Vizion

What Vizion does

Vizion Insurance Brokers Limited is a privately held, FCA-regulated boutique insurance broker headquartered in the UK, founded in January 2017 by Chris Blackham (former Bluefin chairman), John Sims (former Chubb European personal lines manager), Jeremy Guscott (Development Director) and Trevor Davies (Kennedys partner). It operates a distinctive partner-ownership model in which entrepreneurial insurance professionals become self-employed appointed representatives running their own client books under the Vizion brand, with Vizion providing regulatory cover, back-office support and the Acturis broking platform.

Vizion serves three primary segments from offices in London (29 Throgmorton Street), Farnham and Stroud: High Net Worth and Ultra-High Net Worth individuals requiring specialist household, motor, fine art and personal insurance; SMEs and mid-market commercial clients across professional services, financial institutions, technology/media/advertising, manufacturing, retail, real estate and property ownership; and individuals, families and SMEs needing private medical insurance (including international PMI) via the Vizion Health sub-brand. The product surface is delivered through sub-brands Vizion Private Clients, Vizion Commercial, Vizion Health, Vizion Fine Art, and trading styles including Factotum Insurance Services.

Vizion makes money primarily via commissions from placing insurance with insurer partners, with commission shared with partners based on day-to-day client involvement. There is no external private equity or venture capital backing; ownership sits with the founders (via the Endorphin family office vehicle) and individual partners who hold equity, and the stated objective is making insurance entrepreneurs millionaires rather than pursuing a rapid exit. The firm has scaled from a standing start to budgeted premium income of £7m within roughly three years, grew to eleven partners by early 2021, and won the 2020 National Insurance Awards 'Personal Lines Broker of the Year'.

Name

Vizion

Legal name

Vizion Insurance Brokers Limited

Website

https://vizionbrokers.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Vizion is a UK-based, FCA-regulated boutique insurance broker operating a partner-ownership model, serving High Net Worth individuals, SMEs and mid-market commercial clients across HNW personal lines, commercial, health and fine art insurance.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Commercial Lines Insurance Brokerage (FSAEADAB), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Boutique insurance broker
• High net worth insurance
• Commercial insurance brokerage
• Private medical insurance
• Fine art insurance

Headquarters

HQ city

Farnham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Commissions: Vizion earns revenue through commissions from placing insurance policies with insurer partners. Partners share commission based on their day-to-day involvement with clients, creating an entrepreneurial incentive structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vizion Insurance Brokers Limited is a UK-based boutique insurance broker operating through four main trading divisions: Vizion Private Clients (high net worth household, motor, and portfolio cover), Vizion Commercial (business insurance across multiple sectors), Vizion Health (private medical insurance for individuals, families, and SMEs), and Vizion Fine Art (specialist art insurance). The firm also operates The Vizion Partnership, a platform-plus-partner model that allows entrepreneurial insurance professionals to run their own broking businesses under the Vizion brand with back-office and regulatory support.

Product overview

Vizion is a boutique insurance broker operating as a platform-plus-partner model. The core offerings are organized under four main sub-brands: Vizion Private Clients (high net worth individual insurance covering household, motor, and portfolio), Vizion Commercial (business and commercial property insurance across multiple sectors), Vizion Health (private medical insurance for individuals, families, and SMEs), and The Vizion Partnership (a broker partnership program). Vizion Fine Art provides specialist art insurance. The company was founded in 2017 and operates with a unique model where partner brokers become self-employed under the Vizion structure with back office support.

Differentiator

Problem solved

Functional benefit

Brands

• Vizion Fine Art: Specialist fine art insurance division covering both private and commercial art insurance, led by Founding Partner Peter Bownes-Johnson.

Products and services

• Vizion Private Clients High net worth private client insurance covering high value household, motor (including supercars), and portfolio insurance for affluent individuals and families.
• Vizion Commercial Commercial insurance services covering professional services firms, financial institutions, technology/media/advertising, manufacturing, design & construct, retail & leisure, real estate, and property owners. Includes financial lines such as Professional Indemnity, Directors & Officers, Cyber, and Crime.
• Vizion Health Private medical and health insurance services for individuals, families, SME businesses (up to 250 employees), and international cover including individual & family PMI, international PMI, and SME group PMI.
• The Vizion Partnership Partner program offering entrepreneurial insurance professionals the opportunity to operate as self-employed brokers under the Vizion structure and brand, with FCA-regulated back-office support, compliance, and technology infrastructure provided by Vizion.
• Vizion Fine Art Specialist fine art insurance covering private and commercial art collections, with valuations expertise and art market knowledge.
• Claims Services Claims handling and advocacy support service to assist clients in reporting and managing insurance claims across all trading divisions.

Quantifiable outcome

• Achieved £7m budgeted premium income within 4 years of launch
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• The Vault & Re:FuelminorGTM or Marketing Partner · 2 February 2021Partnership with The Vault (secure indoor car storage facility near Exeter) and Re:Fuel team. Vizion clients receive specialist storage package including multi-point inspection, car cover, SMART charger, 24/7 access, tyre rotation, and transportation at cost price for £33 per week.
• Four Marks Car ClubminorGTM or Marketing Partner · 20 January 2021Vizion announced partnership with Four Marks Car Club, a specialist members-only club for supercar owners. Vizion provides insurance services to club members with personal contact through partner John Paddock. Club has more than 25 events throughout the year and thriving social calendar.
• BIBAcoreChannel Partner/ Reseller/ DistributorVizion displays BIBA (British Insurance Brokers' Association) logo on website, indicating membership in the trade association for insurance brokers in the UK.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aston Lark: UK specialty insurance broker combining HNW personal lines, commercial, and employee benefits under a partner-led model. Closely comparable to Vizion's mix of private client and commercial brokerage and has pursued a similar acquisitive, partner-onboarding growth strategy (PE-backed by Goldman Sachs/BC Partners).
• Stackhouse Poland: UK boutique insurance broker historically strong in HNW private clients and London commercial markets. Directly comparable to Vizion in target customer (HNW individuals and SME/mid-market) and specialisms, and is referenced repeatedly in Vizion management's prior employment histories.
• Jensten Insurance Brokers: UK regional insurance broker with strong SME/commercial focus and growing HNW/Private Clients presence. Comparable to Vizion in target market (UK SMEs and private clients) and partner-led producer model, and a typical consolidator acquirer of partner-led broker books.
• Bluefin Insurance Group: UK commercial and private client insurance broker, formerly led by Vizion co-founder Chris Blackham and later sold to Axa. Directly comparable to Vizion in HNW private client focus and commercial specialty, and the prior platform Blackham used to build his reputation.

Broad incumbents

• Ardonagh Group: Large UK insurance broker group operating retail, specialty, and advisory businesses. Comparable to Vizion in product breadth (personal, commercial, specialty) but at much larger scale following major acquisitions (e.g., Towergate, Autonet).
• Howden Group: Large UK-headquartered specialty insurance broker built through aggressive acquisition and partner recruitment. Comparable to Vizion in focus on entrepreneurial producer ownership and specialty lines, but at vastly greater scale and with PE backing (Bain Capital).
• Aon (UK): Global insurance and reinsurance broker with UK HNW (via Aon Private Clients) and commercial operations. A direct competitor for high-net-worth and mid-market commercial clients and a typical destination for the experienced HNW producers Vizion is recruiting.
• PIB Group: PE-backed UK insurance broker consolidator with extensive specialty and commercial lines coverage. Comparable in product breadth and partner recruitment model but operates at greater scale following hundreds of acquisitions (TPG Capital-backed).
• Marsh (UK): Global insurance broker and risk advisor with a large UK Private Client and Commercial practice. Competes with Vizion in HNW personal lines and SME commercial, but operates at vastly greater scale and is part of Marsh McLennan.

Others

• Chubb (UK Personal Lines): Global insurer with a strong UK HNW personal lines underwriting franchise distributed largely through brokers. Comparable to Vizion on the customer side (HNW individuals) and a former employer of Vizion co-founder John Sims, illustrating the insurer-broker relationship in this segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vizion-group-of-companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vizion