bracelets with revolutionary expand/contract technology featuring sub-collections Bridal, Emerald Cut Lover, Fancy Color Diamonds, Cocktail rings, For the Love of Color, Gold Accent, THE 8158, and Fashion Gems), and the REVERSIBLE Collection (dual-sided designs that can be reversed for two looks in one). All creations are produced entirely in-house at their Valenza atelier, with a focus on classical styling interpreted for modern collectors.

Differentiator

Problem solved

Functional benefit

Brands

• Xpandable™: Revolutionary collection of expandable rings and bracelets featuring innovative invisible technology that solves problems of tailoring and comfort
• REVERSIBLE
• Masterpieces Collection
• Fine Jewelry Collection

Products and services

• Masterpieces High Jewelry Collection Picchiotti's high-end jewelry line of one-of-a-kind and limited high jewelry pieces, designed and produced in-house at the Valenza atelier, targeted at luxury collectors and high-net-worth buyers via authorized dealers.
• Fine Jewelry Collections Picchiotti's seasonal fine jewelry collections — including rings, bracelets, necklaces, earrings and other pieces — designed and manufactured in-house at the Valenza atelier and sold through the global authorized dealer network to luxury consumers.
• Xpandable™ Jewelry (Rings and Bracelets) Fine jewelry rings and bracelets featuring Picchiotti's proprietary Xpandable™ mechanical technology, allowing the piece to expand and adapt to the wearer. Produced in-house in Valenza and sold via authorized dealers worldwide.
• Reversible Jewelry Fine jewelry pieces built using Picchiotti's proprietary Reversible technology, enabling dual-sided or convertible wear. Produced in-house at the Valenza atelier and sold through authorized dealers to luxury consumers.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cartier: French luxury jewelry maison founded in 1847, owned by Richemont. Comparable to Picchiotti in fine jewelry category and authorized dealer distribution, but operates at global incumbent scale with significantly broader product portfolio and brand recognition.
• Pomellato: Italian luxury jewelry house founded in 1967 in Milan, acquired by Kering. Comparable to Picchiotti in founding era, Italian heritage, and Made-in-Italy positioning, but operates at larger scale as part of a luxury conglomerate with broader international distribution.
• Tiffany & Co. American luxury jewelry house founded in 1837, now owned by LVMH. Comparable to Picchiotti in fine jewelry category, bridal positioning, and authorized retailer + DTC distribution model, but at vastly larger scale with global flagship stores and diamond-led heritage.
• Bulgari: Italian luxury jewelry maison founded in 1884 in Rome, now owned by LVMH. Comparable to Picchiotti in Italian heritage, high-jewelry category leadership, and use of colored gemstones, but operates at vastly larger scale with global flagship retail and DTC e-commerce.
• Van Cleef & Arpels: French high jewelry maison founded in 1906, owned by Richemont. Comparable to Picchiotti in the high-jewelry / Masterpieces category, rare gemstone expertise, and prestige retail distribution, but at significantly larger scale and brand recognition.

Direct peers

• Damiani: Italian luxury fine jewelry maison founded in 1924 in Valenza, producing high jewelry and bridal collections in-house. Closely comparable to Picchiotti in heritage, geography, vertical integration, and target customer (ultra-affluent collectors and bridal buyers).
• Buccellati: Italian luxury jewelry house founded in 1919 in Milan, known for hand-engraved and textured fine jewelry with 'Made in Italy' positioning. Direct comparable to Picchiotti in artisanal craftsmanship, heritage, and high-jewelry collector focus.
• Vhernier: Italian contemporary luxury fine jewelry house founded in 1984 in Valenza, known for distinctive sculptural designs and proprietary techniques. Comparable to Picchiotti in Valenza roots, made-in-Italy craftsmanship, and positioning in the modern luxury fine jewelry segment.
• Pasquale Bruni: Italian fine jewelry house founded in 1968 in Valenza, producing collections including bridal, high jewelry, and signature expansion pieces. Comparable to Picchiotti in Valenza heritage, family ownership, and similar product line breadth.
• Roberto Coin: Italian luxury fine jewelry brand founded in 1977 in Vicenza, distributed globally through authorized retailers. Comparable to Picchiotti in family-ownership model, Made-in-Italy positioning, global dealer distribution, and bridal + fine jewelry focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/picchiotti_fine_jewellery
• Xx.com/picchiotti_f_j
• Facebookfacebook.com/Picchiotti.fine.jewellery
• LinkedInlinkedin.com/company/picchiotti---s-r-l-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picchiotti