Redeleit and Junker

What Redeleit and Junker does

ooniyo GmbH, operating under the trade name ooniyo and previously known as Redeleit und Junker, is a strategic branding and design agency founded in 2009 and headquartered in Lüneburg, Germany. The company is organized as a private German GmbH with a core team of 13 people supplemented by a broader partner network, and is B Corp certified. Its service portfolio is structured around six core categories: Brand Building (brand strategy, naming, brand design, logo design, employer branding), Brand Experience (packaging, print, and AI content), Brand Management, Website (WordPress-based design, development, maintenance, and training), Online Shop (Shopify design, development, maintenance, and training), and Online Marketing (SEO, GEO, SEA/Google Ads, content marketing), plus an Audits & Analysen practice. Underlying technology is built on WordPress for website delivery and Shopify for e-commerce, with Calendly used for consultation scheduling and generative AI used for content production; no proprietary technology, APIs, or SDKs are disclosed.

The agency sells project-based professional services to German-speaking B2B clients across hospitality (Severin's, Atlantic Hotels, Peter Pane, Rocksresort, Lieblingsplatz Hotels, Peaks Place, Vila VITA, Hotel Duene), FMCG/beverages (Juwel, Lemonaid & ChariTea, Voelkel, Edelsauer), manufacturing (Foyos, Kayser Betten), and other verticals (Protones, Soomaa, Mjko, Weisse Arena Gruppe). Go-to-market is sales-led, with demand generated through a multi-channel mix spanning SEO, Google Ads/SEA, LinkedIn, Instagram, Facebook, an email newsletter called The Breakfast Club, project case studies, and a direct consultation booking flow. Revenue is generated from bespoke project engagements and ongoing brand management mandates; pricing is quote-based and not publicly disclosed. In 2024 the firm executed a full corporate rebrand from Redeleit und Junker to ooniyo, repositioning itself as a strategic branding agency targeting purpose-driven clients.

Name

Redeleit and Junker

Legal name

ooniyo GmbH

Website

https://redeleitundjunker.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

ooniyo (formerly Redeleit und Junker) is a Lüneburg-based strategic branding and design agency serving German-speaking B2B clients across hospitality, FMCG, and manufacturing with brand strategy, visual identity, web/shop, and digital marketing services delivered by a 13-person core team.

Ownership category

akta.pro rank

Headquarters

HQ city

Lüneburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding and Design Services: Project-based professional services revenue from strategic branding, brand design, website development, online shop creation, and digital marketing services. Engagement models include brand strategy consulting, full brand development, implementation, and ongoing brand management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Redeleit and Junker (now ooniyo) is a strategic branding and design agency that develops brand strategy, visual identity, logos, employer branding, packaging, print, websites, Shopify e-commerce shops, online marketing (SEO/SEA/content), and brand audits for B2B clients. Services are delivered as project-based professional engagements led by an in-house team of 13 supported by a wider partner network, primarily in the German-speaking (DACH) market.

Product overview

ooniyo (formerly Redeleit und Junker) is a strategic branding and design agency offering a comprehensive portfolio of services organized into six core service categories: Brand Building (encompassing brand strategy, naming, brand design, logo design, and employer branding), Brand Experience (including packaging design, print design, and AI content creation), Brand Management (for ongoing brand consistency), Website services (webdesign, development & launch, maintenance, and WordPress training), Online Shop solutions (Shopify-based shop design, development, maintenance, and training), and Online Marketing (SEO & GEO, SEA & Google Ads, and content marketing). The agency also provides Audits & Analyses services including brand, web, and shop audits, target audience analysis, and competitive analysis. The offering represents a unified platform of integrated branding and digital services rather than standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Building End-to-end brand development service for B2B clients that covers brand strategy, naming, visual identity, logo creation, and employer branding to build a distinctive and sustainable brand.
• Brand Experience Design of customer-facing brand touchpoints, including packaging design, print design, and AI-generated brand content, for businesses that need their physical and digital brand expressions to feel cohesive.
• Brand Management Ongoing management service that keeps a brand consistent across all touchpoints, acting as the framework that connects prior strategy and design work with day-to-day brand execution.
• Website Website design, development, launch, maintenance, and WordPress training service for businesses that need a modern, structurally clear, and clearly communicating digital presence.
• Online Shop End-to-end e-commerce service built on Shopify covering shop design, development, maintenance, and client training for businesses that want to launch or improve an online store.
• Online Marketing Digital marketing service combining SEO and generative engine optimization (SEO & GEO), paid search advertising via SEA and Google Ads, and content marketing to drive visibility and leads for client brands.
• Audits & Analyses Strategic analysis service covering brand audits, website audits, shop audits, target audience analysis, and competitive analysis to diagnose a brand's current state and inform next steps.

Named customers24 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MetaDesign: Berlin/Hamburg-rooted brand consultancy with strong German enterprise client base covering brand strategy, identity, and digital—highly comparable offering to ooniyo's integrated stack.
• Strichpunkt Design: Stuttgart-based brand design agency offering corporate design, brand strategy, and digital presence services for German enterprise clients, directly comparable in scope and target market to ooniyo.
• KMS Team: Munich-based brand consultancy focused on brand strategy, design, and implementation for German DAX-level and mid-market enterprises, directly comparable in positioning and services.
• denkwerk: Cologne-based digital agency offering brand strategy, web design, e-commerce, and online marketing services to German mid-market and enterprise clients; overlaps directly with ooniyo's web, Shopify, and SEO service lines.
• Sieberhead: Cologne-based independent brand design agency offering naming, identity, and digital services to German mid-market and enterprise clients, similar scale and craft positioning as ooniyo.

Broad incumbents

• Interbrand: Global brand consultancy operating in branding strategy, design, and naming across many verticals with a DACH presence; competes for the same enterprise branding RFPs as ooniyo at a larger scale.
• Jung von Matt: Large Hamburg-rooted creative agency offering branding, advertising, and digital marketing services to German and international enterprise; adjacent competitor with overlapping brand and digital offerings.
• FutureBrand: Global brand consultancy covering strategy, naming, design, and digital brand experience; competes with ooniyo in enterprise brand transformation mandates.
• Scholz & Friends: Hamburg-based creative agency group combining brand strategy, design, and advertising; competes for German enterprise brand and digital marketing budgets similar to ooniyo.
• Landor & Fitch: Global brand strategy and design network with deep hospitality, FMCG, and corporate brand work; competes with ooniyo on enterprise branding mandates including hotel and consumer brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/ooniyo.design
• Facebookfacebook.com/redeleitundjunker
• LinkedInlinkedin.com/company/ooniyo
• Instagraminstagram.com/ooniyo.design

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redeleit and Junker