New Madison

What New Madison does

New Madison Models is a Paris-headquartered model and talent agency operating under the French state license ARRETE N°75.13.004 issued by DIRRECTE (Ile de France). The company represents male and female models organized into tiered divisions — Women (Management, Image, Development) and Men (Newcomers, Image, Development, Management) — and serves luxury fashion houses, independent designers, streetwear and sportswear brands, as well as cosmetics and perfume companies for runway shows, advertising campaigns, social media content and fashion magazine editorial shoots. Critically, the agency does not charge models for representation, sourcing talent instead through dedicated scouting led by Head of Scouting Federico Lepori and inbound applications via localized "become a model" pages.

The business operates on a commission-based placement model: New Madison earns transaction fees by matching its roster to client projects, with rates negotiated per project rather than publicly disclosed. Go-to-market is direct enterprise sales, executed through a structured team that includes a Women's Director (Adlie Hoxha), a Men's Director (Nathalie Roger), senior agents, and dedicated scouting, art, administrative and accounting functions — roughly 19 named professionals in total. Digital presence is split across a primary website (newmadison.fr), localized France and Spain sub-sites, and three Instagram accounts (@NewMadisonModels for men, @NewMadisonWomen for women, @newmadisonspain for Spain), making Instagram the principal top-of-funnel channel for both client discovery and talent recruitment.

In 2024 the agency expanded into a second European market with the launch of New Madison Models Spain, complete with a localized website and dedicated roster pages for women and men. The company's digital operations are powered by Mediaslide SARL's third-party model agency software platform, which also hosts the website. New Madison Models is a privately held French entity (RCS Paris B 452 626 617) with registered capital of €100,000, owned and led by President Frédéric Benfaid, and operates without disclosed external investment, parent company or institutional backing.

Name

New Madison

Legal name

NEW MADISON MODELS

Website

https://newmadison.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

New Madison Models is a privately held, Paris-licensed model and talent agency representing male and female models for luxury fashion, cosmetics and perfume clients. It earns commissions by placing talent in runway, advertising and editorial projects across France and its newer Spain division.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Model representation and placement commissions: New Madison earns revenue by representing models and placing them with fashion clients for projects such as fashion shows, advertising campaigns, social media content, and magazine photo series. The agency charges clients (fashion brands, designers, cosmetics companies) for access to their roster of models. No fees are charged to models for representation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

New Madison Models is a licensed Paris-based model agency that represents male and female models across tiers (Management, Image, Development, Newcomers). The agency places models with luxury fashion houses, designers, streetwear, sportswear, cosmetics, and perfume companies for fashion shows, advertising campaigns, social media content, and magazine photo series. It charges clients for placements and does not charge models representation fees.

Product overview

New Madison is a model and talent agency offering representation services for male and female models. The agency organizes its roster into distinct divisions: Women (Management, Image, Development) and Men (Newcomers, Image, Development, Management). The agency serves fashion clients including luxury clothing brands, creators, streetwear, and sportswear, as well as cosmetics and perfume companies. Services encompass fashion shows, advertising campaigns, social media content, and magazine photo series.

Differentiator

Problem solved

Functional benefit

Products and services

• Model Representation Services End-to-end talent representation for male and female models organized across Management, Image, Development, and Newcomers categories. The agency places models with luxury fashion brands, designers, streetwear, sportswear, cosmetics, and perfume companies for fashion shows, advertising campaigns, social media content, and fashion magazine photo series. No fees are charged to models for representation.
• Talent Scouting Services Active scouting and recruitment of new male and female models for the agency's roster, led by Head of Scouting Federico Lepori. Open to applicants aged 16 and above, with no prior modeling experience or professional portfolio required, and inclusive of non-traditional profiles.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mediaslide SARLoperationalTechnology or IntegrationMediaslide SARL provides model agency software platform (mediaslide.com) that powers New Madison's website and digital operations. The website footer indicates 'mediaslide model agency software' as the platform provider.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ford Models: Global model management company with roots in editorial fashion, representing both male and female models. Directly comparable business model and serves similar luxury, beauty, and advertising clients.
• DNA Model Management: New York- and Paris-based model agency with both editorial and commercial divisions. Comparable to New Madison in representing models across luxury, beauty, and advertising campaigns.
• Next Management: Global model agency with strong Paris presence, representing models and talent for fashion shows, advertising, and editorial campaigns. Directly comparable in service mix and client overlap with New Madison.
• Women Management: Paris-based model agency with women's, men's, and development divisions serving high-fashion and beauty clients. A direct peer in structure, geography, and client overlap with New Madison.
• Supreme Management: Paris-based international model management agency with divisions across fashion, editorial, and beauty. A direct competitor operating in the same Paris headquarters tier as New Madison.
• Marilyn Agency: Paris-based model agency with both men's and women's divisions. A direct competitor offering similar representation tiers and serving the same fashion/luxury client base as New Madison.
• Karin Models: Long-established Paris-based model agency representing men, women, and new faces for fashion, advertising, and editorial work. Directly competes with New Madison in the Paris luxury and beauty segments.
• Elite Model Management: Paris-founded global model agency representing male and female models across fashion, beauty, and advertising. Directly comparable to New Madison as both are Paris-headquartered talent agencies serving luxury and beauty clients.
• IMG Models: One of the largest global model management companies with a flagship Paris office, serving luxury fashion and beauty clients. A scaled direct peer against which New Madison competes for the same brand mandates.

Regional players

• Storm Management: London-based model and talent agency representing fashion and editorial talent across Europe. Comparable in business model and client types, though primarily operating from a UK base rather than Paris.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/NewMadisonModels
• LinkedInlinkedin.com/company/new-madison

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Madison