Planetfair

What Planetfair does

Planetfair GmbH is an independent German trade fair and exhibition organizer founded in 2002 in Hamburg by Managing Director Ingo Klöver. The company plans, markets, and executes its own events end-to-end with a small in-house team of approximately 10 employees, operating a portfolio of roughly 25 recurring events across diverse verticals including golf (Hanse Golf, Golftage München, Golftage Stuttgart), board games (Spielemesse Hamburg), weddings (HOCHZEITSTAGE Hamburg/Hannover), home construction and renovation (home² HausBauWohnen), furniture logistics (moelo), education (via subsidiary GEE Global Education Events GmbH), airport innovation (GATE FUTURE), and longevity (Longevity Forum Deutschland). Planetfair's footprint spans approximately 25,000 m² of net exhibition space, 1,500 exhibitors, and 60,000 visitors annually across venues including Hamburg Messe, MOC München, and Messe Essen, with a regional office in Dubai (planetfair Dubai LLC) supporting Middle East operations.

Name

Planetfair

Legal name

planetfair GmbH

Website

https://planetfair.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Planetfair GmbH is an independent Hamburg-based trade fair organizer (founded 2002) that runs ~25 recurring exhibitions across golf, gaming, weddings, construction, logistics, education, and aviation, serving ~1,500 exhibitors and 60,000 visitors annually via in-house event execution.

Ownership category

akta.pro rank

Product category

Trade Fair & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

Keywords

• Trade fair organization
• Exhibition management
• Event organizing services
• Industry trade shows
• Exhibitor booth services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor fees: Revenue generated from businesses renting exhibition space at Planetfair's trade fairs and consumer exhibitions. Exhibitors pay for booth space, services, and participation in industry-specific events.
2. Visitor ticket sales: Revenue from consumer and trade visitor ticket sales for exhibitions such as Hanse Golf, Golftage München, Spielemesse Hamburg, home², and other events.
3. Service portfolio: Complete service offering around trade fair participation including exhibition space setup, booth construction, transport logistics, travel planning, and consultation on public funding opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Planetfair GmbH is an independent organizer of trade fairs and exhibitions, planning and executing industry-specific events end-to-end in-house. The company operates a portfolio of recurring trade fairs across sectors including golf, board games, weddings, home construction and renovation, energy logistics, airport innovation, and longevity/health. Revenue is generated from exhibitor booth fees, consumer ticket sales, and a comprehensive service portfolio covering booth construction, transport logistics, travel planning, and public funding consultation.

Product overview

Planetfair GmbH is a trade fair and exhibition organizer offering a portfolio of industry-specific trade fairs, conferences, and events. The core offering consists of recurring trade shows across diverse sectors including golf (Hanse Golf, Golftage München, Golftage Stuttgart), board games (Spielemesse Hamburg), weddings (HOCHZEITSTAGE Hamburg/Hannover), construction (home² HausBauWohnen), energy logistics (ETX), airport innovation (GATE FUTURE), and longevity (Longevity Forum Deutschland). The company also operates through subsidiary GEE Global Education Events GmbH for education sector fairs, and offers official German pavilion services for international trade fair participations. All events are planned, organized, and executed in-house with a team of event professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Hanse Golf Germany's largest golf trade fair, held annually at Hamburg Messe with over 8,000 m² of exhibition space, serving as the official opening of the northern German golf season. Attracted ~16,600 visitors and ~200 exhibitors from 17 nations at its 2026 edition.
• Golftage München Southern Germany's largest golf trade fair, held at MOC München as a key event for golfers to start the season. Celebrated its 15th edition with record attendance of 13,100 golfers in 2026.
• Golftage Stuttgart Regional golf trade fair held in Stuttgart, offering golf industry products and services to the southwestern German market.
• Spielemesse Hamburg Board game, card game, and educational game fair held at Hamburg Messe, featuring publishers, free play areas, prototype games, tournaments, and LEGO exhibitions.
• HOCHZEITSTAGE Hamburg Large information and sales fair for wedding planning held in Hamburg Messe, featuring exhibitors, fashion shows, live performances, and workshops.
• HOCHZEITSTAGE Hannover Large information and sales fair for wedding planning held in Hannover, featuring exhibitors, fashion shows, and wedding-related services.
• home² HausBauWohnen Trade fair for real estate, building, and modernization held at Hamburg Messe, covering topics from renovation and energy solutions to prefabricated houses and financing. The 2026 edition grew 7% with 6,400 visitors and 125 exhibitors.
• ETX – Energy Transport Xchange International trade fair for safe, economical storage and logistics of mineral oil products, gases, and other energy carriers, addressing transport solutions, infrastructure, automation, and ESG compliance.
• moelo Trade fair for furniture logistics and special logistics, held at Messe Essen on initiative of the Federal Association of Möbelspedition und Logistik (AMÖ). Most recent edition attracted 1,260 visitors and 40 key players.
• GATE FUTURE Innovation conference for the airport industry, bringing together aviation professionals to discuss future trends and technologies.
• Longevity Forum Deutschland Forum focused on evidence-based strategies for increasing healthy life years, providing impulses for longevity and health optimization.
• GEE Global Education Events GmbH Subsidiary of planetfair GmbH specializing in trade fairs and events for the education sector, managing German participations at international education fairs worldwide and at the didacta education fair.
• German Pavilions Service Official German pavilions organized on behalf of BMWK (Federal Ministry for Economic Affairs and Climate Action), enabling German companies to participate in international trade fairs through planetfair's subsidiary GEE.

Quantifiable outcome

• Hanse Golf 2026 attracted approximately 16,600 visitors and around 200 exhibitors from 17 nations
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• AVR Messe- und Veranstaltung GmbHcoreImplementation/ SI/ Consulting Partner · 23 March 2026AVR Messe- und Veranstaltung GmbH is the project lead for ETX – Energy Transport Xchange, an international trade fair for logistics of mineral oil, gases, and energy carriers organized in partnership with Planetfair. Planetfair's Sophie-Therese Körber serves as After Sales Project Lead.
• GolfamoreminorGTM or Marketing Partner · 13 February 2026Golfamore presents the 'Nord-Süd-Schlager' Nearest-to-the-Pin competition, a friendly competition between Hanse Golf (Hamburg) and Golftage München golf fairs. This creates cross-promotion between the two major German golf exhibitions.
• Stein Hanse e.V.minorStrategic or Co-development Partner · 28 November 2025Stein Hanse e.V., a northern German LEGO fan group, collaborates with Spielemesse Hamburg to create a special LEGO exhibition and world record attempt for the largest GBC (Great Ball Contraption) module track made from LEGO bricks.
• GEE Global Education Events GmbHcoreStrategic or Co-development Partner · 1 January 2024GEE Global Education Events GmbH is a subsidiary of planetfair specializing in trade fairs and events in the education industry. GEE manages exhibitor participation in education trade fairs worldwide and executes official German Pavilions on behalf of the BMWK. As part of the planetfair group, GEE leverages resources and offers comprehensive services around trade fair participation.
• Bundesverband Möbelspedition und Logistik (AMÖ) e.V.coreStrategic or Co-development Partner · 28 September 2023AMÖ initiated and co-developed the moelo trade fair for furniture shipping and special logistics. Planetfair serves as the organizing partner, handling all event management and execution. The partnership combines industry expertise with professional event organization.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Deutsche Messe AG: Hanover-based trade fair organizer renowned for industrial events such as HANNOVER MESSE and DOMOTEX; directly comparable German venue-operator-organizer model serving B2B exhibitor and trade visitor segments.
• Messe München GmbH: Operates MOC München, the venue hosting Planetfair's Golftage München; as one of Germany's leading trade fair organizers, it competes directly for exhibitor budgets and event concepts across verticals.
• Messe Frankfurt GmbH: One of the world's largest trade fair organizers with a portfolio spanning consumer goods, textiles, and lifestyle events; directly comparable business model of independently organizing exhibitions across multiple verticals.
• NürnbergMesse GmbH: Nuremberg-based trade fair organizer with strong consumer and specialty event portfolio (e.g., Spielwarenmesse, BioFach); comparable independent trade fair organizer serving consumer and B2B audiences.
• Messe Berlin GmbH: Berlin-based trade fair and congress organizer with international consumer exhibitions (ITB, IFA predecessors, FRUIT LOGISTICA); directly comparable German trade fair organizer competing for the same B2B and consumer exhibitors.
• Koelnmesse GmbH: Major German trade fair organizer based in Cologne, hosting dozens of leading international exhibitions (e.g., gamescom, Anuga); closely comparable as a venue-owning event organizer serving multiple industries.
• Spielwarenmesse eG: Organizer of the world's leading trade fair for toys and games in Nuremberg; directly comparable as a specialized trade fair organizer for games and hobby products where Planetfair operates Spielemesse Hamburg.
• Hamburg Messe und Congress GmbH: Operates Hamburg Messe, the primary venue where Planetfair holds multiple flagship events including Hanse Golf, Spielemesse Hamburg, HOCHZEITSTAGE, and home²; both companies compete for exhibitors and event slots in the Hamburg trade fair ecosystem.

Broad incumbents

• RX (Reed Exhibitions): Global B2B event organizer running hundreds of trade shows across dozens of industries worldwide; comparable in business model and target exhibitor base but vastly larger in scale and geographic footprint.
• Informa Markets: Global B2B events and exhibitions division of Informa plc, operating major trade shows across healthcare, technology, beauty, and consumer verticals; comparable as a large-scale diversified trade fair organizer targeting similar exhibitor and visitor audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PlanetfairDubaiLLC
• Instagraminstagram.com/hansegolf
• LinkedInlinkedin.com/company/planetfair-dubai-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planetfair