What Villagres does

Villagres (CERAMICA VILLAGRES LTDA) is a Brazilian ceramic tile manufacturer founded in 1994 and headquartered in Santa Gertrudes, São Paulo state — the largest ceramic tile production cluster in South America. The company manufactures porcelain tiles, vinyl flooring, and polystyrene skirting boards under its proprietary SenseIN Surface Technology platform, and operates a multi-brand portfolio spanning legacy Villacol through newer lines VillaHouse, Villa Select, VillaArt, Villa Ateliê, and Villa Vinílico. The portfolio is structured to cover distinct price tiers, design aesthetics, and substrate categories for both residential and commercial projects.

The go-to-market combines a Brazilian dealer and distributor network with the proprietary Guia Villagres web platform and native iOS and Android mobile applications, enabling multi-channel product discovery and ordering. The primary customer segment is architects and specifiers, cultivated through the IDealize specification program; secondary segments include builders and end-use consumers. The company has built a vertically integrated operational structure through subsidiaries including Portal de Compras Villagres (procurement), Villagres Logistics (distribution), IDealize (specifier engagement), and the Guia Villagres digital channel. Headcount is reported at 101–250 employees, and the company has disclosed compliance with Brazil's LGPD data-protection regime and salary-transparency reporting.

In 2026 the company launched the Carpe Diem Collection of porcelain tiles and secured three product awards at Expo Revestir 2026, signaling an active product-release cadence and a positioning push within the Brazilian architectural specification market. No M&A, funding, or geographic expansion beyond Brazil is disclosed, and no first-party revenue or ARR figures are publicly available.

Name

Villagres

Legal name

CERAMICA VILLAGRES LTDA

Website

https://villagres.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Villagres is a Brazilian porcelain tile, vinyl flooring, and skirting board manufacturer (founded 1994, Santa Gertrudes) that sells through a dealer network and digital platforms primarily to architects, specifiers, builders, and end-use consumers across Brazil.

Ownership category

akta.pro rank

Product category

Ceramic Tiles and Surface Materials

SIC

Structural Clay Products (3250)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industry

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)

Keywords

• Ceramic tiles
• Porcelain flooring
• Vinyl flooring
• Surface materials
• Building products

Headquarters

HQ city

Santa Gertrudes

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Tile and Surface Material Sales: Villagres generates revenue primarily through the sale of ceramic and porcelain tiles, vinyl flooring, and polystyrene skirting boards to dealers, distributors, and direct specifiers in the Brazilian construction and interior design market.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Villagres manufactures and sells porcelain floor and wall tiles, vinyl flooring (Villa Vinílico), and polystyrene skirting boards for residential and commercial construction. Products are offered in multiple collections (Bistrô, Minerale, Naturale, Marmo, Metropolitana, Monocolore, and Carpe Diem), surface finishes (Polished, Natural, External), and formats ranging from 20x141.5cm to 119.5x250cm. Distribution is via an authorized dealer and distributor network across Brazil, complemented by digital specification tools targeting architects and specifiers.

Product overview

Villagres (CERAMICA VILLAGRES LTDA) is a Brazilian ceramics manufacturer producing porcelain tiles, vinyl flooring, and polystyrene products. The core product portfolio centers on porcelain tiles organized into collections: Bistrô (decorative/artisanal designs), Minerale (stone-inspired designs), and Carpe Diem (award-winning Nature-inspired collection featuring SenseIN surface technology). Supporting the product lines are digital tools including Villagres Guide (web catalog), VillaApp (mobile app), Environment Simulator, IDealize (specifier loyalty program), and Villagres Logistics portal. Products are available in multiple surface finishes (Polished, Natural, External) and formats ranging from 20x141.5cm to 119.5x250cm.

Differentiator

Problem solved

Functional benefit

Brands

• VillaArt: Exclusive Villa Art product line featuring premium ceramic tile collections
• Villa Ateliê
• Villa Vinílico
• Villa Select
• VillaCol
• VillaHouse

Products and services

• Porcelain Tiles Porcelain floor and wall tiles for residential and commercial applications, offered in multiple collections (Bistrô, Minerale, Naturale, Marmo, Metropolitana, Monocolore, Carpe Diem) with various formats (20x141.5cm to 119.5x250cm) and surface finishes (Polished, Natural, External). Designed for architects, specifiers, builders, and contractors sourcing surface materials in Brazil.
• Villa Vinílico (Vinyl Flooring) Vinyl flooring products designed for interior and exterior residential applications, offered with various visual options through the Villagres Guide platform and dealer network.
• Polystyrene Skirting Boards (Rodapé) Polystyrene skirting boards for finishing tile installations, available as part of the Villagres product portfolio and distributed through the dealer network.
• Carpe Diem Collection Award-winning porcelain tile collection featuring Paraíso (decorated porcelain wall tiles with wet effect), Cerrado (wood-look porcelain with SenseIN technology), Lunar (stone-look porcelain with SenseIN technology), and Maytrea (Brazilian quartzite-look porcelain with SenseIN technology). Targeted at architects and specifiers sourcing premium, nature-inspired surface materials.
• Bistrô Collection Porcelain tile collection featuring decorative and artisanal-inspired designs including Caribbean, Chronos, Dolce, Emanatura, Ironwork, Lagoon, Mantova, Marbella, Paraíso, and Tatame with various formats and surface options.
• Minerale Collection Extensive porcelain tile collection featuring stone-inspired designs including Acapulco, Anticatto, Avilés, Basalto, Black Misty, Black Stone, Black Supreme, Capri, Fusion, Ibirapuera, Krabi, Le Havre, Lombardia, Lunar, Maytrea, Matera, Montserrat, Navarra, Nazca, Niwa, Pantheon, Pietra di Merapi, Pietra di Milos, Pietra di Puglia, Pietra di Tibur, Santiago, Sevilha, Shizen, Val Gardena, Valência, and Zen.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ceusa: Brazilian porcelain tile producer serving residential and commercial construction. Overlaps with Villagres on porcelain floor/wall tiles, sizes and surfaces, and Brazilian specifier-driven sales.
• Eliane: Brazilian ceramic and porcelain tile manufacturer with a national distribution footprint. Comparable on porcelain tile product mix and Brazilian dealer/distributor go-to-market.
• Portobello: Brazilian porcelain and ceramic tile manufacturer headquartered in the Santa Gertrudes cluster. Closest comparable on product category (porcelain tiles), distribution model (dealer network), and Brazilian design/aesthetic positioning.
• Incefra: Brazilian ceramic tile manufacturer based in the Santa Gertrudes cluster. Overlaps on porcelain tile production, surface finishes, and Brazilian distribution channels.
• Cerâmica Atlas: Brazilian ceramic tile manufacturer with a national dealer network. Comparable product portfolio in porcelain floor/wall tiles targeted at residential and commercial projects.
• Pointer (Mohawk Industries): Brazilian tile brand owned by Mohawk Industries; competes in porcelain floor/wall tile categories. Comparable as a multi-collection porcelain tile manufacturer with similar aesthetic-driven collections.

Broad incumbents

• Florim: Italian/global porcelain tile manufacturer with significant production scale. Comparable on porcelain product collections and large-format surfaces, though primarily competing through import/specifier channels in Brazil.
• Duratex (Dexco): Large Brazilian building materials manufacturer with tile and surface operations among other categories. Comparable as a broader incumbent competing for the same Brazilian dealer relationships and project specifications.
• Marazzi: Global porcelain and ceramic tile manufacturer with a wide portfolio of collections. Comparable on multi-collection porcelain offerings and design-driven product segmentation.
• Roca Brasil: Spanish-origin global tile and bathroom brand with Brazilian operations. Comparable as a premium surface/finish competitor addressing architects and large commercial projects in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ceramicavillagres

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villagres