TYRES & MORE

Name

TYRES & MORE

Website

https://tyresandmore.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Automotive Tyre Retail & Fitment Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Tyre retail services
• Automotive fitment centres
• Wheel alignment services
• Alloy wheel sales
• Vehicle maintenance services

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tyre Sales: Retail sale of tyres from multiple brands including Bridgestone, Michelin, Continental, Goodyear, Hankook, Pirelli, Yokohama, and budget options. Revenue generated from direct product sales at various price points ranging from budget to premium.
2. Wheel Sales: Sale of alloy wheels from brands including TSW, Racing Hart Concepts, American Outlaw, and Black Rhino Wheels.
3. Battery Sales: Automotive batteries sold from brands including AtlasBX, Duracell, and Hankook.
4. Fitment and Service Revenue: Professional services including tyre fitting, wheel alignment, balancing, nitrogen inflation, puncture repair, alloy wheel repair, shock absorber replacement, and brake services.
5. Corporate Fleet Solutions: B2B sales of tyres, batteries, and services to corporate vehicle fleets with dedicated account management.
6. eVouchers: Sale of gift vouchers and promotional vouchers for services like wheel alignment and balancing at discounted rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tyres & More® sells new tyres, alloy wheels, automotive batteries, brakes, shock absorbers and related components from multiple international brands, and provides professional in-store fitment services including wheel alignment, balancing, tyre rotation, puncture repair, nitrogen inflation, alloy wheel refurbishment and minor vehicle servicing. Products and services are delivered via a nationwide network of physical fitment centres in South Africa combined with an online storefront offering home delivery and in-store pickup.

Product overview

Tyres & More is a South African automotive retail chain offering a comprehensive range of vehicle maintenance products and services. The core offerings include tyres from 17 international brands (Hankook, Michelin, Bridgestone, Pirelli, Yokohama, Continental, Goodyear, BFGoodrich, General Tire, Giti, GT Radial, JK Tyre, Laufenn, Rovelo, Barum, Apollo, Cooper, Dunlop, Firestone, MRF, Velocity), alloy wheels (TSW, American Outlaw, Black Rhino Wheels, Racing Hart Concepts), and batteries (AtlasBX, Duracell, Hankook). The company operates fitment centres offering services including wheel alignment and balancing, tyre rotation, puncture repair, nitrogen inflation, alloy wheel repair, brakes, shocks, and minor car service. Additional products include McGard wheel locks, tow bars, windscreen replacement, and wiper blades. The business model integrates e-commerce with physical store locations and offers payment options through PayJustNow, Mobicred, Float, and Ozow Instant EFT.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Extended tyre lifespan through proper balancing, alignment, and rotation every 10,000 km
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• FNB eBucksminorGTM or Marketing PartnerRewards programme partnership allowing First National Bank customers to earn and redeem eBucks on tyre purchases and automotive services at Tyres & More® locations.
• WesBank WShopminorGTM or Marketing PartnerBanking rewards partnership enabling WesBank customers to accumulate points on tyre and automotive purchases through the Tyres & More® network.
• PayJustNowcoreChannel Partner/ Reseller/ DistributorPayment service partnership offering customers flexible payment options: 3 equal zero-interest installments or 12 installments with 28% interest. Enables higher ticket purchases for budget-conscious consumers.
• MobicredminorChannel Partner/ Reseller/ DistributorFinance partner providing installment payment options for tyre and automotive purchases, expanding accessibility for customers who prefer to pay over time.
• Ozow Instant EFTminorChannel Partner/ Reseller/ DistributorSouth African payment gateway enabling instant EFT bank transfers for online purchases, providing secure and convenient payment alternative to credit cards.
• FloatminorChannel Partner/ Reseller/ DistributorBusiness cash flow management tool potentially used by the company for internal financial operations or offered as a customer payment solution.
• Wheel CollisionminorImplementation/ SI/ Consulting PartnerWarranty service provider for alloy wheel repairs, operatingWheel Collision Centres and Wheel Collision Xpress Rim Repair Centres. Provides lifetime warranty on workmanship and manufacturer warranty on paintwork for refurbished wheels.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tiger Wheel & Tyre: The largest dedicated tyre and wheel retailer in South Africa, operating a multi-brand franchise and corporate store network. It is the most directly comparable peer given the explicit Tiger Wheel & Tyre parent branding referenced in Tyres & More's own value proposition.
• Les Schwab Tire Centers: Large regional US tyre retailer with owned + franchised fitment centres selling multi-brand tyres and related services; an internationally comparable peer for Tyres & More's hybrid retail + franchise + service model.
• Supa Quick: South African franchise tyre, battery, and fitment centre network competing head-to-head with Tyres & More in mid-market consumer tyre replacement, wheel alignment, and battery services.
• Hi-Q: Franchise-based South African tyre and fitment retailer offering multi-brand tyres, alignment, brakes, and batteries through a national store network — directly comparable in GTM and product mix to Tyres & More.
• Point S: Global cooperative of independent tyre retailers operating a similar franchise-style multi-brand retail and fitment model; comparable in unit economics, supplier relationships, and franchise GTM outside Africa.
• Dunlop Zone: Dunlop's branded retail and fitment network in South Africa combining proprietary-brand tyres with multi-brand offerings and professional fitment services, structurally similar to Tyres & More's model.
• Bridgestone Retail Network (South Africa): Manufacturer-affiliated fitment centres selling Bridgestone and partner-brand tyres along with related services, directly competing in the same South African retail tyre and fitment segment.

Emerging players

• Tire Rack: US online tyre and wheel retailer with strong e-commerce, vehicle fitment data, and shipping logistics; representative of the online pure-play channel that pressures traditional fitment-centre retailers like Tyres & More.

Broad incumbents

• Continental Tyre South Africa: Global tyre manufacturer with established South African distribution and aligned retail/dealer footprint; competes both as a Tyres & More supplier and as a competing branded retail channel for premium tyres.
• Goodyear South Africa: Major global tyre manufacturer with South African manufacturing and a national dealer/retail network; comparable as a multi-brand retail competitor and supplier of premium tyres sold by Tyres & More.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tyresandmoresa
• YouTubeyoutube.com/user/TyresMoreSA
• Facebookfacebook.com/tyresandmoresa
• LinkedInlinkedin.com/company/3362768
• Instagraminstagram.com/tyresandmoresa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TYRES & MORE