WHEN
WHEN provides career, being, and health advisory programs via a web-based platform with trained WHEN Advisors, serving corporate employers (reducing COBRA-related claims) and individual consumers ($99-$699 subscriptions) from Phoenix, Arizona.
- Company typePrivate
- Founded2018
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What WHEN does
WHEN (legal entity: WHEN Enterprises Corp., DBA Find Your When) is a Phoenix, Arizona-based workforce transitions and holistic wellness platform that delivers one-on-one, online advisory programs across three disciplines: Career, Being (well-being), and Health. The company was founded in 2018 by Randy M. Miller, who previously founded ReadyMinds (acquired by Apollo Group/University of Phoenix in 2012). WHEN employs 11-50 staff and serves a dual customer base: corporate employers purchasing employee wellness benefits and individual consumers buying direct memberships priced from $99 to $699. The platform claims 6,200+ customer companies and 1 million+ eligible employee users, with reported outcomes of up to 80% savings on COBRA-related claims for employers.
The company's core technology is a web-based platform centered on the proprietary MyWHEN Dashboard, which provides personalized resources, tracking, and ongoing access to WHEN Advisors. The platform is described as AI-powered, supporting member-advisor matching and coverage transitions including COBRA, Medicare eligibility, and early retirement. Service delivery depends on professionally trained WHEN Advisors with certifications and degrees aligned to their discipline (including naturopathic physicians for Health). WHEN's operating geography is the United States, with a concentration of partnerships and customers in Arizona and the broader Southwest.
WHEN generates revenue through three streams: (1) B2B corporate wellness subscriptions sold via direct sales with volume discounts, (2) D2C individual membership subscriptions tiered as Find Your WHEN ($99), Power of WHEN ($199), and WHEN Way of Life ($699), and (3) revenue from corporate speaking and events featuring founder Randy Miller. The company closed a $10.2 million Series A in January 2026 co-led by ManchesterStory and 7wire Ventures, with participation from Mairs & Power Venture Capital and existing investors B Capital, Enfield Capital Partners, TTV Capital, and Alumni Ventures. Funds are earmarked for team expansion and broadening the AI-powered platform's coverage of healthcare transition use cases.
WHEN firmographics
Firmographics- Name
- WHEN
- Legal name
- WHEN Enterprises Corp.
- Website
- https://findyourwhen.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WHEN provides career, being, and health advisory programs via a web-based platform with trained WHEN Advisors, serving corporate employers (reducing COBRA-related claims) and individual consumers ($99-$699 subscriptions) from Phoenix, Arizona.
- Ownership category
- akta.pro rank
WHEN industry classification
Industry- Product category
- Employee Wellness Services
- NAICS
- Management Consulting Services (54161), Professional and Management Development Training (61143), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where WHEN is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WHEN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Corporate Wellness Subscriptions: B2B corporate wellness programs sold to employers, providing Career, Being, and Health advisory services for employees. Pricing is tiered based on program selection and company size, with volume discounts available for organizations.
- Individual Membership Programs: Direct-to-consumer subscription memberships offering one-on-one advising sessions and access to the MyWHEN Dashboard. Programs include Find Your WHEN ($99), Power of WHEN ($199), and WHEN Way Of Life ($699) with varying session counts and access durations.
- Speaking and Events: Revenue from keynote presentations and corporate well-being events, including full-day, half-day, and 60-90 minute session options with founder Randy Miller.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Find Your WHEN - Entry level career program |
| Subscription | Pay-as-you-go | Power of WHEN - Mid-tier career program |
| Subscription | Pay-as-you-go | WHEN Way Of Life - Best value comprehensive program |
| Subscription | Pay-as-you-go | Health Program - Entry level |
| Subscription | Pay-as-you-go | Health Program - Mid-tier |
| Subscription | Pay-as-you-go | Health Program - Premium |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
WHEN product offering
Product offeringCore offering
WHEN delivers one-on-one online advisory and guidance programs across three disciplines—Career, Being (well-being), and Health—through professionally trained WHEN Advisors accessible via its web-based platform and proprietary MyWHEN Dashboard. The company sells these programs both to corporate employers for employee wellness benefits and directly to individual consumers through subscription memberships.
Product overview
WHEN is a holistic wellness platform offering a modular product architecture centered around three core advisory programs: Career, Being (well-being), and Health. These are delivered through the Find Your When® platform via professionally trained WHEN Advisors using a proprietary web-based MyWHEN® Dashboard. The company offers individual membership tiers ($99-$699) and corporate wellness solutions under the Power of WHEN® brand. Bundled offerings like WHEN Way of Life® combine all three programs for comprehensive coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- WHEN Career Program Career coaching and guidance program helping members identify what makes them happy, match their skills, and achieve career goals through one-on-one advisor sessions. Available to both individual consumers and corporate employers.
- WHEN Being Program Well-being and personal fulfillment program helping members achieve work-life balance, discover purpose, manage stress, and build resilience through guidance from trained Being Advisors. Available to both individuals and corporate employers.
- WHEN Health Program Health advisory service delivered by naturopathic physicians providing individualized guidance on establishing healthy routines, improving physical and emotional well-being, and connecting mind, body, and spirit. Available to both individuals and corporate employers.
- WHEN Corporate Wellness Programs Employer-facing wellness solutions offering career, well-being, and health advisory services designed to increase productivity, lower absenteeism, improve retention, and reduce healthcare costs for organizations of all sizes.
- WHEN Way of Life Comprehensive wellness program combining all three core programs (Career, Being, Health) with 480 minutes of one-on-one advising time, 3-year dashboard access, and 36 months of ongoing advisor messaging for holistic life transformation.
Quantifiable outcome
- Up to 80% savings on COBRA-related claims for employers
- +3 more outcomes
Companies that use WHEN
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
WHEN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WHEN partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and standard.
- Equality Health FoundationcoreStrategic alliance to provide well-being services to South Central Phoenix families, focused on positively impacting quality and longevity of life for underserved populations in the Phoenix area.
- Pat Tillman FoundationcoreCareer and Well-Being coaching partnership with Tillman Scholars, continuing and expanding a successful three-year engagement through 2023-2024.
- Jewish Family and Children's Services of ArizonacoreLong-term agreement providing Being and Health advisory services to JFCS employees, initially serving 85+ staff with plans for expansion.
- DC FraystandardInternal employee coaching program providing team members with personalized well-being guidance and advisor access.
- International Association of WomenstandardPartnership to offer one-on-one membership programs enhancing IAW member well-being and career development as part of the IAW Works For You initiative.
- AlientocoreCo-provider of well-being services with WHEN to Phoenix-area students from vulnerable communities including Dreamers, students of color, and children from mixed immigration status families.
- Phoenix Union High School DistrictcoreWell-being support covered by state ARPA funds, serving more than 4,300 educators and support staff in the Phoenix area.
- TallwavestandardPilot program providing career advising services to Tallwave employees, with exploration of expansion of the working relationship in 2021 and beyond.
- Resolution CopperstandardSupport for well-being services for employees in five Copper Ridge Corridor school districts including Miami Unified, Globe Unified, Superior Unified, Ray Unified, and Hayden-Winkelman Unified.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
WHEN competitors and assessment
Company assessmentBroad incumbents
- Personify Health (formerly Virgin Pulse): Personify Health is a broad incumbent corporate wellness and health benefits platform serving large employers with engagement, coaching, and benefits navigation — overlapping with WHEN's employer-facing wellness, career transition, and COBRA/healthcare cost reduction use cases.
- Limeade: Limeade is an established employee well-being and engagement platform sold to mid-market and enterprise employers — directly competing for the same corporate wellness budget as WHEN.
- Aetna (CVS Health) Health & Wellness Solutions: Aetna's employer wellness offerings (under CVS Health) include health coaching, navigation, and benefits integration — a broad incumbent whose COBRA and healthcare transition services directly overlap with WHEN's employer cost-saving proposition.
- Headspace Health: Headspace (now Headspace Health) is a scaled digital well-being and mental health app sold via B2B enterprise contracts — competing for the same corporate well-being dollars with a more digital-first delivery model.
Emerging players
- Spring Health: Spring Health is a mental health and well-being benefits platform sold to employers — competing with WHEN for HR/benefits budget, especially around mental wellness and employee transitions.
- Lyra Health: Lyra Health provides employer-sponsored mental health coaching, therapy, and well-being benefits — overlapping with WHEN's Being (well-being) pillar and competing for the same benefits-broker channel.
- Modern Health: Modern Health is a global mental health and well-being platform offering employer-sponsored coaching, therapy, and self-guided resources — a direct adjacent competitor in the B2B well-being/coaching category.
Direct peers
- BetterUp: BetterUp is the most direct peer: a B2B2C coaching platform pairing employees with one-on-one coaches for career, leadership, and well-being, sold to enterprise employers — overlapping with WHEN's Career and Being pillars and advisor-matching model.
- Wellable: Wellable is a corporate wellness platform for employers that bundles well-being programming, coaching, and engagement tools — closely matching WHEN's B2B employer go-to-market and modular program architecture.
- Wellness Coaches USA: Wellness Coaches USA provides on-site and virtual wellness coaching services to employers — a directly comparable human-advisor-driven corporate wellness model competing with WHEN's Career/Being/Health advisory approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WHEN social profiles
Digital presenceWHEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
WHEN leadership team
Management profileNumber of profiles
Profiles1 record
WHEN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WHEN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WHEN
What does WHEN do?
WHEN delivers one-on-one online advisory and guidance programs across three disciplines—Career, Being (well-being), and Health—through professionally trained WHEN Advisors accessible via its web-based platform and proprietary MyWHEN Dashboard. The company sells these programs both to corporate employers for employee wellness benefits and directly to individual consumers through subscription memberships.
Is WHEN a public or private company?
WHEN is a private company. It is classified as venture growth investor backed and is currently operating.
When was WHEN founded?
WHEN was founded in 2018. It employs 11 to 50 people.
Where is WHEN based?
WHEN is headquartered in Phoenix, United States, in the North America region.
How does WHEN make money?
Three revenue lines are on record. Corporate Wellness Subscriptions are the primary driver. The others are individual Membership Programs and speaking and Events.
Who are WHEN's main competitors?
Broad incumbents on record are Personify Health (formerly Virgin Pulse), Limeade, Aetna (CVS Health) Health & Wellness Solutions and Headspace Health. Emerging players are Spring Health, Lyra Health and Modern Health. Direct peers are BetterUp, Wellable and Wellness Coaches USA.
Does WHEN have an API?
No public API is recorded for WHEN.
What industry is WHEN in?
WHEN's product category is Employee Wellness Services. Its primary akta.pro industry code is HSADAGAC, Wellness Program Design & Accountability Coaching. Its NAICS code is 54161 and its SIC code is 8742.