Name

Heico Sportiv

Legal name

HEICO SPORTIV GmbH & Co. KG

Website

https://heicosportiv.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Performance Tuning

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industries

Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK), Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)

Keywords

• Automotive performance tuning
• Aftermarket alloy wheels
• Sport exhaust systems
• Vehicle individualization
• Chip tuning upgrades

Headquarters

HQ city

Weiterstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Performance Tuning Products: Sale of e.motion® power upgrade systems for Volvo engines. These are hardware/software products installed in vehicles for performance enhancement.
2. Alloy Wheels (VOLUTION®): Sale of proprietary wheel designs including VOLUTION V., VII., and X. series. Available in various sizes and colors for different Volvo, Polestar, and Lynk & Co models.
3. Exhaust Systems: Sport exhaust systems with Selected Sound technology, including active quad tailpipe systems with flap control. Custom-tuned for each model series and engine variant.
4. Chassis and Suspension Components: Sport springs, adjustable sport suspensions, wheel spacers, and Selected Level air suspension lowering technology.
5. Body Kits and Exterior Parts: PUR-RIM manufactured exterior components including front spoilers, rear diffusers, and complete body kits developed using CAD and manufactured with RIM process.
6. Interior Products: Sport steering wheels, aluminum pedal sets, ventilation nozzle knobs, signature sets, floor mats, and complete leather/Alcantara trims.
7. Accessories and Merchandise: Key covers, merchandise items, and other branded accessories under HEICO brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

HEICO SPORTIV is an automotive aftermarket tuning company that designs, engineers and supplies proprietary hardware upgrades for Volvo, Polestar and Lynk & Co vehicles. The core product lines are e.motion® performance chip upgrades, VOLUTION® alloy wheels, Selected Sound® exhaust systems, Selected Level® chassis solutions, six-piston sports brake systems, PUR-RIM body kits, and interior/exterior accessories — all backed by KBA manufacturer certification and an extended warranty.

Product overview

HEICO SPORTIV is a car tuning and customization company specializing in Volvo, Polestar, and Lynk & Co vehicles since 1995. The product portfolio centers on the VOLUTION® alloy wheel family (V., VII., X. series), e.motion® performance upgrades (chip tuning via secondary ECU), Selected Sound® sport exhaust systems, and Selected Level® chassis technology for adaptive air suspension. Complementary products include high-performance 6-piston brake systems, complete body kits (front spoilers, rear diffusers) made from PUR-RIM materials, interior accessories (sport steering wheels with leather/Alcantara, aluminum pedals, signature sets, velour floor mats), and sport springs for visual and performance lowering. All products are Designed & Engineered in Germany with up to 60 months/150,000 km warranty.

Differentiator

Problem solved

Functional benefit

Brands

• e.motion: HEICO SPORTIV's engine tuning technology that works as a second ECU, providing efficient performance enhancements for Volvo vehicles.
• VOLUTION
• Selected Sound
• Selected Level

Products and services

• VOLUTION® Alloy Wheels Exclusive HEICO SPORTIV alloy wheel family available in V., VII. and X. designs from 20 to 23 inches, in finishes including Diamond-cut black, Titanium matt, Gold bronze matt and Gloss Black; sold to Volvo, Polestar and Lynk & Co owners seeking proprietary design and motorsport-validated dynamics.
• e.motion® Power Upgrade Engine tuning system that operates as a second engine control unit in parallel with the OEM ECU, increasing power and torque on Volvo engines; plug-and-ride with online programming and diagnostic/update functions. Validated outputs include 368 kW / 500 hp and 765 Nm on T8 plug-in hybrid applications.
• Selected Sound® Sport Exhaust System Stainless-steel sport exhaust systems individually tuned per model series and engine variant, with oval tailpipes and optional flap control that delivers a sonorous sound and small performance gains (up to 5 kW and 15 Nm).
• Selected Level® Chassis Technology Lowers adaptive air suspension by 30 mm with mode-specific tuning, plus height-adjustable sport suspensions offering 20–45 mm lowering at the front and 5–35 mm at the rear.
• High-Performance Sports Brake System 6-piston brake system with hard-anodised, triple-coated HEICO Blue aircraft-aluminium calipers and thermally hardened brake discs featuring extra transverse holes for improved heat dissipation.
• Body Kits and Exterior Components PUR-RIM manufactured exterior components — front spoilers, rear diffusers, complete body kits and design air intakes — engineered with CAD and produced via the RIM process for high load-bearing capacity and impact resistance.
• Sport Steering Wheel Exclusive HEICO sport steering wheel with two additional pronounced grip areas, flattened bottom, smooth leather and Alcantara inserts, and cross seams in HEICO Blue/Silver/Polestar Gold/Passion Red.
• HEICO Sportfedern (Sport Springs) Lowering springs individually designed, tested and produced for each Volvo model variant, providing approximately 25–30 mm of lowering for a dynamic look without sacrificing ride comfort.
• Edelvelours Floor Mat Set Velour floor mats with embroidered HEICO SPORTIV logo and Nubuk leather piping with double stitching; priced at EUR 179–185 including VAT depending on vehicle model.

Quantifiable outcome

• Standard warranty: 24 months / 80,000 km; Extended to 60 months / 150,000 km at no extra cost
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Lynk & CoflagshipStrategic or Co-development Partner · 1 September 2025Since September 2025, HEICO SPORTIV is the official cooperation partner of Lynk & Co in Europe, offering exclusive individualization options for the fully electric Lynk & Co 02 and plug-in hybrids 08 and 01. Partnership provides manufacturer-supported customization while preserving factory warranty.
• Volvo Car GermanycoreStrategic or Co-development PartnerLong-standing partnership including motorsport activities (1995-1997 with Volvo 850 T5 racing), special edition vehicles (S60 T6 SPORT EDITION 2010, V70 T6 SPORT EDITION 2010), and ongoing recommended partner status since 2008.
• Volvo Car Special VehiclescoreStrategic or Co-development PartnerPartnership for police vehicle programs - 29 Volvo V70/XC70 produced for UK and Ireland police forces in 2008.
• Volvo Automobile (Schweiz) AGcoreStrategic or Co-development PartnerSwiss Volvo partner for special models including XC70 'Husky' (2009) and V40 Sport200 Edition (2013).
• Volvo Car AustraliaminorStrategic or Co-development PartnerSpecial edition Volvo S60 T6 produced for Australian market in 2012.
• Volvo Car USAminorStrategic or Co-development PartnerConcept car partnership for SEMA Show Las Vegas - 'HEICO HS3 Thor' based on Volvo C30 T5 built in 2006 with Burton snowboard cooperation.
• Volvo Car CorporationcoreStrategic or Co-development PartnerConcept car 'HEICO HS8 HPC' based on Volvo S80 T6 for SEMA Show 2007. Represents ongoing collaboration with Volvo headquarters.
• VDAT e.V. (Verband der Automobil Tuner)coreStrategic or Co-development PartnerActive member since 1999. VDAT quality mark represents tested, safe, and legally compliant tuning products. Active supporter of TUNE IT! SAFE! initiative.
• TÜV / Technical Testing OrganizationscoreTechnology or IntegrationProducts tested by independent technical testing organizations (TÜV) with certificates according to §19 StVZO and General Operating Certificate (ABE).
• Geely Holding / Volvo Car GroupcoreStrategic or Co-development PartnerVolvo and Polestar parent company Geely founded Lynk & Co in 2016 with Volvo Car Group. HEICO's partnerships with Volvo, Polestar, and Lynk & Co are all connected through this parent relationship.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Brabus: Premium Mercedes-Benz tuner offering performance upgrades, exhaust systems, wheels, and interior customization. Mirrors HEICO's model of combining proprietary technology brands, OEM-level partnerships, and globally protected brand identity.
• Lumma Design: German aftermarket tuner specializing in BMW, Mercedes, Porsche, and Range Rover with wide body kits, wheels, and performance accessories. Similar mid-to-high-end tuning brand with global dealer presence.
• HAMANN Motorsport: German auto tuner specializing in BMW, Ferrari, Lamborghini, and Range Rover with performance upgrades, body kits, wheels, and exhausts. Comparable high-end European tuning brand with proprietary wheel designs and performance parts.
• Alpina Burkard Bovensiepen: BMW-tied tuner with decades of official co-development history, producing performance variants of BMW vehicles. Comparable to HEICO as a niche OEM-aligned tuner with formal partnership status and model-specific product lines.
• Techart Automobildesign: Official Porsche refinement partner offering power upgrades, aerodynamic kits, exhaust systems, and wheels. Similar OEM-aligned business model with branded proprietary products and global dealer network.
• Mansory: Luxury aftermarket tuner refining Porsche, Bentley, Ferrari, Rolls-Royce, and Lamborghini. Comparable premium-positioned tuning brand with proprietary wheel designs, aerodynamics, and performance upgrades.
• ABT Sportsline: Leading aftermarket tuner for Volkswagen Group brands (Audi, VW, Cupra, Lamborghini). Closest analog to HEICO's business model: official OEM partner, performance upgrades, wheels, aerodynamics, body kits with regulatory certification.
• AC Schnitzer: BMW and MINI aftermarket tuner offering performance upgrades, suspension, wheels, and exhaust systems. Operates with TÜV certification model similar to HEICO's KBA-certified vehicle manufacturer status.
• Revo Technik: Performance tuning company for Volkswagen Group vehicles (Audi, VW, Porsche, Skoda) offering ECU tuning, intakes, exhausts, and suspension. Comparable niche OEM-platform tuner with stage-based performance upgrades.

Broad incumbents

• Polestar Engineering: Volvo's performance and EV brand now occupying adjacent space to HEICO's Polestar customization portfolio. Functions as both an OEM partner and a partial competitor for performance-oriented Volvo/Polestar customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heicosportivpage

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heico Sportiv