HR Media Group
HR Media Group is a founder-operated New York video production agency serving enterprise clients across healthcare, luxury automotive, jewelry, and food services with project-based video production and post-production services.
- Company typePrivate
- Founded2011
- HeadquartersGreat Neck, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HR Media Group does
HR Media Group Inc is a privately held, founder-operated video production agency headquartered in New York (Great Neck area), founded in 2011 by Shawn Rafie and Laurence Hahn. The company delivers end-to-end video production services spanning pre-production planning, filming, post-production editing, and multi-platform distribution, with productized sub-offerings including lifestyle videos, marketing videos, brand stories, live event coverage, instructional videos, talking head videos, product videos, and multiple TV commercial formats (testimonials, romance, owner-led, humor, voiceover). It serves enterprise customers across diverse verticals including healthcare (Mount Sinai, Long Island Heart, Drive Medical), luxury automotive (Lexus), jewelry (Le Vian), food services (Eurest), and trade associations (AGTA), positioning itself as an embedded extension of the client's team.
The business model is project-based with publicly disclosed budget tiers ranging from $1,000-$5,000 (entry-level) up to $40,000+ (premium/luxury), structured as one-time project engagements under a sales-led GTM motion. Direct client engagement is conducted through the company website (hrmediany.com) via a structured 'Get A Quote' form, supplemented by phone (1-516-829-7763) and email outreach, with no resellers, channel partners, or marketplace distribution. Marketing relies on a mix of website content, a portfolio/case study gallery, a blog (launched 2022), and organic social media for self-promotion. The firm has not raised external institutional funding and operates as a bootstrapped, founder-controlled business with 11-50 employees.
The underlying technology is conventional video production and post-production infrastructure: cinematography, lighting, sound capture, editing, and distribution across broadcast, web, and social channels. No proprietary software, AI/ML systems, APIs, or platform products are disclosed. Service delivery is entirely regional (New York metro), and no patents, certifications, partnerships, or formal awards are documented.
HR Media Group firmographics
Firmographics- Name
- HR Media Group
- Legal name
- HR Media Group Inc
- Website
- https://hrmediany.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HR Media Group is a founder-operated New York video production agency serving enterprise clients across healthcare, luxury automotive, jewelry, and food services with project-based video production and post-production services.
- Ownership category
- akta.pro rank
HR Media Group industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where HR Media Group is headquartered
LocationHeadquarters
- HQ city
- Great Neck
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HR Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Video Production Services: Project-based video production services including live events, TV commercials, marketing videos, brand stories, lifestyle videos, and instructional content. Pricing follows project-based tiers ranging from entry-level to premium production budgets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level projects |
| Unit Pricing | Pay-as-you-go | Mid-range projects |
| Unit Pricing | Pay-as-you-go | Premium projects |
| Unit Pricing | Pay-as-you-go | Enterprise/luxury projects |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
HR Media Group product offering
Product offeringCore offering
HR Media Group is a New York-based video production agency that delivers end-to-end corporate and brand video services, including pre-production planning, professional filming, creative editing, and multi-platform distribution. Its offering spans live event coverage, social media videos, instructional videos, website videos, talking head videos, product videos, lifestyle videos, marketing videos, brand stories, and TV commercials in multiple creative formats (testimonials, romance, owner-led, humor, voiceover).
Product overview
HR Media Group is a video production company offering comprehensive professional video production services to businesses and individuals. The company specializes in video production for marketing purposes, including live events, social media content, instructional series, product videos, and TV commercials. The core offering is video production services with specialized sub-products including Lifestyle Videos, Marketing Videos, Brand Stories, Live Event coverage, and various TV Commercial formats (Testimonials, Romance, Owner-led, Humor, Voiceover). The company serves diverse industries including healthcare, hospitality, automotive, and retail, with clients such as Mount Sinai, Lexus, Eurest, and Drive Medical.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production Services End-to-end professional video production services for businesses, covering pre-production planning, professional filming, creative editing, and multi-platform distribution. Serves enterprise clients seeking marketing, branding, and promotional video content.
- Live Event Coverage Professional crew filming of live events, including red carpet and corporate events, capturing behind-the-scenes footage for promotional and social media use.
- Lifestyle Video Videos that exemplify the lifestyle behind a product or service, designed to appeal to target customer demographics.
- Marketing Video Videos showcasing craftsmanship and quality for use on websites, trunk shows, sales presentations, and social media.
- Brand Story Narrative videos that communicate the motivation behind a business, building trust and emotional connections with customers through storytelling.
- TV Commercials Television advertising content produced for broadcast, available in formats including testimonials, romance themes, owner-led, humor, and voiceover styles.
- Product Videos Videos showcasing product craftsmanship and details, such as jewelry design, for use on websites, trunk shows, and sales presentations.
- Instructional Videos Educational video content designed to teach or demonstrate concepts, such as the Yoga Instructional Series.
Companies that use HR Media Group
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
HR Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HR Media Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
HR Media Group competitors and assessment
Company assessmentDirect peers
- Red Thread Films: Branded content and commercial production studio working with agencies and brands on documentary-style and storytelling-driven video — overlaps HR Media's brand story and testimonial commercial offerings.
- Lustre: Creative production studio building brand stories, commercials, and social content for consumer and lifestyle brands — comparable in scope and tier to HR Media's lifestyle and brand story work.
- Sandwich Video: Premium boutique production company producing commercials and brand films for major brands — same project-based creative video production model with similar premium pricing tiers.
- Lemonlight: Multi-market video production agency producing branded content, TV commercials, and social videos for enterprise clients — directly overlapping HR Media's project-based, multi-tier video production model.
- Big Duck: NYC-based branding and video content agency serving nonprofits and associations — competing for the same New York-based brand storytelling and video production engagements.
- Versus: New York-based production company producing TV commercials, branded content, and digital campaigns — direct regional competitor in the same NY enterprise commercial/video production market.
- Tool of North America: Bicoastal creative production company delivering commercials, branded content, and live event coverage — overlapping HR Media's TV commercial and live event production offerings for enterprise brands.
Broad incumbents
- B-Reel: Established global creative agency producing brand films, commercials, and digital content for major advertisers — operates as a broader incumbent in the same premium video production space.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
HR Media Group social profiles
Digital presenceHR Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
HR Media Group leadership team
Management profileNumber of profiles
Profiles2 records
HR Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HR Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HR Media Group
What does HR Media Group do?
HR Media Group is a New York-based video production agency that delivers end-to-end corporate and brand video services, including pre-production planning, professional filming, creative editing, and multi-platform distribution. Its offering spans live event coverage, social media videos, instructional videos, website videos, talking head videos, product videos, lifestyle videos, marketing videos, brand stories, and TV commercials in multiple creative formats (testimonials, romance, owner-led, humor, voiceover).
Is HR Media Group a public or private company?
HR Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HR Media Group founded?
HR Media Group was founded in 2011. It employs 11 to 50 people.
Where is HR Media Group based?
HR Media Group is headquartered in Great Neck, United States, in the North America region.
How does HR Media Group make money?
One revenue line is on record: video Production Services.
Who are HR Media Group's main competitors?
Direct peers on record are Red Thread Films, Lustre, Sandwich Video, Lemonlight, Big Duck, Versus and Tool of North America. B-Reel is listed as a broad incumbent.
Does HR Media Group have an API?
No public API is recorded for HR Media Group.
What industry is HR Media Group in?
HR Media Group's product category is Video Production Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 51211 and its SIC code is 7812.