Standard Auto Parts

What Standard Auto Parts does

Standard Auto Parts is a privately held, Canadian-domiciled e-commerce retailer that sells OEM-quality replacement auto parts directly to consumers and businesses across Canada and the United States. The catalog spans brake systems (rotors, pads, calipers, drums), key fobs and remotes with DIY programming kits, drive line components (wheel bearings, hub assemblies, CV axle shafts), engine cooling and HVAC parts, filters, steering and suspension components, and a small set of accessories including Faraday bags. The company's primary go-to-market is direct-to-consumer via its Shopify-based storefront at standardautopart.com, which features a Year/Make/Model/Category vehicle selection tool designed to drive fitment accuracy for DIY repairers. A separate B2B portal (b2b2standardautopart.com) serves commercial buyers such as repair shops, mechanics, and fleet operators with dedicated business pricing.

The business operates two physical distribution nodes — Edmonton, Alberta (Canada) and Tukwila, Washington (USA) — supporting 1–3 day delivery across North America, free local pickup in Edmonton, and zero duties for Canadian shipments. The technology layer is conventional retail e-commerce: product catalogs organized by vehicle compatibility, DIY repair blog content, programming instruction pages, and an organic social presence across Facebook, Instagram, TikTok, and YouTube. There is no disclosed AI/ML capability, no proprietary models, no SDK/API, and no native mobile app.

Monetization is straightforward unit-economics e-commerce: one-time purchase of OEM-quality parts at up to 70% off MSRP, with pay-as-you-go consumer pricing and a separate business pricing tier for B2B accounts. The company is privately held with no disclosed funding rounds, institutional investors, or parent company. No leadership team, founding date, revenue figure, or headcount is publicly disclosed in the source material.

Name

Standard Auto Parts

Legal name

Standard Auto Part

Website

https://standardautoparts.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Standard Auto Parts is a privately held Canadian e-commerce retailer selling OEM-quality replacement auto parts and DIY key fob programming kits to individual DIY consumers and business customers across Canada and the United States via dual warehouses in Edmonton, AB and Tukwila, WA.

Ownership category

akta.pro rank

Product category

Auto Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto & Home Supply Stores (5531), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industries

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Auto parts retail
• OEM replacement parts
• E-commerce auto parts
• Brake components
• Vehicle key fobs

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Parts Sales: Direct e-commerce sales of OEM-quality auto parts to individual consumers and business customers. One-time purchase model for each part sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Standard Auto Parts is an e-commerce retailer selling OEM-quality auto parts across Canada and the USA at up to 70% off MSRP. The catalog spans brakes, suspension, filters, key fobs, driveline components, and HVAC parts, supported by a vehicle-specific (Year/Make/Model/Category) search tool and bundled DIY programming kits and instructions for replacement key fobs.

Product overview

Standard Auto Parts is an e-commerce retailer offering OEM-quality auto parts across Canada and the USA with prices up to 70% off and no duties for Canadian customers. The product portfolio centers on a comprehensive catalog of replacement auto parts organized into categories including: brake systems (rotors, pads, calipers, drums), car keys and remotes (key fobs, programming kits, smart proximity keys), drive line components (bearings, hub assemblies, CV axle shafts, U-joints), engine cooling and HVAC (water pumps, blower motors, belts, sensors), filters (cabin air, engine air, oil), steering components (control arms, tie rods, ball joints), suspension parts (assemblies, struts, shock absorbers, bushings), and accessories (Faraday bags, license plate frames). The company operates from locations in Edmonton, Alberta (Canada) and Tukwila, Washington (USA) with shipping across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Key Fob + DIY Programming Kit Replacement key fobs bundled with DIY programming kits and instructions so customers can program their own keys without visiting a locksmith or dealership.
• Car Keys Remotes Replacement car key remotes including remote head keys, smart proximity keys, flip keys, and Fobik key fobs sold to individual vehicle owners.
• Disc Brake Rotors Coated and standard disc brake rotors in OEM quality for vehicle braking systems, sold to individual vehicle owners and business customers.
• Brake Pads OEM-quality brake pads designed for reliable vehicle braking performance, sold individually and as kits to DIY consumers and repair shops.
• Drum Brakes OEM-quality drum brake parts including shoes, hardware kits, wheel cylinders, and hydraulic hoses for vehicles using drum brake systems.
• Brake Calipers Replacement brake calipers for vehicle braking systems, sold to DIY consumers and repair shops.
• Air Filters PUR engine air filters in OEM quality for engine air intake systems.
• Cabin Air Filter PUR cabin air filters in OEM quality for vehicle interior air quality.
• Suspension Assembly Strut and coil spring assemblies in OEM quality for vehicle suspension systems.
• Wheel Bearing Hub Assembly Wheel bearing and hub assemblies in OEM quality for drivetrain and wheel rotation.
• Wiper Blades OEM-quality wiper blades for vehicle windshield clearing.
• Suspension Strut Struts in OEM quality for vehicle suspension performance.
• Shock Absorbers Shock absorbers in OEM quality for vehicle ride control and comfort.
• Faraday Bags Electromagnetic shielding bags that protect vehicles from key hacking and relay attacks.
• Premium License Plate Frames Premium license plate frames for vehicle customization.
• CV Axle Shaft CV (Constant Velocity) axle shafts for drivetrain power transfer.
• Control Arm Control arms for vehicle steering and suspension systems.
• Blower Motor Blower motors for vehicle HVAC climate control systems.
• Fuel Pump Fuel pumps for vehicle fuel delivery systems.
• Ignition Coil Ignition coils for vehicle engine ignition systems.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PartsGeek: Online auto parts retailer carrying OEM and aftermarket replacement parts across brakes, suspension, driveline, and electrical categories; directly comparable discount-led DTC model serving DIY buyers.
• 1A Auto: Online retailer of aftermarket auto parts with vehicle-specific fitment data and strong DIY repair video content; very similar business model, content engine, and DIY customer focus.
• CARiD: Online retailer specializing in automotive parts and accessories, with year/make/model filtering and a focus on OEM and aftermarket replacement parts; very similar DTC e-commerce model to Standard Auto Parts.
• RockAuto: Online auto parts retailer explicitly named in Standard Auto Parts' competitive positioning; same inventory-led catalog, year/make/model search, and price-led value proposition for DIY consumers across North America.

Broad incumbents

• NAPA Auto Parts: Network of auto parts stores and online platform under Genuine Parts Company; competes in the same OEM-quality aftermarket categories with strong penetration among professional installers and DIY consumers.
• Advance Auto Parts: Multi-channel auto parts retailer in the US and Canada with comparable DIY assortment (brakes, filters, keys, suspension) and both online and physical distribution; broader portfolio but similar target customer.
• AutoZone: Large US-based auto parts retailer with both physical stores and a strong e-commerce channel; competes across the same DIY and light-duty commercial categories with broader assortment and faster in-store pickup.
• O'Reilly Auto Parts: US-headquartered auto parts retailer with extensive store footprint and e-commerce; targets DIY and professional installers with overlapping SKU categories such as brakes, ignition, and driveline components.
• Amazon (Automotive Parts & Accessories): Mass-market marketplace carrying a vast assortment of aftermarket and OEM auto parts; competes on price, speed, and SKU breadth, but lacks the Canada-specific duty-free positioning of Standard Auto Parts.

Regional players

• Canadian Tire: Iconic Canadian retail chain with auto parts, accessories, and services; overlaps with Standard Auto Parts' Canadian DIY and light-commercial customer base but does not directly ship to US customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@standardautopart
• Facebookfacebook.com/Standardautopartsonline
• Instagraminstagram.com/standardautopart
• TikToktiktok.com/@standardautopart.com
• Xx.com/standardauto
• LinkedInlinkedin.com/company/standard-auto-parts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Auto Parts