swissmooh
swissmooh AG is a Swiss dairy export subsidiary of the mooh cooperative, selling premium Swiss cheese and dairy products through B2B channels to retail, hospitality, and industrial customers primarily across Asia and the Middle East.
- Company typePrivate
- Founded2011
- HeadquartersWinterthur, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What swissmooh does
swissmooh AG is a privately held Swiss dairy product company headquartered in Winterthur, Switzerland, operating as the wholly-owned international commercial subsidiary of the mooh Genossenschaft (mooh cooperative). Founded around 2011, swissmooh was established to bring Swiss cheese and dairy products made from cooperative milk to selected international markets, with the stated mission of creating sustainably positive impact on milk prices for the cooperative's approximately 3,600 member dairy farmers. The parent cooperative transports roughly 1.5 million kilograms of milk per day across 20 cantons in Western, Northern, and Eastern Switzerland, giving swissmooh access to a large, certified Swiss raw milk supply.
The company's product portfolio is built around Swiss cheese varieties (including Emmentaler AOP, Mozzarella, fondue, slices, and cheese sticks) packaged in format-specific SKUs for three B2B segments: Retail (100–500g packs), HoReCa (3–6.3kg professional-kitchen formats), and Industrial (2.8–20kg bulk processing formats, shelf life up to 24 months). Differentiators emphasized are 100% Swiss origin, Suisse Garantie certification, ISO 22000 and ISO 9001 quality certifications, and HALAL/KOSHER certification for selected products. Core technology is conventional Swiss dairy and cheese production and processing inherited from the cooperative supply chain; no proprietary technology stack, software products, or digital platforms are disclosed.
Go-to-market combines a dedicated direct-sales team in China for direct market engagement with a distribution partner network across Asia and the Middle East. The company also pursues event-driven demand generation through major F&B trade shows such as Gulfood 2026 in Dubai. Revenue is generated through quote-based B2B transactions; pricing is not publicly disclosed. The overall business model is a cooperative-anchored B2B export operation with three horizontal customer segments, focused on leveraging Swiss-origin brand equity and certifications rather than technology differentiation.
swissmooh firmographics
Firmographics- Name
- swissmooh
- Legal name
- swissmooh AG
- Website
- https://swissmooh.ch
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- swissmooh AG is a Swiss dairy export subsidiary of the mooh cooperative, selling premium Swiss cheese and dairy products through B2B channels to retail, hospitality, and industrial customers primarily across Asia and the Middle East.
- Ownership category
- akta.pro rank
swissmooh industry classification
Industry- Product category
- Dairy Products
- NAICS
- Cheese Manufacturing (311513), Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Dairy Product (except Dried or Canned) Merchant Wholesalers (42443)
- SIC
- Dairy Products (2020), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB)
- akta.pro secondary industries
- Pasta Filata Cheese Manufacturing (Mozzarella, Provolone, String Cheese) (AFAHABAC), Cheese Packaging & Portioning (Retail Packs, Snack Packs, Singles) (AFAHABAI), Cheese Wholesale (AFAIAEAC), Cheese (Natural & Processed) (CRADACAC)
Keywords
Where swissmooh is headquartered
LocationHeadquarters
- HQ city
- Winterthur
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
swissmooh business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2B Cheese and Dairy Product Sales: swissmooh generates revenue through B2B sales of Swiss cheese and dairy products to three primary sectors: Retail (supermarkets and food retail), HoReCa (hotels, restaurants, catering), and Industry (food processors and manufacturers). Products are sold in various formats and sizes for different applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail products - various cheese formats |
| Unit Pricing | Pay-as-you-go | HoReCa products - bulk cheese formats |
| Unit Pricing | Pay-as-you-go | Industrial products - bulk cheese for processing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
swissmooh product offering
Product offeringCore offering
swissmooh AG produces and distributes premium Swiss cheese and dairy products sourced from over 3,600 farmers in the parent mooh cooperative. It sells three distinct B2B product lines—Retail packs (100g–500g), HoReCa bulk formats (3–6.3kg), and Industrial bulk cheese (2.8–20kg)—to supermarkets, hospitality operators, and food manufacturers, with dedicated sales presence in China and partner-led distribution elsewhere.
Product overview
No specific product or service information available in the source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Swiss Cheese Products
- HoReCa Swiss Cheese Products
- Industrial Swiss Cheese Products
Quantifiable outcome
- Shelf life up to 24 months for industrial products
- +2 more outcomes
Companies that use swissmooh
Customer profileSegments3 records
Ideal customer profiles3 records
swissmooh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
swissmooh partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- mooh Genossenschaftcoreswissmooh AG is a subsidiary of the mooh cooperative. The mooh cooperative is one of Switzerland's leading milk producer organizations with around 3,600 milk producers. swissmooh was founded to open new markets and bring products made from mooh milk to the world, generating sustainable positive impact on milk prices for cooperative members.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
swissmooh competitors and assessment
Company assessmentDirect peers
- Hochland: Hochland is a German family-owned cheese manufacturer specializing in processed, sliced, and grated cheese products for foodservice, industrial, and retail customers. Highly comparable to swissmooh's Industrial and HoReCa segments — both supply bulk cheese formats optimized for further processing and professional kitchens.
- Mifroma: Mifroma (now owned by Lactalis) is a Swiss-based cheese trading and distribution company specializing in Swiss cheese exports to international markets. Highly comparable to swissmooh as a Switzerland-based specialty cheese export platform serving retail and HoReCa customers globally.
- Sargento Foods: Sargento is a US-based privately held specialty cheese company focused on natural sliced, shredded, and snack cheese for retail and foodservice customers. Highly comparable to swissmooh's retail-pack and HoReCa portion-controlled format strategy, though serving a different geographic market.
- Emmi Group: Emmi is Switzerland's largest dairy processor and the leading domestic peer to swissmooh, marketing premium Swiss cheese (most notably Emmentaler AOP) and dairy products internationally across retail, foodservice, and industrial channels. Same Swiss origin story, same multi-channel B2B model, same HoReCa and retail customer base, though at substantially larger scale.
- Granarolo: Granarolo is a leading Italian dairy cooperative producing and exporting Italian cheese (including pasta filata mozzarella and grated hard cheeses) to retail, foodservice, and industrial customers worldwide. Closely comparable cooperative ownership model and B2B multi-segment export orientation, but in Italian rather than Swiss specialty cheese.
Broad incumbents
- Saputo: Saputo is a Canadian-headquartered global dairy company producing and distributing cheese, fluid milk, and dairy ingredients across North America, Europe, and Asia. Comparable to swissmooh in multi-segment B2B cheese distribution (retail, foodservice, industrial), but operates at materially larger scale and across multiple geographies.
- Savencia Fromage & Dairy: Savencia is a French specialty cheese group focused on premium and branded cheese for retail and foodservice internationally. Comparable to swissmooh in its premium positioning and B2B multi-channel approach, but operates at a much larger scale with a broader European cheese portfolio.
- Arla Foods: Arla Foods is a large European dairy cooperative owned by farmers across Denmark, Sweden, and other Northern European countries, marketing cheese and dairy products globally. Closely comparable cooperative ownership structure to swissmooh's mooh cooperative relationship, though Arla operates at vastly larger scale and broader category scope.
- Bel Group: Bel Group is a major French cheese company (The Laughing Cow, Babybel, Kiri) operating across retail, HoReCa, and industrial segments globally. Comparable to swissmooh in its multi-channel B2B cheese distribution model, but with a much larger branded portfolio and broader international footprint.
- Lactalis: Lactalis is the world's largest dairy company, owning a broad portfolio of cheese brands (President, Galbani, etc.) and operating across retail, foodservice, and industrial channels globally. Overlaps with swissmooh in premium cheese exports and HoReCa/industrial supply, but at vastly greater scale and with a far broader product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
swissmooh social profiles
Digital presenceswissmooh financial estimates
Financial estimateRevenue estimate
Valuation estimate
swissmooh leadership team
Management profileNumber of profiles
swissmooh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
swissmooh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about swissmooh
What does swissmooh do?
swissmooh AG produces and distributes premium Swiss cheese and dairy products sourced from over 3,600 farmers in the parent mooh cooperative. It sells three distinct B2B product lines—Retail packs (100g–500g), HoReCa bulk formats (3–6.3kg), and Industrial bulk cheese (2.8–20kg)—to supermarkets, hospitality operators, and food manufacturers, with dedicated sales presence in China and partner-led distribution elsewhere.
Is swissmooh a public or private company?
swissmooh is a private company. It is classified as corporate owned and is currently operating.
When was swissmooh founded?
swissmooh was founded in 2011. It employs 11 to 50 people.
Where is swissmooh based?
swissmooh is headquartered in Winterthur, Switzerland, in the Europe region.
How does swissmooh make money?
One revenue line is on record: B2B Cheese and Dairy Product Sales.
Who are swissmooh's main competitors?
Direct peers on record are Hochland, Mifroma, Sargento Foods, Emmi Group and Granarolo. Broad incumbents are Saputo, Savencia Fromage & Dairy, Arla Foods, Bel Group and Lactalis.
Does swissmooh have an API?
No public API is recorded for swissmooh.
What industry is swissmooh in?
swissmooh's product category is Dairy Products. Its primary akta.pro industry code is AFAHABAB, Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue), with a secondary code of AFAHABAC, Pasta Filata Cheese Manufacturing (Mozzarella, Provolone, String Cheese). Its NAICS code is 311513 and its SIC code is 2020.