Mercedes-Benz Langley

What Mercedes-Benz Langley does

Mercedes-Benz Langley is a franchised luxury automotive dealership and service centre located at 20801 Langley Bypass in Langley, British Columbia, Canada. Founded in 2014 and operating under the Dilawri Group of Companies, one of Canada's largest automotive retail groups, the dealership holds Mercedes-Benz Dealer Number 40046 and operates as a single-location retail outlet serving the Langley metropolitan area and surrounding Fraser Valley region. The company offers new Mercedes-Benz passenger vehicles across the full body style range (sedans, SUVs, coupes, convertibles, wagons, roadsters), the AMG performance sub-brand, the Maybach ultra-luxury sub-brand, and the complete EQ electric and plug-in hybrid lineup. It also retails Mercedes-Benz commercial vans (Sprinter and eSprinter configurations), certified pre-owned Mercedes-Benz vehicles, and pre-owned vehicles from other luxury brands.

The core technology platform is a standard automotive retail stack with web-based inventory management, a customer relationship system, and online appointment scheduling, hosted on the SM360 cloud infrastructure used across the Dilawri dealer network. The dealership supports digital channels including a vehicle discovery portal, online trade-in evaluation, and manufacturer-linked finance applications, alongside a physical showroom. Supporting services include a full-service centre (maintenance, repairs, collision centre, prepaid maintenance, express service, roadside assistance), a genuine parts and accessories counter with wholesale parts ordering, and the proprietary Dilawri Leasing program.

The revenue model is sales-led and four-stream: one-time vehicle sales (new, CPO, pre-owned, and commercial vans), transaction-fee service and parts revenue, financing and leasing commissions (including second-chance financing and corporate fleet programs), and extended limited warranty sales. Customer segments are split between individual retail consumers (primary, targeting personal luxury ownership) and corporate fleet buyers (secondary, targeting commercial van fleets). The company employs 101-250 staff and has no disclosed external investment, operating as a private subsidiary within the Dilawri diversified automotive conglomerate.

Name

Mercedes-Benz Langley

Legal name

Mercedes-Benz Langley

Website

https://mercedes-benz-langley.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Mercedes-Benz Langley is a franchised luxury automotive dealership and service centre in Langley, British Columbia, operated by Dilawri Group. It retails new, certified pre-owned, and pre-owned Mercedes-Benz vehicles—including AMG, Maybach, EQ electric, and commercial vans—serving retail consumers and corporate fleet buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Langley

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from selling new Mercedes-Benz vehicles, certified pre-owned, and pre-owned vehicles. Includes sales of electric vehicles (EQB, EQS, eSprinter, CLA EV), SUVs, sedans, coupes, convertibles, wagons, roadsters, and commercial vans.
2. Service and Parts: Revenue from service centre operations including repairs, maintenance, prepaid maintenance plans, express service, roadside assistance, and collision centre. Also includes parts and accessories sales.
3. Financing and Leasing: Revenue from financing options, leasing arrangements, corporate sales programs, and lease return handling. Dilawri Leasing program available.
4. Extended Warranty: Revenue from selling extended limited warranty plans to vehicle owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mercedes-Benz Langley is an authorized franchised dealership that sells new, certified pre-owned, and pre-owned Mercedes-Benz passenger and commercial vehicles, alongside manufacturer-supported financing and leasing products. The dealership operates a full-service centre providing maintenance, repairs, collision services, and genuine parts, with additional commercial van fleet support through its VanCARE program.

Product overview

Mercedes-Benz Langley is a Dilawri Group franchised dealership offering a comprehensive portfolio of Mercedes-Benz vehicles and services. The core offering includes new Mercedes-Benz passenger vehicles across all body styles (sedans, SUVs, coupes, convertibles, wagons, roadsters) and the full commercial van lineup (Sprinter and eSprinter). The product range spans standard Mercedes-Benz models, the AMG high-performance sub-brand, and the ultra-luxury Maybach sub-brand. Electric and plug-in hybrid vehicles are represented through the EQ line (EQB, EQE, EQS, eSprinter, CLA EV, G-Class EQ) and PHEV variants of various models. Supporting the vehicle sales are complementary services including vehicle financing and leasing, a proprietary Dilawri Leasing program, full-service maintenance and collision repair, genuine parts and accessories, Mercedes me connect digital services, trade-in evaluation, and VanCARE for commercial van customers. The dealership also offers certified pre-owned and general pre-owned vehicles from Mercedes-Benz and other brands.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mercedes-Benz Vehicles Retail sale of new Mercedes-Benz passenger vehicles across all body styles (sedan, SUV, coupe, convertible, wagon, roadster) and model lines including GLA, GLB, GLC, GLE, GLS, C-Class, E-Class, CLA, CLE, S-Class, AMG GT, SL, G-Class, and Maybach. For retail consumers and corporate buyers in the Langley, BC market.
• Mercedes-Benz Electric Vehicles (EQ Line) Retail sale of all-electric Mercedes-Benz vehicles including CLA EV, EQB, EQE (sedan and SUV), EQS (sedan and SUV), eSprinter Cargo Van, and G-Class EQ. For retail consumers and commercial buyers seeking zero-emission vehicles.
• Mercedes-Benz Vans (Sprinter / eSprinter) Retail and corporate sale of Mercedes-Benz Sprinter Cargo Vans, Crew Vans, Passenger Vans, Cab Chassis, and eSprinter Electric Cargo Van in multiple configurations. For commercial fleet operators and business owners in Western Canada.
• Certified Pre-Owned Vehicles Factory-certified pre-owned Mercedes-Benz vehicles meeting manufacturer standards for quality, including warranty coverage. For retail consumers seeking lower-priced Mercedes-Benz vehicles with manufacturer-backed assurance.
• Pre-Owned Vehicles Sale of pre-owned vehicles from Mercedes-Benz and other luxury and mainstream brands including vehicles under $20,000, pre-owned vans, demo inventory, and manager's specials. For budget-conscious retail buyers.
• Vehicle Financing Services Arrangement of vehicle financing through manufacturer credit channels including traditional loans, leasing, second-chance financing, and corporate sales programs. For retail consumers and business buyers purchasing or leasing vehicles.
• Dilawri Leasing Proprietary leasing program offered through the Dilawri Group dealership network, providing lease arrangements for new and pre-owned Mercedes-Benz vehicles. For retail consumers and business customers.
• Vehicle Service and Repairs Authorized maintenance and repair services including scheduled maintenance, mechanical repairs, collision centre, express service, prepaid maintenance plans, and roadside assistance. For Mercedes-Benz owners in the Langley, BC region.
• Parts and Accessories Sale of genuine Mercedes-Benz parts, accessories, wheels, and tires, including wholesale parts ordering for independent repair facilities. For Mercedes-Benz owners and independent service shops.
• VanCARE Comprehensive maintenance and service program tailored for Mercedes-Benz commercial van operators, focused on uptime and fleet reliability. For commercial fleet customers operating Sprinter or eSprinter vans.
• Extended Limited Warranty Extended limited warranty plans providing continued coverage beyond standard manufacturer warranty for Mercedes-Benz vehicle owners.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dilawri Group of CompaniescoreChannel Partner/ Reseller/ DistributorMercedes-Benz Langley is a franchised dealership owned and operated by the Dilawri Group of Companies, one of Canada's largest automotive groups. Dilawri provides corporate infrastructure, branding, operational support, and access to the broader dealership network.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• OpenRoad Auto Group: One of Western Canada's largest multi-brand automotive dealer groups, operating numerous luxury and volume franchises across BC. Comparable as a dealership group competitor for talent, customers, and OEM allocation, though broader and not a single-store peer.
• AutoCanada Inc. Public Canadian multi-brand automotive dealership group with franchises across the country, including luxury brands. Broad incumbent in the same dealer-group category as Dilawri, providing scale and operational benchmarking reference for Mercedes-Benz Langley's parent.

Direct peers

• BMW Langley: Authorized BMW dealership located in Langley, BC. Directly competing luxury brand dealer serving the same affluent local customer base with comparable full-service sales, financing, and after-sales operations, making it the closest non-OEM peer for share-of-wallet competition.
• Porsche Centre Langley: Authorized Porsche dealer located in Langley, BC. Ultra-premium brand with comparable high-ASP, low-volume operating model—directly competing for the top end of the affluent Langley luxury buyer pool that also considers Mercedes-AMG and Maybach.
• Audi Langley: Authorized Audi dealership in Langley, BC. Competing German luxury brand with similar full-service dealership footprint, target customer profile, and EV transition strategy—directly comparable on premium positioning, pricing, and service economics.
• Mercedes-Benz Burnaby: Authorized Mercedes-Benz dealer located in Burnaby, another Metro Vancouver municipality. Same OEM franchise agreement, similar full-service sales/service/parts model, and overlapping customer base in the eastern Metro Vancouver corridor.
• Lexus of Langley: Authorized Lexus dealership in Langley, BC. Competing luxury brand in the same city with strong after-sales reputation and a parallel luxury ownership experience, serving overlapping affluent customers in the Fraser Valley.
• Mercedes-Benz Vancouver: Another authorized Mercedes-Benz franchised dealer serving Metro Vancouver from the city of Vancouver. Directly comparable in product mix, brand, and service offering, and competes with Mercedes-Benz Langley for many of the same affluent Fraser Valley and Metro Vancouver customers.
• Mercedes-Benz Surrey: Authorized Mercedes-Benz dealer in Surrey, BC, the eastern neighbour to Langley. Directly comparable franchise operating model with full sales, service, and commercial van offerings, competing for many of the same Fraser Valley buyers.

Regional players

• Pfaff Automotive Partners: Canadian luxury and performance-focused automotive dealer group operating multiple premium franchises primarily in Ontario and Western Canada. Comparable at the dealer-group level in operational sophistication and luxury segment focus, though geographically weighted to central Canada.

Market position

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLQsdwVIwEY5mP-LgOuKiqCC9ZWom2V1wS&si=nqmwznbKhi5qLtxo
• Facebookfacebook.com/MercedesBenzLangley
• Instagraminstagram.com/langleymercedesbenz
• LinkedInlinkedin.com/company/mercedes-benz-langley

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz Langley