Bicycle Network

Cycling Advocacy and Member Servicesbicyclenetwork.com.au

Company typePrivate
Founded1993
HeadquartersMelbourne, Australia
Headcount51–100
GTM typeB2C
OfferingServices

Bicycle Network firmographics

Firmographics

Name: Bicycle Network
Legal name: Bicycle Network Incorporated
Website: https://bicyclenetwork.com.au
Company type: Private
Founded year: 1993
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Bicycle Network industry classification

Industry

Product category: Cycling Advocacy and Member Services
NAICS: Fitness and Recreational Sports Centers (713940), Recreational Goods Rental (532284)
SIC: Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
akta.pro primary industry: Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)
akta.pro secondary industries: Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

Cycling advocacy services
Bike riding insurance
Cycling events
Active transport programs
Cycling infrastructure data

Where Bicycle Network is headquartered

Location

Headquarters

HQ city: Melbourne
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Bicycle Network business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

Membership Subscriptions: Monthly and annual membership fees starting from $12.49/month, providing comprehensive bike riding insurance, legal support, and member benefits.
Event Registrations: Revenue from iconic events including United Energy Around the Bay, TAC Great Vic Bike Ride, and Peaks Challenge Falls Creek.
Donations: Donations from supporters to fund advocacy initiatives and programs like Ride2School.
Sponsorships and Advertising: Partnership opportunities including website advertising, direct marketing, event sponsorships, and program sponsorships across events and initiatives.
BikeInsure Insurance: Bike insurance products promoted by Bicycle Network, underwritten by Hollard Insurance, providing bike-specific coverage for members and non-members.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Membership starting from $12.49/month

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Bicycle Network product offering

Product offering

Core offering

Bicycle Network is an Australian not-for-profit membership organization that promotes cycling through a combination of comprehensive bike riding insurance (medical, income protection, third-party), free legal advice via Maurice Blackburn, behavior change programs (Ride2School, Ride2Work, Ride2Uni), and world-class cycling events such as United Energy Around the Bay, TAC Great Vic Bike Ride, and Peaks Challenge Falls Creek. It also delivers advocacy campaigns, crash reporting, cycling counts and surveys, Parkiteer secure bike parking, and the BikeInsure insurance product underwritten by Hollard.

Product overview

Bicycle Network is a not-for-profit member organization operating as a unified platform combining membership, events, programs, and services to promote cycling in Australia. The core offering is the membership program, which provides insurance coverage, legal support, and access to events and advocacy. Events include signature rides (United Energy Around the Bay, TAC Great Vic Bike Ride, Peaks Challenge Falls Creek, Gravel Grit series), while programs focus on behaviour change through Ride2School, Ride2Work, Ride2Uni, and Women's Community initiatives. Supporting services include Crash Reporter, Bike Insure, Parkiteer secure parking, Counts/transport data surveys, Bike Parking Experts, Rider Rescue, and Event Equipment Hire. The organization connects with nearly 50,000 members and 150,000 subscribers across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

Bicycle Network Membership Annual membership program providing comprehensive bike riding insurance including medical coverage, income protection, and third-party coverage, along with free legal advice from Maurice Blackburn, Riders' Rights support, and access to events and advocacy. Targeted at commuters, casual riders, roadies, new riders, and families across Australia.
Ride2School Behaviour change program encouraging students to ride bikes to school, providing bike education, HandsUp! counts, and the Mind. Body. Pedal initiative. Aimed at Australian primary and secondary schools and their students.
Ride2Work / National Ride2Work Day Workplace cycling program and annual national celebration encouraging commuters to ride to work, with free community breakfasts and workplace engagement resources. Designed for Australian employers and employees.
United Energy Around the Bay Iconic annual one-day mass-participation bike ride held in Melbourne each October featuring multiple distance options including Lap the Track, 50km, 100km, 135km, and The Classic route. Open to individual riders and corporate teams across Australia.
TAC Great Vic Bike Ride Multi-day camping and cycling holiday held annually in November across regional Victoria, billed as Australia's most iconic riding holiday. Open to riders seeking a supported multi-day tour experience.
Peaks Challenge Falls Creek Annual endurance cycling challenge at Falls Creek covering 235 kilometres with more than 4,000 metres of climbing. Aimed at serious recreational cyclists seeking a personal challenge.
Gravel Grit Series Series of off-road gravel cycling events held at multiple Australian locations including Laguna, You Yangs, Central Coast, and Macedon. Targeted at gravel and adventure cyclists.
Crash Reporter Online incident reporting tool (built on SurveyMonkey) that lets riders report bike crashes and near misses with details on location, injuries, and contributing factors. Data is used to advocate for safer infrastructure and assist members with Riders' Rights claims.
BikeInsure Standalone bike insurance product covering theft, accidental damage, transit, and optional racing and worldwide travel, promoted to members and non-members; underwritten by Hollard Insurance and distributed via Bicycle Network.
Parkiteer Secure Bike Parking Monitored secure bike parking cages installed at train stations and key commuter locations across Victoria, providing bicycle commuters with safe end-of-trip parking.
Counts / Transport Data & Surveys Bike counting and transport survey services covering Super Tuesday counts, automated counts, custom counts, and the Australian Integrated Survey of Recreational Walking/Cycling (AIRS), with a Data Dashboard providing cycling statistics across Australia. Used by councils and government agencies for infrastructure planning.
Bike Parking Experts Consulting service providing bike parking infrastructure design, installation, and product supply for end-of-trip cycling facilities at workplaces, stations, and developments.
Rider Rescue Emergency support service providing roadside assistance for cyclists who require help while riding.
Event Equipment Hire Equipment rental service for events run by or associated with Bicycle Network, supplying cycling and event infrastructure to event organisers.
Ride2Uni University cycling program encouraging tertiary students to ride to campus, modelled on Ride2School and Ride2Work initiatives.
Women's Community Program providing rides, tips, training, and community support for women cyclists under the Ride, Connect, Empower initiative.
Back on Your Bike Recovery program helping cyclists return to riding after a crash or extended break, including tailored guidance for e-bike riders and commuters.
Tasmanian Bike Week Annual cycling celebration and awareness week for Tasmania promoting bike riding and active transport across the state.

Quantifiable outcome

Riders save up to $15,000/year on transport costs by cycling to work
+2 more outcomes

Companies that use Bicycle Network

Customer profile

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Bicycle Network technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Bicycle Network partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core and minor.

Bosch eBike SystemscoreGTM or Marketing PartnerBosch eBike Systems sponsors the Ride2Work program, sharing a common goal of encouraging everyday Australians to ride bikes and get active. Bosch supports National Ride2Work Day and promotes e-bikes as a way to make cycling more accessible.
The Smith FamilycoreGTM or Marketing PartnerCharity partner for Around the Bay event, with fundraising goal of $1,000,000. Corporate teams participate to raise funds for the charity.
John WestminorGTM or Marketing PartnerCorporate team participation at Around the Bay event.
RACVcoreGTM or Marketing PartnerPartner for mobility hub initiatives and Around the Bay event. RACV unveiled state-of-the-art mobility hub in Melbourne's CBD.
Maurice BlackburncoreStrategic or Co-development PartnerLegal services partner providing free legal advice to Bicycle Network members through their Riders' Rights program.
Hollard Insurance / VelosurecoreOEM/ Whitelabel/ Licensing PartnerInsurance underwriting partner for BikeInsure products. Hollard provides the insurance backing while Bicycle Network (as AR No. 1284571) promotes and distributes through its network.
GoGetminorGTM or Marketing PartnerCarshare membership offer available to Bicycle Network members as a member benefit.
United EnergycoreGTM or Marketing PartnerNaming sponsor for United Energy Around the Bay, one of Bicycle Network's flagship events.
TAC (Transport Accident Commission)coreGTM or Marketing PartnerTAC sponsors the Great Vic Bike Ride, Victoria's premier multi-day cycling event.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Bicycle Network competitors and assessment

Company assessment

Direct peers

Cycling UK: UK cycling membership and advocacy organization offering insurance, legal support, events, and route maps — analogous member-value proposition and organizational structure.
Audax Australia: Australian long-distance cycling event organizer running mass-participation rides — competes with Bicycle Network's Peaks Challenge and Around the Bay for rider participation and sponsorship dollars.
League of American Bicyclists: Membership-based U.S. bicycling advocacy organization offering member benefits, education programs, and policy advocacy — direct mission parallel to Bicycle Network's advocacy and membership model.
PeopleForBikes: U.S.-based cycling advocacy and membership organization focused on infrastructure investment, behavior change, and industry coalition-building — highly analogous in mission and structure to Bicycle Network.
Adventure Cycling Association: U.S. nonprofit that organizes long-distance cycling tours and route-based experiences — directly comparable to Bicycle Network's Great Vic Bike Ride and multi-day event portfolio.

Others

Velosure (Hollard Insurance): Bike insurance underwriter that partners with Bicycle Network for BikeInsure — direct insurance counterpart and a candidate that captures the cycling member-insurance value chain.

Broad incumbents

Sustrans: UK charity focused on active travel and cycling infrastructure; broader national remit than Bicycle Network but operates similar advocacy, route-building, and data-collection services.

Regional players

Bike Auckland: Cycling advocacy organization for Auckland, New Zealand — operates comparable behavior-change and infrastructure-advocacy programs in a smaller trans-Tasman market.
Bicycle NSW: Australian state-level cycling advocacy organization focused on NSW — most direct Australian peer, with overlapping member-value and infrastructure-advocacy mission.

Emerging players

Rails-to-Trails Conservancy: U.S. nonprofit building trail networks and advocating for active transportation — adjacent in mission (cycling/active transport advocacy and data-driven campaigns).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Bicycle Network financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bicycle Network leadership team

Management profile

Number of profiles

Profiles2 records

Bicycle Network funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bicycle Network M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bicycle Network

What does Bicycle Network do?

Is Bicycle Network a public or private company?

Bicycle Network is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Bicycle Network founded?

Bicycle Network was founded in 1993. It employs 51 to 100 people.

Where is Bicycle Network based?

Bicycle Network is headquartered in Melbourne, Australia, in the Oceania region.

How does Bicycle Network make money?

Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are event Registrations, donations, sponsorships and Advertising and bikeInsure Insurance.

Who are Bicycle Network's main competitors?

Direct peers on record are Cycling UK, Audax Australia, League of American Bicyclists, PeopleForBikes and Adventure Cycling Association. Velosure (Hollard Insurance) is listed as an others. Sustrans is listed as a broad incumbent. Regional players are Bike Auckland and Bicycle NSW. Rails-to-Trails Conservancy is listed as an emerging player.

Does Bicycle Network have an API?

No public API is recorded for Bicycle Network.

What industry is Bicycle Network in?

Bicycle Network's product category is Cycling Advocacy and Member Services. Its primary akta.pro industry code is EDALAKAE, Bicycle Programs & Bike Share (Parking, Repair, Rentals), with a secondary code of THAAALAG, Cycling / MTB / E-Bike Guiding & Rentals. Its NAICS code is 713940 and its SIC code is 7997.