Küchenprofi
Küchenprofi Group is a privately held German kitchenware manufacturer and direct-to-consumer e-commerce retailer, operating four brands (KÜCHENPROFI, ZASSENHAUS, CILIO, SPRING) selling cookware, utensils, coffee accessories, knives, and outdoor dining products to home cooks and professional chefs across Europe.
- Company typePrivate
- Founded1993
- HeadquartersSolingen, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Küchenprofi does
Küchenprofi Group is a privately held German kitchenware manufacturer and direct-to-consumer retailer headquartered in Solingen, operating a unified e-commerce platform at kuechenprofi.de that aggregates four sub-brands: KÜCHENPROFI (cookware, bakeware, kitchen utensils, grill accessories, tabletop cooking), ZASSENHAUS (manual spice and coffee mills, forged knives, wooden kitchenware), CILIO (Italian-lifestyle coffee accessories, bar and wine accessories, outdoor products, electrical appliances, founded 1993), and SPRING (professional multi-layer stainless steel cookware including Brigade Premium and FUSION2+ lines). The catalog includes cast iron and stainless cookware, frying pans, fondue/raclette sets, pizza and pasta tools, French press and pour-over coffee makers, stovetop and electric kettles, milk frothers, knives, cutting boards, spice mills, bar tools, and insulated/outdoor products — with CILIO alone offering 770+ SKUs.
The technology base is conventional physical-product manufacturing plus a standard e-commerce storefront, supported by social media channels (Facebook, Instagram, YouTube, LinkedIn), email newsletter marketing, and a dealer-locator function for offline retail. Pricing is unit-based, denominated in EUR, with free shipping over €39 and 30-day free returns, and products range from approximately €5 for small accessories to over €100 for premium items such as induction-based milk frothers and specialty cookware.
The revenue model is direct product sales — a mix of manufacturer-direct D2C e-commerce and authorized dealer/reseller wholesale — targeting primarily home cooking enthusiasts and secondarily professional chefs and gastronomy customers (the SPRING sub-brand explicitly addresses foodservice). The company does not disclose revenue and has no recorded funding rounds, M&A activity, management-team bios, or AI/ML capabilities in the source data. Customer concentration is distributed across long-tail consumer demand rather than anchored to named enterprise accounts.
Küchenprofi firmographics
Firmographics- Name
- Küchenprofi
- Legal name
- Küchenprofi Group
- Website
- https://kuechenprofi.de
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Küchenprofi Group is a privately held German kitchenware manufacturer and direct-to-consumer e-commerce retailer, operating four brands (KÜCHENPROFI, ZASSENHAUS, CILIO, SPRING) selling cookware, utensils, coffee accessories, knives, and outdoor dining products to home cooks and professional chefs across Europe.
- Ownership category
- akta.pro rank
Where Küchenprofi is headquartered
LocationHeadquarters
- HQ city
- Solingen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Küchenprofi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Küchenprofi Group generates revenue through direct online sales of kitchenware products across four brand worlds: KÜCHENPROFI, ZASSENHAUS, CILIO, and SPRING. Products include cookware, bakeware, kitchen helpers, knives, coffee accessories, and outdoor dining products sold directly to consumers through their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing for kitchenware and accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Küchenprofi product offering
Product offeringCore offering
Küchenprofi Group is a German kitchenware manufacturer and direct-to-consumer online retailer operating four brand worlds: KÜCHENPROFI (cookware, bakeware, kitchen helpers, grilling accessories, tabletop cooking), ZASSENHAUS (pepper and salt mills, coffee grinders, forged knives, wooden kitchenware), CILIO (Italian-inspired coffee accessories, bar and wine accessories, outdoor dining products, insulated containers), and SPRING (professional multi-layer stainless steel cookware for gastronomy and serious home cooks). Products are sold directly from the manufacturer at kuechenprofi.de with free shipping over 39 EUR and 30-day returns, alongside an authorized dealer network for offline purchase.
Product overview
Küchenprofi is a German kitchenware manufacturer and online retailer operating a multi-brand portfolio through four distinct sub-brands. The core KÜCHENPROFI brand offers cookware (pots, pans), kitchen utensils (electric and manual helpers), grilling accessories, and tabletop cooking appliances. ZASSENHAUS focuses on traditional manual spice and coffee mills, forged knives, and wooden kitchenware with a heritage craftsmanship positioning. Cilio brings Italian-inspired coffee accessories (French press makers, milk frothers, espresso accessories), barware, outdoor products, and stylish home dining items. SPRING provides professional-grade multi-layer stainless steel cookware lines (Brigade Premium, FUSION2+) and commercial tabletop appliances for foodservice and serious home cooks. The four brands are sold through a unified e-commerce platform at kuechenprofi.de with free shipping over 39 EUR, 30-day returns, and direct-from-manufacturer pricing.
Differentiator
Problem solved
Functional benefit
Brands
- KÜCHENPROFI: Main brand offering cookware including cast iron, stainless steel, specialty pots, pans, kitchen helpers, baking, grilling, pizza & pasta, and table cooking equipment
- ZASSENHAUS
- CILIO
- SPRING
Products and services
- KÜCHENPROFI
- ZASSENHAUS
- cilio
- SPRING
Companies that use Küchenprofi
Customer profileSegments2 records
Ideal customer profiles2 records
Küchenprofi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Küchenprofi partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Küchenprofi competitors and assessment
Company assessmentDirect peers
- Rösle: German premium kitchen tools, grill accessories, and cookware manufacturer with strong B2C and B2B presence; directly comparable to KÜCHENPROFI's Küchenhelfer, grill accessories, and professional-grade positioning.
- Le Creuset: French premium cast iron cookware and stoneware brand with global D2C; competes with KÜCHENPROFI's cast iron (Gusseisen) line and the Dutch oven grill accessory category.
- Lodge Cast Iron: American cast iron cookware manufacturer with broad retail distribution; directly comparable to KÜCHENPROFI's Gusseisen pots, pans, and Dutch ovens across consumer and outdoor cooking use cases.
- Eva Solo: Danish design kitchenware and lifestyle brand offering cookware, serving items, and outdoor dining products; comparable to CILIO's Italian lifestyle/outdoor positioning and to KÜCHENPROFI's table-serving lines.
- Bodum: Danish-Swiss design-led kitchenware brand specializing in French press coffee makers, glassware, and small electricals; directly comparable to CILIO's coffee accessories and lifestyle positioning.
- Fissler: German premium pressure cooker and cookware manufacturer with strong D2C and retail channel; most directly comparable to SPRING's professional cookware and KÜCHENPROFI's specialty pots segment.
- WMF (Württembergische Metallwarenfabrik): Iconic German cookware, cutlery, and small electricals brand with broad retail distribution across Europe; overlaps directly with KÜCHENPROFI cookware and ZASSENHAUS knives/coffee accessories.
- Zwilling J.A. Henckels: German premium kitchenware manufacturer offering knives, cookware, and kitchen tools with global D2C and retail presence; directly comparable to KÜCHENPROFI and ZASSENHAUS on knives and cookware, and competes in the same premium DACH segment.
Broad incumbents
- KitchenAid: Whirlpool-owned broad kitchen appliances and accessories brand with global retail distribution; comparable to the electrical kitchen helpers segment of KÜCHENPROFI and the broader kitchen ecosystem customers buy into.
Emerging players
- Joseph Joseph: UK-based design-led kitchen gadgets and storage brand with strong D2C and retail presence; overlaps with KÜCHENPROFI's "Küchenhelfer" and ZASSENHAUS cutting board/woodenware categories from a design-first angle.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Küchenprofi social profiles
Digital presenceKüchenprofi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Küchenprofi leadership team
Management profileNumber of profiles
Küchenprofi subsidiaries and ownership
Company hierarchySubsidiaries4 records
Küchenprofi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Küchenprofi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Küchenprofi
What does Küchenprofi do?
Küchenprofi Group is a German kitchenware manufacturer and direct-to-consumer online retailer operating four brand worlds: KÜCHENPROFI (cookware, bakeware, kitchen helpers, grilling accessories, tabletop cooking), ZASSENHAUS (pepper and salt mills, coffee grinders, forged knives, wooden kitchenware), CILIO (Italian-inspired coffee accessories, bar and wine accessories, outdoor dining products, insulated containers), and SPRING (professional multi-layer stainless steel cookware for gastronomy and serious home cooks). Products are sold directly from the manufacturer at kuechenprofi.de with free shipping over 39 EUR and 30-day returns, alongside an authorized dealer network for offline purchase.
Is Küchenprofi a public or private company?
Küchenprofi is a private company. It is classified as unknown and is currently operating.
When was Küchenprofi founded?
Küchenprofi was founded in 1993. It employs 51 to 100 people.
Where is Küchenprofi based?
Küchenprofi is headquartered in Solingen, Germany, in the Europe region.
How does Küchenprofi make money?
One revenue line is on record: product Sales.
Who are Küchenprofi's main competitors?
Direct peers on record are Rösle, Le Creuset, Lodge Cast Iron, Eva Solo, Bodum, Fissler, WMF (Württembergische Metallwarenfabrik) and Zwilling J.A. Henckels. KitchenAid is listed as a broad incumbent. Joseph Joseph is listed as an emerging player.
Does Küchenprofi have an API?
No public API is recorded for Küchenprofi.