Centro Médico Popular

What Centro Médico Popular does

Centro Médico Popular is a Brazilian private healthcare operator founded circa 2012, headquartered in Cubatão, São Paulo state, that runs a network of affordable medical clinics under the franchise umbrella of Grupo MaxPlanet Franquias. The company operates seven physical clinic locations across the Baixada Santista region (Santos, Cubatão, São Vicente, Guarujá, Praia Grande), the ABC region (São Bernardo do Campo), and the interior of São Paulo state (Campinas), delivering in-person consultations, diagnostic exams, dental services, occupational medicine, and minor surgeries at popular price points aimed at uninsured and price-sensitive Brazilians.

Its product portfolio spans a tiered franchise model (Standard R$250,000, Plus R$450,000, Master R$650,000), a microfranchise reseller program at R$3,500, a zero-investment healthcare-professional referral channel, and the ProntoSocorro On-line digital urgent-care subscription priced at R$19.99/month with 24/7 general practitioner access. The SaúdeVida benefits club, providing access to over 25,000 partner establishments across health, dental, education, and leisure, is bundled as a recurring-revenue add-on exclusively for franchisees. Technology infrastructure consists of the SupportHealth online booking portal and WhatsApp-based scheduling; the company does not disclose AI/ML capabilities or proprietary clinical software.

Monetization combines one-time franchise license fees (R$3,500 to R$650,000), per-service clinic fees, recurring microfranchise commissions, and monthly ProntoSocorro On-line subscriptions. A January 2024 press cycle (Revista Direito e Negócios, Gazeta da Notícia, Revista Contei) disclosed a million-dollar investment and a stated plan to expand nationally beyond São Paulo state, financed through franchise scale-up rather than external institutional capital. No revenue, headcount, or franchise-unit figures are publicly disclosed.

Name

Centro Médico Popular

Legal name

Centro Médico Popular

Website

https://centromedicopopular.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Centro Médico Popular is a Brazilian franchise-based affordable healthcare clinic network founded circa 2012, operating seven locations across São Paulo state and selling ProntoSocorro On-line digital urgent-care subscriptions to uninsured Brazilian consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Cubatão

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Microfranchise Fees: Microfranchisees pay an initial investment starting at R$ 3,500 to become authorized resellers nationwide, selling the company's health plans and generating monthly commission income.
2. Full Franchise Fees: Franchisees invest R$ 250,000 to R$ 650,000 depending on tier (Standard, Plus, Master) to open clinic units. Revenue comes from multiple service streams within the clinic: medical consultations, dental, exams, occupational medicine, surgeries, and loans.
3. ProntoSocorro On-line Subscription: Monthly subscription at R$ 19.99 via credit card providing 24/7 access to emergency consultations with general practitioners. Targets over 160 million Brazilians without health insurance.
4. Clinic Services: In-person medical consultations, exams, dental services, occupational medicine, and surgeries offered at physical clinic locations. Revenue generated per service.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Centro Médico Popular operates a network of affordable medical clinics across Brazil providing consultations, diagnostic exams, dental care, occupational medicine, and minor surgeries. The company sells its clinic model through a multi-tier franchise system under MaxPlanet Franquias and also offers a digital urgent care subscription called ProntoSocorro On-line at R$19.99/month targeting uninsured Brazilians. The SaúdeVida benefits club with 25,000+ partner establishments provides additional recurring revenue for franchisees.

Product overview

Centro Médico Popular operates a network of affordable medical clinics across Brazil, structured as a franchise model under the MaxPlanet Franquias umbrella. The core offering consists of physical clinic franchises at three investment tiers (Standard from R$250,000, Plus from R$450,000, Master from R$650,000), providing consultations, exams, dental care, occupational medicine, and surgeries, alongside a micro-franchise option (from R$3,500) for selling the digital ProntoSocorro On-line subscription plan (R$19.99/month). The SaúdeVida benefit club, covering 25,000+ establishments, serves as a recurring-revenue add-on exclusively for franchisees. Services are accessible via physical clinic locations in Baixada Santista (Santos, Cubatão, São Vicente, Guarujá, Praia Grande), São Bernardo do Campo, and Campinas, as well as through online booking and WhatsApp scheduling.

Differentiator

Problem solved

Functional benefit

Brands

• MaxPlanet Franquias: Franchise division responsible for expanding Centro Médico Popular network through master, standard, plus, and micro-franchise models
• ProntoSocorro On-line
• SaúdeVida

Products and services

• Centro Médico Popular Franchise

Quantifiable outcome

• 35% cheaper than traditional health plans
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• MaxPlanet FranquiascoreStrategic or Co-development PartnerParent company managing the franchise operations for Centro Médico Popular. MaxPlanet Franquias provides the franchise model, brand, systems, and support for franchisee recruitment and operations.
• SupportHealthcoreTechnology or IntegrationTechnology platform provider for online appointment scheduling system. Portal enables patients to book appointments across all Centro Médico Popular locations.
• SaúdeVidacoreTechnology or IntegrationHealth, dental, education, and leisure benefits club with over 25,000 partner establishments. Exclusive recurring revenue product for Centro Médico Popular franchisees, bundled with membership in utility bills.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Hapvida NotreDame Intermédica: Largest Brazilian vertically integrated health plan operator with its own clinic and hospital network; competes for the same affordable-care consumer in Brazil, though it owns rather than franchises its care delivery.
• Dasa: Brazil's largest diagnostics and outpatient services chain; competes with Centro Médico Popular on diagnostic exams and outpatient consultations, particularly in São Paulo state.
• Dr. Consulta: Brazilian chain of affordable outpatient clinics offering consultations, exams, and procedures at popular price points; directly competes with Centro Médico Popular on the same uninsured/underinsured consumer segment in São Paulo state.

Broad incumbents

• Hospital Sírio-Libanês: Premium Brazilian hospital network expanding into outpatient and popular-priced consultations; broader incumbent but increasingly targeting the same affordable care segment.
• Hospital Israelita Albert Einstein: Premium Brazilian hospital and outpatient network; serves a higher-end segment but operates outpatient units that overlap with the affordable consultation market.
• Amil: One of Brazil's largest health insurers and care providers with owned clinics and hospital network; broader incumbent serving a wider income range but overlaps directly in the popular/affordable plan segment targeted by Centro Médico Popular.
• Rede D'Or São Luiz: Largest private hospital network in Brazil; not a direct clinic competitor but competes for the same Brazilian healthcare spend across income tiers and increasingly in lower-cost outpatient services.

Emerging players

• Beep Saúde: Brazilian digital health and home-visit service offering affordable consultations and exams; overlaps with ProntoSocorro On-line's digital subscription positioning and uninsured consumer focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cmpmedicopopular

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Médico Popular