New Care Supplements

Name

New Care Supplements

Legal name

New Care Supplements B.V.

Website

https://new-care.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Children’s Vitamins & Supplements (CRADAGAJ), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Nutritional supplements
• Vitamin products
• Mineral supplements
• Herbal supplements
• Dietary supplements

Headquarters

HQ city

Waalwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct online supplement sales: New Care sells its own brand of vitamins, minerals, herbs, and specialty supplements directly to consumers through its e-commerce website (new-care.nl) on a one-time purchase basis. Revenue is generated per-transaction without a subscription component. The company also distributes via independent health and drugstores in the Netherlands, as noted in the Vision Healthcare acquisition announcement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

New Care Supplements B.V. develops and sells its own-brand line of vitamins, minerals, herbal extracts, omega-3 fatty acids, and specialty nutritional supplements formulated in the Netherlands. Products are sold direct-to-consumer via the new-care.nl e-commerce store and distributed through independent Dutch health and drugstores, with NZVT anti-doping certified SKUs targeted at competitive athletes.

Product overview

New Care Supplements is a Dutch provider of vitamins and nutritional supplements acquired by Vision Healthcare (backed by Avista Healthcare Partners) in July 2025. The product portfolio is organized into six main categories: Vitaminen (vitamins including A, B-complex, C, D, E, K variants), Mineralen (minerals including magnesium in various forms, zinc, calcium, iron), Kruiden (herbal supplements), Speciaal (specialized health products), Fyto (phyto products), and Goodies (accessories). Key products include magnesium supplements (capsules, sticks, oil), omega-3 products (fish oil, algae oil, children's omega), vitamin D products (drops in water, oil, and plant-based forms; capsules in various dosages), vitamin C (buffered formula), vitamin K2 & D3 combination, zinc, stress support (Bij Stress with adaptogens), and cardiovascular support (Zwarte Knoflook Complex). The company emphasizes high-quality ingredients, formulations compiled in the Netherlands, potent dosages, and doping-free certification through NZVT for athletes. Products are trusted by Olympic athletes and distributed through e-commerce and independent health stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnesium (capsules) Mineral supplement in capsule form supporting muscle function and energy levels; available in 60-capsule packaging for adult consumers seeking daily magnesium intake.
• Magnesium Sticks Magnesium powder in convenient single-dose stick format designed for on-the-go consumption without water, targeting consumers needing portable magnesium supplementation.
• Magnesium Olie (Magnesium Oil) Topical magnesium oil intended to relax tense, stiff, and tired muscles when applied to the skin.
• Visolie (Fish Oil) Omega-3 fatty acid supplement (EPA and DHA) in triglyceride form supporting cardiovascular and overall health for adult consumers.
• Algenolie (Algae Oil) Plant-based omega-3 supplement derived from algae providing EPA and DHA for heart health, formulated for vegans and vegetarians.
• Kinder Omega Fish oil capsules for children with lemon flavour, providing omega-3 for young consumers.
• Vetzuren Balans Combination supplement with black cumin oil, blackcurrant oil, and algae oil designed to support fatty acid balance in adults.
• Bij Stress Stress support supplement containing rhodiola, Siberian ginseng, schisandra, and L-theanine from green tea, with B vitamins and folic acid; suitable for vegetarians and vegans.
• Zwarte Knoflook Complex Cardiovascular support formula combining fermented black garlic extract, olive leaf, hawthorn, astragalus, ginkgo biloba, resveratrol, and magnesium.
• Zink (Zinc) Zinc supplement in citrate and picolinate forms supporting immune system, hair, skin, nails, and bone health; NZVT certified for use by athletes.
• Vitamine K2 & D3 Combined vitamin K2 (menaquinon-7) and D3 supplement in olive oil supporting bone health and calcium metabolism.
• Vitamine K1 & D3 Oliedruppels Vitamin K1 and D3 oil drops for infants from day 8 to 3 months, aligned with Dutch Health Council recommendations.
• Vitamine E400 Natural vitamin E supplement (d-alpha-tocopherol) providing antioxidant support and cell protection.
• Vitamine D3 Druppels Waterbasis Vitamin D3 drops in a water base with light anise flavour for infants and children; sugar-free.
• Vitamine D3 Druppels Plantaardig 100% plant-based vitamin D3 supplement derived from algae, suitable for vegans and vegetarians.
• Vitamine D3 Druppels Oliebasis Vitamin D3 drops in an oil base for infants and young children; free from common allergens.
• Vitamine D3 75mcg High-dose vitamin D3 supplement (3000 IU) with coconut oil for enhanced absorption; intended for winter dosage; NZVT certified.
• Vitamine D3 25mcg Vitamin D3 supplement (1000 IU) with coconut oil for daily supplementation; NZVT certified.
• Vitamine C1000 Zuurvrij Buffered vitamin C supplement (1000mg) in an ascorbate complex form, gentle on stomach and teeth; contains bioflavonoids; NZVT certified.
• Zomerbruin Sun protection supplement containing vitamin C, E, selenium, and zinc designed to help protect skin when entering the sun.
• Vocht Supplement supporting healthy fluid balance using parsley.
• Oog Druppels Ampullen Eye drops supplied in single-use ampoules for irritated, dry eyes.

Quantifiable outcome

• 4.6 out of 5 on Trustpilot based on 124 reviews

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NOW Foods: Large US-based supplement manufacturer with broad international distribution including the Netherlands; competes on price and breadth of range against New Care's specialty Dutch brand positioning.
• Solgar: Established global premium supplement brand widely available in Dutch pharmacies and health stores; competes with New Care across vitamins and minerals but operates at international scale with broader distribution.
• Garden of Life: Large international supplement brand with certified-organic and sports-positioned products distributed in the Netherlands; overlaps with New Care's NZVT-style quality/sports positioning but at much broader scale.

Direct peers

• Holland & Barrett: International health retailer with substantial Dutch footprint; sells a comparable vitamins/supplements range through both physical stores and online, competing directly with New Care in the Dutch specialty supplement category.
• Lucovitaal: Dutch supplement brand with overlapping vitamins/minerals/herbal portfolio and strong drugstore distribution in the Netherlands, competing head-to-head with New Care in mainstream health categories.
• Svenskt Kosttillskott: Swedish direct-to-consumer supplement brand that is Vision Healthcare's seventh add-on acquisition (June 2025); operates the same DTC e-commerce plus independent-pharmacy distribution model that New Care runs in the Netherlands.
• De Tuinen: Dutch natural health retailer carrying a broad vitamins/supplements assortment across physical stores and online; competes with New Care for the same Dutch health-conscious consumer in overlapping product categories.
• Bonusan: Dutch supplement brand with a comparable range of vitamins, minerals, herbal, and specialty products, serving health-conscious Dutch consumers through online and practitioner channels.
• Vitals: Dutch premium supplement brand with similar emphasis on quality ingredients, bioavailable forms, and broad category coverage; competes directly with New Care in the Dutch online and independent-channel supplement market.
• Vitakruid: Dutch direct-to-consumer supplement brand with a comparable broad product portfolio across vitamins, minerals, herbs, and specialty categories, serving the same Dutch consumer base with similar transparent-ingredient and high-dose positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/newcaresupplements
• Facebookfacebook.com/newcaresupplements
• LinkedInlinkedin.com/company/new-care-supplements-b-v-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Care Supplements