What Metaltex does

Metaltex is a privately held Swiss-headquartered manufacturer of branded household products, founded in 1945 by Egidio Morandi in Mendrisio, Switzerland, and still controlled by the Morandi family (Sergio Morandi, CEO, and brother Ivano) under the corporate parent Metaltex SA in Genestrerio. The company designs, manufactures, and distributes more than 2,000 SKUs across three core categories: kitchen utensils, storage and cleaning (including bath organization), and laundry care. Its competitive identity is built on four proprietary surface coatings — Polytherm (1996), Epotherm (2003), Chrometherm (2016) and Touch-Therm Lava (2020) — which are applied to its wire-based product range and support premium positioning under sub-brands such as Tomado (acquired 1986, Benelux) and Supertherm (acquired via Gezi Taunus-Glas, 1994).

Manufacturing is vertically distributed across Switzerland (Genestrerio HQ and production), Italy (Maslianico and Montegiorgio facilities), and a 30,000 m² Yangjiang, China complex that became the group's Asia production headquarters in 2017, with Hong Kong-based Metaltex (Pacific) Ltd handling Asia-Pacific sourcing, logistics, and quality control. Stated production capacity is 80,000+ wire articles per day, and quality/social-accountability credentials include ISO 9001:2015, SA 8000:2014, FSC (C184296 and C162045), Sedex membership, and Amfori BSCI membership since 2013.

Metaltex operates a B2B/wholesale go-to-market through four regional sales offices that manage 15+ wholly-owned sales subsidiaries across Europe, the Americas, and Asia-Pacific, distributing to department stores, supermarkets, DIY chains, small shops, online retailers, and mail-order businesses in 40+ countries. End consumers acquire products through these retail channels and through country-specific branch websites launched in November 2024 that add wishlist and quote-request functionality. Revenue is generated exclusively via physical hardware sales with no public pricing model, and no public revenue disclosure has been made. Customer concentration is structurally low given the diversified retailer base and SKU breadth.

Name

Metaltex

Legal name

METALTEX SA

Website

https://metaltex.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Metaltex is a family-owned Swiss manufacturer, founded 1945, that designs and distributes 2,000+ branded household products across kitchen utensils, storage/cleaning, and laundry care through wholly-owned subsidiaries and retail channels in 40+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Household Products: Sale of physical household products across kitchen utensils, organization & cleaning, and laundry care categories. Products sold through retail distribution channels including department stores, supermarkets, DIY stores, and online retailers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Metaltex manufactures and distributes over 2,000 wire-based household products across three main categories: kitchen utensils (preparation and serving), storage organization and cleaning, and laundry care. The company sells primarily through retail distribution channels (department stores, supermarkets, DIY stores, online retailers, mail-order) and applies proprietary coating technologies (POLYTHERM, EPOTHERM, TOUCH-THERM, CHROMETHERM) to deliver durable, aesthetic, and EU-compliant products under the Metaltex, TOMADO, and SUPERTHERM brands.

Product overview

Metaltex is a Swiss-based manufacturer of household products with over 2,000 products across three main categories: Kitchen Utensils (preparation and serving), Storage & Organization (home cleaning and organizing), and Laundry Care (drying, ironing, and storage support). The company also develops exclusive proprietary coatings including POLYTHERM® (metallic finish, 1996), CHROMETHERM® (eco-friendly chrome, 2016), TOUCH-THERM® LAVA (matte black wrought-iron look, 2020), and EPOSTHERM® (epoxy treatment for laundry driers, 2003). Key product lines include VacuumFix (vacuum-mounted bathroom accessories), Brush-Up Line (modular brushes), Horizon Onyx (double-grid laundry care), Shower-Flex (shower optimization), York LAVA, Ciclone (40m drying line airers), Galileo (no-drill cabinet organizers), and Sodatex/Tidytex sink organizers. The company offers more than 2,000 products and operates multiple regional branch websites for different countries with wishlist and quote request functionality.

Differentiator

Problem solved

Functional benefit

Brands

• TOMADO: Dutch brand for household products, known by Benelux consumers as a guarantee of quality, distributed by Metaltex Netherlands.
• SUPERTHERM
• POLYTHERM
• EPOTHERM
• CHROMETHERM
• TOUCH-THERM

Products and services

• Cleany Storage and organization product line for household cleaning and organizing needs.
• Sodatex Sink organizer product line for kitchen organization.
• Tidytex Sink organizer product for efficient kitchen storage solutions.
• Nevis Laundry dryer product for efficient household drying solutions.
• Blade-Fit Drawer organizer product for kitchen storage.
• Hydra Laundry dryer product for household laundry care.
• Vulcano Laundry dryer product for efficient drying.
• Ciclone New generation vertical airer with over 40 meters of drying lines and extra large loading capacity.
• Galileo Kitchen storage and organization line that requires no drilling and no tools, hung on kitchen cabinet doors.
• Royal Cooking tools line consisting of sturdy gadgets made in stainless steel.
• VacuumFix Bathroom accessories product line for fixing bathroom accessories with ease using vacuum technology.
• Brush-Up Line Smart brushes set designed to reach every spot with ease. One system with multiple combinations.
• Horizon Onyx Laundry care product featuring double grid design for double versatility with ONYX coating finish.
• Shower-Flex Product designed to optimize shower space for better bathroom organization.
• York LAVA Kitchen utensil line featuring simplicity-meets-natural-warmth design with LAVA coating finish.
• POLYTHERM Exclusive double surface coating engineered by Metaltex in 1996, featuring a modern metallic surface look with durable plastic coating applied across the Metaltex kitchen and household range.
• CHROMETHERM Exclusive chrome-finish coating introduced in 2016 as an innovative eco-solution that significantly reduces environmental impact compared to traditional chrome plating methods.
• TOUCH-THERM Exclusive coating launched in 2020 with matte and textured black finish simulating handmade wrought iron objects, available in Lava variant.
• EPOTHERM Epoxy-base surface treatment presented in 2003 for laundry driers range, offering at least 30% more coating protection than traditional treatments with antistatic dust-resistant barrier.
• SUPERTHERM vacuum flasks and jugs Brand name for vacuum flasks and jugs acquired from Gezi Taunus-Glas in 1994 and distributed under the SUPERTHERM brand.
• TOMADO Dutch household products brand distributed in Benelux through Metaltex Netherlands since 1986, known by consumers as a guarantee of quality.

Quantifiable outcome

• At least 30% more coating protection with Epotherm compared to traditional treatments
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Metaltex AlliancecoreChannel Partner/ Reseller/ DistributorStrategic alliances with preferential distributors forming the Metaltex Alliance network. Established in 2000 to strengthen distribution channels across markets.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• OXO (Good Grips): American housewares brand designing ergonomic kitchen tools, organization, and cleaning products, with strong premium retail and global distribution. Comparable to Metaltex in kitchen organization and storage categories, with similar mass-premium retailer relationships.
• Simplehuman: Premium US housewares brand for kitchen, bathroom, and organization products with proprietary technologies and global retail presence. Comparable to Metaltex in proprietary product features, premium retailer positioning, and kitchen/bath organization focus.
• InterDesign: US-based housewares manufacturer of bathroom, kitchen, and storage organization products sold through mass and specialty retail globally. Comparable to Metaltex in storage organization category, retail-channel strategy, and broad mid-market product portfolio.
• Joseph Joseph: UK-based designer of kitchen tools, storage, and laundry organization products sold through premium retail channels worldwide. Comparable to Metaltex in kitchen organization, modern design language, and global department-store distribution.
• Brabantia: Dutch-headquartered designer and manufacturer of premium household and kitchen products including laundry care, storage, and kitchen tools. Directly comparable to Metaltex in target retailers, product categories (laundry, kitchen organization), and European premium positioning with global distribution.
• Leifheit: German household products manufacturer with strong DACH retail presence across laundry care, cleaning, and kitchen organization. Comparable to Metaltex in product categories, mid-premium price positioning, and European department store/DIY channel strategy.

Broad incumbents

• KitchenAid: Whirlpool-owned premium kitchen tools and small appliances brand with global retail distribution. Comparable to Metaltex in kitchen utensils category and premium retail placement, though KitchenAid is materially broader and more appliance-focused.
• IKEA (Household/Storage): Global home furnishings giant with broad kitchen, storage, and laundry care assortment at value price points. Comparable to Metaltex as a same-category incumbent with overlapping kitchen organization and laundry product lines, though at lower price positioning.

Emerging players

• Yamazaki Home: Japanese home organization and storage product designer with growing US/European retail presence through design-led wire and metal storage. Comparable to Metaltex in storage organization category and design-led aesthetics.
• Tomado: Dutch household brand founded 1923 and owned by Metaltex since 1986, distributed in Benelux. Comparable as a Metaltex-controlled sub-brand rather than a true peer, but useful as a regional household products player with shared product/retail dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/metaltex_official
• LinkedInlinkedin.com/company/metaltex-sa

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metaltex