What Cárnicas Joselito does

Cárnicas Joselito S.A. is a privately held Spanish specialty meat company founded in 1868 in Guijuelo, Salamanca, and operated across six generations of the founding family. The company produces premium 100% Iberian acorn-fed (bellota) ham and charcuterie using free-range pigs raised in dehesa pastures and naturally cured for a minimum of 48 months for the Gran Reserva line and over 80 months for Vintage Añada editions. Its product portfolio spans whole hams and shoulders (with bone, boneless, and pre-sliced formats), a charcuterie line (chorizo, salchichón, sobrasada, coppa, smoked loin), curated gift collections, and premium accessories including a co-developed Porsche Design ham knife.

The business model is direct-to-consumer-first: revenue is generated primarily through the company's own e-commerce platform (joselito.com), complemented by three owned retail/restaurant venues in the Madrid premium corridor — Joselito's Velázquez in Barrio de Salamanca, Joselito's Las Rozas full-service restaurant, and the Kiosko fast-casual takeaway at Las Rozas Village — and a private events and weddings catering service featuring on-site master carvers. Distribution is confined to Spain (mainland, Balearic and Canary Islands, Ceuta, Melilla). Pricing is firmly ultra-premium, with whole pieces at €1,300, sliced formats around €420/kg, and gift collections ranging from €179 to €790.

Joselito monetizes its heritage narrative through a coordinated ecosystem of brand collaborations with luxury maisons (Dom Pérignon, Swarovski, Vista Alegre, Porsche Design) and Michelin-starred chef partnerships (Etxebarri, Eneko Atxa) under the Joselito Lab and Joselito Premium Collections programs. The December 2025 €700,000+ regional subsidy from Junta de Castilla y León for capacity expansion and technological improvements is the most recent publicly disclosed growth capital event. The company has no public listing, no disclosed institutional shareholders, and no outbound M&A or international distribution activity evidenced in the source data.

Name

Cárnicas Joselito

Legal name

CARNICAS JOSELITO S.A.

Website

https://joselito.com

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

11–50 employees

Short description

Cárnicas Joselito is a sixth-generation Spanish producer of premium 100% Iberian acorn-fed ham and charcuterie, founded in 1868 in Guijuelo. It sells directly to affluent consumers via its e-commerce platform, three Madrid retail/restaurant venues, and private-event catering across Spain.

Ownership category

akta.pro rank

Product category

Premium Iberian Cured Meats

NAICS

Meat and Meat Product Merchant Wholesalers (424470)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA)

akta.pro secondary industry

Sausage Manufacturing (Fresh, Cooked, Fermented, Emulsified) (AFANAEAC)

Keywords

• Iberian ham production
• Acorn-fed cured meats
• Premium charcuterie manufacturing
• Spanish Iberian pork
• Artisanal meat curing

Headquarters

HQ city

Guijuelo

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of premium Iberian ham, shoulders, cured meats, sliced products, gift boxes, and accessories through joselito.com. Products sold include whole pieces, sliced formats, and curated gift collections at price points ranging from €9.25 to €1,300+.
2. Restaurant and Retail Locations: Revenue from three physical locations: Joselito's Velázquez (Madrid, Salamanca district), Joselito's Las Rozas (Las Rozas Village shopping center), and Kiosko Joselito's (fast-casual takeaway). These provide experiential retail and dining experiences.
3. Private Events and Weddings Catering: On-site master carver services for private events and weddings, offering Joselito Gran Reserva or Vintage ham service with tasting notes. Revenue generated through event booking and service fees.
4. Premium Collectible Editions: Limited edition vintage hams (Añadas) from specific years and premium collaborations with luxury brands, sold at premium price points as collectible gastronomic items.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Cárnicas Joselito produces and sells premium 100% Iberian breed, acorn-fed (bellota) cured ham and a full range of artisanal charcuterie (chorizo, salchichón, sobrasada, coppa, smoked loin) using traditional natural curing processes in Guijuelo, Salamanca. Products are offered in whole, boneless, and pre-sliced formats, alongside curated gift cases and accessories (ham stands, knives, tongs), distributed through an owned e-commerce site, three branded restaurants/retail outlets in Madrid, and on-site wedding and private event catering.

Product overview

Cárnicas Joselito is a premium Iberian food company producing 100% natural, acorn-fed Iberian pork products. The product portfolio centers on Gran Reserva whole hams and shoulders (available as whole pieces, boneless, or pre-sliced formats), complemented by an extensive charcuterie line including chorizo, salchichón, sobrasada, coppa, and pork loin. The company offers vintage añada hams aged over 80 months, curated gift packages (Kampé Case, Ham Session Pack, Baby Box, Variety Collection), and premium accessories (ham stands, Porsche knives, Pig-Up tongs). Products are distributed through their e-commerce platform, physical stores in Madrid, and restaurant concepts including Joselito's Velazquez and Kiosko Las Rozas Village.

Differentiator

Problem solved

Functional benefit

Brands

• Joselito Premium Collections: Annual limited edition premium collections featuring collaborations with artists and designers, including Vista Alegre, Fernando Bellver, Swarovski, Ara Malikian, Etsuro Sotoo, and other renowned creators.
• Joselito Lab
• Joselito Vintage
• Joselito Gran Reserva
• Happy Pigs
• Joselito Nude

Products and services

• Joselito Gran Reserva Ham (whole piece) Whole 100% Iberian acorn-fed ham from free-range pigs, with fine fat marbling and a minimum curing of 48 months; sold as a whole piece priced around €1,300.
• Boneless Joselito Gran Reserva Ham Deboned whole Gran Reserva ham in 4–4.5 kg vacuum pack, easier to serve while preserving the same quality characteristics.
• Sliced Joselito Gran Reserva Ham (70g blister) Pre-sliced 70g blister of Gran Reserva ham, ready-to-serve format priced at €29.50 per blister.
• Joselito Gran Reserva Shoulder Ham (whole piece) Whole shoulder from adult extensively raised pigs, 5–5.5 kg, priced at €279 per piece, with characteristic juiciness and golden fat infiltrations.
• Joselito Gran Reserva Boneless Shoulder Ham Deboned Gran Reserva shoulder in 2.5–3 kg vacuum pack for easy tasting with full aroma and flavor preservation.
• Joselito Gran Reserva Sliced Palette (70g blister) Pre-sliced Gran Reserva shoulder in 70g blister, convenient ready-to-serve format requiring no carving experience.
• Sliced Joselito Vintage Ham (80+ months) Pre-sliced Iberian ham cured for more than 80 months, positioned as an authentic gastronomic jewel with unique organoleptic properties.
• Joselito Ham 2014 Añada Vintage Whole vintage Añada ham from 2014, part of the exclusive collectible Vintage collection, sold with a Joselito Recipe Book with Stars.
• Joselito Ham 2011 Añada Vintage Whole vintage Añada ham from 2011, part of the exclusive Añada collection of collectible vintage Iberian hams.
• Joselito Vintage 2006 Añada Ham Limited Vintage 2006 Añada edition presented at Casa Batlló as the oldest and most valuable ham in the world.
• Joselito Chorizo Artisanal chorizo made from noble Joselito pork cuts, seasoned with sea salt, paprika, garlic and sugar, with a natural curing-drying process priced at €45.50 per 1–1.1 kg piece.
• Joselito Salchichón Salami made from noble Joselito pork cuts, seasoned with sea salt, pepper and garlic, featuring extra-fine mince with a tender pepper touch.
• Chorizo Joselito x Etxebarri Limited edition chorizo created with Michelin-starred chef Bittor Arginzoniz of Etxebarri; made with Joselito pork lean meat, farmhouse red pepper, sea salt and garlic, hand-stuffed in natural casing and cured over three months.
• Sobrasada Joselito (500g) Artisanal sobrasada made with the finest noble cuts from extensively raised pigs, priced at €57.80 per 500g unit, with a homogeneous slightly granulated texture and paprika aroma.
• Joselito Coppa Coppa triangular piece cured for about six months, seasoned with sea salt, pepper and garlic, characterized by marbling of intramuscular and intermuscular fat.
• Joselito Loin Ham (Caña de Lomo) Pork loin from Joselito's own herd, smoked in natural wood-fired chimneys and naturally cured for more than 6 months, with reddish appearance and fine fat marbling.
• Sliced Joselito Pork Loin (70g blister) Pre-sliced pork loin in 70g blister, ready-to-serve, made from Joselito pork loin, sea salt, paprika, garlic and sugar.
• Sliced Joselito Chorizo (70g blister) Pre-sliced chorizo in 70g blister, ready-to-serve, made from lean pork, sea salt, paprika and sugar.
• Sliced Joselito Salchichón (70g blister) Pre-sliced salami in 70g blister, ready-to-serve, made from lean pork, sea salt, pepper and garlic.
• Joselito Vintage Case Gift case containing four 70g blisters of Joselito Vintage Sliced Ham with more than 80 months of curing, priced at €179.
• Kampé Case Joselito Premium gift case containing 10 blisters of Joselito Gran Reserva Sliced Ham 70g, named after the Greek term for ham, priced at €289.
• Ham Session Pack Joselito Premium gift set with 30 blisters of Joselito Gran Reserva Sliced Ham 70g, Pig-Up Tongs, and Joselito Cloth, sent in a wooden box within 5 days, priced at €790.
• Joselito Cured Meats Selection Elegant case with trio of Joselito sausages (½ Loin, ½ Chorizo, ½ Salami), approximately 600g each, priced at €145.
• Joselito Selection Tasting box Tasting box containing four 70g sliced packages (Gran Reserva Ham, Sliced Loin, Salami, Chorizo) priced at €139.80.
• Joselito Baby Box Newborn baby gift box with selection of Joselito sliced meats (ham, loin, chorizo, salchichón) and a Happy Pig plush toy, priced at €159.80.
• Joselito Variety Collection Complete collection with 8 ham blisters, pancetta, sobrasada, half loin, half chorizo, half salchichón, Pig-Up Tongs, Joselito Lab Book, and Master Carver Apron, priced at €718.
• Jamonero Joselito Ham Stand Exclusive ham stand with deep red base and engraved Joselito logo, stainless-steel supports for stable and precise professional slicing, suitable for home and professional use.
• Porsche Ham Knife Professional ham knife designed in collaboration with Porsche, sold in gift box packaging at €300 for precise ham slicing.
• Joselito Pig-Up Ham Tongs Exclusive Joselito ergonomic tongs for handling thin slices of freshly cut ham, with rounded tips in distinctive Joselito red, priced at €18.
• Joselito's Velázquez Restaurant (Madrid) Flagship restaurant and retail location at Calle Velázquez 30, Barrio de Salamanca, Madrid, offering full dining experience with Joselito products and wine pairings.
• Joselito's Las Rozas Restaurant Full-service restaurant at Las Rozas Village shopping center featuring Joselito products with wine pairings.
• Kiosko Joselito's Las Rozas Village Fast-casual takeaway concept at Las Rozas Village offering gourmet sandwiches made to order with Joselito products; also retails Joselito products for purchase.
• Private Events and Weddings Catering with Master Carver Service On-site master carver catering service for weddings and private events featuring Joselito Gran Reserva (48+ months) or Vintage (80+ months) ham with tasting notes and authenticity certification, available primarily in the Madrid area with travel costs for other locations.

Quantifiable outcome

• 80+ months curing for Vintage selections
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, secondary and flagship.

• Etxebarri (Chef Bittor Arginzoniz)coreStrategic or Co-development PartnerExclusive collaboration with Michelin-starred chef Bittor Arginzoniz, owner of Etxebarri restaurant. Created limited edition Chorizo Joselito x Etxebarri using farmhouse red pepper, sea salt, and garlic, hand-stuffed in natural casing and cured for over three months. Also includes co-authored recipe book 'Joselito x Etxebarri'.
• Porsche (Design)secondaryStrategic or Co-development PartnerCollaboration on professional Porsche Ham Knife - a premium cutting knife designed for ham carving, sold as collector's item at €300.
• Dom PérignonflagshipStrategic or Co-development PartnerJoselito Premium 2007 Dom Pérignon edition - a flagship collaboration combining premium champagne with premium Iberian ham positioning.
• SwarovskiflagshipStrategic or Co-development PartnerJoselito Premium 2017 Swarovski Edition - luxury collectible featuring crystal embellishments on packaging.
• Vista AlegreflagshipStrategic or Co-development PartnerJoselito Premium 2020 by Vista Alegre - premium tableware collaboration for the Joselito Premium collection.
• Various Artists and DesignerssecondaryStrategic or Co-development PartnerMultiple Joselito Premium collaborations including Fernando Bellver (2018), Ara Malikian (2015), Etsuro Sotoo (2014), Rafael Monco (2010), Andrés Sardá (2009), and others - each representing unique artistic interpretations of the brand.
• Joselito Lab Chefs (Eneko Atxa, others)coreStrategic or Co-development PartnerJoselito Lab program featuring Michelin-starred chefs creating recipes and content with Joselito products. Includes collaborations with Eneko Atxa and other renowned chefs, producing recipe books and culinary content.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sánchez Romero Carvajal: Jabugo-based premium Iberian ham producer owned by Grupo Osborne. Same product category, similar heritage and DOP pedigree, with broader international distribution through Osborne's established luxury brand portfolio. The most direct head-to-head rival in the premium Iberian bellota segment.
• Cinco Jotas (5J): Premium 100% Iberian bellota ham producer from Jabugo, Huelva. Directly comparable to Joselito on product (acorn-fed Iberian ham), heritage positioning, and ultra-premium price points. Operates in the same DOP-regulated category and competes for the same affluent gourmet and gift-giving consumers.
• Pata Negra (Matarromera): Castilla y León-based premium Iberian products group producing acorn-fed Iberian ham under the 'Pata Negra' label. Overlaps with Joselito on bellota Iberian positioning and geography, though positioned slightly more accessibly on price and broader distribution.
• Señorío de Montanera: Extremadura-based producer of acorn-fed Iberian pork products. Competes with Joselito in the premium Iberian category with similar dehesa-raised, bellota-fed positioning, though with a broader product mix and slightly less luxury gift-market focus.

Others

• La Tienda: U.S.-based online retailer of authentic Spanish gourmet products including Iberian ham and charcuterie. Functions as a potential U.S. distribution partner for Joselito given the latter's current Spain-only DTC footprint — a route to international consumers Joselito itself does not yet serve directly.
• Eataly: Global gourmet Italian food retailer and marketplace. Relevant as a potential distribution channel and comparable premium gourmet ecosystem, but not a direct competitor — Eataly aggregates premium artisanal brands like Joselito rather than producing Iberian ham.

Emerging players

• Estirpe: Spanish premium cured meats brand offering Iberian charcuterie (chorizo, salchichón, lomo) with online DTC distribution. Comparable to Joselito's charcuterie line on product overlap, though without the same flagship Iberian ham heritage or ultra-premium price positioning.

Broad incumbents

• Noel Alimentaria: Spanish meat processing group with significant cured meat production, including Iberian lines. Overlaps on category (cured meats and Iberian) but serves mass and mid-tier retail, not the ultra-premium gifting segment.
• El Pozo Alimentación: Major Spanish processed-meat company with broad cured ham and charcuterie lines. Comparable only at the category level — competes in cured meat broadly but lacks the 100% Iberian bellota, heritage, and ultra-premium positioning that defines Joselito.
• Campofrío Food Group: Largest processed-meat incumbent in Spain with a broad portfolio of cured meats, hams, and charcuterie across price tiers. Operates in the same Iberian and cured meat category but does not target the ultra-premium bellota niche that defines Joselito.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/JamonJoselito
• YouTubeyoutube.com/user/JamonJOSELITO
• Facebookfacebook.com/JamonJoselito
• Instagraminstagram.com/joselito.es
• LinkedInlinkedin.com/company/jamonjoselito

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cárnicas Joselito