Groupmuse
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Groupmuse does
Groupmuse is a worker- and musician-owned public benefit corporation (Groupmuse, PBC) that operates a two-sided marketplace connecting professional classical, folk, and jazz musicians with hosts who open private residences and unique spaces for intimate live concerts. Founded in 2013, the company is headquartered between New York (incorporation and core operations) and San Francisco, with 11–50 employees and a calendar spanning more than 20 US cities plus Berlin, Paris, and Vienna. Its platform is delivered through a web marketplace at groupmuse.com and native iOS and Android applications, with a roster of 2,500+ vetted musicians and a directory of more than 2,700 musician profiles.
The product suite extends the core house-concert model into adjacent revenue lines: Groupmuse for Hire is a full-service private event booking service (weddings, corporate events, memorials) with curated matching from the vetted roster; Nights Out is a B2B partnership program selling discounted tickets to flagship partner institutions including NY Philharmonic, Lincoln Center, Metropolitan Museum, LA Philharmonic, Boston Symphony, Kennedy Center, Smithsonian, and San Francisco Opera; Massivemuses is a large-format event format in unique venues with revenue share and 75% minimum capacity guarantees; and Supermusers is a membership tier offering $5–$10 per-ticket discounts. Community concert tickets typically range $5–$35, private groupmuses guarantee musicians a minimum $125 per player, and the Hire service charges a $100 fee when hosts select their own musicians.
Monetization combines a transaction fee on community concert ticket sales, professional services revenue from Groupmuse for Hire, and recurring Supermuser subscription revenue, with Nights Out serving as a distribution and audience-development channel. The go-to-market motion is community-led and event-driven: organic social (Facebook, Instagram, TikTok, Medium), email, and word-of-mouth drive host and attendee acquisition, while institutional partnerships drive Nights Out ticket flow. The cooperative ownership structure, mission positioning around historically-rooted live music, and the worker/musician ownership model are central to brand differentiation rather than technology or AI capability.
Groupmuse firmographics
Firmographics- Name
- Groupmuse
- Legal name
- Groupmuse, PBC
- Website
- https://groupmuse.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Groupmuse industry classification
Industry- Product category
- Live Music Marketplace
- NAICS
- Musical Groups and Artists (71113), Convention and Trade Show Organizers (561920), Civic and Social Organizations (813410)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Live Music Venues & Concert Bars (THAFAEAD)
- akta.pro secondary industry
- Event Stagehands & Production Support Crew (HSACAEAJ)
Keywords
Where Groupmuse is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Groupmuse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales and Platform Fees: Groupmuse charges service fees on ticket sales for community concerts. Hosts set ticket prices and minimum suggested contributions at events. The platform facilitates payments between attendees and musicians.
- Groupmuse for Hire Service: Full-service private event music booking for weddings, corporate gatherings, memorial services, and other special events. The platform matches clients with musicians from their vetted roster of 2,500+ professionals. A $100 fee applies when hosts select their own musicians rather than using platform matching.
- Supermuser Membership: Loyalty program offering discounts on tickets ($5-$10 off per event). Supermusers receive priority access to events and help fill concert halls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per event | Standard concert tickets with optional Supermuser discount |
| One time/ perpetual license | Multi-year contract | Private groupmuse hosting |
| Professional services/ project-based | Multi-year contract | Groupmuse for Hire - Private Event Booking |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Groupmuse product offering
Product offeringCore offering
Groupmuse is a worker- and musician-owned cooperative platform that connects professional musicians with homeowners and community spaces to host intimate live concerts of historically-rooted classical, folk, and jazz music. The platform handles event discovery, ticketing, and payment processing between attendees and performers, while a separate Groupmuse for Hire service books vetted musicians for private events like weddings and corporate gatherings.
Product overview
Groupmuse is a worker- and musician-owned cooperative platform that connects communities through intimate live music performances held in private spaces. The core platform enables musicians and hosts to organize and attend house concerts featuring historically-rooted classical and traditional music. The product suite includes: the core Groupmuse platform for event discovery and ticketing, Groupmuse Night Out partnerships with major orchestras and concert halls, Groupmuse for Hire for private event bookings, Massivemuses for large-scale unique venue events, and Supermusers premium memberships. The platform serves both as a marketplace connecting musicians with audiences and as a hiring service for private events.
Differentiator
Problem solved
Functional benefit
Brands
- Groupmuse for Hire: Bespoke music booking service for private events including weddings, corporate gatherings, and memorial services.
- Nights Out
- Massivemuses
Products and services
- Groupmuse Core Platform
Quantifiable outcome
- Over 2,500 vetted musicians available on the platform
- +1 more outcomes
Companies that use Groupmuse
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Groupmuse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Groupmuse partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship and core.
- New York PhilharmonicflagshipNights Out program partner. Groupmuse advertises NY Phil concerts to its community, selling tickets at discounted prices to help attract new audiences. Ticket buyers opt-in to further email communication for partner organizations.
- The Metropolitan Museum (NYC)flagshipNights Out program partner. Partnership helps widen audience base and fill concert spaces with little extra effort for the museum.
- San Francisco OperaflagshipNights Out program partner. Groupmuse provides discounted tickets to community members to help grow the opera's audience.
- Boston Symphony OrchestraflagshipNights Out program partner. Collaboration helps the BSO reach new audience segments through the Groupmuse community.
- Lincoln Center (NYC)flagshipNights Out program partner. Partnership enables Lincoln Center to fill seats with engaged concert-goers from the Groupmuse community.
- Los Angeles PhilharmonicflagshipNights Out program partner. LA Phil collaborates with Groupmuse to attract new audiences to their concert programming.
- National Symphony Orchestra at The Kennedy CenterflagshipNights Out program partner. Partnership helps the National Symphony Orchestra reach diverse audiences through Groupmuse's community network.
- Young Concert Artists (NYC)coreNights Out program partner focused on emerging artists and audience development.
- Handel and Haydn Society (Boston)coreNights Out program partner for historically-informed classical music performances.
- Boston Philharmonic OrchestracoreNights Out program partner collaborating on audience development initiatives.
- Boston Baroque SocietycoreNights Out program partner for Baroque music performances.
- Opera Colorado (Denver)coreNights Out program partner helping expand opera audiences in the Denver region.
- Boston Opera CollaborativecoreNights Out program partner supporting opera community development.
- The Smithsonian Museum (D.C.)flagshipNights Out program partner. The Smithsonian collaborates with Groupmuse to engage audiences with live music programs.
- Orchestra of St. Luke's (NYC)coreNights Out program partner for chamber orchestra performances.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Groupmuse competitors and assessment
Company assessmentEmerging players
- StageIt: StageIt is a livestream concert platform enabling musicians to perform and earn from online audiences. It overlaps thematically with live music monetization for performers but operates digitally rather than in physical homes.
- Indie on the Move: Indie on the Move is a community and resource hub helping independent musicians book house concerts and tours. It shares Groupmuse's house-concert DNA but operates more as an educational/matching resource than a ticketed marketplace.
- Classics Alive: Classics Alive organizes curated classical chamber music concerts in intimate community settings. It is a smaller-scale analogue of Groupmuse's classical/folk house-concert model with comparable genre curation and community ethos.
- The Wild Honey Pie: The Wild Honey Pie produces intimate live music events, dinner pairings, and recorded sessions with indie and emerging artists. It shares Groupmuse's emphasis on curated, intimate live experiences but with a stronger indie/pop orientation.
Broad incumbents
- Eventbrite: Eventbrite is a general-purpose self-serve ticketing and event-management platform used across many live-event categories. It overlaps with Groupmuse's ticketing infrastructure layer but is not specialized in live music intimacy or curated musician vetting.
- Bandsintown: Bandsintown is a large concert-discovery and live-music ticketing platform serving tens of millions of users. It overlaps with Groupmuse on audience demand for live music events but focuses on mainstream touring acts rather than intimate community performances.
- Songkick: Songkick is a live music discovery and ticketing platform aggregating concerts across major venues and artists. It overlaps with Groupmuse's discovery and ticketing function but operates at the touring-artist scale rather than the intimate house-concert niche.
- Resident Advisor: Resident Advisor is a leading electronic-music event discovery and ticketing platform. It overlaps with Groupmuse on curated live-event discovery and ticketing but is firmly rooted in the electronic/dance music niche.
Direct peers
- Dice: Dice is a live music ticketing and discovery platform focused on independent venues and curated events. It competes for live music audiences and venue-side relationships, with a stronger commercial-venue orientation than Groupmuse.
- Sofar Sounds: Sofar Sounds runs intimate, secret-location concerts in homes and small venues in 400+ cities globally. It is the closest direct competitor to Groupmuse's house-concert model, with similar musician/audience matchmaking mechanics and global ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Groupmuse social profiles
Digital presenceGroupmuse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groupmuse leadership team
Management profileNumber of profiles
Groupmuse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groupmuse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groupmuse
What does Groupmuse do?
Groupmuse is a worker- and musician-owned cooperative platform that connects professional musicians with homeowners and community spaces to host intimate live concerts of historically-rooted classical, folk, and jazz music. The platform handles event discovery, ticketing, and payment processing between attendees and performers, while a separate Groupmuse for Hire service books vetted musicians for private events like weddings and corporate gatherings.
Is Groupmuse a public or private company?
Groupmuse is a private company. It is classified as management employee owned and is currently operating.
When was Groupmuse founded?
Groupmuse was founded in 2013. It employs 11 to 50 people.
Where is Groupmuse based?
Groupmuse is headquartered in San Francisco, United States, in the North America region.
How does Groupmuse make money?
Three revenue lines are on record. Ticket Sales and Platform Fees are the primary driver. The others are groupmuse for Hire Service and supermuser Membership.
Who are Groupmuse's main competitors?
Emerging players on record are StageIt, Indie on the Move, Classics Alive and The Wild Honey Pie. Broad incumbents are Eventbrite, Bandsintown, Songkick and Resident Advisor. Direct peers are Dice and Sofar Sounds.
Does Groupmuse have an API?
No public API is recorded for Groupmuse.
What industry is Groupmuse in?
Groupmuse's product category is Live Music Marketplace. Its primary akta.pro industry code is THAFAEAD, Live Music Venues & Concert Bars, with a secondary code of HSACAEAJ, Event Stagehands & Production Support Crew. Its NAICS code is 71113 and its SIC code is 7900.