Preference

What Preference does

Preference, S.L. (trading as Preference) is a privately held Spanish software company founded in 1994 and headquartered in the Valencia Technology Park, Paterna, Spain. The company develops and sells PrefSuite, an integrated enterprise software platform purpose-built for the fenestration industry — manufacturers and retailers of windows, doors, curtain walls, storefronts, and architectural facades in aluminum, PVC, and wood. The platform spans quotation and configuration, sales, ERP (production scheduling, inventory, shipping, invoicing), CAM/CIM interfaces to CNC machines, barcode-driven shop-floor execution, BIM/REVIT integration for architects, eCommerce, and immersive VR visualization, all unified on an open SQL database with Web API exposure and native connectors to Salesforce, Microsoft Business Central, and Dynamics 365.

The company monetizes PrefSuite through a mix of on-premise and cloud subscriptions (including a pay-as-you-go cloud model with cloud GPU rendering), complemented by pre go-live implementation consulting, post go-live optimization, and ongoing support and training services. Its stated installed base exceeds 10,000 businesses across all continents, with customer sizes ranging from 5 to 30,000 employees, and named logos include Arbonia, Oldcastle Building Envelope, EFCO, Rehau, Oknoplast, Cortizo, DECEUNINCK, and Leroy Merlin. GTM is enterprise sales-led via direct sales teams in Spain supported by a multi-language website (English, Spanish, French, Polish), a public window configurator for product-led top-of-funnel activity, and 'Schedule a Demo' as the primary conversion mechanism. The company holds Microsoft Silver Application Development partnership and Spanish INNOVATIVE SME status, and has received multiple IVACE regional R&D grants funding AI/ML-based database generation and digitalization projects.

Name

Preference

Legal name

PREFERENCE, S.L.

Website

https://preference.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Preference is a privately held Spanish software company founded in 1994 that sells PrefSuite, an integrated ERP/quotation/CNC platform serving window, door, and facade manufacturers and retailers globally, with 10,000+ business customers across all continents.

Ownership category

akta.pro rank

Product category

Fenestration ERP Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)

Keywords

• Fenestration software solutions
• Window door ERP software
• Quotation selling software
• BIM REVIT integration
• CNC production software

Headquarters

HQ city

Paterna

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses/Subscriptions: On-premise and cloud-based software licenses for PrefSuite modules including quotation, selling, ERP, BIM, and e-commerce solutions.
2. Cloud Services: Cloud-hosted solutions with 'Pay as you go' billing model. Multi-tenant cloud infrastructure with automatic updates and disaster recovery.
3. Consulting & Implementation Services: Pre go-live services including software deployment, product data management, and implementation planning.
4. Post Go-Live Services: Optimization services, version upgrades, engineering data optimization, customer-specific development, and performance optimization.
5. Training Services: Training programs for software installation, user adoption, and best practices.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Preference develops and sells PrefSuite, an integrated ERP and configuration software platform for the fenestration industry. The platform covers quotation, selling, production scheduling, CNC manufacturing, inventory, shipping, invoicing, BIM/REVIT integration, and e-commerce for window, door, curtain wall, and facade manufacturers and retailers. It is offered both as on-premise software and as a cloud-hosted solution with pay-as-you-go billing.

Product overview

Preference offers a modular software platform called PrefSuite for the window, door, and facade (fenestration) industry. The core offering consists of the Integrated ERP Platform (PrefSuite) which serves as the central system, complemented by specialized modules including Quotation & Selling Software for sales process management, Cloud Solutions for deployment, Virtual Reality for immersive 3D visualization, Architect BIM Solution for REVIT integration, and eCommerce for online sales. Additional services encompass Pre Go-Live implementation consulting, Post Go-Live optimization services, and ongoing Support Services including training. The platform supports aluminum, PVC, and wood fenestration products across both residential and commercial markets.

Differentiator

Problem solved

Functional benefit

Brands

• PrefSuite: Fully integrated ERP solution for manufacturers in the fenestration industry.
• PrefSuite eCommerce

Products and services

• PrefSuite Integrated ERP Platform Fully integrated enterprise resource planning solution for fenestration manufacturers controlling the entire process from initial design through CNC production. Covers production scheduling, purchasing, inventory, manufacturing, shipping, and invoicing. Includes CAM/CIM functionality for CNC machines and barcode scanning, and integrates with Salesforce, Microsoft Business Central, and Dynamics 365.
• Quotation & Selling Software User-friendly configuration, quoting and selling solution for manufacturers and retailers in the window and door industry that streamlines quotations and extends sales networks across all sales channels.
• Cloud Solutions Cloud-based deployment option offering scalability, flexibility, automatic updates, high security, disaster recovery, and pay-as-you-go pricing with cloud GPU computing for detailed 3D model rendering.
• Virtual Reality Visualization Immersive 3D environment technology that allows clients to interact with window and door products in virtual worlds with PBR materials for realistic visualization.
• Architect BIM Solution BIM (Building Information Modeling) solution that enables architects to reuse PrefSuite product catalogs and automatically generates REVIT families for building design workflows.
• eCommerce Platform eCommerce platform for online sales of configurable window and door products, including product configuration, lead collection, quotation requests, AI-powered product selection advice, and JS widget/Web API for integration with existing eCommerce platforms.
• Pre Go-Live Services Consulting and implementation services including new implementations, product gallery design, product data management, and system deployment assistance to help customers design and adopt Preference software solutions.
• Post Go-Live Services Optimization services including new version upgrades, engineering data optimization, customer-specific development, and performance optimization to support evolving customer requirements.
• Support Services and Training Ongoing support services and training delivered by global experts to help customers get applications installed and maximize value from the software.

Quantifiable outcome

• Eliminate errors, increase accuracy and reduce waste with flexible manufacturing automation software
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature6 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Orgadata (Logikal): German software company behind Logikal, a leading CAD/CAM and order management platform for aluminum window, door, and facade manufacturers. Directly comparable to Preference as a vertical-specific fenestration software vendor serving European manufacturers.
• Windowmaker Software: UK-based software company specializing in window, door, and conservatory design and manufacturing software. Direct competitor offering CAD/CAM and ERP solutions specifically for the fenestration industry, competing head-to-head with Preference's PrefSuite.

Broad incumbents

• SAP: Global ERP leader with S/4HANA manufacturing suite serving large enterprises including building products manufacturers. Competes indirectly by offering comprehensive ERP that some large fenestration manufacturers may prefer over Preference's vertical specialization.
• SYSPRO: ERP software vendor focused on discrete and process manufacturers, including window and door fabricators. Provides broader manufacturing ERP that competes with PrefSuite on functionality while offering more extensive financials and operations modules.
• Reynaers Aluminium: Belgian aluminum solutions provider for windows, doors, and facades with proprietary digital tools and fabricator software. Competes with Preference in serving fabricators of premium architectural fenestration products across Europe.
• Schüco: Global leader in aluminum window, door, and facade systems with its own SchüCal software for fabricators. While primarily a manufacturer, Schüco's vertically-integrated software suite competes with Preference for the same fabricator customers processing Schüco systems.
• Infor: Industry-specific ERP and cloud software provider with manufacturing solutions serving building products and construction-related verticals. Comparable to Preference's manufacturing ERP offering but at much larger scale across multiple industries.
• Microsoft Dynamics 365: Microsoft's flagship ERP and CRM platform with manufacturing and supply chain modules. Already integrates with Preference but represents a competitive threat if Microsoft expands fenestration-specific functionality or partners with competing vertical ISVs.
• Epicor: Global ERP provider with strong manufacturing vertical focus, serving mid-market discrete and make-to-order manufacturers including fenestration. Represents competitive threat as a broader ERP platform that could expand vertical capabilities to challenge Preference's niche.

Others

• Autodesk Revit: Industry-standard BIM software for architects and building designers that Preference integrates with via its Architect BIM Solution. Adjacent ecosystem participant rather than direct competitor, but represents the specification-side platform that influences fenestration product selection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preference