What Golfamore does

Golfamore is a Stockholm-based private company (legal entity Golfhäftet i Sverige AB) that operates a two-sided golf discount marketplace. Founded in 2005, it sells annual benefit cards to individual golfers granting half-price green fees at a network of approximately 1,600 partner golf courses across 21-30 European countries. The company serves two distinct customer segments: B2C individual golfers (primarily Scandinavian enthusiasts who travel to play across Europe) and B2B golf clubs and resorts seeking incremental visitor traffic and marketing reach.

The core product is the Golfamore Card, priced at €59 for the standard version and €79 bundled with the PLUS add-on, which enables repeat visits at selected courses. PLUS is also available as a standalone €20 annual subscription. The platform combines a mobile app and web-based booking interface with OnTee tee-time integration and Kustom (formerly Klarna) payment processing. The company maintains official partnerships with the Swedish Golf Team and Danish Golf Union, and operates within the Club19 loyalty collective alongside sister companies Out-of-Bounds and OnTee. The firm has 28 employees and was previously known as GolfHaftet before rebranding to Golfamore for international expansion.

Revenue is generated primarily through one-time card sales, supplemented by the PLUS subscription stream and partner club revenue share arrangements. The company reports 173,300+ cardholders and 200,000+ active golfers reached through its partner network, with over 3.5 million rounds played since inception. No external funding rounds have been disclosed, suggesting the business has been grown organically with modest headcount. The operating model is asset-light, with no disclosed revenue figures available in the source material.

Name

Golfamore

Legal name

Golfhäftet i Sverige AB

Website

https://golfamore.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Golfamore is a Stockholm-based two-sided golf discount marketplace that sells annual benefit cards (€59-€79) granting half-price green fees at 1,600 partner golf courses across Europe, serving individual traveling golfers and golf clubs seeking incremental visitor traffic.

Ownership category

akta.pro rank

Product category

Golf Membership Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf membership cards
• Green fee discounts
• Golf course network
• Discount tee times
• Golf benefit program

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Golfamore Card Sales: One-time purchase of Golfamore card (€59) providing half green fee access to 1600 golf courses across Europe for one year. Digital card delivered via email, physical card shipped to address.
2. Golfamore PLUS Add-on: Annual add-on subscription (€20) allowing cardholders to play more than once at selected courses at half green fee. Provides access to additional tee times up to 14 days in advance.
3. Golfamore Bundle (Card + PLUS): Combined offering (€79) including Golfamore 2026 card with PLUS add-on included.
4. Partner Club Revenue Share: Golf clubs pay to join Golfamore program and benefit from increased occupancy and new customer visits. Cards can also be sold to members with kickback for clubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Golfamore sells a benefit membership card (€59) that grants individual golfers half-price green fee access to a network of 1,600 partner golf courses across 21–30 European countries. Cardholders activate the card online and present it (digitally or physically) at partner clubs to receive the discount. A PLUS add-on (€20 annually) and combined bundle (€79) extend the offering to permit repeat visits at selected courses.

Product overview

Golfamore operates as a golf discount membership platform offering access to a network of partner courses. The core product is the Golfamore Card, available in two tiers: the standard Golfamore 2026 card (59 EUR) providing half green fee access to 1600 courses, and the Golfamore 2026 with PLUS bundle (79 EUR) that adds the PLUS add-on. Golfamore PLUS is also available as a standalone 20 EUR add-on enabling multiple visits to the same course. These are supplemented by Club19, a cross-company loyalty program that rewards purchases and offers tiered membership benefits. The platform is built around a network of partner golf clubs throughout Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Club19: Customer loyalty program with tiered levels (PAR, BIRDIE, EAGLE) offering points-based rewards, early access to sales, and exclusive member deals. Connected with sister companies Out-of-Bounds and OnTee.

Products and services

• Golfamore Card (2026) Annual benefit card that gives individual golfers half green fee access at 1,600 partner golf courses across Europe. Available in digital or physical form. Priced at €59.
• Golfamore PLUS

Quantifiable outcome

• Card pays for itself after 2-3 rounds of golf
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, minor and major.

• Swedish Golf TeamcoreGTM or Marketing PartnerOfficial partner of the Swedish Golf Team, providing brand visibility and credibility within the Swedish golfing community.
• Danish Golf Union (DGU)coreGTM or Marketing PartnerOfficial partner of the Danish Golf Union, enhancing brand trust and market presence in Denmark.
• Ecco GolfminorGTM or Marketing PartnerBrand partnership with Ecco Golf for co-marketing initiatives and cross-promotion to golfing audiences.
• OnTeecoreTechnology or IntegrationGolf bookings tool integration through OnTee enables streamlined tee time reservations at partner clubs, enhancing the customer experience.
• Kustom (formerly Klarna)coreTechnology or IntegrationPayment processing partner providing secure payment options including card payments, direct payment, invoice, and installment payments through Kustom's PCI DSS certified platform.
• Club19coreStrategic or Co-development PartnerCustomer loyalty program collective that Golfamore participates in alongside sister company Out-of-Bounds and partner company OnTee. Members earn points on purchases (10 points per euro) with tiered benefits (PAR, Birdie, Eagle levels).
• Out-of-BoundsminorStrategic or Co-development PartnerSister company and partner in Club19 loyalty collective. Cross-company point earning for customers.
• Golfamore Group ABcoreOthersParent company Golfamore Group AB and its subsidiaries share personal information to offer Club19 loyalty benefits across affiliated brands.
• Pestana Hotel GroupmajorStrategic or Co-development PartnerMajor Portuguese golf operator with 6 courses. Partnership allows Golfamore to attract all types of golfers through their courses, integrated with OnTee booking system.
• Los Arqueros Golf & Country ClubmajorStrategic or Co-development PartnerSpanish partner club with productive partnership focused on straight-through processing and streamlined back-office reconciliations for enhanced client booking experience.

Scale indicators6 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• GolfBack: Golf cashback and discount platform operating across European markets, returning a portion of green fees to golfers. Closely comparable to Golfamore on the golfer-side value proposition (discounted play across multiple courses).
• Leading Courses: European golf platform offering course reviews, tee-time booking, and member discounts across thousands of courses. Closest direct competitor to Golfamore in the European golf benefits space, with overlapping course coverage and a similar D2C benefits model.
• Open Fairways: European golf benefits club offering reduced green fees at partner courses across the continent. Directly mirrors Golfamore's card-based half-green-fee model across multiple European countries.
• Supreme Golf: Golf technology and benefits platform aggregating discounted tee times across a course network. Operates a very similar two-sided marketplace model to Golfamore, connecting golfers with discounted slots at partner courses.
• PlayMoreGolf: UK-based golf membership scheme offering discounted play at partner courses for an annual fee. Operates the same core model as Golfamore (annual card = discounted green fees), but focused on the British market rather than Scandinavia.
• Chronogolf / Lightspeed Golf: European golf booking and management platform (now part of Lightspeed) with course-side SaaS and golfer-side booking. Comparable in the European golf tech space and integrates with many of the same clubs Golfamore partners with.

Broad incumbents

• GolfNow: Largest golf tee-time booking and hot-deal platform in the world, owned by NBC Sports Next. Offers discounted tee times at thousands of courses but as part of a broad portfolio rather than a single European membership card; competes for the same golfer wallet share.
• TeeOff: North-American golf tee-time booking and discount platform under the GolfNow family. Serves the same golfer need — discounted play via a digital platform — but operates at much larger scale and in a different geography.

Others

• OnTee: Sister/partnership booking platform integrated with Golfamore for tee-time reservations at partner clubs. Provides the underlying booking infrastructure and is itself a participant in the same Club19 loyalty collective.

Regional players

• TeeTimes UK: UK-focused online tee-time booking platform offering discounted green fees at hundreds of British golf courses. Comparable product and business model to Golfamore but geographically constrained to the UK market.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@golfamore
• Facebookfacebook.com/Golfamore
• Instagraminstagram.com/golfamore
• LinkedInlinkedin.com/company/golfamore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golfamore