Jaemor Farms

What Jaemor Farms does

Jaemor Farms is a six-generation, family-owned farm and agritourism destination in Alto, Georgia, in the foothills of the North Georgia mountains. Originally founded in 1912 as Echols Orchards and rebranded in 1981 to J.A.E.M.O.R. Farms after its third-generation owners Jimmy Allen Echols and Valvoreth Morrison Echols, the farm was honored as a Centennial Farm in 2012 and was transferred in 2016 to 4th and 5th generation family members Jarl, Judah, and Drew Echols. The company runs a vertically integrated operation with 150 acres across 33 peach varieties, 13 acres of strawberries (150,000 plants), blackberries, summer vegetables, and seasonal flowers, sold through on-farm retail, seasonal U-Pick experiences, a fall Harvest Celebration with corn maze, and nationwide peach shipping and gift box fulfillment. Core technology is essentially absent: the firmographic profile describes a traditional family farming operation with only a basic e-commerce website for peach and gift box orders.

The business operates on a direct-to-consumer model with eight distinct revenue streams: farm market produce and merchandise sales; ticketed U-Pick experiences (strawberries, tulips, peaches, blackberries, flowers) priced at $6 per person admission plus container fees ($15–$25); The Eatery (restaurant opened 2023); The Bakery (homemade baked goods and ice cream); the Harvest Celebration fall event ($17 weekday / $20 weekend); Night Out on the Farm adult-only event ($40); field trips for school groups ($12 per person with minimum 20 students); and peach shipping / gift box e-commerce ($60 per 13-peach box nationwide; gift boxes $18.99–$46.99). Customer segments include families and general public, schools and educational groups, corporate and business gift clients, adult groups, and remote non-local consumers. The go-to-market relies on on-farm destination traffic plus limited e-commerce, marketed through organic social (Facebook, Instagram, Twitter/X) and email newsletters. No external investors, private equity, or parent company ownership is indicated.

Name

Jaemor Farms

Legal name

Jaemor Farms

Website

https://jaemorfarms.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

51–100 employees

Short description

Jaemor Farms is a six-generation family-owned farm in Alto, Georgia, operating since 1912. It runs an integrated agritourism destination combining fresh produce retail, on-site restaurant and bakery, seasonal U-Pick experiences, fall Harvest Celebration, nationwide peach shipping, and educational field trips for consumer and corporate customers.

Ownership category

akta.pro rank

Product category

Agritourism and Farm Market

NAICS

Fruit and Tree Nut Farming (1113), Strawberry Farming (111333), Berry (except Strawberry) Farming (111334), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industries

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Farm fresh produce
• U-pick agritourism
• Farm market retail
• On-site farm bakery
• Peach shipping

Headquarters

HQ city

Alto

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Farm Market Produce Sales: Direct retail sales of homegrown fruits and vegetables (peaches, strawberries, blackberries, apples, watermelons, vegetables) plus sourced produce during off-seasons. Market also sells jams, jellies, sauces, local honey, and souvenirs.
2. U-Pick Experiences: Ticketed admission and produce picking fees for seasonal activities including strawberry picking, peach picking, blackberry picking, tulip picking, and flower picking. Admission wristbands required plus purchase of picking containers.
3. The Eatery: On-site restaurant serving made-to-order sandwiches, BBQ, salads, sides, and specialty milkshakes. Also offers lunch delivery and catering for groups and events.
4. The Bakery: Fresh-baked goods including fried pies, cakes, donuts, breads, and famous strawberry/peach swirl ice cream made with homegrown produce.
5. Harvest Celebration & Fall Activities: Ticketed fall event featuring corn maze, hayrides, pumpkin patch, farm games, and apple cannons. Weekend and weekday pricing tiers.
6. Field Trips: Educational field trips for school groups during fall season with scheduled hayrides, farm tours, and pumpkin picking activities.
7. Peach Shipping: Online ordering and nationwide shipping of fresh, tree-ripened Georgia peaches. Limited quantities per variety release. $60 per box of 13 peaches.
8. Gift Boxes: Pre-made and custom gift boxes featuring Georgia products, jams, sauces, and farm favorites. Available for online ordering with U.S. shipping and local pickup options.
9. Night Out on the Farm: Adult-only ticketed evening event featuring corn maze, hayrides, live DJ, farm games, and U-Pick pumpkin and flower experience. $40 per ticket.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

Jaemor Farms is a family-owned farm that grows and sells homegrown fruits and vegetables (33 peach varieties across 150 acres, strawberries, blackberries, vegetables) through its on-site The Market, ships fresh peaches nationwide, and operates a vertically integrated farm experience including The Eatery restaurant, The Bakery, seasonal U-Pick activities, gift boxes, catering, and fall agritourism events such as the corn maze, Pumpkin Patch, and Night Out on the Farm.

Product overview

Jaemor Farms is a 6-generation family farm and agritourism destination located in Alto, Georgia, operating since 1912. The company offers a diversified portfolio centered around fresh produce (particularly peaches, strawberries, and blackberries grown on-site) combined with experiential retail and dining. Core offerings include The Market (Georgia's largest family-owned farm market), The Eatery (made-to-order dining), The Bakery (homemade treats and famous strawberry/peach ice cream), seasonal U-Pick experiences, and agritourism events including Harvest Celebration with corn maze, Pumpkin Patch, and Night Out on the Farm. The company also operates gift box fulfillment, nationwide peach shipping, lunch delivery catering, and educational field trips. The business model integrates agricultural production with retail, food service, and entertainment experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• The Market (Farm Market) Georgia's largest family-owned farm market offering fresh homegrown produce, bakery items, jams, jellies, sauces, local honey, gift boxes, and souvenirs; open Mon-Sat 7am-6pm and Sun 12:30pm-6pm.
• Fresh Produce (Peaches, Strawberries, Blackberries, Vegetables) Homegrown fruits and vegetables including 33 peach varieties across 150 acres, 13 acres of strawberries (150,000 plants), blackberries, watermelons, and summer vegetables (tomatoes, yellow squash, white runner beans) sold year-round at the market.
• U-Pick Experiences Seasonal pick-your-own activities for strawberries, tulips, peach blossoms, peaches, flowers (zinnias, sunflowers), and blackberries, with ticketed admission plus paid picking containers.
• The Eatery at Jaemor Farms On-farm restaurant serving made-to-order sandwiches, hotdogs, BBQ, seasonal specialties, milkshakes, and desserts, with lunch delivery and platters for groups and events.
• The Bakery Homemade baked goods including fried pies, cakes, cupcakes, donuts, muffins, sweet and savory breads, whoopie pies, fresh-made strawberry and peach swirl ice cream, and caramel/chocolate apples.
• Gift Boxes Curated Georgia-themed gift boxes (Breakfast, Grilling, Georgia, Peach, Snack, Old Fashioned, Sampler) featuring jams, sauces, honey, and farm favorites, available online for U.S. shipping and local pickup, with custom and bulk options.
• Peach Shipping (Nationwide) Online ordering and nationwide shipping of fresh, hand-picked Georgia peaches in boxes of 13 for $60 including shipping, with limited 250-box releases per variety; not shipped to AK, CA, AZ, or HI.
• Harvest Celebration and Corn Maze Annual fall event featuring a corn maze, hayrides, pumpkin patch, farm games (farm slides, tricycle races, roller ball, apple cannons, farm basketball, pumpkin train), flower patch, and gem mining, with weekend and weekday pricing.
• Night Out on the Farm Adults-only (21+) evening fall event with corn maze, hayrides, farm games, live DJ, U-Pick pumpkin and flower field experience, including a jack-o-lantern-size pumpkin and cup of flowers, priced at $40 per ticket.
• Field Trips Educational farm field trips aligned with Georgia Standards of Excellence for pre-K through 5th grade, including hayride farm tour, pumpkin patch with mini pumpkin per participant, farm activities, and activity sheets, priced at $12/person with one free teacher per 20 students and a 20-student minimum.
• Peach Palooza Annual one-day peach celebration event featuring U-Pick peaches, peach samples (fresh varieties, peach cake, preserves, salsa), peach-themed activities (Peach Passport, peach toss, peach number guess), and competitions with prizes.
• Lunch Delivery and Platters (Catering) Catering service for groups, meetings, and events featuring assorted lunch bags with sandwiches, sides, and desserts, plus charcuterie boards and party platters, contactable at (706) 335-0999.
• Market Merchandise Non-produce retail items at The Market including jams, jellies, sauces, pickles, local honey, boiled peanuts, old-fashioned candy, fresh cider, souvenirs, fruit trees, flowers, plants, and gifts.

Quantifiable outcome

• Centennial Farm designation in 2012 recognizing 100+ years of continuous family farming
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Red Apple Barn: Family apple farm in Ellijay, GA with farm market, bakery, and seasonal U-Pick apples. Comparable North Georgia orchard with farm market and bakery retail format.
• R&A Orchards: Family apple and peach orchard in Ellijay, GA operating U-Pick, farm market, and bakery. Comparable North Georgia orchard offering U-Pick experience with on-site retail.
• Burt's Farm: Long-running Georgia pumpkin farm in Dawsonville offering pumpkin patch, hayrides, and farm market. Comparable agritourism destination with seasonal event programming.
• Mercier Orchards: Family-owned North Georgia apple orchard in Blue Ridge offering U-Pick, farm market, bakery, and on-site restaurant. Directly comparable multi-revenue-stream model with agritourism focus in the same regional market.
• Lane Southern Orchards: Multi-generation Georgia peach farm in Fort Valley operating a large farm market, bakery, and on-site café with peach-themed retail. Closely comparable vertically integrated peach farm market model.
• Washington Farms: Georgia U-Pick operation in Watkinsville offering strawberries, blueberries, pumpkins, and corn maze agritourism. Closely comparable U-Pick strawberry and fall agritourism model in the same state.
• Southern Belle Farm: Georgia agritourism farm in McDonough offering U-Pick strawberries, peaches, blueberries, plus corn maze, pumpkin patch, and on-site market. Closely comparable U-Pick multi-crop model with agritourism events.
• Pearson Farm: Multi-generation Georgia peach and pecan farm in Fort Valley with on-farm retail market and nationwide shipping of peaches. Comparable DTC peach brand with heritage positioning.
• Hillside Orchard Farms: North Georgia farm in Lakemont offering U-Pick apples, peaches, and berries plus farm market, bakery, and agritourism events. Comparable multi-crop U-Pick and farm market model in the Georgia mountains region.
• Dickey Farms: Historic Georgia peach farm in Musella (since 1897) operating a farm market with peaches, pecans, and seasonal produce. Comparable multi-generation peach farm with direct-to-consumer retail in Georgia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jaemorfarms
• Facebookfacebook.com/jaemorfarms
• Instagraminstagram.com/jaemorfarms
• LinkedInlinkedin.com/company/jaemor-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaemor Farms