Bon Secours In Motion

What Bon Secours In Motion does

Bon Secours In Motion is the outpatient physical therapy, sports performance, and rehabilitation arm of Bon Secours Hampton Roads Health System, a nonprofit Catholic health system in Virginia. Founded in 2008 and headquartered in Hampton Roads, the practice operates 16+ clinic locations across nine cities including Virginia Beach, Norfolk, Chesapeake, Hampton, Newport News, Suffolk, Portsmouth, Carrollton, and Yorktown, with select sites embedded inside hospitals, sportsplexes, and YMCA facilities. It serves individual patients across multiple segments: general orthopedic and post-surgical recovery, athletes (youth to collegiate), geriatric patients, and workers' compensation / industrial rehabilitation cases.

The service catalog spans roughly 30+ specialty programs, including sports physical therapy, vestibular rehabilitation, concussion management using ImPACT Neurocognitive Testing, dry needling, aquatic therapy, the McKenzie Method, Graston Technique/IASTM, Anodyne Therapy, LSVT BIG for Parkinson's, lymphedema management, women's health/pelvic floor, oncology rehabilitation, and stroke specialty rehabilitation. Adjacent offerings include Sports Performance training, Nutrition and Weight Loss programs with Registered Dietitians, Massage Therapy, Occupational Therapy, and Speech Therapy. Staff comprise DPT-level Physical Therapists, Certified Athletic Trainers, Certified Strength & Conditioning Specialists, Registered Dietitians, Speech-Language Pathologists, and a Medical Director (DO, CAQSM) overseeing sports medicine and concussion care.

The business model is predominantly direct-to-consumer professional services billed to insurance plans (most major plans and HMOs accepted), with a cash-pay layer for Sports Performance offerings such as the Injury Prevention Program at $85 per athlete. In 2024, the Direct Access program was launched at Southside locations, enabling evaluation and treatment without physician referral. Marketing relies on a content blog, email newsletter, and organic social. The company is a wholly-owned subsidiary of the nonprofit Bon Secours Hampton Roads Health System, with no outside venture or private equity ownership, and operates within the broader Catholic health system mission.

Name

Bon Secours In Motion

Legal name

Bon Secours Hampton Roads Health System

Website

https://bonsecoursinmotion.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Bon Secours In Motion is the outpatient physical therapy and sports performance subsidiary of Bon Secours Hampton Roads Health System, operating 16+ clinics across Virginia's Hampton Roads region and serving thousands of individual patients annually with rehabilitation, sports medicine, and specialty therapy programs.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

General Health Coaching (HSADAGAA)

Keywords

• Outpatient physical therapy
• Sports medicine services
• Rehabilitation programs
• Occupational therapy
• Speech therapy

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Therapy Services: Outpatient physical therapy services billed to insurance plans. Accepts most insurance plans and HMO's. Services include evaluation, treatment, and follow-up care for various conditions including sports injuries, post-surgical rehabilitation, and chronic pain management.
2. Specialty Programs: Specialized programs such as the Injury Prevention Program offered at $85 per individual athlete

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bon Secours In Motion is a network of outpatient physical therapy and sports performance clinics in Hampton Roads, Virginia, delivering physician-directed rehabilitation services. The practice provides physical therapy, occupational therapy, speech therapy, sports performance training, nutrition counseling, and specialized rehabilitation programs (including concussion management, aquatic therapy, vestibular rehabilitation, women's health, and industrial rehabilitation) across 16+ clinic locations.

Product overview

Bon Secours In Motion is a physical therapy and sports medicine practice offering comprehensive rehabilitation services through multiple specialized programs. The core offering includes physical therapy programs (addressing conditions from back/neck pain to neurological rehabilitation), sports physical therapy, occupational therapy, and speech therapy. Specialized treatment modalities include the Graston Technique/IASTM, dry needling, aquatic therapy, massage therapy, and the McKenzie Method. Additional services include sports performance training, nutrition and weight loss programs, concussion management with ImPACT testing, vestibular rehabilitation, women's health programs, lymphedema management, and industrial rehabilitation. The practice operates multiple clinic locations throughout Hampton Roads and offers Direct Access for evaluations without physician referral at Southside locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy Programs Comprehensive outpatient physical therapy services addressing musculoskeletal conditions including back/neck pain, joint replacement rehabilitation, sports injuries, and neurological conditions. Delivered by certified physical therapists across multiple Hampton Roads clinic locations.
• Sports Physical Therapy Specialized physical therapy for athletes of all ages to treat existing injuries, prevent future injury, and improve overall athletic function.
• Occupational Therapy Therapy services that help patients regain ability to perform daily living activities including feeding, dressing, and self-care tasks through adaptive equipment and skill rebuilding.
• Speech Therapy Therapy services addressing speech, language, and communication difficulties often needed after stroke, injury, or neurological conditions.
• Concussion Management Comprehensive concussion assessment and rehabilitation using ImPACT Neurocognitive Testing to establish baselines and track recovery for safe return to play.
• Sports Performance Advanced athletic training and sports performance programs including injury prevention, corrective exercises, and performance enhancement for athletes.
• Nutrition and Weight Loss Programs

Quantifiable outcome

• 97% positive patient satisfaction rating (2007-08)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Select Physical Therapy (Select Medical): Large multi-state outpatient PT chain offering orthopedic, sports, hand, and work health therapy across hundreds of clinics. Operates a directly comparable outpatient rehab model with insurance-driven reimbursement.
• ATI Physical Therapy: One of the largest national outpatient physical therapy providers with a broad clinic footprint and similar multi-specialty service offering (PT, sports medicine, work conditioning). Directly comparable on business model and patient mix.
• Pivot Physical Therapy: Regional outpatient PT provider operating across the Mid-Atlantic including Virginia. Offers sports medicine, industrial rehab, and specialty therapy programs that directly overlap with In Motion's service lines.
• Ivy Rehab: Multi-state outpatient PT and pediatric therapy network with strong Mid-Atlantic presence, offering sports medicine, orthopedics, and specialty programs comparable to In Motion's clinical portfolio.
• Drayer Physical Therapy Institute: Outpatient PT operator with clinics across the Eastern U.S. providing orthopedic, sports, and industrial rehabilitation services. Operates a similar clinic-network model with comparable specialty programming.
• Bon Secours Physical Therapy (Richmond): Sister outpatient PT network under the same Bon Secours health system brand serving the Richmond, Virginia market. Operates the same clinical model (PT, OT, sports performance, specialty programs) under the same brand identity, making it the most directly comparable peer.

Regional players

• Riverside Physical Therapy: Outpatient rehabilitation services operated by Riverside Health System on the Virginia Peninsula. Competes directly with In Motion's Peninsula clinics (Newport News, Hampton, Yorktown) for the same patient population.
• Chesapeake Regional Therapy: Hospital-affiliated outpatient therapy services in Chesapeake, VA. Competes with In Motion's Southside clinics for patients in the same sub-market of Hampton Roads.
• Sentara Therapy Services: Outpatient PT and rehabilitation services operated by Sentara Healthcare, the dominant regional health system competitor in Hampton Roads. Comparable clinic-network model in the same geography and competing for the same physician referrals and patient pool.

Emerging players

• Hinge Health: Digital MSK care platform delivering virtual PT and AI-enabled exercise therapy. While not a direct clinic competitor, it represents an emerging channel that employers and payers are routing conservative MSK cases toward, threatening In Motion's lower-acuity visit volume.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/In_Motion_PT

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bon Secours In Motion