What Marina Plastic Surgery does

Marina Plastic Surgery is a private, founder-owned plastic surgery and medical aesthetics practice headquartered in Marina Del Rey, California, with additional offices in Pasadena and Brentwood/Los Angeles and an AAAA-SF accredited outpatient surgery center. Founded by Dr. Grant Stevens, the practice provides a full continuum of surgical procedures (facelift, rhinoplasty, breast augmentation and lift, tummy tuck, liposuction, mommy makeover, BBL, and body contouring) alongside a comprehensive non-surgical medspa menu including cryolipolysis (CoolSculpting Elite, world-first provider), muscle toning (CoolTone), radiofrequency microneedling (Morpheus8), laser resurfacing, Botox and dermal fillers. Proprietary techniques developed by Dr. Stevens include the Stevens Laser Bra for breast lifts and a no-drain tummy tuck method, while the practice was also the first worldwide to offer Resonic cellulite treatment.

The business operates a direct-to-consumer model targeting individual aesthetic patients through a multi-channel marketing approach: a content-rich website with before/after galleries, social media (Instagram, Facebook, YouTube), email newsletters, virtual consultations, and a fly-in patient program serving patients from 63 countries and all 50 U.S. states. Revenue is generated primarily through one-time surgical procedures (typically $10,000-$30,000 for body contouring), recurring medspa treatments, and an e-commerce skincare storefront (Alastin, Nutrafol, ZO Skin Health), supplemented by third-party patient financing. Dr. Stevens retired from active practice in 2022; Dr. Justin Perez now serves as Chief Medical Officer alongside Drs. Dan Yamini and Osita Obi as attending plastic surgeons. The practice maintains no external investment or parent company, operating under the legal entity Grant Stevens, M.D., Inc.

Name

Marina Plastic Surgery

Legal name

Grant Stevens, M.D., Inc.

Website

https://marinaplasticsurgery.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Marina Plastic Surgery is a private, founder-owned plastic surgery and medspa practice in Los Angeles offering surgical and non-surgical aesthetic procedures, serving 30,000+ patients from 63 countries across three locations.

Ownership category

akta.pro rank

Product category

Plastic Surgery and Aesthetic Medical Spa Services

akta.pro primary industry

Microdermabrasion Treatments (HSALADAH)

akta.pro secondary industry

Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)

Keywords

• Plastic surgery services
• Cosmetic surgical procedures
• Aesthetic medical spa
• Non-surgical aesthetic treatments
• Body contouring procedures

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: Primary revenue stream from invasive plastic surgery procedures including facelifts, breast augmentation, tummy tuck, liposuction, rhinoplasty, mommy makeovers, and body contouring. Procedures are typically one-time with consultation and follow-up visits included.
2. MedSpa / Non-Surgical Procedures: Medical spa services including CoolSculpting Elite, Botox, dermal fillers (Juvederm, Restylane, Sculptra, Voluma), laser treatments (Morpheus8, Halo, Clear + Brilliant), skin tightening (Thermage), and body toning (CoolTone). Mix of one-time treatments and ongoing maintenance.
3. Skincare Products: Online store selling medical-grade skincare products including Alastin, Nutrafol, and ZO Skin Health. Recurring purchases from returning patients.
4. Financing Programs: Partnership with financing companies to offer payment plans for procedures, enabling higher ticket sizes and broader patient access.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Marina Plastic Surgery is a private aesthetic surgery and medical spa practice that provides cosmetic surgical procedures (face, breast, and body contouring) and non-surgical aesthetic treatments (fat reduction, injectables, laser skin rejuvenation) delivered by board-certified plastic surgeons at its Pasadena, Brentwood, and Marina Del Rey locations. The practice supplements these clinical services with a medical-grade skincare e-commerce store, virtual consultations, and a concierge fly-in program serving patients from across the United States and 63 countries.

Product overview

Marina Plastic Surgery is a comprehensive plastic surgery and medical spa practice offering a unified platform of surgical procedures and non-surgical aesthetic treatments. The core offering includes facial procedures (facelift, rhinoplasty, blepharoplasty), breast procedures (augmentation, lift, reduction), and body procedures (tummy tuck, liposuction, body contouring, mommy makeover). These are complemented by The Marina MedSpa, which provides non-invasive treatments including CoolSculpting Elite, Botox/Dysport/DAXXIFY injectables, dermal fillers (Juvederm, Restylane, Sculptra), laser treatments (Morpheus8, Halo, Clear + Brilliant), and skincare treatments (HydraFacial, microneedling, chemical peels). The practice pioneered CoolSculpting Elite and Resonic treatments, offering world-first procedures. Additional services include virtual consultations and a fly-in patient program for international clients.

Differentiator

Problem solved

Functional benefit

Brands

• Patients for Life: The practice's patient loyalty and retention philosophy/marketing program emphasizing lifelong relationships with patients.
• Stevens Laser Bra
• Fly In Program

Products and services

• Facelift Surgical procedure that restores facial contours and addresses signs of facial aging using modern facelift techniques to achieve natural-looking results; intended for adults seeking facial rejuvenation.
• Mini Face Lift Less invasive facelift targeting early signs of aging with smaller incisions and faster recovery.
• Deep Plane Neck Lift Advanced neck lift technique addressing significant neck laxity and banding via deep plane dissection.
• Rhinoplasty Nose surgery that changes the size, shape, and function of the nose, addressing cosmetic and breathing-related concerns.
• Blepharoplasty (Eyelid Surgery) Eyelid enhancement surgery to improve the appearance of upper and/or lower eyelids.
• Breast Augmentation Breast enhancement surgery using implants or fat transfer to increase breast size and improve shape.
• Gummy Bear Breast Implants (Sientra) High-strength cohesive silicone gel breast implants that retain shape and offer a natural look and feel with lower risk of leakage.
• Breast Lift (including Stevens Laser Bra) Surgical procedure to lift and reshape sagging breasts using the proprietary Stevens Laser Bra technique, which creates an internal support structure for longer-lasting results.
• Tummy Tuck (Abdominoplasty) Abdominoplasty procedure that removes excess skin and repairs separated abdominal muscles for a smoother, firmer midsection.
• No-Drain Tummy Tuck Modern tummy tuck technique using layered tissue repair to eliminate the need for post-surgical drains.
• Mini Tummy Tuck Targeted lower-abdomen procedure that treats only the area below the belly button with a smaller incision and faster recovery.
• Liposuction Surgical fat removal procedure that permanently removes fat cells from targeted areas for improved body contour.
• Body Contouring (Body Lift, Thigh Lift, Buttock Lift) Range of surgical procedures including body lift, thigh lift, and buttock lift to reshape and tighten the body after major weight loss or pregnancy.
• Mommy Makeover Customized combination of procedures (typically breast augmentation, tummy tuck, and liposuction) to restore the body after pregnancy.
• Brazilian Butt Lift (BBL) Butt augmentation procedure using fat transfer to enhance shape and volume.
• CoolSculpting Elite FDA-cleared cryolipolysis treatment that freezes and eliminates stubborn fat cells without surgery; Marina was the first practice in the world to offer CoolSculpting Elite.
• CoolTone Non-invasive muscle toning treatment using magnetic muscle stimulation to strengthen and define muscles.
• Botox Wrinkle-smoothing injectables that temporarily relax facial muscles to reduce the appearance of lines and wrinkles.
• DAXXIFY Longer-lasting peptide-powered wrinkle-smoothing injectable treatment.
• Dysport Botulinum toxin injectable for wrinkle reduction and facial smoothing.
• Jeuveau Modern botulinum toxin injectable for wrinkle-smoothing treatments.
• Dermal Fillers (Juvederm, Voluma, Radiesse, Restylane, Sculptra) Injectable treatments including Juvederm, Voluma, Radiesse, Restylane, and Sculptra for facial volume restoration and contouring.
• RHA Collection (Resilient Hyaluronic Acid Fillers) Resilient hyaluronic acid dermal fillers designed to adapt to facial movement for natural-looking results.
• Morpheus8 Radiofrequency microneedling treatment that stimulates collagen production for skin tightening and rejuvenation.
• Thermage Non-invasive radiofrequency treatment for skin tightening and smoothing.
• CoolMini (submental CoolSculpting) Small-area CoolSculpting treatment specifically designed for the submental area (double chin).
• Kybella Injectable treatment that destroys fat cells under the chin for a more defined jawline.
• Resonic Cellulite Treatment Cellulite reduction treatment; Marina was the world's first provider of Resonic treatments.
• Aveli Cellulite Reduction Minimally invasive procedure that targets and releases septae bands causing cellulites for long-lasting results.
• Laser Skin Resurfacing (Halo, Clear + Brilliant) Laser treatments including Halo Sciton and Clear + Brilliant for skin rejuvenation and texture improvement.
• HegraFacial Medical-grade facial treatment that cleanses, extracts, and hydrates the skin using antioxidants and hyaluronic acid.
• SkinVive Hyaluronic acid microdroplet injectable for skin smoothness and hydration.
• Microneedling Collagen induction therapy using fine needles to stimulate skin regeneration.
• Chemical Peels Exfoliating treatments that remove damaged outer skin layers to improve texture and appearance.
• Laser Hair Removal Laser technology treatment for permanent hair reduction.
• Male Plastic Surgery (BROtox, Gynecomastia, Male Facelift, Male Body Contouring) Comprehensive plastic surgery and medspa services designed specifically for men, including gynecomastia surgery, BROtox, and male body procedures.
• The Marina MedSpa Medical spa brand within Marina Plastic Surgery offering non-surgical cosmetic treatments, skin rejuvenation, fat reduction, and anti-aging care.
• Virtual Consultations Remote consultation services for out-of-state and international patients enabling thorough aesthetic evaluations prior to travel.
• Fly-In Patient Program Concierge protocol for international and out-of-town patients including accommodation assistance and seamless surgical experience coordination.
• Marina Club Membership Patient loyalty program offering exclusive benefits and ongoing care under the 'Patients for Life' philosophy.
• Medical-Grade Skincare Products (Alastin, Nutrafol, ZO Skin Health) Online store selling medical-grade skincare products for recurring patient purchases post-procedure.

Quantifiable outcome

• 4.7/5 average rating from 190+ reviews across major platforms
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• SientracoreTechnology or IntegrationSientra is the manufacturer of gummy bear breast implants (cohesive silicone gel implants) offered at Marina Plastic Surgery. Dr. Stevens was among the first to offer these implants during clinical trials before FDA approval in 2012. Sientra provides unprecedented warranty on implants only when performed by board-certified plastic surgeons.
• Zeltiq (Allergan) - CoolSculptingcoreTechnology or IntegrationMarina Plastic Surgery has an established relationship with CoolSculpting manufacturer, having been the first practice worldwide to offer CoolSculpting Elite. Dr. Stevens was instrumental in research and development of CoolSculpting Elite, positioning the practice as a key development partner.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Others

• Galderma: Global aesthetics manufacturer of fillers (Restylane, Sculptra) and other injectables used at Marina Plastic Surgery. Adjacent player in the aesthetics ecosystem rather than a direct competitor.
• AbbVie (Allergan Aesthetics): Parent of Allergan Aesthetics, manufacturer of Botox, CoolSculpting, and other products Marina Plastic Surgery uses. Not a direct competitor but a critical vendor and ecosystem participant shaping the practice's offering.

Direct peers

• Spalding Drive Plastic Surgery: Beverly Hills-based plastic surgery practice offering face, breast, and body procedures. Comparable on premium LA positioning, surgical menu, and affluent patient acquisition model.
• Cassileth Plastic Surgery: Beverly Hills boutique plastic surgery practice led by a female board-certified surgeon. Comparable on premium LA location, surgical focus, and high-touch patient experience model.
• Steven Teitelbaum MD Plastic Surgery: Santa Monica/Los Angeles plastic surgeon with strong breast and body procedure focus. Comparable on founder-led premium LA practice, breast augmentation specialization, and academic affiliations.
• Beverly Hills Plastic Surgery Group: Multi-surgeon plastic surgery practice serving the Beverly Hills/Los Angeles market with a similar mix of surgical and non-surgical aesthetic services. Directly comparable on service breadth, geographic market, and patient demographic.

Broad incumbents

• Ideal Image: National medspa chain offering Botox, fillers, laser hair removal, and body contouring. Comparable on non-invasive aesthetic service mix, but lacks surgical procedures and operates a chain rather than boutique model.
• SkinSpirit: Multi-location U.S. medical spa chain offering injectables, laser treatments, and body contouring. Comparable on MedSpa service menu (Botox, fillers, CoolSculpting), but operates at chain scale rather than founder-led boutique level.
• LaserAway: Largest U.S. aesthetic laser and medspa chain with dozens of locations. Comparable on CoolSculpting, laser hair removal, and injectable offerings, but competes primarily on volume and pricing rather than premium positioning.

Regional players

• 740 Park Plastic Surgery: New York City-based high-end plastic surgery practice. Comparable on premium service offering and founder-led positioning, but operates in a different geography with a separate fly-in catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/MarinaPlasticSurgery
• Facebookfacebook.com/MarinaPlasticSurgeryAssociates
• Instagraminstagram.com/marinaplasticsurgery
• Xx.com/drgrantstevens

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marina Plastic Surgery