mooh cooperative

What mooh cooperative does

mooh cooperative is a Swiss dairy producer cooperative (Genossenschaft) founded in 2016, headquartered at Hohlstrasse 532, 8048 Zürich, that markets milk and provides logistics, advisory, and sustainability services for approximately 3,600 dairy farmer members across 20 Swiss cantons. The cooperative employs 31 staff and operates as a non-profit member organization structured to maximize returns to its farmer members rather than to generate profit for external shareholders. CEO René Schwager leads day-to-day operations as Geschäftsführer, and the board sets milk prices monthly based on market conditions.

The cooperative's core offering centers on milk marketing and cold-chain logistics: it transports roughly 1.5 million kg of milk daily (approximately 11–12 million kg per week) via partnerships with 18 transport companies operating around 70 trucks. It offers six differentiated milk types — including organic, pasture-based, and mountain varieties — and maintains ISO 9001, ISO 22000, and Bio Suisse certifications. In 2022, mooh launched a VCS-certified Klimaprogramm (climate program) that has since enrolled ~500 producers and saved over 20,000 tonnes of CO2-equivalent emissions. The cooperative has expanded its value chain through two subsidiaries: Käserei Laubbach AG, an Emmental cheese factory providing downstream vertical integration, and swissmooh AG, handling international sales of mooh milk.

Revenue mechanics are typical of an agricultural Genossenschaft: the cooperative earns a marketing/logistics margin on milk volume transacted with downstream dairy processors, with surplus returned to farmer members rather than retained. Additional revenue streams include logistics services offered to external parties, climate-program participation fees, cheese sales through Käserei Laubbach AG, and international sales via swissmooh AG. mooh also invests in member-facing services including advisory and the Planungsmodell (planning model), deepening operational and financial integration with its 3,600 members.

Name

mooh cooperative

Legal name

mooh Genossenschaft

Website

https://mooh.swiss

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

mooh cooperative is a Swiss dairy producer cooperative founded in 2016 that markets milk and provides logistics, advisory, and sustainability services for approximately 3,600 dairy farmer members across 20 Swiss cantons.

Ownership category

akta.pro rank

Product category

Dairy Marketing Services

NAICS

Dairy Product (except Dried or Canned) Merchant Wholesalers (42443), Cheese Manufacturing (311513), Dairy Cattle and Milk Production (11212)

SIC

Dairy Products (2020), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Fluid Milk & Cream Wholesale (AFAIAEAA)

akta.pro secondary industries

Cheese Manufacturing (AFAKAKAB), Dairy & Refrigerated (Perishables) Distribution (CRAOABAD)

Keywords

• Raw milk marketing
• Dairy logistics services
• Agricultural cooperative
• Milk supply chain
• Dairy advisory services

Headquarters

HQ city

Zurich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Milk Marketing and Trading: mooh markets milk from its approximately 3,600 member producers to Swiss dairies and cheese factories. As a producer organization, mooh negotiates milk prices on behalf of members and passes proceeds back to producers. The organization aims for the best possible milk revenue for members rather than profit maximization.
2. Logistics Services: mooh offers milk logistics as a service for external cheese factories and dairies. With a large catchment area covering most of Switzerland, mooh provides milk collection services beyond its own member base.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

mooh Genossenschaft is a Swiss dairy producer organization that markets raw milk from approximately 3,600 member dairy farmers to Swiss dairies and cheese factories. It coordinates daily milk collection across 20 cantons through its own logistics network (~70 trucks, 18 transport partners), negotiates monthly milk prices on behalf of members, and provides additional services including quality management (ISO 22000/9001, Bio Suisse), advisory services for milking, quality, and cheese-making, a VCS-certified climate program generating CO2 certificates, and a planning model with bonus compensation.

Product overview

mooh Genossenschaft (mooh cooperative) is an agricultural producer organization uniting approximately 3,600 Swiss milk producers across 20 cantons. The organization operates as a unified cooperative structure centered on milk marketing, offering raw milk sales across diverse varieties (ÖLN, BIO, mountain, cheese, and specialty milks) alongside complementary services including logistics coordination, quality management, and advisory services. Key products include the core milk sales and marketing service, the VCS-certified Klimaprogramm for climate protection, SUISSE BIOMILCH for organic producers, Käserei Laubbach cheese dairy, and swissmooh AG for international sales. The cooperative also offers a Planungsmodell planning system and member advisory services for milking, quality, and farm management.

Differentiator

Problem solved

Functional benefit

Brands

• Käserei Laubbach AG: One of the largest Emmental cheese dairies in Switzerland, processing mooh milk 365 days per year, located in Waldkirch SG.

Products and services

• Milchvermarktung (Raw Milk Sales) Core service that ensures the sale of milk from mooh members to Swiss dairies and cheese makers, handling approximately 1.5 million kg of milk daily.
• Milchlogistik (Milk Logistics) Weekly logistics coordination of 11-12 million kg milk through 18 transport companies with approximately 70 trucks daily, including third-party logistics services for external dairies and cheese makers.
• Klimaprogramm (Climate Program) VCS-certified climate program enabling members to contribute to climate protection through methane emission reduction using natural plant extracts (Agolin Ruminant/Naturu), generating CO2 certificates sold on voluntary markets.
• Planungsmodell (Planning Model) Contractual monthly milk quantity planning system where producers define annual delivery volumes, receiving seasonal base prices plus planning bonuses, with market-based deductions for over/under delivery.
• Beratungsdienste (Advisory Services) Comprehensive advisory services including milking consultation, quality advice, cheese-making guidance, and health management programs for member farms at subsidized rates.
• Qualitätsmanagement (Quality Management) Comprehensive quality management system certified to ISO 22000 and ISO 9001 ensuring milk safety and quality standards across all producer operations.
• PV SUISSE BIOMILCH Producer association for organic milk producers within mooh, representing approximately one of six certified organic milk traders in Switzerland, promoting sustainable production and marketing of organic milk.
• Käserei Laubbach AG Wholly-owned cheese dairy located in Waldkirch SG, one of the largest Emmental cheese producers in Switzerland, processing mooh member milk 365 days a year using both silage-free and silage milk.
• swissmooh AG Wholly-owned subsidiary handling international sales of Swiss dairy products, operating as a distinct entity from the mooh cooperative.

Quantifiable outcome

• Daily milk transport of 1.5 million kg to customers
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• Agolin Ruminant / Agolin Naturu Feed SupplierscoreTechnology or Integration · 1 January 2022mooh's climate program uses Agolin Ruminant or Agolin Naturu as approved feed additives. These natural plant extracts modify rumen microbe composition, improve feeding efficiency, and demonstrably reduce methane emissions. Approved feed suppliers include: Aachtal Futter AG, Agrofeed GmbH, Alfalor, Amrein Futtermühle AG, Anitech SA, Dr. Schreiber AG, Granovit AG, Hofmann Nutrition AG, Kroni AG, Kunz Kunath AG, Künzle Farma AG, LG Rigi, Likra Tierernährung, Meliofeed AG, MetaFit GmbH, Mühle Rytz AG, Multiforsa, Niederhäuser AG, Nutri'Form SA, H.W. Schaumann AG, UFA AG, Utro Fikovit AG, Villstar GmbH, Vital AG, Zehentmayer AG.
• Swiss Dairies and Cheese FactoriescoreChannel Partner/ Reseller/ Distributormooh markets milk from its approximately 3,600 member producers to Swiss dairies and cheese factories through long-term partnerships. The organization offers various milk types and ensures reliable supply to support cheese and dairy production in Switzerland.
• 18 Transport CompaniescoreChannel Partner/ Reseller/ Distributormooh works with 18 transport companies to operate approximately 70 trucks daily, collecting milk from member producers across 20 Swiss cantons. The logistics challenge includes handling multiple milk types and labels with efficient routes.
• Rindergesundheit Schweiz (RGS)strategicStrategic or Co-development Partnermooh collaborates with Rindergesundheit Schweiz (RGS) for cattle health services. The partnership aims to improve milk quality and provide optimal member advisory services. A cooperation agreement was signed at the beginning of the year.
• swissmooh AGstrategicStrategic or Co-development Partnerswissmooh AG is a separate entity from mooh Genossenschaft. Miguel de Lima serves as Managing Director of swissmooh AG and International Sales Manager. The entity handles international sales of mooh members' milk products.
• Käserei Laubbach AGcoreStrategic or Co-development PartnerKäserei Laubbach AG in Waldkirch SG is one of Switzerland's largest Emmental cheese factories. It produces Emmental and other cheese varieties using silage-free milk, and transforms mooh member milk 365 days per year, contributing significantly to milk marketing during seasonal peaks.
• TSM TreuhandminorImplementation/ SI/ Consulting Partnermooh works with TSM Treuhand for farm transfer procedures. Producers must notify both mooh and TSM Treuhand when changing farm operators using designated forms.
• VerracoreTechnology or IntegrationVerra is the world's leading organization for climate protection and sustainability standards. mooh's Klimaprogramm is registered under the Verified Carbon Standard (VCS) in Verra's registry, the first and currently only Swiss project of its kind.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• DMK Group (Deutsches Milchkontor): German dairy cooperative representing ~5,500 farmer-members with milk collection, processing, and branded dairy operations. Comparable to mooh as a producer-owned cooperative with similar member-services model.
• Milcobel: Belgian dairy cooperative marketing milk from member producers and producing dairy products. Closely comparable in cooperative structure, producer-side focus, and product mix (cheese, butter, milk powder).
• aaremilch: Swiss milk producer cooperative in the Bern region, marketing raw milk from member producers to processors. Directly comparable to mooh as a regional Genossenschaft focused on milk marketing and producer representation.
• Prolait société coopérative: Vaud-based Swiss milk producer cooperative handling milk collection and marketing for western Swiss producers. Operates a near-identical cooperative marketing model to mooh in an adjacent Swiss region.
• MIBA Genossenschaft (Milchverband der Nordwestschweiz): Northwestern Swiss milk producer cooperative representing member dairy farmers. Directly comparable as a regional Swiss cooperative focused on milk marketing, pricing negotiation, and member services.

Broad incumbents

• FrieslandCampina: Dutch dairy cooperative with global dairy operations. Comparable to mooh in cooperative structure and member-owned governance, though at vastly larger scale and with broader downstream processing.
• Lactalis: World's largest dairy company and major buyer of Swiss-origin milk through its subsidiaries. Relevant as a global incumbent buyer on the customer side of mooh's milk marketing model.
• Emmi Group: Switzerland's largest milk processor and a major buyer of mooh's raw milk. Listed (SIX:EMMN), Emmi offers broad dairy products and operates globally; comparable as the dominant incumbent buyer in mooh's customer segment.
• Arla Foods: One of the world's largest dairy cooperatives (Denmark/Sweden/UK/EU). Comparable as a global-scale, member-owned dairy cooperative model — though much larger and more diversified than mooh.
• Hochdorf Holding: Swiss dairy processor historically focused on milk powder, infant nutrition, and cheese ingredients. Comparable as a Swiss-based dairy incumbent that overlaps with mooh's processor customers in the Swiss supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mooh.swiss
• LinkedInlinkedin.com/company/mooh-genossenschaft
• Instagraminstagram.com/mooh.swiss

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mooh cooperative