Van Walsem Solutions

What Van Walsem Solutions does

Van Walsem Solutions, operating commercially under the brand name emarkable, is a Dutch full-service e-commerce agency headquartered in Dodewaard, Netherlands. Founded in 2015, the firm targets Dutch entrepreneurs and small-to-medium businesses seeking to build, scale, or optimize their online webshop presence through a single integrated partner rather than a portfolio of specialist vendors. The company reports a cumulative track record of 208+ clients served and 245+ webshops built or managed, with a perfect 5.0 rating across 86 customer reviews and an FD Gazelle 2023 growth recognition.

The core service portfolio centers on Shopify and Lightspeed webshop builds — including migration, custom development, theme work, and a Shopify Plus enterprise tier — supported by a digital marketing stack spanning Google Advertising, Social Advertising across Meta/LinkedIn/Pinterest/TikTok/YouTube, SEO, and e-mail automation via Klaviyo and Reloadify. Marketplace management is offered across Amazon, Bol.com, and Marktplaats, supported by Channable feed integration. The company has added an AI for e-commerce service line built on Anthropic's Claude, applied to strategy, content generation, and operational optimization, alongside a newer TikTok Shop offering. Technology assets are primarily partner-certified rather than proprietary: emarkable holds certified partner status with Shopify, Lightspeed, and Google, and integrates Klaviyo, Reloadify, Channable, Claude, Google Analytics, Webwinkelkeur, and cookie/tag-management tooling into its delivery stack.

Revenue is generated through a mix of one-time project fees (webshop builds, migrations) and recurring monthly retainers (digital marketing, marketplace management, ongoing CRO). Go-to-market is sales-led and direct: prospective clients reach the firm primarily through the company website's contact form, a "Direct een vraag?" prompt to Patrick, or inbound phone inquiry, with multi-year contracts referenced in the pricing model. The firm operates as a private company with no disclosed funding rounds, acquisitions, or institutional investors. Founder Patrick van Walsem leads the team, which the firm describes as 25+ specialists spanning marketing, design, development, and strategy, though the firmographics record for Van Walsem Solutions lists 1–10 employees — a discrepancy that suggests the operational team may sit under a related legal entity.

Name

Van Walsem Solutions

Legal name

emarkable

Website

https://vanwalsemsolutions.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Van Walsem Solutions, operating as emarkable, is a Dutch full-service e-commerce agency serving Dutch SMBs with Shopify and Lightspeed webshop builds, digital marketing, marketplace management, and AI-enabled optimization services from its Dodewaard headquarters.

Ownership category

akta.pro rank

Product category

Digital Marketing & E-commerce Agency Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Services (8741)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)

Keywords

• Web development services
• Graphic design services
• Online marketing services
• E-commerce agency services
• Digital marketing solutions

Headquarters

HQ city

Dodewaard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Webshop Development & Build: Custom webshop design and development on Shopify and Lightspeed platforms. Revenue is generated through project-based development fees, including theme customization, platform migration, and bespoke development.
2. Digital Marketing Services: Ongoing digital marketing retainer covering Google Advertising, Social Advertising, SEO, e-mailmarketing (Klaviyo, Reloadify), and marketplace management (Amazon, Bol.com, Marktplaats). Revenue is recurring via monthly retainer agreements.
3. Marketplace Management: Management and optimization of client product listings on Amazon, Bol.com, and Marktplaats. Includes feed management via Channable.
4. CRO & Strategy Services: Conversion rate optimization and e-commerce strategy engagements, either as standalone projects or integrated into ongoing retainer packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Van Walsem Solutions is a digital services provider (operating through the emarkable brand) that delivers full-service e-commerce solutions including custom webshop development on Shopify and Lightspeed platforms, online marketing services (Google Advertising, Social Advertising, SEO, e-mailmarketing via Klaviyo and Reloadify), marketplace management on Amazon, Bol.com, and Marktplaats, conversion optimization, web design, and AI-powered e-commerce services using Claude. The firm bundles technology, marketing, and optimization under a single partner relationship for Dutch entrepreneurs and SMBs.

Product overview

Emarkable is a full-service e-commerce agency offering an integrated platform of digital marketing and e-commerce development services. The core offering consists of Shopify and Lightspeed webshop development (with migration, customization, and marketing modules), supported by digital marketing services including Google Advertising, Social Advertising, SEO, and E-mailmarketing (via Klaviyo and Reloadify). The portfolio also includes AI for e-commerce (powered by Claude), multi-marketplace services for Amazon, Bol.com, and Marktplaats, plus conversion optimization and web design. The service is architecture as a unified full-service offering under one roof, combining technology, marketing, and optimization services with AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Advertising Paid search and display advertising services on the Google platform, including Google Shopping, Remarketing, and Microsoft Bing advertising. Targeted at Dutch e-commerce businesses seeking performance marketing campaigns.
• Social Advertising Social media advertising across Meta (Facebook/Instagram), LinkedIn, Pinterest, TikTok, and YouTube platforms. Aimed at e-commerce brands looking to reach audiences across major social channels.
• SEO Services Search engine optimization services including keyword research, SEO content creation, on-page SEO, technical SEO audits, and linkbuilding for e-commerce webshops.
• E-mailmarketing Email marketing automation services implemented on the Klaviyo and Reloadify platforms, including flows designed to increase customer retention and average order value, as well as B2B email marketing.
• Marketplace Management Multi-marketplace selling services for Amazon, Bol.com, and Marktplaats platforms, including product feed management via Channable.
• Shopify Webshop Development Custom Shopify e-commerce website development services including migration, Shopify Plus implementations, custom development, theme customization, Shopify marketing, and integrations for merchants seeking a Shopify-based online store.
• Lightspeed Webshop Development Custom Lightspeed e-commerce platform implementation including custom development, theme work, marketing, platform migration, and integrations for Dutch merchants seeking a Lightspeed-based online store.
• Webdesign for Webshops E-commerce web design services focused on conversion, usability, and brand alignment for online stores.
• Conversion Optimization (CRO) Conversion rate optimization services to improve website performance and increase sales for e-commerce webshops.
• E-commerce Strategy Consulting E-commerce business strategy consulting and planning services for online merchants.
• AI for E-commerce AI-powered solutions for e-commerce operations powered by Claude (Anthropic), used for content generation, operational automation, and workflow optimization for online merchants.
• TikTok Shop Services TikTok social commerce integration and shop setup services for merchants seeking to sell via TikTok Shop.

Quantifiable outcome

• 208+ clients served and 245+ webshops built and managed
• +1 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify is a core platform partner. emarkable is a certified Shopify Partner offering Shopify webshop builds, custom development, theme customization, platform migration, and Shopify marketing services. Shopify's logo is prominently featured throughout the website.
• LightspeedcoreTechnology or IntegrationLightspeed is a core platform partner alongside Shopify. emarkable offers Lightspeed webshop builds, custom development, theme work, marketing, and platform migration services. Lightspeed's logo is featured alongside Shopify throughout the website.
• GooglecoreTechnology or Integrationemarkable is a Google Partner offering Google Advertising services including Search, Display, Shopping, remarketing, and Microsoft Bing advertising. The Google Partner logo is displayed on the site as a trust signal.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Others

• Channable: Channable is a Dutch feed management and marketplace integration platform that emarkable resells and implements for clients. It is an enabling ecosystem partner rather than a competitor, but is comparable in the marketplace management services that emarkable delivers.

Direct peers

• Firmhouse: Firmhouse is a Dutch e-commerce and digital product agency that designs, builds, and grows online stores and platforms. It is comparable to emarkable in serving e-commerce clients with bundled webshop development and growth services.
• OrangeValley: OrangeValley is a Dutch online marketing agency specializing in SEO, SEA, and data-driven marketing for B2B and e-commerce clients. It is a direct peer in the Dutch SMB digital marketing segment, offering overlapping services to similar customer profiles.
• Adwise: Adwise is a Dutch digital marketing agency offering Google Ads, SEO, social advertising, and data services. It directly competes with emarkable for Dutch SMB and e-commerce clients, sharing the same sales-led, full-funnel service approach.
• Seeders: Seeders is a Dutch digital agency focused on SEO, SEA, and online marketing for SMEs, with offices across the Netherlands. It competes directly with emarkable for Dutch SMB marketing budgets and offers comparable search and advertising services.
• Webpower: Webpower is a Dutch-founded email marketing and marketing automation specialist serving e-commerce and B2C clients across Europe. It directly competes with emarkable's Klaviyo/Reloadify email marketing service line.
• Traffic4u: Traffic4u is a Dutch online marketing agency specializing in SEA, SEO, and conversion optimization for e-commerce businesses. It is a direct peer offering comparable paid search and SEO services to Dutch webshop owners.
• iOnline: iOnline is a Dutch online marketing and e-commerce agency providing webshop development, SEO, SEA, and conversion optimization to SMB clients. It is a direct competitor in the Dutch full-service e-commerce agency market.
• Nxt Internet Marketing: Nxt Internet Marketing is a Dutch online marketing agency offering SEO, SEA, and e-commerce services to SMB clients. It is a direct competitor in the Dutch SMB digital marketing segment with comparable service offerings.

Broad incumbents

• Dept: Dept is a large global digital agency headquartered in Amsterdam with significant Dutch e-commerce and Shopify expertise. It is a broader incumbent that competes with emarkable for mid-market and enterprise e-commerce clients but at a much larger scale.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/emarkable

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Walsem Solutions