What Amplify Hearing does

Amplify Hearing Ltd is a privately held, UK-based independent audiology retailer operating a partner-channel model in which audiologists are embedded inside approximately 400 independent optician practices across mainland UK and Northern Ireland. The business was established in 2021 and is headquartered in Darwen. As an independent (non-aligned) dispenser, Amplify curates digital hearing aids from every major manufacturer — Beltone (where it holds exclusive UK supplier status for the Envision AI line), ReSound, Starkey, Widex, Phonak, Signia, Oticon, and Bernafon — across all form factors from Behind-The-Ear and Receiver-In-Canal through to Completely-In-Canal and Invisible-In-Canal devices, alongside rechargeable, Bluetooth, and Auracast-enabled variants.

The company's core services are free hearing assessments (open to all adults 55+, with ear health checks and speech understanding tests), micro-suction earwax removal (priced at £50 single-ear or £80 both ears), tinnitus management, and home visits for less mobile patients. Customer acquisition is driven by a postcode-based practice finder on amplifyhearing.co.uk, a freephone booking line (0800 048 5711), social media presence, and ambient footfall generated through partner opticians. Pricing on hearing aids spans £995 to £4,540 per pair, and every purchase includes free lifetime aftercare, a 60-day moneyback guarantee, and a warranty of up to five years.

Revenue is generated principally through the one-time sale of hearing aids, supplemented by paid wax-removal services and ancillary clinical fees. The company also operates a charity programme in partnership with Good Samaritan Hospital and Rotary International entities to collect, refurbish, and donate used hearing aids to underserved communities in the Dominican Republic. Amplify does not develop its own hearing aid technology or AI; its competitive proposition rests on manufacturer-agnostic curation, optician-channel distribution, and bundled lifetime aftercare, supported by 5-star ratings in the Which? 2021 Survey of Best Hearing Aid Providers.

Name

Amplify Hearing

Legal name

Amplify Hearing Ltd

Website

https://amplifyhearing.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Amplify Hearing is an independent UK audiology retailer that dispenses multi-brand hearing aids and provides free hearing tests, micro-suction wax removal, and tinnitus management through approximately 400 independent optician partner practices across mainland UK and Northern Ireland, serving mostly adults aged 55+.

Ownership category

akta.pro rank

Product category

Hearing Healthcare and Audiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Audiology & Hearing Diagnostic Centers (HLAFAKAH), Speech Enhancement & Noise Suppression (AEC/NR) (HDAAAFAG)

Keywords

• Hearing care services
• Hearing aids
• Audiology services
• Earwax removal
• Tinnitus management

Headquarters

HQ city

Darwen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hearing Aid Sales: One-time purchase of hearing aids from various manufacturers across multiple price points. Prices range from budget range (£995 per pair) to premium (£4,540 per pair). Includes free aftercare for the lifetime of the hearing aid.
2. Ear Wax Removal Services: Micro-suction earwax removal service. Pricing: £50 for one ear, £80 for both ears.
3. Hearing Tests: Free hearing tests for adults aged 55 and over. Hearing health checks and consultations provided at no charge as part of service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Amplify Hearing is an independent audiology provider in the UK that delivers hearing tests, dispenses multi-brand hearing aids, performs earwax removal, and provides tinnitus management and aftercare services through a national network of hearing care clinics located within local optician practices. The company is the exclusive UK supplier of Beltone Envision hearing aids and offers free lifetime aftercare bundled with hearing aid purchases.

Product overview

Amplify Hearing is an independent audiology provider offering hearing healthcare services through local opticians across the UK. The company provides a comprehensive portfolio of hearing solutions from all leading manufacturers including Beltone Envision, ReSound Vivia and Nexia, Starkey Edge AI and Genesis AI, Widex Allure and Moment, Phonak Infinio (Audéo Sphere, Audéo R, Virto), Signia IX and AX, Oticon Intent and More, and Bernafon. Services include free hearing tests for those aged 55+, earwax removal via micro-suction, tinnitus management, and lifetime aftercare with up to 5-year warranty and 60-day moneyback guarantee. The company operates over 370 practices nationwide and offers home visits for those unable to travel.

Differentiator

Problem solved

Functional benefit

Brands

• Amplify Hearing Care: The primary brand under which the company provides hearing care services through local opticians' practices.

Products and services

• Hearing Tests Clinical audiology assessments to evaluate hearing ability and recommend appropriate solutions, provided free of charge to adults across the UK.
• Hearing Aids (Multi-Brand) Dispensing of hearing aids from multiple leading manufacturers selected based on clinical need, including exclusive UK supply of Beltone Envision devices, bundled with free lifetime aftercare.
• Earwax Removal Professional earwax removal service for adults experiencing hearing clarity issues caused by wax buildup, delivered at partner optician locations.
• Tinnitus Management Clinical consultations and support for adults experiencing tinnitus symptoms, including assessment and management recommendations.
• Home Visit Audiology In-home audiology service delivering hearing tests, hearing aid fitting, and aftercare at the customer's residence for mobility-limited individuals.
• Lifetime Aftercare Ongoing hearing aid maintenance, adjustments, and support included free of charge with every hearing aid purchased from Amplify Hearing.

Quantifiable outcome

• Independent hearing aid providers rated most highly by patients over high street retailers in Which? Survey 2021
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability8 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Good Samaritan HospitalcoreStrategic or Co-development Partner · 1 January 2024Amplify Hearing partners with Good Samaritan Hospital as part of a global hearing care initiative. The partnership helps bring the gift of hearing to hundreds of people living in poverty-stricken areas of La Romana in the Dominican Republic. Hearing aids are collected from patients and practices across Amplify's network to be donated and reprogrammed for recipients in these communities.
• Rotary Portland MainecoreStrategic or Co-development Partner · 1 January 2024Partnership with Rotary Portland Maine supporting international hearing aid donation missions. Rotary members have made 26 trips to the Dominican Republic over 20 years, delivering more than 4,500 hearing aids to children and sugar cane workers in underserved communities.
• Rotary InternationalcoreStrategic or Co-development Partner · 1 January 2024Global Rotary International network supports hearing aid donation programs. The partnership focuses on helping children and sugar cane workers in the Batayes area who are disproportionately affected by hearing loss, often due to untreated fevers in childhood.
• Rotary Action Group for PeacecoreStrategic or Co-development Partner · 1 January 2024Partnership supporting peace-building initiatives through hearing care. The program includes training local healthcare workers to perform hearing tests and sending audiograms to audiologists in the US for accurate programming before aids are delivered and fitted.
• Beltone (Exclusive UK Supplier)flagshipOEM/ Whitelabel/ Licensing PartnerAmplify Hearing is the UK's exclusive supplier of Beltone hearing aids, including the very latest Beltone Envision AI-powered hearing aids. This exclusive arrangement provides differentiation in the market and access to cutting-edge AI hearing technology.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• OutsideClinic: UK provider of home-visit hearing care and optical services, focused on patients unable to visit clinics. Overlaps with Amplify's home-visit offering and is emerging as a tech-enabled competitor in the at-home hearing care segment.

Direct peers

• Leightons Opticians & Hearing Care: UK independent optical and hearing care provider offering hearing assessments, multi-brand hearing aids, and aftercare through community optician practices. Mirrors Amplify's partner-based distribution approach.
• Bayfields Opticians & Audiologists: Independent UK optician group with embedded audiology services offering multi-brand hearing aids and hearing tests. Closely comparable in independent positioning and clinical service model.
• David Ormerod Hearing Centres: Independent UK audiology practice group with multiple locations offering hearing assessments, hearing aids from multiple manufacturers, and aftercare services. Direct competitor for Amplify's patient base.
• Bloom Hearing: UK independent hearing care specialist providing hearing tests, hearing aids, and aftercare through a network of local clinics. Comparable in multi-brand independent positioning to Amplify Hearing.
• Hidden Hearing: One of the largest UK hearing care retailers with a national network of clinics offering hearing tests, hearing aids, and aftercare. Directly comparable in service offering and target demographic to Amplify Hearing.
• Hearbase: UK independent audiology group operating multiple clinics offering hearing tests, hearing aids, tinnitus management, and wax removal. Comparable service portfolio and target market to Amplify.
• Scrivens Opticians & Hearing Care: UK optician chain with in-house audiology and hearing aid services. Closely mirrors Amplify's model of embedding hearing care within optical retail locations across the UK.

Broad incumbents

• Boots Hearingcare: National UK hearing care retailer operating from Boots pharmacy stores, offering hearing aids, tests, and aftercare. A well-funded incumbent competing for the same self-pay hearing aid customer.
• Specsavers Hearcare: Dominant UK optical retailer with a large hearcare division offering hearing tests and hearing aids in most of its 800+ stores. A much larger incumbent serving the same 55+ customer base with cross-sell from optical services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Amplify_Hearing
• Facebookfacebook.com/UKAmplifyHearing
• LinkedInlinkedin.com/company/amplify-hearing-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify Hearing