Rental Center

What Rental Center does

Renta AS, operating commercially as Renta or Renta Norge, is a Norway-based equipment rental company founded in 1991 and headquartered in Drammen. The company rents a broad portfolio of machines, tools, and construction equipment to both businesses (construction contractors, infrastructure firms, enterprises) and private individuals undertaking renovation or DIY projects. Its core offering spans 12 equipment categories — including aerial lifts, trucks and cranes, construction and building machines, safety equipment, electrical/heating/ventilation systems, trailers, portable facilities, containers, modular units, scaffolding, and infrastructure equipment — accessed through a network of physical rental branches across Norway operating Monday–Friday 07:00–16:00, an online self-service portal at rentaeasy.no, and optional equipment delivery.

The business operates a usage-based rental revenue model, charging fees per reservation for the duration of equipment use. It supports the core rental activity with proprietary digital tooling: Renta Easy provides customers with real-time tracking of rental costs and equipment usage, while the upgraded Renta Easy+ tier adds GPS equipment tracking, CO2 emissions monitoring, and environmental control features. Specialized sub-brands address adjacent verticals: Renta Stillas focuses on scaffolding packages and site elevators, Renta Infra on infrastructure equipment, myevent.no on event equipment rental, and Renta Kurs on operator training and certification.

Renta AS is the Norwegian operating entity of Renta Group, a privately held equipment rental conglomerate with operations across 8 countries — Finland, Sweden, Norway, Poland, Denmark, Estonia, Latvia, and Lithuania. The company employs between 101 and 250 people in Norway, with no public funding history, M&A activity, or financial disclosures in the available source material. Go-to-market combines organic social media presence (Facebook, Instagram, LinkedIn, YouTube), the corporate website, branch-level direct sales, and the self-service digital portal, targeting both professional B2B buyers and B2C consumers across Norway.

Name

Rental Center

Legal name

Renta AS

Website

https://utleiesenteret.no

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Renta AS (Renta Norge) is a Norway-based equipment rental company, founded in 1991 and headquartered in Drammen, that rents machines, tools, and construction equipment to businesses and private individuals across 12 equipment categories, supported by the Renta Easy digital portal and operating as the Norwegian arm of the 8-country Renta Group.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)

akta.pro primary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)

Keywords

• Equipment rental services
• Construction machinery rental
• Scaffolding rental
• Aerial lift rental
• Construction site equipment

Headquarters

HQ city

Drammen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Revenue is generated through rental fees charged for machines and equipment leased to both businesses and private individuals. Customers pay for the duration of rental.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Rental Center (operating as Renta Norge) rents machines, equipment, and construction machinery to both businesses and private individuals across Norway through multiple physical rental branches and an online self-service platform. The portfolio spans 12 equipment categories including aerial lifts, trucks and cranes, heavy construction machinery, scaffolding, containers, modular units, and portable site facilities, complemented by the Renta Easy digital project management tool.

Product overview

Renta Norway is an equipment rental company offering a comprehensive portfolio of rental machines and equipment for both businesses and private customers across Norway. The core offering consists of 12 equipment categories including aerial lifts (LIFTER), trucks and cranes (TRUCK, KRAN OG LØFTEPRODUKTER), construction machines (ANLEGGSMASKINER), building machines (BYGGMASKINER), safety equipment (SIKRING), electrical/heating/ventilation systems (ELEKTRO, VARME OG VENTILASJON), trailers (TILHENGERE), portable facilities (LETTHUS OG TOALETTER), containers (CONTAINERE), modular units (MODULER), scaffolding (STILLAS), and infrastructure equipment (INFRASTRUKTUR). This equipment portfolio is supported by digital add-on services including Renta Easy (project management tool) and Renta Easy+ (tracking, CO2 monitoring, environmental control). The company also operates specialized divisions for scaffolding (Renta Stillas) and infrastructure (Renta Infra), along with training courses and event equipment rental services.

Differentiator

Problem solved

Functional benefit

Brands

• Renta Easy: Project management tool for rental customers providing access to rental costs tracking, equipment usage monitoring, and project optimization features
• Renta Easy+
• Renta Stillas
• Renta Infra

Products and services

• Aerial Lifts (Lifter) Aerial lifts and lifting equipment for rent, enabling work at various heights for construction and maintenance tasks. Targeted at construction and maintenance professionals.
• Trucks, Cranes and Lifting Products Trucks, cranes, and lifting products for material handling and heavy lifting operations on construction and industrial sites.
• Heavy Construction Machinery (Anleggsmaskiner) Heavy construction machinery for excavation, earthmoving, and large-scale construction projects.
• Building Machines (Byggmaskiner) Building machines and construction equipment for general building and construction applications.
• Safety and Security Equipment (Sikring) Safety and security equipment for construction sites and facilities.
• Electrical, Heating and Ventilation Equipment Electrical equipment, heating, and ventilation systems for construction sites and temporary installations.
• Trailers (Tilhengere) Trailers for transporting equipment and materials to job sites.
• Portable Light Houses and Toilets Portable light houses and toilet facilities for temporary site infrastructure on construction and event sites.
• Rental Containers Rental containers for storage, waste management, and temporary site facilities.
• Modular Units Modular units for temporary offices, accommodations, and site facilities.
• Scaffolding Systems (Stillas) Scaffolding systems for temporary access and work platforms at height on construction sites.
• Infrastructure Equipment Infrastructure equipment and solutions for civil engineering and infrastructure projects.
• Scaffolding Division (Renta Stillas) Specialized scaffolding division offering long-wall packages (langveggpakker), gable packages (gavlpakker), rolling scaffolds (rullestillaser), and construction site elevators (byggeplassheiser).
• Infrastructure Division (Renta Infra) Infrastructure-focused division providing specialized equipment and solutions for civil engineering and infrastructure projects.
• Equipment Operation Training Courses Training and certification courses for equipment operation offered at multiple locations across Norway.
• Event Equipment Rental Equipment rental services for events, managed through the myevent.no platform.

Quantifiable outcome

• Reduced carbon footprint through shared equipment use rather than individual ownership.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Sunbelt Rentals: North American equipment rental leader offering construction, industrial, and specialty equipment; comparable broad-line rental model with strong digital platform investments.
• Loxam: Europe's largest equipment rental company with a broad portfolio spanning aerial, construction, and industrial equipment; competes in overlapping categories but at a much larger pan-European scale.
• Hilti: Global tool and equipment manufacturer with a fleet-management subscription model that competes for the same professional-contractor wallet as Renta, though via ownership-subscription rather than pure rental.
• Kiloutou: Major European equipment rental company with broad portfolio across construction, events, and public works; competing pan-European peer with similar multi-category positioning.
• Herc Rentals: Equipment rental provider with industrial, infrastructure, and commercial customers across North America; comparable fleet breadth and customer-segment mix to Rental Center.
• United Rentals: Global equipment rental leader with broad industrial and construction fleet; benchmark for digital investment and connected-fleet capabilities that shape industry expectations Renta must meet.

Direct peers

• Boels Rental: Largest Nordic/European equipment rental company following acquisitions of Cramo and Ramirent; directly competes with Rental Center across aerial lifts, construction machinery, scaffolding, and site services across the Nordic region.
• Hesselberg Maskin: Norwegian equipment supplier with rental operations across construction machinery, lifts, and tools; serves the same Norwegian contractor and B2B customer base as Rental Center.
• Riwal: European specialist in aerial work platforms, boom lifts, and scissor lifts; directly competes with Renta's LIFTER category across Europe with a focused platform-rental model.
• Stavdal: Norwegian equipment rental company with overlapping offerings in lifts, construction machinery, and site services; direct head-to-head competitor in the Norwegian home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rentanorge3874
• Facebookfacebook.com/rentanorge
• LinkedInlinkedin.com/company/renta-norge
• Instagraminstagram.com/rentanorge

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rental Center