Nuova Assauto

What Nuova Assauto does

Nuova Assauto S.P.A. is an Italian automobile dealership group (S.P.A. structure, privately held) operating three physical locations in northern Italy — Gaglianico (Biella) as headquarters, Serravalle Sesia (Vercelli), and Aosta — covering the provinces of Biella, Vercelli, and the Aosta Valley. The company is an authorized dealer for four OEM brands: Ford (including passenger cars, commercial vehicles, and the only official Ford representation in the Aosta Valley), Hyundai (including hybrid, plug-in hybrid, and electric models), MG (hybrid and electric), and Maxus (commercial vans, electric vans, and pickup trucks from SAIC Motor). Beyond new vehicle sales, the group runs a used vehicle operation with 74+ in-stock units across 16+ brands, certified pre-owned programs (Ford Approved, Hyundai Promise), and a km0 (nearly-new) inventory.

Revenue is generated through six streams: one-time sales of new and used vehicles, professional services from its authorized workshop and body shop (mechanical/electronic repairs, scheduled maintenance, tire service, ministerial inspections using original parts), transaction-fee income from facilitating financing and leasing through partner institutions such as Hyundai Capital Bank Europe (Hyundai Plus), and recurring revenue from long-term rental and replacement vehicles. Pricing spans entry-level passenger cars around €15,400 to premium models above €71,950, with financing options starting from approximately €75/month and used vehicles ranging €3,500–€39,500.

Distribution is anchored by showrooms with on-site sales staff, supplemented by a website offering online vehicle configurators, appointment booking, and digital inquiry forms. A mobile workshop service extends maintenance to business customers' premises. The company holds ISO 9001 quality certification (audited by TÜV) and operates under a hybrid GTM model combining enterprise-style field sales with self-serve digital lead capture, targeting private individuals, professionals, artisans, SMEs, and corporate/fleet buyers in its regional catchment area.

Name

Nuova Assauto

Legal name

Nuova Assauto S.P.A.

Website

https://nuovaassauto.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Nuova Assauto S.P.A. is a privately-held multi-brand automotive dealership group operating three locations in northern Italy (Biella, Vercelli, Aosta) as an authorized dealer for Ford, Hyundai, MG, and Maxus, serving private individuals, SMEs, and fleet buyers with new and used vehicles, authorized workshop and body shop services, financing facilitation, and rental.

Ownership category

akta.pro rank

Headquarters

HQ city

Gaglianico

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New vehicle sales: Revenue generated from the sale of new vehicles of Ford, Hyundai, MG, and Maxus brands, including passenger cars and commercial vehicles.
2. Used vehicle sales: Revenue from the resale of certified pre-owned vehicles, including multi-brand used cars, km0 vehicles, and company fleet vehicles with certified mileage.
3. Maintenance and repair services: Workshop services including scheduled maintenance, mechanical and electronic repairs, inspections, and tire services, performed by certified technicians using original spare parts.
4. Body shop services: Body repair and painting services through internal body shop division.
5. Financial products and financing: Revenue from facilitating vehicle financing, leasing, and long-term rental solutions through partner financial institutions, earning commissions on arranged credit.
6. Vehicle rental and mobility services: Replacement vehicle provision and car rental services during maintenance periods, as well as long-term rental solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Nuova Assauto is an authorized multi-brand automobile dealership selling new passenger and commercial vehicles from Ford, Hyundai, MG, and Maxus, alongside certified pre-owned cars (Ford Approved, Hyundai Promise), nearly-new Km0 vehicles, and used multi-brand inventory. The company operates its own authorized workshop, body shop, ministerial inspection, tire service, replacement vehicles, long-term rental, and trade-in evaluation, complemented by financing and leasing arrangements through partner financial institutions. It targets both individual consumers and small/medium businesses across Piedmont and the Aosta Valley from three physical locations.

Product overview

Nuova Assauto is a multi-brand car dealership operating across three locations in northern Italy (Gaglianico/Biella, Serravalle Sesia, and Aosta). The company operates as a unified dealership platform offering new vehicles from four core brands—Ford, Hyundai, MG, and Maxus (commercial vehicles)—alongside used vehicles, certified pre-owned programs (Ford Approved, Hyundai Promise), and comprehensive aftersales services including authorized workshops, body shops, and tire services. The portfolio includes passenger cars, SUVs, electric vehicles, and commercial vans. Additional services encompass vehicle financing (through Hyundai Plus and Ford financial solutions), trade-in evaluations, car rental, and extended test drive experiences. The company holds ISO 9001 certification and provides online vehicle configurators for customer convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Ford new vehicles
• Hyundai new vehicles
• MG new vehicles
• Maxus commercial vehicles
• Used cars (Auto Usate)
• Km0 vehicles (Auto Km0)
• Workshop services (Officina)
• Body shop services (Carrozzeria)
• Vehicle inspection (Revisione)
• Tire service (Servizio Gomme)
• Replacement vehicle (Auto Sostitutiva)
• Long-term car rental (Noleggio)
• Test drive services
• Financial consulting and financing
• Vehicle trade-in (Permuta)
• Ford Approved certified used vehicles
• Hyundai Promise certified used vehicles

Quantifiable outcome

• ISO 9001 certified quality management system, audited by TUV

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• FordcoreChannel Partner/ Reseller/ DistributorNuova Assauto is an official Ford authorized dealer and service center, selling new Ford vehicles (passenger and commercial) and providing authorized maintenance and repair using original Ford spare parts. Ford Approved certified pre-owned program is also offered. Nuova Assauto also acquired the Ford dealership in Aosta, becoming the only official Ford representative in the Aosta Valley.
• HyundaicoreChannel Partner/ Reseller/ DistributorOfficial Hyundai dealer offering the full range of new Hyundai vehicles including hybrid, plug-in hybrid, and electric models. The Hyundai Promise certified pre-owned program is offered. Financing solutions are provided through Hyundai Plus financial programs.
• MGcoreChannel Partner/ Reseller/ DistributorAuthorized MG dealer selling new MG vehicles including hybrid and electric models, with promotional offers and financing options available.
• MaxuscoreChannel Partner/ Reseller/ DistributorOfficial Maxus dealer for commercial vehicles, offering the full Maxus range including Deliver series vans (diesel and electric), eDeliver electric vans, and T60 pickup trucks. Maxus is part of the SAIC Motor group. Official warranty and post-sale support are provided.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer listed on the London Stock Exchange, operating across multiple markets including Europe. Comparable multi-brand retail and distribution model but at global scale, serving as a broad incumbent in the same industry.
• Emil Frey Group: One of Europe's largest automotive distribution and retail groups, headquartered in Switzerland with operations across multiple European markets. Same business model — authorized multi-brand retail, aftersales, and import/distribution — but at significantly greater scale and geographic breadth.

Direct peers

• Bossoni Automobili: Italian multi-brand automotive dealer based in Lombardy. Closely comparable as a regional multi-brand authorized dealer offering new vehicle sales, certified used cars, and aftersales services.
• Barchetti Group: Major Italian multi-brand automotive dealer group headquartered in Trento with showrooms across northern Italy. Directly comparable business model with multi-brand sales, authorized workshops, and certified used vehicle programs.
• Autotorino: One of Italy's largest multi-brand automotive retail groups, headquartered in Lombardy and operating across northern Italy. Directly comparable as a multi-brand authorized dealer with new/used sales, aftersales, and financing — overlapping geography and brand portfolio (Ford, Hyundai, among others).
• Fimauto: Italian multi-brand automotive dealer group operating multiple showrooms and workshops. Comparable as a multi-brand authorized retailer serving retail and business customers with new vehicles, used cars, and aftersales services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nuovaassauto
• Facebookfacebook.com/fordnuova.assauto
• LinkedInlinkedin.com/company/nuovaassautogroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuova Assauto