Korvpojkarna

What Korvpojkarna does

Korvpojkarna AB is a privately held Swedish charcuterie production company founded in 1976 in Halmstad by three experienced sausage makers (Roy, Stig, and Roland). The company manufactures and sells traditional Swedish sausages, sliced deli meats, spreads, salads, and grilling products under the Korvpojkarna brand and two acquired heritage brands — Risbergs Chark and Roberts Charkuteri. Total annual production exceeds 900 tons, with the flagship Wienerkorv accounting for approximately 250 tons per year. All products carry the 'Från Sverige' certification, meaning every animal is born, raised, and slaughtered in Sweden with all processing occurring domestically, and the company holds FSSC 22000 food safety certification.

The company's business model is regional direct-to-retail distribution. Korvpojkarna operates its own delivery fleet serving local stores across Halland and parts of Skåne and Småland in southwestern Sweden, deliberately avoiding central warehouses to preserve freshness and maintain control over its distribution. It sells through approximately every retail store in Halland, relying on a horizontally segmented SMB retailer base rather than a few anchor accounts. Distribution is supported by local marketing including sports sponsorships (Team Rynkeby charity cycling and various regional sports associations) and a modest social media presence on Facebook and Instagram.

The company is led by CEO Ola Persson (marketing, personnel, finance) and owner Jörgen Strandahl (production and purchasing), with Ronnie Strandahl also involved in sales, indicating likely family ownership. The firm has 11-50 employees and is recognized within the Swedish industry through multiple 'Svensk Mästare i Charktillverkning' (Swedish Champion in Charcuterie) titles at the Chark-SM biennial competition. Its core technology is traditional Swedish charcuterie production supported by modern, fit-for-purpose production equipment, with the Halland tradition and signature specialty products such as Lökkorv (onion sausage) serving as the principal differentiators.

Name

Korvpojkarna

Legal name

Korvpojkarna AB

Website

https://korvpojkarna.se

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Korvpojkarna AB is a privately held Swedish charcuterie producer founded in 1976 in Halmstad, manufacturing sausages, sliced meats, and spreads under its own brand and two heritage brands, distributing over 900 tons annually via its own delivery fleet to retail stores across Halland, Skåne, and Småland.

Ownership category

akta.pro rank

Headquarters

HQ city

Halmstad

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Charcuterie Product Sales: Direct sale of Swedish charcuterie products (sausages, cold cuts, spreads) through retail stores in the Halland region and parts of Skåne and Småland

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Korvpojkarna is a Swedish charcuterie production company that manufactures and supplies a wide range of sausages (korv), sliced deli meats, and accompaniments such as salads and spreads. The company produces over 900 tons of product annually at its Halmstad facility, with its flagship Wienerkorv representing approximately 250 tons per year. Products are made from 100% Swedish meat under the 'Från Sverige' certification and delivered directly to retail stores across the Halland, Skåne, and Småland regions via the company's own delivery fleet, without using central warehouses.

Product overview

Korvpojkarna is a Swedish meat and charcuterie company (Kött och chark) that produces a wide range of sausages (korv), sliced charcuterie products, and accompaniments. The company operates a unified product portfolio centered around its flagship Wienerkorv (produced at ~250 tons/year), complemented by various sausage varieties (bratwurst, chorizo, kebab, breakfast sausages, medister, falukorv), sliced deli meats (salami, ham, pork belly), spreads (liver paste, beetroot salad, potato salad), and grilling products. Korvpojkarna also owns two heritage sub-brands: Risbergs Chark and Roberts Charkuteri, both acquired over the company's history. Total annual production exceeds 900 tons. Products are marketed under the 'Från Sverige' (From Sweden) label, meaning all animals are born, raised, and slaughtered in Sweden, and all processing occurs domestically.

Differentiator

Problem solved

Functional benefit

Brands

• Risbergs Chark: Acquired historic charcuterie brand
• Roberts Charkuteri

Products and services

• Wienerkorv Korvpojkarna's flagship Swedish Vienna-style sausage, marketed as 'probably Sweden's tastiest Wiener korv, definitely Halland's most sold,' produced at approximately 250 tons per year and awarded multiple medals at Chark-SM. Available in 300g, 600g, and 960g sizes for retail consumers.
• Falukorv Traditional Swedish Falun sausage produced by Korvpojkarna as part of its core sausage assortment for everyday household consumption.
• Lökkorv (Onion Sausage) Award-winning onion sausage recognized as one of Halland's specialties, made from traditional Halland recipes and positioned as a signature Korvpojkarna product.
• Kryddkorv Bratwurst Spiced bratwurst-style sausage included in Korvpojkarna's flavored sausage (Kryddkorv) range for retail sale.
• Kryddkorv Cabanossy Spiced sausage in the cabanossi style offered in Korvpojkarna's flavored sausage (Kryddkorv) range.
• Kryddkorv Chorizo Spanish-style chorizo sausage with paprika, part of Korvpojkarna's flavored sausage (Kryddkorv) range.
• Hallandsskinka røkt (Smoked Ham) Smoked ham from the Halland region, part of Korvpojkarna's sliced charcuterie range.
• Skivad Salami Pre-sliced salami in varieties including Peppar (pepper) and Vitlök (garlic), sold as a sliced deli product.
• Leverpastej Liver pâté/paste available in fine (grädd) and coarse (grov) varieties as part of Korvpojkarna's spreadable charcuterie assortment.
• Fläskrullad Pork roll charcuterie product intended for slicing, part of Korvpojkarna's sliced deli assortment.
• Basturökt sidfläsk Bastu (sauna)-smoked pork belly, a traditional Swedish charcuterie item produced by Korvpojkarna.
• Blodkorv Traditional Swedish blood sausage produced by Korvpojkarna as part of its classic charcuterie range.
• Grillbricka Grilling platter assortment of Korvpojkarna's charcuterie products packaged for barbecue occasions.
• Grillsallad Grilling salad / side dish produced by Korvpojkarna as a companion to its grill assortment.
• Potatissallad Potato salad sold as part of Korvpojkarna's range of charcuterie accompaniments.
• Rödbetssallad Beetroot salad sold as part of Korvpojkarna's range of charcuterie accompaniments.
• Senapsrullad Mustard-coated pork roll included in Korvpojkarna's sliced charcuterie assortment.
• Spickekorv Spiced dried sausage in the traditional spickekorv style, produced by Korvpojkarna.
• Isterband Traditional Swedish lard sausage (isterband) produced by Korvpojkarna as part of its heritage sausage range.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Team RynkebyminorOthersEuropean charity cycling team that rides to Paris annually to raise money for children with critical illnesses. Korvpojkarna sponsors the team. In 2024, Team Rynkeby donated 98.5 million SEK to organizations helping children with critical diseases (Barncancerfonden and Barnhjärnfonden in Sweden).
• Local Sports AssociationsminorOthersKorvpojkarna has close collaboration with sports and association life in the region, supporting both elite and amateur sports, seniors and youth. Contact for sponsorship: [email protected]

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gunnar Dafgård AB: Gunnar Dafgård is one of Sweden's largest food manufacturers producing sausages, ready-meals, and charcuterie products for the major grocery chains — overlapping product mix with Korvpojkarna across sausages and prepared meat.
• HKScan Sweden (Scan): HKScan Sweden is the dominant Swedish processed-meat and charcuterie producer (Scan brand) with national retail listings, broad sausage, ham, and ready-meat portfolios, and pork supply chain integration — directly comparable charcuterie category, vastly larger scale.
• Scandi Standard (Chicken/Willhem): Scandi Standard is a Nordic poultry/protein producer with downstream charcuterie and ready-meat exposure — comparable in being a meat-protein producer selling through Swedish grocery retail.

Direct peers

• Lithells: Lithells is a traditional Swedish charcuterie producer with a portfolio of sausages, falukorv, and deli meats sold through Swedish grocery retail — competes in the same category and Swedish retail channels as Korvpojkarna.
• Falbygdens Chark: Falbygdens Chark is a regional Swedish charcuterie manufacturer based in Västergötland producing sausages and processed meats for grocery and food-service — comparable as a regional sausage/charcuterie specialist with similar direct-retail distribution.
• Nybergs Delikatesser: Nybergs Delikatesser is a Swedish producer of sausages and charcuterie products sold in food retail — directly comparable as a small-to-mid sized Swedish charcuterie manufacturer competing in similar product categories.
• Norrtälje Chark (Quality Chark): Norrtälje/Quality Chark is a Swedish charcuterie producer supplying sausages, deli meats, and prepared meat products to Swedish retailers — directly comparable in production category and Swedish retail distribution.

Others

• ICA Sverige (own-brand chark): ICA Sverige, Sweden's largest grocery retailer, runs an extensive private-label charcuterie range and co-manufactures with regional chark producers — comparable as a Swedish retail channel and counterparty for regional charcuterie suppliers like Korvpojkarna.

Regional players

• Dalsjöfors Kött & Chark: Dalsjöfors is a regional Swedish meat processing company producing sausages and charcuterie for local retail — comparable regional producer with overlapping product mix and similar go-to-market approach.
• Pärsjö Chark: Pärsjö Chark is a Swedish charcuterie producer primarily serving southern Sweden — overlapping product portfolio with Korvpojkarna but with regional concentration and similar size/profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/korvpojkarna
• Instagraminstagram.com/korvpojkarna

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korvpojkarna