Get Organized

What Get Organized does

Get Organized HQ, operating as LauraSmithOnline, LLC, is a privately held digital content and e-commerce company based in Indianapolis, Indiana. Founded by Laura Smith, the business is built around the sister brands Get Organized HQ and I Heart Planners, serving primarily women seeking home organization, productivity, and planning systems. The company monetizes through a diversified portfolio: one-time digital course purchases (Organize Your Digital Life, The Domino Effect, List Building Academy, Organize Your Entire Biz Like a CEO, How to Create Your Own Printables), physical and digital planners (notably the Sweet Life Planner and the 2026 Planner line), downloadable printable templates, an annual virtual conference called GOHQ Virtual sold via All Access Pass, a recurring GOHQ Insiders membership with no minimum commitment, and affiliate commissions earned on referrals to Amazon, The Container Store, Target, and IKEA.

Name

Get Organized

Legal name

LauraSmithOnline,LLC

Website

https://getorganizedhq.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Get Organized HQ is an Indianapolis-based digital content and e-commerce brand selling online courses, printable templates, physical planners, and a recurring membership to women seeking home organization and productivity systems. The company also runs an annual virtual conference (GOHQ Virtual) and earns affiliate commissions from major retailers.

Ownership category

akta.pro rank

Product category

Home Organization Products & Education

NAICS

Office Supplies and Stationery Retailers (45941), Convention and Trade Show Organizers (56192)

SIC

Retail-Catalog & Mail-Order Houses (5961), Retail-Hobby, Toy & Game Shops (5945), Services-Membership Organizations (8600)

akta.pro primary industry

Residential Whole-Home Organizing (HSAFAKAA)

akta.pro secondary industries

Digital Organizing (Photos, Media & Files) (HSAFAKAH), Virtual Kitchen & Pantry Organizing (HSAFALAC), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Home organization products
• Digital planning templates
• Organizational online courses
• Productivity printables
• Planner accessories

Headquarters

HQ city

Indiana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations

Revenue model

1. Digital Products: Online courses (Organize Your Digital Life Course, The Domino Effect, How to Create Your Own Printables, List Building Academy, Organize Your Entire Biz Like a CEO), digital planner templates, and digital printables sold through shop.getorganizedhq.com and delivered via VIP Member Vault.
2. Physical Products: Physical planners (Sweet Life Planner), 2026 Planner & Accessories, and other physical organizing products sold through the e-commerce shop.
3. Membership Programs: GOHQ Insiders membership offering ongoing access to resources, support, and community for women tackling organization projects. Recurring subscription with no minimum commitment.
4. Virtual Events: Annual Get Organized HQ Virtual conference with All Access Pass replays. One-time purchase for event access and recorded content.
5. Affiliate Revenue: Earns commissions from affiliate links to recommended organizing products (The Container Store, Target, Amazon, IKEA) shared in blog posts and product reviews.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Get Organized HQ sells digital and physical organizational products including online courses (e.g., Organize Your Digital Life, The Domino Effect, List Building Academy), digital and physical planners (Sweet Life Planner, 2026 Planner line), printable kits, and guides/ebooks. It also operates a recurring GOHQ Insiders membership community and the annual GOHQ Virtual conference with All Access Pass replays. Products are distributed through shop.getorganizedhq.com and the VIP Member Vault course portal, targeting busy women seeking practical home and digital organization systems.

Product overview

Get Organized HQ is a content and e-commerce business operated by Laura Smith (LauraJane) under LauraSmithOnline, LLC, offering a portfolio of digital and physical organizing products. The core offerings include an online course catalog ( Organize Your Digital Life, The Domino Effect, List Building Academy, and others), a recurring GOHQ Insiders membership, and the GOHQ Virtual All Access Pass for annual conference content. Physical and digital planners are sold under brands including Sweet Life Planner, with accessories and discbound supplies. A substantial library of free and paid printable templates (daily planners, calendars, trackers, productivity kits) serves the planner and organizing community. The company rebranded from I Heart Planners to Get Organized HQ while maintaining its product lines and community focus.

Differentiator

Problem solved

Functional benefit

Brands

• GOHQ Virtual: Annual virtual conference event for organizing enthusiasts, featuring workshops and all-access passes.
• GOHQ Insiders

Products and services

• GOHQ Insiders Membership Recurring subscription membership giving women ongoing access to organizing courses, resources, and a community of members tackling home and digital organization projects. No minimum commitment; cancellation allowed anytime.
• GOHQ Virtual All Access Pass Digital access pass providing replays and recorded content from the annual Get Organized HQ Virtual online conference. Available as the 2024 All Access Pass volume and the upcoming 2025 event.
• Online Courses Self-paced digital courses on organization, productivity, digital decluttering, list building, and printable creation, delivered via the VIP Member Vault course portal. Most include a 30-day money-back guarantee.
• Planners & Accessories Physical and digital planners including the Sweet Life Planner, Tablet Planners, and the 2026 Planner line, plus discbound accessories and related organizing tools sold through the e-commerce shop.
• Printable Kits Downloadable printable planning and organizing templates including daily planners, perpetual calendars, monthly planners, gift card trackers, projects lists, productivity packs, daily reflection pages, password trackers, recipe pages, crochet pattern pages, and book review pages in various themed editions.
• Guides & Ebooks Short digital guides and ebooks covering specific organizing techniques and methods, such as the No-Stress Decluttering Guide and the Post-it Note Productivity Method Guide.
• Digital Templates Digital organizational tools and templates for various planning and productivity needs, sold as standalone products through the e-commerce shop.
• Free Printables Library Free library of downloadable printables including daily planners, perpetual calendars, monthly planners, gift card trackers, projects lists, recipe pages, productivity packs, daily reflection pages, password trackers, crochet pattern pages, and book review pages.

Quantifiable outcome

• Systems designed to be maintainable long-term rather than requiring constant re-organization
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NEAT Method: NEAT Method is a professional home organizing service operating via local franchises and a product line. Comparable as a home-organization brand with content, services, and retail products addressing the same customer need space.
• Day Designer: Day Designer by Whitney English is a premium planner and productivity brand offering physical planners, digital tools, and courses. Comparable on product mix (planners + digital products + courses) and target audience of productivity-focused women.
• Happy Planner (Me & My Big Ideas): Happy Planner by Me & My Big Ideas is a leading discbound planner brand with a large retail footprint in stores like Michaels and Target. Comparable on physical planner products, accessories, and the planner enthusiast target demographic.
• Erin Condren: Erin Condren Design is a planner and stationery brand offering customizable physical planners, digital planning tools, and organizational accessories. Directly comparable to GOHQ's planner/printables product line and target planner enthusiast segment.
• The Home Edit: Founded by Clea Shearer and Joanna Teplin, The Home Edit is a home-organization lifestyle brand selling organizing products, books, and a Netflix show. Closely comparable to Get Organized HQ as a content-and-commerce brand targeting the same female consumer with home-organization solutions.
• Passion Planner: Passion Planner sells physical and digital planners, productivity journals, and accessories aimed at goal-setting consumers. Comparable as a planner-focused brand with overlapping product categories (planners, printables, accessories) and similar customer persona.

Emerging players

• iHeart Organizing: iHeart Organizing is a home organization blog/community with organizing tips, printables, and product recommendations. Comparable as a content-first organizing brand in the same niche as Get Organized HQ.
• A Bowl of Lemons: A Bowl of Lemons is a home organization blog and content brand with printables and resources. Comparable as a smaller-scale organizing content creator monetizing through digital products and affiliate links to the same retail partners.
• Clever Fox Planner: Clever Fox Planner is a planner brand selling physical journals, productivity tools, and digital templates. Comparable on planner product category and digital planning tools, overlapping with GOHQ's planner and digital templates lines.
• Clutterbug: Clutterbug is a home organization content brand built by Cas Aarssen around YouTube videos, books, and organizing products. Comparable as a creator-led organizing content-and-commerce brand targeting the same busy-persona customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GetOrganizedHQ
• LinkedInlinkedin.com/company/i-heart-planners

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Organized