MagicPak
MagicPak manufactures All-In-One through-the-wall packaged HVAC systems for multifamily residential properties, selling exclusively through authorized distributors in the US and Canada. It operates as a brand under Allied Air Enterprises LLC, a subsidiary of Lennox International Inc.
- Company typePrivate
- Founded1970
- HeadquartersWest Columbia, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What MagicPak does
MagicPak is a US-based manufacturer of All-In-One through-the-wall packaged HVAC systems engineered specifically for multifamily residential properties. Founded over 60 years ago and operated as a brand under Allied Air Enterprises LLC, a wholly-owned subsidiary of Lennox International Inc. (NYSE: LII), the company designs, manufactures, and tests its units at a single facility in West Columbia, South Carolina, holding UL safety certifications validated to extreme conditions including -35°F ambient operation. Its product portfolio consists of two primary lines — the legacy V-Series (EWC, HWC) and the more compact M-Series (MGE9, MGE8, MHP, MCE) — each combining heating and cooling within a self-contained vertical through-the-wall unit that eliminates the need for separate outdoor condensing equipment, rooftop units, chaseways, and refrigerant line sets. Differentiated technology includes patented FreezeShield condensate protection, Climate Guard epoxy-coated coils for coastal environments, a sealed burner box for two-stage gas heating, and a compact 3'x3' footprint that unlocks rooftop amenity space for property developers.
The company's go-to-market is exclusively indirect: MagicPak sells solely through a network of authorized distributors across the United States and Canada, with pricing handled via project-specific quotes rather than public list prices. Demand generation targets the specification community — architects, mechanical engineers, developers, and mechanical contractors — through dedicated design support lines, CAD/BIM libraries, an Arbor Oaks selection/submittal tool, and a Total Cost of Ownership calculator. All revenue is derived from hardware sales of units and accessories (wall sleeves, louvers) to multifamily projects, with no recurring service, software, or data revenue streams disclosed. The 2025 product roadmap includes the MGE9 two-stage gas unit, impact-rated coastal variants, and a transition to R-454B low-GWP refrigerant, indicating active innovation within a mature product category.
MagicPak firmographics
Firmographics- Name
- MagicPak
- Legal name
- Allied Air Enterprises LLC
- Website
- https://magicpak.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MagicPak manufactures All-In-One through-the-wall packaged HVAC systems for multifamily residential properties, selling exclusively through authorized distributors in the US and Canada. It operates as a brand under Allied Air Enterprises LLC, a subsidiary of Lennox International Inc.
- Ownership category
- akta.pro rank
MagicPak industry classification
Industry- Product category
- Commercial HVAC Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)
- akta.pro secondary industries
- New Construction HVAC Rough-In & Final Set (Residential/Light Commercial) (HSAOAGAL), Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)
Keywords
Where MagicPak is headquartered
LocationHeadquarters
- HQ city
- West Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MagicPak business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- HVAC Equipment Sales: MagicPak generates revenue through the sale of All-In-One packaged HVAC units for multifamily applications. Units are sold through a network of authorized distributors in the United States and Canada. The company offers M-Series and V-Series product lines with various heating configurations including electric, gas, and heat pump options.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
MagicPak product offering
Product offeringCore offering
MagicPak manufactures All-In-One through-the-wall packaged HVAC systems designed for multifamily residential properties. The product line includes the M-Series and V-Series units, which integrate heating and cooling in a single self-contained cabinet installed directly through an exterior wall.
Product overview
MagicPak is a manufacturer of All-In-One through-the-wall HVAC systems for multifamily properties. The product portfolio consists of two main product lines: M-Series (smaller footprint units with MGE9, MGE8, MHP, and MCE models) and V-Series (original units with over 55 years of history, including EWC and HWC models). All units combine heating and cooling in a single self-contained package installed inside each residential unit, eliminating the need for outdoor rooftop equipment. Products are available in gas heating, electric heating, and heat pump configurations with accessories including wall sleeves, louvers, and impact-rated options for coastal climates. The company transitioned to R-454B low GWP refrigerants in 2025, reducing environmental impact by 78%.
Differentiator
Problem solved
Functional benefit
Products and services
- M-Series All-In-One through-the-wall packaged HVAC system for multifamily residential properties, combining heating and cooling in a single self-contained cabinet installed through an exterior wall.
- V-Series All-In-One through-the-wall packaged HVAC system in a vertical configuration for multifamily residential properties, integrating heating and cooling into a single self-contained through-the-wall unit.
Quantifiable outcome
- Saves up to 1.5 hours per unit during installation
- +8 more outcomes
Companies that use MagicPak
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles1 record
MagicPak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
MagicPak partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Allied Air Enterprises LLCcoreAllied Air Enterprises LLC is the parent company and manufacturer of MagicPak products. The company operates as a wholly-owned subsidiary of Lennox International Inc. Allied Air Enterprises manufactures, tests, and inspects MagicPak units to meet UL safety standards and building code requirements.
- Lennox International Inc.coreLennox International Inc. is the ultimate parent company of MagicPak and Allied Air Enterprises. MagicPak products are designed, tested, and inspected to meet Lennox quality standards and the latest UL safety standards and building code requirements.
- UL SolutionsminorUL Solutions provides safety certification for MagicPak units. Products are designed, tested, and inspected to meet the latest UL safety standards and building code requirements.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MagicPak competitors and assessment
Company assessmentBroad incumbents
- Trane Technologies: Trane Technologies offers a broad portfolio of HVAC equipment including unitary, applied, and VRF systems used in multifamily and light commercial. It competes with MagicPak for specification on multifamily new construction and replacement projects.
- Bosch Thermotechnology: Bosch supplies residential and light commercial HVAC including heat pumps and ducted systems relevant to multifamily new construction. It is a broad incumbent whose products overlap with MagicPak's electric and heat-pump configurations.
- Daikin: Daikin is a global HVAC leader offering VRF, ductless, and packaged systems. Its broad portfolio overlaps MagicPak in multifamily HVAC, particularly through energy-recovery and VRF solutions for new construction.
- Carrier: Carrier is a major incumbent in residential and light commercial HVAC. While its multifamily focus is less concentrated than MagicPak's, it competes in adjacent categories (rooftop units, split systems, controls) used in multifamily applications.
Direct peers
- Friedrich Air: Friedrich is a long-established U.S. manufacturer of PTAC and PTHP units used extensively in multifamily and hospitality. It directly competes with MagicPak in the through-the-wall packaged HVAC category, particularly in the V-Series-style replacement and new-construction segments.
- Mitsubishi Electric (Trane/Mitsubishi joint ventures): Mitsubishi Electric's City Multi VRF and Mr. Slim ductless lines are increasingly specified for mid- and high-rise multifamily. While not through-the-wall, they compete for the same architect/engineer specification and represent a structural substitute for packaged units.
- Amana (PTAC/PTHP): Amana manufactures packaged terminal air conditioners (PTAC) and packaged terminal heat pumps (PTHP) — the most direct substitutes for MagicPak's through-the-wall multifamily HVAC units. Both target multifamily new construction and replacement with self-contained, individually metered systems.
- Samsung HVAC (DVM): Samsung's DVM (Digital Variable Multi) VRF systems target mid- and high-rise multifamily and light commercial, competing with MagicPak at the specification stage where VRF can substitute for through-the-wall packaged units.
- LG (HVAC Division): LG's Multi V VRF and ART COOL ductless systems are positioned for multifamily and light commercial projects. Like Mitsubishi, LG competes for architect/engineer specifications on mid- and high-rise multifamily that MagicPak also targets.
Emerging players
- Gree Electric: Gree is a global HVAC manufacturer expanding its U.S. multifamily and light commercial footprint via VRF and ductless product lines. It is an emerging competitor in multifamily HVAC where MagicPak is currently specified.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MagicPak social profiles
Digital presenceMagicPak compliance and trust
Trust signalCompliance1 record
MagicPak financial estimates
Financial estimateRevenue estimate
Valuation estimate
MagicPak leadership team
Management profileNumber of profiles
MagicPak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MagicPak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MagicPak
What does MagicPak do?
MagicPak manufactures All-In-One through-the-wall packaged HVAC systems designed for multifamily residential properties. The product line includes the M-Series and V-Series units, which integrate heating and cooling in a single self-contained cabinet installed directly through an exterior wall.
Is MagicPak a public or private company?
MagicPak is a private company. It is classified as corporate owned and is currently operating.
When was MagicPak founded?
MagicPak was founded in 1970. It employs 251 to 500 people.
Where is MagicPak based?
MagicPak is headquartered in West Columbia, United States, in the North America region.
How does MagicPak make money?
One revenue line is on record: HVAC Equipment Sales.
Who are MagicPak's main competitors?
Broad incumbents on record are Trane Technologies, Bosch Thermotechnology, Daikin and Carrier. Direct peers are Friedrich Air, Mitsubishi Electric (Trane/Mitsubishi joint ventures), Amana (PTAC/PTHP), Samsung HVAC (DVM) and LG (HVAC Division). Gree Electric is listed as an emerging player.
Does MagicPak have an API?
No public API is recorded for MagicPak.
What industry is MagicPak in?
MagicPak's product category is Commercial HVAC Equipment. Its primary akta.pro industry code is IMAHAKAB, HVAC Equipment (Heating, Cooling & Air Handling), with a secondary code of HSAOAGAL, New Construction HVAC Rough-In & Final Set (Residential/Light Commercial). Its NAICS code is 33341 and its SIC code is 3585.