What Olympic Brewery does

Olympic Brewery (Ολυμπιακή Ζυθοποιία) is a Greek brewing company that operates as a wholly-owned subsidiary of the Carlsberg Group, producing and distributing beer, cider, and mixer products across Greece and export markets. The company runs two production facilities — one in Sindos (Thessaloniki) and one in Ritsona (Evia) — with combined annual capacity of 2.2 million hectoliters, employing 450+ people across production, sales, offices, and customer service. Its product portfolio of 19 SKUs spans own heritage brands (FIX, Mythos, Kaiser, Henninger, Nissos craft line from Tinos), licensed international labels (Carlsberg, Guinness, Grimbergen, Schneider Weisse, Kronenbourg 1664 Blanc, Somersby cider, Tuborg mixers), and a growing no/low-alcohol segment that now represents 31% of the portfolio. The company's proprietary DraughtMaster technology — a globally patented single-use PET keg system that extends beer shelf life six-fold and requires no additional CO2 for serving — is deployed in Modular 20 and Flex formats across Greek HORECA accounts.

The business model is multi-channel: direct enterprise sales into HORECA (hotels, restaurants, cafes) across Greece, retail/smbs distribution through supermarkets and points of sale, and international exports to nearly 40 countries across 5 continents through local distributors. Revenue mechanics are unit-volume-driven on physical product sales; the company does not publish pricing. Distribution partnerships with major multinationals (notably a 25+ year Guinness/Diageo exclusive arrangement, renewed through 2024) and Carlsberg Group affiliation provide international brand portfolio access, group-level procurement leverage, and corporate sustainability infrastructure under the Brewing Tomorrow strategy. Marketing combines social media (Facebook, LinkedIn, Instagram), flagship industry events (World of Beer Festival, Open Breweries consumer tours), sports sponsorships (Athens Marathon, No Finish Line), and responsible-drinking campaigns. The company is headquartered at Elaiou 59, Nea Kifissia, Attica, and is led by CEO Marcin Burdach, who succeeded Dejan Beko.

Name

Olympic Brewery

Legal name

OLYMPIC BREWERY

Website

https://olympicbrewery.gr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Olympic Brewery is a Greek brewing subsidiary of Carlsberg Group that produces and distributes 19 beer, cider, and mixer SKUs — including own brands FIX, Mythos, Kaiser, and Nissos — across Greek HORECA, retail, and ~40 export countries from two production sites with 2.2 million hectoliters of annual capacity.

Ownership category

akta.pro rank

Product category

Brewing and Beverage Production

NAICS

Breweries (31212), Soft Drink and Ice Manufacturing (31211), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

Keywords

• Beer production
• Brewery operations
• Cider beverages
• Soft drink mixers
• HORECA distribution

Headquarters

HQ city

Attica

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer Production and Sales: Produces and sells beer, cider, and mixers through HORECA, retail, and export channels. Portfolio includes own brands (FIX, Mythos, Kaiser, Nissos, Henninger) and imported international brands (Carlsberg, Guinness, Grimbergen, Schneider Weisse, Somersby, 1664 Blanc, Tuborg).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Olympic Brewery produces, markets, and distributes beer, cider, and soft drink mixers through HORECA, retail, and export channels. The portfolio includes its own Greek brands (FIX, Mythos, Kaiser Pilsner, Nissos craft beer, Henninger) and licensed international brands (Carlsberg, Guinness, Grimbergen, Schneider Weisse, Somersby cider, Kronenbourg 1664 Blanc, Tuborg mixers). The company also markets the patented DraughtMaster draft beer dispense technology to trade customers.

Product overview

Olympic Brewery operates as a diversified beer, cider, and mixer company distributing products across Greece through two production sites in Sindos and Ritsona (Evvia) with annual capacity of 2.2 million hectoliters. The portfolio comprises its core Greek brands (FIX Hellas, FIX Dark, FIX Anef with its lemon and blood orange variants, Mythos with Mythos Ice, Mythos Radler, and Mythos 0.0%, and Kaiser Pilsner as the No. 1 selling Greek Pilsner), the imported/licensed international brands Carlsberg (Denmark), Guinness (Ireland), Schneider Weisse (Germany), Grimbergen and Kronenbourg 1664 Blanc (Belgium and France), the craft sub-brand Nissos from Tinos (including Pilsner, Organic, Easy IPA, Tholi, 7 Beaufort, and Apokalypsi), Somersby cider variants (Denmark), and Tuborg mixers/soft drinks (Club Soda, Tonic Water, Lemon, and fruit-flavored variants). Olympic Brewery also offers DraughtMaster, a proprietary keg technology for draft beer dispensing.

Differentiator

Problem solved

Functional benefit

Brands

• FIX: Greek premium lager beer with the longest history since 1864, recognized internationally with 38 gold medals and awards.
• Mythos
• Kaiser
• Henninger
• ΝΗΣΟΣ (Nissos)

Products and services

• FIX Hellas Greek premium lager beer with the longest history since 1864, internationally recognized with 38 gold medals and awards; soft and full taste with refined floral hop aromas and balanced bitterness; for consumers seeking premium Greek heritage beer.
• FIX Dark Dark lager combining the heritage of FIX with an easy-to-drink balanced taste, rich creamy foam, and aromas of apple, banana, caramel, and roasted malt.
• FIX Anef Alcohol-free beer offering authentic beer taste with balanced bitterness and refined floral hop aromas; only 14 calories per 100ml.
• FIX Anef Lemon Lemon-flavored variant of FIX Anef balancing natural lemon flavor with the subtle bitterness of beer; alcohol-free.
• FIX Anef Blood Orange Blood orange-flavored variant of FIX Anef balancing blood orange flavor with the subtle bitterness of beer; alcohol-free.
• Mythos Contemporary Greek lager with rich foam, shiny blonde color, and pleasant refreshing taste; hoppy notes combined with mild sweetness and long-lasting aftertaste.
• Mythos Ice Lager beer filtered and chilled to -1°C simultaneously, offering ultimate refreshing feeling with balanced taste, crisp freshness, and golden color (4.4% ABV).
• Mythos Radler Radler-style beer made from refreshing Mythos lager and lemon juice; natural taste and low alcohol content (2% ABV).
• Mythos 0.0% Alcohol-free version of Mythos with zero alcohol content, featuring hop aromas in a smooth profile; designed for any occasion without alcohol.
• Kaiser Pilsner No. 1 selling Pilsner in Greece, distinguished by high quality, rich taste, full body, and deep golden color; brewed with three barley varieties and three hop varieties since 1976.
• Henninger Authentic expression of the classic Bavarian school for lager beers, combining finest ingredients with traditional brewing to produce a high-quality beer with pale color and rich taste.
• Carlsberg Danish Pilsner born in 1847 by J.C. Jacobsen; balanced lager with refreshing full flavor and discreet hop aroma.
• Kronenbourg 1664 Blanc Modern fruity and refreshing wheat beer from France, featuring unique sweet and refreshing flavor with citrus and coriander spice, served in a distinctive shiny blue bottle.
• Somersby Apple Cider Refreshing cider with unique apple taste, widely popular as an alternative to beer; available in bottle and draught.
• Somersby Watermelon Cider Refreshing cider with cool and gentle watermelon taste, ideal for relaxed moments with friends; best served over ice.
• Somersby Mango & Lime Cider Refreshing cider with unique mango taste and lime aromas, balancing sweet and sour notes.
• Somersby Strawberry & Lime 0.0% Alcohol-free Somersby with strawberry and lime flavors, bursting with fruity notes without alcohol content.
• Guinness Draught Legendary Irish black stout, produced in Ireland since 1759 by Arthur Guinness; distinguished by its black color, velvety creamy head, smooth balanced taste, and rich history.
• Guinness IPA Aromatic IPA with intense hops balanced with refreshing taste and citrus notes, brewed with the famous yeast created by Arthur Guinness almost 250 years ago.
• Schneider Weisse Original Wheat beer brewed in Germany's oldest Bavarian wheat brewery since 1872; deep amber color, rich firm head, aroma of yeast, fruit and spices; double-fermented.
• Grimbergen Blanche Belgian wheat beer with light blonde color and rich creamy foam, featuring unique aromas of citrus, coriander, and clove combined with bergamot and yellow fruit notes.
• Grimbergen Double-Ambree Double-brewed ale with dark red color and creamy foam; aromas of caramel, dried plums, and malt combined with rich hop taste; ideal for rich meat dishes.
• Tuborg Pineapple Lime and Spearmint High-quality soft drink with pineapple and lime juices, spearmint aroma, and the carbonation of Tuborg; suitable for plain consumption or as a cocktail mixer.
• Tuborg Pink Grapefruit and Blood Orange High-quality soft drink with pink grapefruit and blood orange juices and characteristic Tuborg carbonation; suitable as a mixer or standalone refreshment.
• Tuborg Mango and Passionfruit Tuborg soft drink with real mango and passionfruit juices; juicy and exotic with rich aromas and characteristic Tuborg sparkle.
• Tuborg Lemon Unique carbonated soft drink made with natural lemon juice, without added sugar, combining Tuborg's sparkling character with reviving natural lemon juice.
• Tuborg Tonic Water Top tonic brand in Greece with excellent quality, strong flavor and intense carbonation; balances bitterness with citrus sweetness.
• Tuborg Club Soda Leading soda brand in Greece with excellent quality, strong flavor, and intense carbonation; popular for accompanying meals or enhancing drinks.
• Nissos Pilsner Iconic beer of Nissos, the first introduced to market from Tinos; balanced proposition with moderate body, full cereal-dominated flavor, and distinctive hop aroma.
• Nissos Organic First organic, gluten-free, and vegan lager brewed in Greece at 4.5% ABV, using organic malts with moderate body and tropical fruit aromas.
• Nissos Easy IPA Light session IPA crafted in Tinos at 4.6% ABV with rich aroma of sea breeze, wild herbs, fresh lemon, watermelon, and night-blooming jasmine; mild bitterness and low alcohol.
• Nissos Tholi Unfiltered lager in the Keller style (from the cellar), with intensely hazy appearance from yeast, strong hop aromas, and rich flavor with pleasant balanced bitterness.
• Nissos 7 Beaufort Baltic Porter-style lager named after the fierce winds between Tinos, Delos, and Mykonos; dark color from roasted and caramelized barley malts; notes of dark chocolate and coffee.
• Nissos Apokalypsi Abbey-style Double Ale following traditional Belgian monastery brewing process; rich in caramel, spice, and dried fruit flavors; contemporary interpretation of a 19th-century European beer style.
• DraughtMaster Technology Globally patented beer dispensing technology featuring lightweight single-use PET kegs with no internal air and no additional CO2 required for serving, preserving beer shelf-life for 6x longer (31 days) than traditional systems; available in Modular 20 (under-bar installations) and Flex (portable wheeled refrigerated system) formats; targeted at HORECA customers.

Quantifiable outcome

• 20% reduction in CO2 emissions over six years
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• WHEN (Equity, Empowerment, Change)minorStrategic or Co-development Partner · 1 October 2025Collaboration supporting Female Founders Hub @ Hospitality program to empower, educate, and network women entrepreneurs in the HORECA sector. Olympic Brewery provides support for focus groups, training, and networking activities.
• DiageocoreChannel Partner/ Reseller/ Distributor · 1 March 2020Exclusive distributor of Guinness beer products in the Greek market through renewed partnership until end of 2024. Partnership spans over 25 years covering Guinness Draught, Guinness IPA, and Kilkenny RED Ale in all hot and cold market channels.
• Carlsberg GroupcoreStrategic or Co-development PartnerOlympic Brewery is a member of the Carlsberg Group, one of the largest brewing companies globally. The company operates under Carlsberg's sustainability strategy 'Brewing Tomorrow' with science-based targets to 2032 and net zero emissions goal by 2040.
• Hellenic Union of Brewers (Ελληνική Ένωση Ζυθοποιών)coreStrategic or Co-development PartnerActive member of the industry association. Participates in joint initiatives including World of Beer Festival and Open Breweries program to promote beer culture and consumer education.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Diageo plc: Global alcoholic beverage major and Olympic Brewery's Guinness distribution partner in Greece (renewed through end of 2024). Comparable in premium spirits/beer brand-building, responsible-drinking campaigns, and on-trade relationships.
• Tsingtao Brewery: Large Chinese brewer with significant export distribution. Comparable as a single-country-origin brewer that scaled internationally, mirroring Olympic Brewery's path across 40 countries.
• HEINEKEN N.V. Global brewing leader and parent of Athenian Brewery. Comparable as a multinational brewer with similar HORECA-led GTM, premium portfolio, and category strategy across Europe and emerging markets.
• Anheuser-Busch InBev: World's largest brewer with flagship lager and stout brands. Comparable in scale, global distribution reach, and category breadth spanning mainstream to premium and craft.
• Molson Coors Beverage Company: Multi-national brewer with established mainstream and craft brands. Comparable in beer portfolio management across categories (lager, pilsner, cider, mixers) and multi-region distribution.
• Carlsberg Group: Olympic Brewery's parent and a top-tier global brewing group. Provides benchmark for multi-market subsidiary operations, sustainability strategy (Brewing Tomorrow), and capital allocation across Western and Central/Eastern Europe.
• Asahi Group Holdings: Japanese-headquartered global brewer with a diversified multi-country portfolio (Super Dry, Pilsner Urquell, etc.). Comparable in international subsidiary operations and premium/at-scale beer manufacturing.

Emerging players

• Boston Beer Company: US craft brewery leader (Samuel Adams, Truly). Comparable to Olympic Brewery's Nissos craft sub-brand, which operates in Tinos with specialty styles (IPA, Baltic Porter, Abbey Double Ale, Organic).
• Sierra Nevada Brewing Co. Established US craft brewer with diverse style portfolio and sustainability leadership. Comparable to Nissos on craft positioning, multi-style portfolio, and sustainability-forward brewing.

Direct peers

• Athenian Brewery: HEINEKEN-owned Greek brewer producing Alfa, Amstel, and Heineken for the domestic market. It is Olympic Brewery's main Greek competitor across core lager and HORECA channels, with directly overlapping distribution and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/olympicbrewery
• LinkedInlinkedin.com/company/10243190
• Instagraminstagram.com/olympicbrewers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympic Brewery