What Micrelec NV does

Micrelec NV is a Belgian supplier of technology and flexible service programs operating in the E-mobility and forecourt retailing sectors, headquartered in Sint-Denijs-Westrem (Ghent), Belgium. The company offers an integrated portfolio of fuel station and energy infrastructure equipment — including pumps (Pompen), payment terminals (Betaalterminals), site controllers, POS and backoffice systems, automatic tank gauging equipment, Plug & Play Stations, and EV charging infrastructure (Laadinfrastructuur) — alongside sector-specific solutions for tankstations, convenience shops, private fleet operators, alternative fuels, and carwash operations. Its addressable customers are tankstation and forecourt operators, convenience retailers, private fleet operators, alternative-fuels/charging operators, and carwash operators primarily across the Benelux market. The company is positioned as the Benelux arm of the pan-European MADIC Group, drawing on group-level technology and cross-border execution while delivering localized sales, installation, and after-sales coverage.

Revenue is generated through a mix of hardware sales (pumps, terminals, chargers, tank gauging), recurring service contracts (maintenance, calibration/ijking), project-based professional services (new project delivery, interventions, calibration and inspections), and a webshop for consumables and parts. The go-to-market is enterprise field sales from offices in Schelle (Antwerp) and Sint-Denijs-Westrem (Ghent), supplemented by Inside Sales support, content marketing (blog, e-book on charging infrastructure), and direct engagement at major European industry trade shows in France, Belgium, and Germany. Pricing is quote-based and not publicly disclosed, consistent with project-driven, multi-product deployments rather than standardized SKUs.

The company's strategic posture centers on the forecourt energy transition: it sells EV charging infrastructure alongside legacy fuel equipment, runs calibration services that are regulatorily mandated for metered fuel retail, and bundles hardware with multi-year service contracts. It does not publish revenue, headcount over time, or AI/ML capabilities in the available source material, so growth and scale claims must be inferred from footprint (dual Belgian offices), product breadth, and event activity.

Name

Micrelec NV

Website

https://micrelec.be

Company type

Private

Founded year

2016

Headcount range

11–50 employees

Short description

Belgian supplier of forecourt retailing and E-mobility technology, providing fuel station equipment, EV charging infrastructure, POS systems, payment terminals, tank gauging, and maintenance services to tankstation operators, fleet operators, and retailers across the Benelux market.

Ownership category

akta.pro rank

Product category

Forecourt retail and fuel station equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Toll Plaza / Lane Equipment & Field Systems (Gantry, Sensors, Cameras, AVC) (TLAJABAH)

Keywords

• Fuel station equipment
• EV charging infrastructure
• Payment terminals
• Site controllers
• Tank gauging systems

Headquarters

HQ city

Sint-denijs-westrem

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of physical products including pumps, payment terminals, site controllers, tank gauging equipment, and EV charging stations.
2. After-Sales Services & Maintenance: Ongoing service contracts, maintenance, and support services for installed equipment.
3. Service Contracts: Recurring service agreements for equipment maintenance and calibration.
4. Consumables & Parts: Sale of consumable goods through the Webshop for fuel station operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Micrelec NV supplies technology and flexible service programs to the E-mobility and forecourt retailing sector. The company delivers and services an integrated hardware-and-software product portfolio — including Plug & Play fuel stations, fuel pumps, payment terminals, site controllers, automatic tank gauging systems, POS & backoffice management, and EV charging infrastructure — across the Benelux market. It complements the equipment with installation, calibration, after-sales maintenance, and recurring service contracts.

Product overview

Micrelec NV offers an integrated portfolio of fuel station equipment and energy management solutions. The core product line includes Plug & Play Stations, Site Controllers, Payment Terminals (Betaalterminals), Pumps (Pompen), Charging Infrastructure (Laadinfrastructuur) for electric vehicles, POS & Backoffice systems, and Tanks with Tank Content Measurement systems. These hardware products are complemented by sector-specific solutions for Tankstations (fuel stations), Shops, Private Fleet, Alternative Fuels, and Carwash operations. The company also provides comprehensive services including intervention support, after-sales service, new project development, maintenance contracts, calibration and inspections, manuals, and product brochures.

Differentiator

Problem solved

Functional benefit

Products and services

• Plug & Play Stations Pre-configured fueling stations designed for quick deployment and ease of installation, sold to fuel site operators.
• Site Controllers Central management systems for controlling and monitoring fueling site operations, integrating pumps, payment, and tank data.
• Payment Terminals (Betaalterminals) Payment terminals for transaction processing at fuel stations and retail sites.
• Pumps (Pompen) Fuel dispensing pumps for forecourt retail and fleet fueling sites.
• EV Charging Infrastructure (Laadinfrastructuur) Electric vehicle charging stations for forecourts and alternative-fuel sites, supporting energy-transition deployment.
• POS & Backoffice Point-of-sale and backoffice management solutions for convenience retail, integrated with fueling operations.
• Automatic Tank Gauging (Tanks and Tank Content Measurement) Automated inventory monitoring and measurement systems for fuel storage tanks.
• After Sales Services Ongoing support, intervention, and service for installed fueling, payment, and charging equipment in the Benelux market.
• Maintenance Contracts (Contracten) Recurring service agreements for preventive maintenance and calibration of installed equipment.
• Calibration & Inspections (Ijking & Controles) Metrology calibration and regulatory inspection services for fuel station equipment to meet Belgian compliance requirements.
• New Projects (Nieuwe Projecten) Turnkey project implementation services for new and upgraded fuel, retail, and charging sites.
• Webshop (Consumables & Parts) Online store selling consumable goods and parts for fuel station operations.

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MADIC GroupcoreStrategic or Co-development PartnerMADIC Group is the parent company and European leader in energy, technology, and transition solutions for fueling infrastructure. MADIC Benelux operates as the Belgian subsidiary of MADIC Group, benefiting from group resources, technology portfolio, and cross-border capabilities while maintaining localized market presence.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Worldline: European payments processor with significant fuel and EV charging merchant acquiring footprint. Adjacent enabler — competes for the payment and backoffice layer that Micrelec integrates.

Emerging players

• Alfen: Dutch provider of EV charging stations, smart grids, and energy storage. Comparable on the EV charging and energy-transition product line that Micrelec is building out under Laadinfrastructuur.

Direct peers

• Scheidt & Bachmann: European-headquartered provider of fuel station systems, parking, and fare collection. Strong in Germany and Benelux-adjacent markets with overlapping forecourt controller and payment offerings.
• Hectronic: Swiss/German vendor of fuel management, payment terminals, and tank gauging with strong European footprint. Competes directly with Micrelec's site controllers, payment terminals and tank content measurement lines.
• TSG (Tokheim Solutions Group): Pan-European service and equipment provider for fuel and EV charging sites; combines hardware distribution, installation and maintenance — closely mirroring Micrelec's integrated business model.
• Gilbarco Veeder-Root: Major manufacturer of fuel dispensers, payment systems, tank gauging, and EV charging solutions worldwide. Closest large incumbent to Micrelec's full stack.
• Dover Fueling Solutions (Wayne / Tokheim): Global leader in fuel dispensers, site controllers, payment terminals and forecourt management. Direct competitor to Micrelec across the same product categories (pumps, controllers, POS, EV charging).

Broad incumbents

• ABB E-mobility: Global supplier of DC fast chargers and EV charging infrastructure software. Competes with Micrelec in the EV charging segment but operates at vastly larger scale and as part of ABB's broader electrification portfolio.
• Invenco (GVR): Forecourt payment terminals, outdoor payment terminals, and cloud-connected dispensers under Gilbarco Veeder-Root. Competes with Micrelec's Betaalterminals and POS/Backoffice offering.

Regional players

• Petrotec: Iberian fuel station equipment and service provider with growing European presence. Comparable business model (hardware + service) but geographically focused on Portugal/Spain rather than Benelux.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micrelec NV