What Bodegas Marqués de Cáceres does

Bodegas Marqués de Cáceres is a family-owned Spanish winery founded in 1970 in Cenicero, La Rioja, operating under the legal entity UNIÓN VITIVINÍCOLA, S.A. The company produces and sells still wines (red, white, rosé), sparkling wines (Cava), and olive oil across DOCa Rioja and DO Rueda, organized into four product families: Genuina (everyday value), Especial (special occasion), Gourmet (restaurant-exclusive, including the Excellens collection and Deusa Nai Albariño), and Signature (premium icons such as Gaudium, 50 Aniversario, Antea, Generación MC, SIMOF, Los Altares, and La Halconera Maturana). Core winemaking technology includes gravity-fed vatting in the Atelier Gaudium premium space, indigenous yeast fermentation, French oak barrel aging, and sustainable viticulture practices certified under the SWFCP program; the winery has also recovered the rare Maturana Tinta grape variety.

The business operates a hybrid go-to-market model: direct-to-consumer e-commerce via shopmarquesdecaceres.com (accepting credit card and Bizum), on-site enotourism experiences with guided tastings and tours at the Cenicero facility, restaurant and specialist wine shop distribution for the Gourmet family, and international export through a dedicated export department covering 140+ countries. Revenue streams are one-time unit sales of wine and olive oil, professional services revenue from enotourism, and export distribution; pricing is quote-based and tiered by product family. Marketing combines enotourism, social media (Instagram, Facebook, LinkedIn), newsletter, cultural partnerships (notably the SIMOF International Flamenco Fashion Week collaboration since 2012), and presence at international trade events (Barcelona Wine Week, Wine Paris) with ICEX support.

The company is led by Cristina Forner as President (35+ year tenure) with Fernando Costa as Technical Director (Top 100 Master Winemakers 2025). Bodegas Marqués de Cáceres has been recognized as the most powerful brand of DOCa Rioja by Wine Intelligence (2021) and consistently listed among the World's Most Admired Wine Brands by Drinks International. Headcount is reported at 51-100; revenue is not publicly disclosed and no external funding rounds or M&A activity are indicated, with the company remaining in family ownership.

Name

Bodegas Marqués de Cáceres

Legal name

UNIÓN VITIVINÍCOLA, S.A.

Website

https://marquesdecaceres.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Bodegas Marqués de Cáceres is a family-owned Spanish winery founded in 1970 in Cenicero, La Rioja, producing and exporting wines and olive oil across DOCa Rioja and DO Rueda to 140+ countries, serving value consumers, fine dining channels, and wine tourists through DTC e-commerce, restaurant distribution, and enotourism.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Rioja wine production
• Spanish wine brands
• Wine tourism services
• Premium red wines
• Cava sparkling wine

Headquarters

HQ city

Cenicero

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales: Direct sales of still wines (red, white, rosé), sparkling wines (Cava), and olive oil through the company's e-commerce platform and distribution network. Products organized in four tiers: Genuina (everyday quality), Especial (special occasions), Gourmet (restaurants), and Signature (premium).
2. Enotourism Experiences: Revenue from visitor experiences including guided winery tours, tastings, and wine tourism packages. Bookings managed through the website with online payment processing.
3. Export/Distribution: International wine sales through export department to 140+ countries worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bodegas Marqués de Cáceres produces and sells Spanish wines (red, white, rosé, sparkling Cava) organized in four product families: Genuina (everyday), Especial (special occasions), Gourmet (restaurant channel), and Signature (premium icons like Gaudium). The winery also offers enotourism experiences including guided tours and tastings at its Cenicero facility in La Rioja, and sells olive oil and wine-tourism gift packages through its e-commerce platform.

Product overview

Bodegas Marqués de Cáceres operates as a diversified wine company with four distinct wine families spanning multiple Spanish appellations (DOCa Rioja, DO Rueda). The Genuina Family offers everyday wines at affordable prices, the Especial Family serves premium occasions, the Gourmet Family targets restaurant professionals, and the Signature Family features premium icon wines including Gaudium, 50 Aniversario, Antea, SIMOF, Generación MC, Los Altares, and La Halconera Maturana. The company also operates an e-commerce platform (shopmarquesdecaceres.com), offers enotourism experiences with simultaneous translation services, and produces olive oil. Products are organized by occasion and price tier, from daily-drink wines to collectible vintages.

Differentiator

Problem solved

Functional benefit

Brands

• A tu manera (Your way) Collection: Wine collection featuring four tiers: Genuina (genuine everyday wines), Especial (wines for special moments), Gourmet (restaurant-focused wines), and Signature (premium icon wines)
• Gaudium
• Excellens
• La Halconera Maturana
• Generación MC
• SIMOF
• Antea
• 50 Aniversario
• Satinela
• Deusa Nai
• Los Altares

Products and services

• Genuina Family wines Everyday-quality wines for daily consumption and casual dining, including Satinela Semidulce, Blanco Joven, Verdejo, Rosado, Crianza, Reserva, Gran Reserva, Ecológico, and Cava, positioned at accessible price points for general consumers.
• Especial Family wines Premium wines designed for special occasions and gifting, featuring Marqués de Cáceres Reserva Especial as the lead wine.
• Gourmet Family wines Restaurant-exclusive premium wines including Deusa Nai Albariño and the Excellens collection (Blanco, Verdejo, Sauvignon Blanc, Rosé, Cuvée Especial, Reserva, Gran Reserva) distributed exclusively to fine dining establishments and specialist wine merchants.
• Gaudium Flagship icon Tempranillo-based Great Signature Wine from old vineyards (70+ years, some pre-phylloxera over 100 years), aged 18 months in new French oak barrels. Achieved 100 Proensa points for the 2021 vintage.
• 50 Aniversario Special tribute Tempranillo-based blend aged 22 months in French oak barrels, produced from old vines in Cenicero and San Vicente to celebrate the 50th anniversary of the winery.
• Antea Signature white wine blending old Viura vines with Tempranillo Blanco, aged approximately 3 months in new French oak barrels with batonnage.
• SIMOF 100% Tempranillo modern red wine aged approximately 15 months in new and semi-new French oak barrels, featuring limited-edition labels inspired by International Flamenco Fashion Week (SIMOF).
• Generación MC Tempranillo Modern Tempranillo red wine from old vines (65-90 years) in Rioja Alavesa and Rioja Alta, aged approximately 15 months in French oak barrels with separate parcel vinification.
• Los Altares White Gran Reserva First White Gran Reserva from the winery, a cult white wine from old-vine Viura fermented and aged 10-12 months in new French oak barrels plus 4 months in concrete vats.
• La Halconera Maturana Mono-varietal red wine made from Maturana Tinta, a rare Rioja variety the winery recovered and re-cultivated, aged approximately 18 months in new and semi-new French oak barrels.
• Satinela Semidulce Iconic semi-sweet white wine from Viura and Malvasía grapes, late harvested and hand-picked, with fermentation voluntarily interrupted to retain natural sweetness; sold with modernized watercolor-inspired label.
• Marqués de Cáceres Cava Spanish sparkling wine (Cava) produced under the Traditional Method (Champenoise), recognized with Best Buy award from Wine & Spirits Magazine.
• Enotourism Experiences Wine tourism services at the Cenicero winery including guided winery visits, tasting experiences, the Sobremesa experience, and gift packages, with simultaneous translation for international visitors.

Quantifiable outcome

• Consistently ranked in The World's Most Admired Wine Brands 50 list
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SIMOF (International Flamenco Fashion Week)coreGTM or Marketing Partner · 1 January 2012Annual collaboration since 2012 with the International Flamenco Fashion Week in Seville. Cristina Forner's passion for flamenco led to limited edition SIMOF wines featuring flamenco-inspired labels designed by MiAbril. The partnership celebrates art, talent, design, and exclusivity in both wine and fashion.
• European Union (Plan de Recuperación, Transformación y Resiliencia)minorOthersEuropean Union funding support through Spain's Recovery, Transformation and Resilience Plan for business modernization and sustainability initiatives.
• ICEX (Spanish Institute for Foreign Trade)minorGTM or Marketing PartnerSpanish export promotion agency supporting international presence at trade events and market development activities.
• Sustainable Wineries for Climate Protection (SWFCP)coreOthersCertification program for sustainable winery practices. The winery in Rueda DO obtained SWFCP certification in 2025, demonstrating environmental commitment.
• Wine in ModerationminorOthersSocial responsibility program for responsible wine consumption. Displayed on footer alongside other industry certifications.
• Ruta del Vino Rioja AltaminorOthersWine route association in Rioja Alta region for wine tourism promotion. Featured as partner wine destination.
• Academy of Diplomacy of the Kingdom of SpainminorOthersAwarded Cristina Forner the distinction of Honorary Academician in 2021, recognizing her role as ambassador for Spanish wines internationally.
• Wine IntelligenceminorOthersInternational wine market research organization that recognized Marqués de Cáceres as the most powerful brand in DOCa Rioja (2021 survey).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bodegas Muga: Haro-based Rioja winery producing a wide range of Rioja Alta wines across Crianza, Reserva, Gran Reserva, and Torre Muga premium tier. Similar multi-tier portfolio and DOCa Rioja focus with strong family identity.
• Marqués de Riscal: Historic Rioja Alavesa winery producing Rioja wines across multiple tiers including premium labels, with a flagship hotel/wine tourism complex in Elciego. Closest direct analogue: same DOCa Rioja, similar multi-tier strategy, comparable export scale.
• La Rioja Alta S.A. Haro-based Rioja Alta producer focused on traditional Rioja wines (Gran Reserva 904, 890). Directly comparable on DOCa Rioja denomination, traditional oak-aged winemaking, and family ownership structure.
• CVNE (Compañía Vinícola del Norte de España): Historic Haro-based producer of Rioja wines including Imperial and Real de Asarta premium lines. Closely comparable on denomination, premium positioning, and multi-tier product strategy spanning value to icon wines.
• Bodegas Roda: Haro-based premium Rioja winery focused on terroir-driven Cirsion, Roda I, and Roda II wines. Comparable at the high-end Signature tier with similar gravity-fed, single-vineyard winemaking philosophy.
• Bodegas LAN: Rioja Alta producer (now part of Sogrape) covering Viña Lanciano, Culmen, and LAN D-12 tiers. Same denomination and comparable multi-tier portfolio with strong on-trade presence internationally.
• Campo Viejo (Pernod Ricard): One of the largest DOCa Rioja producers, owned by Pernod Ricard, with a multi-tier portfolio and global distribution focus. Direct competitor at the volume and accessible premium tiers of the Spanish wine category.
• Faustino Group: Multi-DO Spanish wine group anchored by Faustino Rioja with significant international export footprint. Comparable on DOCa Rioja positioning and broad multi-tier offering including Faustino I icon wines.

Broad incumbents

• Freixenet: Global Spanish sparkling wine leader (Cava) with multi-tier portfolio including premium and icon ranges. Comparable on Cava production (Marqués de Cáceres Cava) and large-scale Spanish wine export operations.
• Vega Sicilia: Iconic Spanish wine producer in Ribera del Duero (Valbuena, Único). Comparable as Spain's benchmark premium family-owned winery with critical acclaim and collectible demand, though located in a different DO.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/marquescaceres
• LinkedInlinkedin.com/company/bodegas-marqu%C3%A9s-de-c%C3%A1ceres
• Instagraminstagram.com/marques_caceres

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodegas Marqués de Cáceres