DMA Clinical Pilates

What DMA Clinical Pilates does

DMA Clinical Pilates & Physiotherapy is an Australian healthcare company operating across three integrated divisions: a clinical physiotherapy practice, a professional education and certification programme, and Australian-manufactured equipment sales. Founded in 1988 by Craig Phillips, a former professional dancer with the Australian Ballet who retrained as a physiotherapist, the company pioneered Clinical Pilates in Australia and developed the proprietary Movement Based Classification & Treatment (MBCT) methodology, a directional preference classification system validated by independent Masters, Doctorate, and PhD-level research (Melbourne University RCT 2012, Otago University inter-rater reliability study 2012). The core clinical differentiator is a four-key-point prediction algorithm (Problem, Preference, and two Exclusion factors) that sub-groups patients by directional exercise loading response, achieving .87 Kappa inter-rater reliability on the Directional Bias Assessment.

The education division delivers a three-part certification programme (Unit A: Foundational, Unit B: Applied Clinical Practice, Unit C: Certification Exam) for AHPRA-registered physiotherapists, osteopaths, chiropractors, and medical doctors, with Unit A and Unit B each priced at AUD $2,440 and the full package at AUD $5,250. Courses are delivered in five Australian states plus seven international markets (Hong Kong, Singapore, UK, Ireland, Dubai, Sweden), with over 18,000 clinicians trained globally. Supporting products include CP MATE clinical management software, the JOINT SMART prehabilitation programme, and BradCliff Breathing Method courses delivered in partnership with AAP Education.

Revenue is generated through three independent streams: in-person and telehealth clinic services at the Mont Albert headquarters in Victoria (NDIS-registered), professional education course fees for individual clinicians, and direct equipment sales via a dedicated e-commerce storefront serving physiotherapy clinics, hospitals, and home users. The company is privately held, founder-operated, and has received no external investment.

Name

DMA Clinical Pilates

Legal name

DMA Clinical Pilates & Physiotherapy

Website

https://clinicalpilates.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

DMA Clinical Pilates is an Australian physiotherapy, education, and equipment company founded in 1988, pioneering evidence-based Clinical Pilates through its proprietary MBCT methodology, a three-tier certification programme for clinicians, and Australian-manufactured Pilates equipment.

Ownership category

akta.pro rank

Product category

Clinical Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213), Professional, Scientific, and Technical Services (541)

SIC

Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)

akta.pro secondary industries

Pilates Instruction (Mat & Reformer) (HSADACAB), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Clinical pilates education
• Physiotherapy services
• Clinical pilates equipment
• Movement based treatment
• Professional certification courses

Headquarters

HQ city

Mont Albert

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Physiotherapy Clinic Services: Direct patient treatment services at Mont Albert clinic offering Clinical Pilates MBCT, remedial massage, physiotherapy, MBCT (Movement Based Classification and Treatment), and telehealth consultations. Services include initial assessments, individualised treatment plans, and group co-treatment sessions (up to 4 people). NDIS registered provider.
2. Clinical Pilates Education Courses: Three-part certification course (Unit A, Unit B, Unit C) for physiotherapists, osteopaths, chiropractors, and medical doctors. Courses conducted in Australia (VIC, NSW, QLD, SA, WA), Hong Kong, Singapore, UK, Ireland, Dubai, and Sweden. Unit A and B include online learning plus 3-day practical components. Certification exam for Unit C.
3. Clinical Pilates Equipment Sales: Australian owned and manufactured equipment sold through shop.dmapilates.com. Includes reformers, trapeze tables, matwork accessories. Over 30 years of manufacturing. Supplies physiotherapy clinics, hospitals, and home users.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

DMA Clinical Pilates is a three-division healthcare business founded in 1988, offering (1) direct patient physiotherapy and Clinical Pilates treatment services at the Mont Albert clinic using the proprietary MBCT (Movement Based Classification & Treatment) methodology, (2) APA-accredited education and certification courses (Unit A, B, C) for physiotherapists, osteopaths, chiropractors, and medical doctors globally, and (3) Australian-manufactured Clinical Pilates equipment (reformers, trapeze tables, accessories) sold to clinics, hospitals, and home users.

Product overview

DMA Clinical Pilates operates as a three-division business: (1) a physiotherapy clinic providing Clinical Pilates treatment, remedial massage, and telehealth services; (2) an education division offering the MBCT (Movement Based Classification & Treatment) certification programme with Unit A, Unit B, and Unit C components for physiotherapists globally; and (3) an Australian-manufactured equipment division producing reformers, trapeze tables, and accessories. Supporting offerings include CP MATE clinical software, JOINT SMART prehabilitation programmes, NDIS services, and BradCliff Breathing Method courses. The company pioneered Clinical Pilates in Australia in 1988 and has trained over 16,000 physiotherapists worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• MBCT (Movement Based Classification and Treatment): The global benchmark for evidence-based Clinical Pilates training methodology for Physiotherapists, Osteopaths and Chiropractors.

Products and services

• DMA Clinical Pilates Physiotherapy Clinic A physiotherapy clinic providing Clinical Pilates treatment, remedial massage, MBCT (Movement Based Classification & Treatment), and telehealth consultations for patients with chronic pain, sports injuries, and rehabilitation needs. The clinic's unique point of difference is combining exercise with treatment specific to each patient's individual needs, specialising in chronic and complex problems. NDIS registered provider.
• DMA Clinical Pilates MBCT Certification Course A three-part education and certification programme (Unit A, Unit B, Unit C) for registered physiotherapists, osteopaths, chiropractors, and medical doctors in evidence-based Clinical Pilates methodology. Unit A covers foundational lumbo-pelvic stability and directional bias assessment; Unit B covers applied motor control progression and complex case management; Unit C is an online certification exam granting DMA Certified clinician status, directory placement, and logo usage rights. APA-accredited. Delivered in person across Australia, Hong Kong, Singapore, UK, Ireland, Dubai, and Sweden, with online Zoom options.
• CP MATE Software Clinical Pilates-specific software tool for patient management, outcome tracking, within-subject and within-session change recording, programme development, and surgical selection/avoidance criteria. Used by trained clinicians to support clinical decision-making.
• DMA Clinical Pilates Equipment Australian-manufactured Clinical Pilates equipment including reformers, trapeze tables (Cadillac), and matwork accessories. Available in over 20 vinyl colour combinations. Designed by leading physiotherapists for physiotherapy, hospital, and home use. Quality guaranteed with exceptional customer service.
• Telehealth Online Consultations Remote physiotherapy and Clinical Pilates consultations delivered via Zoom for patients unable to attend in-person sessions at the Mont Albert clinic.
• BradCliff Breathing Method Courses Breathing dysfunction and pattern disorder training courses offered in partnership with AAP Education, covering respiratory assessment and management techniques. Long established in New Zealand, BradCliff Breathing Method principles have been written about in books and research reviews. Courses held at DMA Clinical Pilates, 1 Yarra St, South Yarra.

Quantifiable outcome

• 46% vs 29% better outcomes than general exercise in chronic low back pain (p=0.07) - Melbourne University RCT over 6 weeks
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AAP EducationcoreStrategic or Co-development Partner · 15 May 2019AAP Education offers BradCliff Breathing Method (BBM) courses at DMA Clinical Pilates facilities in Melbourne. Long established in NZ, BradCliff Breathing Method principles have been written about in books and research reviews. Course held at DMA Clinical Pilates, 1 Yarra St, South Yarra. Investment: $706.50 (includes 10% AAP Education member discount).

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Balanced Body: Balanced Body is the largest US-based manufacturer of Pilates equipment (reformers, trapeze/cadillac, chairs) and also hosts Pilates education events. It is a direct competitor to DMA's Australian-made equipment line and has significantly broader distribution and dealer network globally.
• Polestar Pilates: Polestar Pilates offers Pilates-based education for rehabilitation and fitness professionals and is comparable to DMA as a Pilates education provider targeting healthcare practitioners. Its curriculum and international course network overlap with DMA's clinical Pilates certification in both target audience and content focus.
• Peak Pilates: Peak Pilates manufactures a full line of clinical and studio Pilates apparatus and offers training and certification programs. It is comparable to DMA in providing both the physical equipment and the curriculum that practitioners need, targeting physiotherapy and studio clinics worldwide.
• BASI Pilates: BASI Pilates is a global Pilates education and apparatus company with instructor training programs and a full equipment line (reformers, cadillacs, chairs). It competes with DMA on both the professional education side and the equipment side, with strong international distribution.
• Merrithew (STOTT PILATES): Merrithew is the largest global Pilates education and equipment brand (STOTT PILATES), offering multi-level teacher training and a full reformer/cadillac product line. It competes directly with DMA in the clinical Pilates education category and equipment sales, with far broader international distribution and a digital-first training platform.

Others

• Pilates Method Alliance (PMA): PMA is the professional certification body for Pilates teachers globally. It is thematically related to DMA's clinician directory and certification program and engages with the same practitioner ecosystem, though as an industry association rather than a commercial competitor.
• Physitrack / PhysiApp: Physitrack provides exercise prescription and telehealth software used by physiotherapists globally, similar to DMA's CP MATE clinical Pilates management software. It does not compete in education or equipment but is an adjacent digital tool for the same physiotherapy practitioner base.

Emerging players

• Romana's Pilates (Pilates Journal): Romana's Pilates preserves the original classical Pilates method and runs teacher certification with associated equipment. It is comparable to DMA in offering structured Pilates certifications to professionals, though it focuses on the classical lineage rather than DMA's evidence-based clinical sub-grouping methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/dmaclinicalpilates
• Facebookfacebook.com/dmaclinicalpilates
• LinkedInlinkedin.com/company/dma-clinical-pilates-&-physiotherapy
• Instagraminstagram.com/clinicalpilates
• Xx.com/DmaPilates

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMA Clinical Pilates