Axelrod Performing Arts Center
Axelrod Performing Arts Center is a New Jersey-based 501c3 nonprofit operating two theater venues (Deal Park and Bell Works in Holmdel), the Axelrod Performing Arts Academy, a gallery, and an annual film festival, presenting musicals, concerts, comedy, and educational programming to Monmouth County audiences.
- Company typePrivate
- Founded2005
- HeadquartersDeal, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Axelrod Performing Arts Center does
Axelrod Performing Arts Center is a private 501c3 nonprofit arts organization founded in 2005 and headquartered in Deal Park, New Jersey. It operates a multi-venue performing arts platform comprising the flagship Axelrod Performing Arts Center in Deal, the Bell Theater at the Bell Works complex in Holmdel, the Axelrod Performing Arts Academy (education division), the Gallery on Grant (visual arts), and the annual Axelrod Jewish International Film Festival. The organization presents a diverse programming slate including Broadway-caliber musicals, plays, concerts, comedy, film screenings, and new works development, serving theater enthusiasts, arts education students, corporate groups, and the Jewish community across Monmouth County and surrounding New Jersey.
The business model is multi-stream: ticket sales (individual, group of 10+, season subscriptions of 3–5 shows at up to 30% savings), tiered Patron Circle memberships ranging from $150 to $10,000+, corporate and production sponsorships ($5,000–$10,000 per production), individual donations, and government/foundation grants including a three-year operating grant from the New Jersey State Council on the Arts. Distribution runs through an in-house and phone box office, the OvationsTix online ticketing platform, group sales, and annual fundraising events such as the Midsummer Celebration gala. Technology is limited to standard ticketing (OvationsTix), email marketing (Constant Contact), and a Wix-hosted website; there are no proprietary technology products, AI/ML capabilities, or patents.
The organization is governed by an independent board and led by Executive Artistic Director Andrew DePrisco (appointed full-time in 2015) and Founding CEO Jess Levy, with no parent company or external ownership. Revenue, funding totals, and detailed financials are not publicly disclosed.
Axelrod Performing Arts Center firmographics
Firmographics- Name
- Axelrod Performing Arts Center
- Legal name
- Axelrod Performing Arts Center
- Website
- https://axelrodartscenter.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Axelrod Performing Arts Center is a New Jersey-based 501c3 nonprofit operating two theater venues (Deal Park and Bell Works in Holmdel), the Axelrod Performing Arts Academy, a gallery, and an annual film festival, presenting musicals, concerts, comedy, and educational programming to Monmouth County audiences.
- Ownership category
- akta.pro rank
Axelrod Performing Arts Center industry classification
Industry- Product category
- Performing Arts Center
- NAICS
- Other Performing Arts Companies (71119), Performing Arts Companies (7111), Motion Picture and Video Exhibition (51213)
- SIC
- Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industry
- Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)
Keywords
Where Axelrod Performing Arts Center is headquartered
LocationHeadquarters
- HQ city
- Deal
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Axelrod Performing Arts Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Revenue from individual performance tickets, subscriptions, and group sales for theatrical productions, concerts, comedy shows, and film screenings. Premium and regular pricing tiers available.
- Donations and Memberships: Patron Circle membership program with tiered levels from Friend ($150) to Gold Visionary ($10,000+), offering recognition, complimentary tickets, and exclusive access to events.
- Corporate Sponsorships: Production sponsorships and corporate sponsorship packages at various levels (Lead Production Sponsor $10,000, Supporting Production Sponsor $7,500, Featured Production Sponsor $5,000) with marketing benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Performance Tickets - Adult |
| Unit Pricing | Pay-as-you-go | Student Tickets |
| Unit Pricing | Multi-year contract | Group Sales (10 or more) |
| Subscription | Annual | Season Subscriptions - Three Show Pack |
| Subscription | Annual | Season Subscriptions - Four Show Pack |
| Subscription | Annual | Season Subscriptions - Five Show Pack |
| Subscription | Annual | Patron Circle Memberships |
| Unit Pricing | Pay-as-you-go | Concert/Comedy Specials |
| Subscription | Annual | Film Festival Series Pass |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Axelrod Performing Arts Center product offering
Product offeringCore offering
Axelrod Performing Arts Center is a nonprofit 501(c)(3) performing arts venue that presents theatrical productions, concerts, comedy shows, and film festivals at two New Jersey locations—the Axelrod PAC in Deal Park and the Bell Theater at Bell Works in Holmdel. It also operates the Axelrod Performing Arts Academy for arts education and hosts visual art exhibitions at the Gallery on Grant.
Product overview
Axelrod Performing Arts Center is a multi-venue performing arts organization operating the Axelrod Performing Arts Center (main venue in Deal, NJ) and Bell Theater at Bell Works (in Holmdel, NJ), along with the Axelrod Performing Arts Academy educational division. The organization presents a diverse portfolio including theatrical productions (musicals and plays), concerts, comedy shows, the annual Axelrod Jewish International Film Festival, and visual arts programming through the Gallery on Grant. Ticketing services and subscription packages provide access to performances across both venues, with group sales options available for organizations. The Academy offers educational programs including summer intensives for young performers.
Differentiator
Problem solved
Functional benefit
Brands
- Axelrod Jewish International Film Festival (AJIFF): Annual film festival showcasing Israeli and Jewish International films, now in its 16th year (2026). Features 8 new films with special events including filmmaker conversations.
- Midsummer Celebration
Products and services
- Live Theatrical Productions Full-scale theatrical productions staged at the Axelrod PAC in Deal Park and the Bell Theater in Holmdel, presented to general audiences and subscribers.
- Concert Performances Live music concerts presented at the Axelrod Performing Arts Center venues, covering diverse musical genres.
- Comedy Shows Stand-up comedy performances staged at the performing arts center for general audiences.
- Axelrod Jewish International Film Festival (AJIFF) An annual film festival showcasing international Jewish cinema and related cultural films at the Axelrod Performing Arts Center.
- Axelrod Performing Arts Academy Performing arts education program offering classes and training in theater, dance, and music for students of various ages.
- Gallery on Grant A visual arts gallery exhibiting artwork from various artists, operated by the Axelrod Performing Arts Center.
Quantifiable outcome
- Over 20,000 patrons served annually
- +2 more outcomes
Companies that use Axelrod Performing Arts Center
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Axelrod Performing Arts Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Axelrod Performing Arts Center partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- New Jersey State Council on the ArtscoreRecipient of a three-year grant from the NJ State Council on the Arts. The organization is also a recipient of grants from the Jewish Federation in the Heart of New Jersey.
- Bell WorkscorePartnership with Bell Works to operate Bell Theater at the historic Bell Labs Holmdel Complex, a state-of-the-art cultural venue. The Bell Theater serves as a second venue for the Axelrod Performing Arts Center, expanding programming to include professional theater, dance, concerts, film, and comedy.
- JCC Jersey ShorecoreThe Axelrod Performing Arts Center evolved from the Jewish Community Center of Greater Monmouth County (now JCC Jersey Shore), maintaining cultural and theatrical programming traditions that date back over 75 years.
- Monmouth Medical CenterminorListed as a sponsor on the Axelrod Performing Arts Center website, providing corporate support for productions and events.
- Kearny BankminorListed as a sponsor on the Axelrod Performing Arts Center website.
- Ansell Grimm & Aaron, PCminorListed as a sponsor on the Axelrod Performing Arts Center website.
- BC SzerlipminorListed as a sponsor on the Axelrod Performing Arts Center website.
- New Jersey Division of Travel & TourismminorSupported in part by a grant from the NJ Department of State, Division of Travel & Tourism.
- Jewish Federation in the Heart of New JerseyminorRecipient of grants from the Jewish Federation in the Heart of New Jersey supporting arts programming.
- MarriottminorListed as a sponsor on the Axelrod Performing Arts Center website.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Axelrod Performing Arts Center competitors and assessment
Company assessmentDirect peers
- Barrington Stage Company: Pittsfield, MA regional theater known for developing new musicals and operating an Academy-style training program. Comparable on the new-works and education dimensions that differentiate APAC.
- Paper Mill Playhouse: Regional theater in Millburn, NJ producing Broadway-caliber musicals and plays. Directly comparable as a New Jersey professional regional theater with subscription ticketing, education programs, and a similar audience demographic within commuting distance of NYC.
- McCarter Theatre Center: Regional theater and performing arts presenter in Princeton, NJ with a multi-stage season, education programming, and notable new work development — directly comparable mission and audience profile.
- Two River Theater: Regional theater in Red Bank, NJ — geographically the closest peer to APAC. Operates a multi-stage venue with professional productions, new work development, and community programming aimed at Monmouth County audiences.
- Goodspeed Musicals: Connecticut-based regional musical theater renowned for developing new works. Highly comparable on the New Works Initiative dimension and on producing musicals that subsequently transfer to Broadway.
- George Street Playhouse: Professional regional theater in New Brunswick, NJ producing a main-stage season plus education programs. Comparable scale and programming mix as a NJ-based LORT-style theater.
- Count Basie Center for the Arts: Performing arts venue in Red Bank, NJ presenting concerts, comedy, and film. Highly comparable as a Monmouth County peer operating a comparable scale of live programming with subscription and group sales.
- Bucks County Playhouse: Historic regional theater in New Hope, PA producing a professional musical and play season. Closely comparable operating model, ticketing approach, and new-work focus to APAC.
Others
- JCC Manhattan: Jewish Community Center in NYC with cultural programming and arts programming lineage similar to APAC's JCC Greater Monmouth County origins. Relevant as a cultural-programming peer with shared heritage, rather than a direct producing competitor.
Broad incumbents
- New Jersey Performing Arts Center (NJPAC): Largest performing arts center in NJ, based in Newark. Operates at significantly larger scale than APAC and presents a broader touring/concert calendar, but competes for the same NJ patron base and corporate sponsors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Axelrod Performing Arts Center social profiles
Digital presenceAxelrod Performing Arts Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Axelrod Performing Arts Center leadership team
Management profileNumber of profiles
Axelrod Performing Arts Center subsidiaries and ownership
Company hierarchySubsidiaries3 records
Axelrod Performing Arts Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Axelrod Performing Arts Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Axelrod Performing Arts Center
What does Axelrod Performing Arts Center do?
Axelrod Performing Arts Center is a nonprofit 501(c)(3) performing arts venue that presents theatrical productions, concerts, comedy shows, and film festivals at two New Jersey locations—the Axelrod PAC in Deal Park and the Bell Theater at Bell Works in Holmdel. It also operates the Axelrod Performing Arts Academy for arts education and hosts visual art exhibitions at the Gallery on Grant.
Is Axelrod Performing Arts Center a public or private company?
Axelrod Performing Arts Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Axelrod Performing Arts Center founded?
Axelrod Performing Arts Center was founded in 2005. It employs 101 to 250 people.
Where is Axelrod Performing Arts Center based?
Axelrod Performing Arts Center is headquartered in Deal, United States, in the North America region.
How does Axelrod Performing Arts Center make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Memberships and corporate Sponsorships.
Who are Axelrod Performing Arts Center's main competitors?
Direct peers on record are Barrington Stage Company, Paper Mill Playhouse, McCarter Theatre Center, Two River Theater, Goodspeed Musicals, George Street Playhouse, Count Basie Center for the Arts and Bucks County Playhouse. JCC Manhattan is listed as an others. New Jersey Performing Arts Center (NJPAC) is listed as a broad incumbent.
Does Axelrod Performing Arts Center have an API?
No public API is recorded for Axelrod Performing Arts Center.
What industry is Axelrod Performing Arts Center in?
Axelrod Performing Arts Center's product category is Performing Arts Center. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of EDAMANAC, Group Music Classes & Ensembles (Band, Orchestra, Choir). Its NAICS code is 71119 and its SIC code is 7830.