What Cinco Jotas does

Cinco Jotas produces and sells acorn-fed 100% Ibérico (bellota 100% ibérico) cured pork products from Jabugo, Huelva, in Spain's Sierra de Aracena UNESCO Biosphere Reserve. The core portfolio includes whole jamón (6-10 kg, €665-€945), paleta, lomo, presa, salchichón, morcón, pre-sliced loncheados, and curated Ritual gift sets, all cured for up to five years in centenary natural bodegas using generational artisan knowledge. The brand holds the brida negra (black hoof) certification held by only ~1% of Spanish cured hams, with breeding criteria the company claims exceed the standard.

The business operates an omnichannel model: direct-to-consumer e-commerce in 10 languages through cincojotas.com, three owned brand restaurants in Madrid, Sevilla, and seasonal Baqueira, premium retail partnerships (El Corte Inglés, Club del Gourmet, Sánchez Romero), and emerging US HoReCa channels (New York, Atlanta). Revenue streams include unit-priced product sales (€17-€945), a tiered Club Cinco Jotas loyalty program (Silver 10%, Gold 15% with free shipping after €1,000/12-month spend), and paid bodega experiences in Jabugo (€28-€120/person, including caviar and Champagne pairings). Customers are predominantly affluent individual gift and self-consumption buyers, supplemented by high-end restaurants and corporate gifting accounts.

Cinco Jotas is a privately held brand subsidiary of Osborne, a diversified Spanish food and beverage conglomerate; ownership details and brand-level financials are not publicly disclosed. Strategic activity in 2025 includes the December launch of the Margherita Royale Cinco Jotas Pizza in US restaurants, an artist collaboration with Diego Berro for Christmas, and continued international DTC and experiential expansion.

Name

Cinco Jotas

Legal name

Cinco Jotas

Website

https://cincojotas.com

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Cured Ibérico Ham and Pork Products

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA)

Keywords

• Acorn-fed iberico ham
• Iberian pork products
• Artisanal ham curing
• Premium spanish gourmet
• Ham carving accessories

Headquarters

HQ city

El Puerto De Santa María

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Revenue from selling acorn-fed 100% Ibérico products directly to consumers through the online store, including whole hams, shoulders, loin cuts, and sliced products at various price points from €17 to €945.
2. Restaurant and Hospitality Sales: Revenue from supplying premium Ibérico products to restaurants and hospitality venues, including own-brand restaurants in Madrid, Sevilla, and Baqueira, and partnerships with select U.S. restaurants.
3. Club Membership and Loyalty Program: The Club Cinco Jotas loyalty program drives recurring customer engagement and repeat purchases through tiered discounts (10-15%), with membership based on accumulated spending over 12 months.
4. Bodega Experiences: Revenue from paid tasting experiences at the centenary bodega in Jabugo, including Esencia Cinco Jotas (€28/person), Extended Tasting (€18 additional), and Caviar pairing (€120/person).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Cinco Jotas produces and sells acorn-fed 100% Ibérico pork products — primarily whole hams (jamón), shoulders (paleta), loins (lomo), presa, salchichón, and morcón — cured for up to five years in centenary natural cellars in Jabugo, Sierra de Aracena. The offering also includes pre-sliced products (loncheados), curated tasting sets (Ritual n°2 and n°4, Pack Fusión, Lingote de Jamón), ham-carving accessories (jamoneros, knives, sharpening steels), paid bodega tasting experiences, brand restaurants, and a tiered loyalty program (Club Cinco Jotas).

Product overview

Cinco Jotas is a Spanish gourmet food company specializing in acorn-fed 100% Iberian (bellota 100% ibérico) products, founded in 1879 in Jabugo, Huelva. The core product portfolio centers on whole hams (jamón), shoulders (paleta), loins (lomo), presa, salchichón, and morcón — all from 100% Iberian pigs raised in freedom and fed on acorns during montanera. Products are cured in centenary natural cellars in the Sierra de Aracena. The offering includes pre-sliced products (loncheados) for convenient consumption, curated tasting sets (Ritual product line), and accessories (jamoneros, knives, sharpeners) for home slicing. The company operates a loyalty program (Club Cinco Jotas) and runs experiential offerings including bodega visits and brand restaurants in Madrid, Sevilla, and Baqueira. A new product launch in December 2025 introduced the Margherita Royale Cinco Jotas Pizza for select U.S. restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• Jam\u00f3n Cinco Jotas (Acorn-fed 100% Ib\u00e9rico Ham) Whole acorn-fed 100% Ib\u00e9rico ham from the hind legs of the pig, cured up to five years in centenary natural cellars in Jabugo. Available in 6–7 kg, 7–8 kg, 8–9 kg, and 9–10 kg weights. For premium consumers and restaurants seeking the highest-quality Spanish cured ham.
• Paleta Cinco Jotas (Acorn-fed 100% Ib\u00e9rico Shoulder) Acorn-fed 100% Ib\u00e9rico shoulder ham from the front legs of the pig, available in 5–6 kg and +6 kg weights, including bone-in and boneless options. For consumers seeking a richer, slightly shorter-cured alternative to jam\u00f3n.
• Caña de Lomo Cinco Jotas (Acorn-fed 100% Ib\u00e9rico Loin) Acorn-fed 100% Ib\u00e9rico loin sausage in two recipes: traditional (with paprika) and natural (without paprika). Sold as whole caña or media caña (half log). For gourmet consumers seeking cured loin specialties.
• Caña de Presa Cinco Jotas (Acorn-fed 100% Ib\u00e9rico Presa) Acorn-fed 100% Ib\u00e9rico presa (shoulder blade muscle) sausage with paprika and intense umami flavor, cured approximately 60 days. Available as whole caña or media caña.
• Salchich\u00f3n Cinco Jotas (Acorn-fed 100% Ib\u00e9rico Salchich\u00f3n) Acorn-fed 100% Ib\u00e9rico dry-cured sausage made from lean ham and loin meat with traditional Jabugo seasoning (black and white pepper, nutmeg, sea salt).
• Morc\u00f3n Cinco Jotas (Acorn-fed 100% Ib\u00e9rico Morc\u00f3n) Acorn-fed 100% Ib\u00e9rico morc\u00f3n (stuffed pork roll) made with selected loin, presa, and fillet meats with low fat content.
• Loncheados Cinco Jotas (Pre-sliced Ib\u00e9rico Products) Pre-sliced acorn-fed 100% Ib\u00e9rico products (jam\u00f3n, paleta, lomo, presa) in 40g and 80g packs and bulk packs of 20–30 slices, sliced by master cortadores for convenient at-home consumption.
• Ritual nº 2 Cinco Jotas Premium curated selection of sliced acorn-fed 100% Ib\u00e9rico products presented as a tasting set at €69.90; positioned as an icon of gourmet luxury.
• Ritual nº 4 Cinco Jotas Premium curated selection of sliced acorn-fed 100% Ib\u00e9rico products presented as a tasting set at €89.90.
• Lingote de Jam\u00f3n Cinco Jotas Shaped pressed ham block (lingote) of acorn-fed 100% Ib\u00e9rico ham priced at €159.
• Pack Fusi\u00f3n Cinco Jotas Curated selection combining different acorn-fed 100% Ib\u00e9rico products for a tasting experience, priced at €179.
• Jamonero Cinco Jotas (Ham Holding Stand) Ham holding stand (jamonero) designed for slicing Cinco Jotas products at home, including a premium model at €790.
• Cuchillo Jamonero Cinco Jotas (Ham Slicing Knife) Specialized ham slicing knife designed for carving Cinco Jotas products, priced at €45.
• Chaira Afiladora Cinco Jotas (Sharpening Steel) Sharpening steel for maintaining the edge of ham slicing knives, priced at €50.
• Club Cinco Jotas (Loyalty Program) Customer loyalty program with two tiers: Silver (10% discount from registration) and Gold (15% discount plus free Spain shipping after €1,000 accumulated purchases in 12 months). Free registration.
• Bodega Cinco Jotas - Experiencia de Cata (Centenary Cellar Tasting Experience) Centenary cellar visit experiences at the Jabugo bodega including guided tours (Esencia Cinco Jotas, €28/person, 60 min), extended tastings with embutidos (+€18/person, 80 min), personalized workshops with master cortadores, and caviar + Champagne pairing (€120/person). For gastronomy tourists and culture enthusiasts.
• Restaurantes Cinco Jotas (Brand Restaurants) Brand restaurants in Madrid (Calle Padre Damián 42, Salamanca district), Sevilla (Calle Castelar 1, historic center), and Baqueira ski resort (seasonal), offering menus centered on acorn-fed 100% Ib\u00e9rico products.
• Margherita Royale Cinco Jotas Pizza Pizza product featuring Cinco Jotas premium acorn-fed 100% Ib\u00e9rico ham, launched in select U.S. restaurants in New York and Atlanta, blending Spanish and Italian culinary traditions. Targeted at upscale restaurant menus.

Quantifiable outcome

• Only 1% of Spanish cured hams qualify for Black Hoof certification (brida negra)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Select U.S. Restaurants (New York & Atlanta)minorStrategic or Co-development Partner · 10 December 2025Cinco Jotas partnered with select U.S. restaurants to introduce the Margherita Royale Cinco Jotas Pizza, blending Spanish and Italian culinary traditions. The collaboration aims to expand accessibility to premium ham in innovative formats, starting with restaurants in New York and Atlanta.
• Diego BerrominorGTM or Marketing Partner · 1 January 2025Artist collaboration for the Christmas 2025 collection 'El Sabor con los Cinco Sentidos' (Flavor with the Five Senses). Diego Berro, with background in graphic design, advertising, cinema, and art direction, created illustrations reflecting how Cinco Jotas' unique flavor transcends barriers and illuminates all senses.
• Caviar Ecológico RiofríominorStrategic or Co-development PartnerSpecial pairing experience offered at the bodega: Caviar Ecológico Riofrío Essence served on Cinco Jotas acorn-fed ham, maridado with Champagne Piper-Heidsieck Cuvée Brut for €120 per person.
• Champagne Piper-HeidsieckminorStrategic or Co-development PartnerWine pairing partner for the Caviar Riofrío & Cinco Jotas tasting experience at the Jabugo bodega.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dehesa de Extremadura producers (Ibéricos Juan Manuel / Extremadura cooperative): Ibéricos de Extremadura encompasses several premium bellota 100% Ibérico producers from the Extremadura dehesa. They compete with Cinco Jotas at the high end of the category, often with similar acorn-feeding regimes and DOP/IGP certifications.
• Señorío de Olivenza: Señorío de Olivenza is an Extremadura-based premium Ibérico producer of acorn-fed jamón and embutidos. It overlaps with Cinco Jotas in the high-end 100% Ibérico category, targeting gourmet retail and HoReCa accounts with comparable certifications.
• Arturo Sánchez: Arturo Sánchez is a third-generation premium Ibérico producer from Salamanca specializing in bellota-fed jamón, lomo, and embutidos. It competes with Cinco Jotas for premium retail and restaurant customers, though it focuses more on regional Salamanca production.
• Sánchez Romero Carvajal: Sánchez Romero Carvajal (branded '5J') is a premium Jabugo-based producer of 100% Ibérico acorn-fed ham, with similar centenary curing cellars in the Sierra de Aracena. It directly competes with Cinco Jotas in the same PDO Jabugo category for gourmet distribution and HoReCa accounts.
• Joselito: Joselito is the closest direct competitor to Cinco Jotas: a premium Spanish producer of 100% acorn-fed Ibérico jamón, paleta, and loin products. Both brands compete for the top-of-pyramid gourmet position in Spain and internationally, with comparable heritage, certifications, and pricing.

Broad incumbents

• Covap: Covap is a large Andalusian dairy and meat cooperative producing Ibérico products across price tiers. As a broad incumbent in Spanish pork with significant scale and retail distribution, it competes with Cinco Jotas across mass and premium Ibérico segments.
• El Pozo: El Pozo is one of Spain's largest meat producers, offering a wide range of cured meats including Ibérico lines at lower price points. It is a broad incumbent rather than a direct premium peer but competes for overall Ibérico shelf space and HoReCa share.

Others

• Grupo Osborne (parent): Osborne is Cinco Jotas' parent company, a diversified Spanish food and beverage conglomerate also active in spirits (Tío Pepe, Ribera del Duero wines) and other Iberian gourmet brands. It is included as an enabling/parent entity rather than a market competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cincojotas
• YouTubeyoutube.com/c/CincoJotasOficial
• Facebookfacebook.com/CincoJotasInt
• Instagraminstagram.com/cincojotas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinco Jotas