What BrandWorks does

BrandWorks is a privately-held, multi-disciplinary design studio founded in 2012 and headquartered in Melbourne, Australia, with additional offices in Newcastle, Jakarta, Bangkok, and Changsha. The firm delivers end-to-end branding, interior design, packaging, digital marketing, and retail masterplan services for clients in hospitality, F&B, FMCG, commercial property, retail, healthcare, and lifestyle sectors. Its core offering spans six service lines (Brand Strategy, Brand Identity, Interior Design, Packaging & FMCG, Digital & Marketing, and Retail Masterplan), executed by a team of 11-50 employees and supported by two affiliated sub-brands, Minded (hospitality-focused design) and Ponto (B2B/B2C digital marketing).

The studio operates a project-based professional services model, acquiring clients through direct enterprise engagement, website enquiries, referrals, and industry awards. Pricing is quote-based and varies by scope and complexity, with no publicly disclosed rate cards or retainer model. The technology base is non-proprietary; the firm's value rests on human design judgment, firsthand business operational experience of its founders, and a portfolio that includes enterprise engagements with Accor (Miss Mi Mövenpick, Novotel/Ibis Styles Melbourne Airport), Boga Group (Sushi Kaiyo Jakarta), ISPT (Spring Place), and Yarra Hotel Group (Sky Bar & Strato), alongside a long tail of startup and mid-market consumer brands. BrandWorks is founder-owned, has no disclosed external investment, no parent company or subsidiaries, and has accumulated multiple industry awards including Melbourne Design Awards (2022, multiple Gold and Silver), Shanghai Driven x Design Awards (2022), Australian Design Awards (2023), and Better Future Award (2025).

Name

BrandWorks

Website

https://brandworks.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Brand and Design Services (Hospitality, F&B, FMCG)

NAICS

Graphic Design Services (541430), Interior Design Services (541410)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand strategy services
• Brand identity design
• Hospitality interior design
• Packaging design FMCG
• Retail masterplanning

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design Services: BrandWorks generates revenue through professional design and branding service engagements. As a design consultancy, they provide end-to-end solutions including brand strategy, identity design, interior design, digital design, and collateral development for clients across hospitality, FMCG, commercial property, and retail sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BrandWorks is a multi-disciplinary design studio delivering end-to-end brand and design solutions including Brand Strategy, Brand Identity, Interior Design, Packaging & FMCG, Digital & Marketing, and Retail Masterplan. The studio primarily serves hotels, hospitality, F&B, FMCG, commercial property, and retail clients across Australia and Asia. Projects are delivered as professional services engagements combining strategic consulting with visual, spatial, and digital design execution.

Product overview

BrandWorks is a multi-disciplinary design studio offering strategic solutions across brand strategy, brand identity, interior design, packaging, digital marketing, and retail masterplan for FMCG, hotels, hospitality, commercial property, and retail sectors. Operating since 2012, the studio has offices in Melbourne, Newcastle, Jakarta, and Changsha, China. The core offering consists of Brand Strategy and Brand Identity services that create the foundational positioning and visual systems for clients, complemented by Interior Design services that bring brands to life spatially. The Digital & Marketing and Packaging & FMCG services extend the brand experience into online presence and product packaging. Notable client brands include COCOLO Drinks & Desserts, MAHŌ Sensory Sticks and Gaiwan Candle Series, Pinchy's Champagne & Lobster Bar, Pearl Chablis & Oyster Bar, Sushi Kaiyo Jakarta, and Shophouse Pantry. Affiliated companies include Minded (hospitality design) and Ponto (B2B/B2C digital marketing).

Differentiator

Problem solved

Functional benefit

Brands

• Minded: Hospitality design studio - magic of hospitality with thoughtful design for every guest
• Ponto

Products and services

• Brand Strategy
• Brand Identity Creation of visual brand systems including logos, typography, color palettes, and brand guidelines that define how a brand presents itself visually.
• Interior Design Spatial design services for hospitality venues, restaurants, bars, cafes, and retail spaces, creating immersive environments aligned with brand identity.
• Packaging & FMCG Product packaging design and brand development for fast-moving consumer goods, including food and beverage products, ensuring shelf appeal and brand consistency.
• Digital & Marketing Digital design services including website development, social media management, digital marketing, and online brand presence optimization for B2B and B2C brands.
• Retail Masterplan Comprehensive retail space planning and design strategies for commercial properties and multi-tenant retail destinations.
• Hotels, Hospitality & F&B Design Specialized branding and design services for hotels, restaurants, bars, cafes, and food & beverage establishments across Australia and Asia.

Quantifiable outcome

• COCOLO project resulted in 10.4K Instagram followers and 867K views on Broadsheet video reels with 4.7-star Google rating
• +1 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered notable.

• AT-LARSnotableStrategic or Co-development PartnerArchitecture studio that collaborated with BrandWorks on the Sushi Kaiyo Jakarta project, specifically designing the suspended staircase that serves as the hero architectural element of the three-storey Japanese restaurant.
• ApostropheStrategic or Co-development PartnerCopywriting agency that collaborated with BrandWorks on defining tone of voice and straplines for Zelo Group's marketing and website materials.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FutureBrand: Global brand and design consultancy spanning strategy, identity and experience. Closely comparable to BrandWorks' brand strategy and identity services for consumer and hospitality clients, but with broader enterprise footprint.
• Landor & Fitch: Global brand consulting and design network covering strategy, identity and experience design. Comparable to BrandWorks at the brand strategy and identity end, with broader portfolio and scale.
• Interbrand: Global brand consultancy delivering brand strategy, identity design and brand experience. Comparable to BrandWorks for enterprise brand strategy engagements but at significantly larger scale and broader geographic reach.

Direct peers

• HASSELL: Australia-headquartered multi-disciplinary design studio with strong hospitality, retail and workplace interiors practice. Highly comparable to BrandWorks in offering brand-aligned interior design across APAC markets.
• Concrete Amsterdam: Multi-disciplinary design studio specializing in hospitality, F&B and retail concept, brand and interior design. Comparable to BrandWorks' integrated hospitality design offering across brand identity and interiors.
• Entro Communications: Brand and experiential design firm specializing in wayfinding, environmental graphics and place branding. Comparable to BrandWorks' environmental, wayfinding and precinct identity work (e.g., Spring Place ISPT).
• Saffron Brand Consultants: Independent brand consultancy focused on brand strategy, identity and innovation. Comparable to BrandWorks for brand strategy engagements, particularly with challenger and hospitality brands.
• Pentagram: Independent multi-disciplinary design firm with partners leading brand identity, environmental and digital design projects. Comparable to BrandWorks in offering design-led identity and experience work for premium clients.
• Yabu Pushelberg: Internationally recognized interior design and branding studio specializing in luxury hotels, restaurants and retail flagships. Direct peer to BrandWorks in hospitality-focused spatial and brand identity work.

Emerging players

• Bar Stool Studio: Hospitality-focused design studio delivering brand identity and interior design for bars and restaurants in Australia and SE Asia. Direct comparable to BrandWorks' hospitality practice but at smaller scale and narrower geographic reach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brandworksAU
• LinkedInlinkedin.com/company/brand-works
• Instagraminstagram.com/brandworksau
• Xx.com/brandworksindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrandWorks