Abode Living

What Abode Living does

Abode Living is an independent interiors retailer headquartered in Brighton, United Kingdom, operating a direct-to-consumer model through an e-commerce storefront (abodeliving.co.uk) and a physical retail showroom at 32 Kensington Gardens in Brighton's North Laine district. The company curates and resells a multi-brand assortment of home decor, soft furnishings, lighting, tableware, bath, and fashion accessories sourced from premium European designers including Ferm Living, Libeco, House Doctor, Broste Copenhagen, Serax, Jars Ceramistes, Mcnutt of Donegal, Vivaraise, Linge Particulier, Casa Cubista, and Wireworks. Pricing is unit-based, with products ranging from approximately £4.50 for small accessories to £525 for premium furniture pieces, plus a £5.95 standard delivery charge and click-and-collect from the Brighton store.

The business generates revenue through one-time retail product sales to consumer and SMB buyers, with fulfillment handled in-house for both online orders and in-store purchases. The underlying technology is a standard e-commerce platform with an embedded Instagram feed aggregator for social marketing; no proprietary technology, patents, or software products are disclosed. The company holds no disclosed parent company, institutional investors, or external funding, and operating geographies are limited to the United Kingdom. Co-founders Phillipa Brereton and Lynda Everett lead the firm, with a headcount of 11-50 employees consistent with a small independent retail operation.

Customer segments are primarily consumer home-decor enthusiasts seeking contemporary interior trends with a sustainability focus, together with a secondary gifting segment served through gift vouchers and curated gift items. The retail showroom stocks extended inventory not available online, including larger furniture and items impractical to ship, supporting both discovery and fulfillment. There is no enterprise customer base, no B2B contract layer, and no international distribution, making revenue substantially dependent on UK consumer discretionary spending and Brighton footfall.

Name

Abode Living

Legal name

Abode Living

Website

https://abodeliving.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Abode Living is an independent Brighton-based retailer curating premium European home decor, lighting, soft furnishings, tableware, bath, and fashion accessories, sold direct-to-consumer via its e-commerce site and a Brighton North Laine physical store.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Direct-to-consumer retail sales of curated home decor, accessories, soft furnishings, lighting, and fashion accessories through both online store and physical Brighton location.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Abode Living is an independent interiors retailer that curates and sells home decor, lighting, tableware, soft furnishings, fashion accessories, and bath products to consumers through its own e-commerce website and a physical retail showroom in Brighton, UK. The assortment is built from multiple designer brands such as Ferm Living, Libeco, Broste Copenhagen, House Doctor, Serax, Casa Cubista, and Jars Ceramistes, with a stated emphasis on contemporary style and sustainability.

Product overview

Abode Living is an independent interiors retailer offering a curated collection of home decor products through both online and physical retail channels. The product portfolio includes: Home Accessories (vases, wall art, furniture, candles, mirrors, storage), Eat & Drink (tableware, glassware, tea/coffee items), Soft Furnishings (cushions, throws, rugs, wall coverings), Lighting (lamps, pendants, shades), Fashion Accessories (jewellery, glasses, scarves), and Bath products. The company curates products from various designer brands including Ferm Living, Broste Copenhagen, House Doctor, Serax, Jars Ceramistes, Libeco, and others. Additionally, the store offers its own branded items alongside curated third-party brands, with items available for delivery or collect from their Brighton store.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Accessories Curated home decor items including vases and plant pots, wall art, furniture (tables, seating, metal furniture), kids room items, candles and candle holders, hooks/handles/storage solutions, and mirrors, sold to consumers through the Abode Living online store and Brighton showroom.
• Eat & Drink Tableware, bowls and platters, teatowels and accessories, tea and coffee items, and glassware for dining and entertaining, sold to consumers through the Abode Living online store and Brighton showroom.
• Soft Furnishings Cushions, throws, rugs, and wall coverings for interior decoration, sold to consumers through the Abode Living online store and Brighton showroom.
• Lighting Wall lights, ceiling shades and pendants, table and desk lamps, lamp shades, and portable lamps for residential lighting, sold to consumers through the Abode Living online store and Brighton showroom.
• Fashion Accessories Jewellery, glasses (reading glasses, sunglasses and sun readers), scarves and socks, sold to consumers through the Abode Living online store and Brighton showroom.
• Bath Bath mats and towels, bath and body products, home fragrance, and bath accessories, sold to consumers through the Abode Living online store and Brighton showroom.
• Vouchers & Cards Gift vouchers and greeting cards available for purchase, enabling consumers to gift Abode Living products to others.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Oliver Bonas: UK independent lifestyle retailer offering home decor, soft furnishings, lighting, fashion accessories, and gifts. Very similar category breadth and design-led positioning to Abode Living, with combined high-street and e-commerce presence.
• Cox & Cox: UK independent retailer of contemporary home furniture, lighting, and decor with strong multi-brand curation. Closely comparable to Abode Living in product mix, target customer, and curated brand portfolio across soft furnishings, lighting, and home accessories.
• Swoon: UK DTC furniture retailer with showrooms, offering contemporary-designed furniture and homeware. Comparable in omnichannel model and design-led positioning, though Swoon is more furniture-heavy than Abode Living.
• Heal's: Long-established UK retailer of contemporary and designer furniture, lighting, and home accessories. Comparable in curated designer-brand assortment and customer demographic, though Heal's has a larger physical store footprint and stronger furniture focus.
• The White Company: UK home and lifestyle retailer focused on premium, neutral-aesthetic homeware, soft furnishings, lighting, and bath. Comparable in customer demographic and emphasis on quality and timeless design across multiple home categories.
• MADE.com: UK-originated DTC furniture and home retailer with strong design positioning. Comparable in target customer and omnichannel structure, though with a stronger furniture focus and larger scale than Abode Living.
• Amara: UK-based online luxury home decor retailer carrying premium brands such as Ferm Living, House Doctor, and Broste — directly overlapping with Abode Living's brand portfolio. Comparable in premium positioning and curated assortment.

Broad incumbents

• Dunelm: UK mass-market home furnishings retailer with broad coverage of furniture, soft furnishings, lighting, and decor. Less premium and design-led than Abode Living, but competes for the same UK home category spend.
• Anthropologie: Lifestyle retailer with a strong home decor assortment, including lighting, soft furnishings, tableware, and accessories. Overlaps with Abode Living in curated, design-led home categories and target customer demographic.
• John Lewis: Major UK department store with a sizable home furnishings category including furniture, lighting, soft furnishings, and decor. Competes with Abode Living in the same customer segments but across a much broader product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/abodeliving
• LinkedInlinkedin.com/company/abode-living-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abode Living