Koam Merchant Service
Koam Merchant Service is a US-based dual-line provider offering credit card merchant processing under the Smart Merchant Systems brand and K-TROLLEY lithium battery golf carts under K-Trolley Mobility, serving primarily Korean-American small and medium businesses in the New York tri-state area through Fiserv/Elavon-backed processing infrastructure and a single Flushing service center.
- Company typePrivate
- Founded2014
- HeadquartersFlushing, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Koam Merchant Service does
Koam Merchant Service, Inc. is a privately-held, dual-category provider operating from a single headquarters at 45-07 162nd St, 2nd Fl, Flushing, NY, founded in 2014 and sized at 1–10 employees. Its primary offering is credit card and merchant payment processing for small and medium businesses — branded "Smart Merchant Systems" — built on First Data Merchant Services LLC (Fiserv) and Elavon processing infrastructure, with Wells Fargo Bank, N.A. and U.S. Bank, N.A. acting as the acquiring member banks responsible for settlement and fund disbursement. The second line of business is K-TROLLEY, a premium lithium-battery-powered golf cart distributed under the K-Trolley Mobility sub-brand, complemented by a 47-item proprietary genuine parts catalog (KMS301 model) and an in-house professional repair service at $60/hour (minimum $20, parts additional).
The company's go-to-market is sales-led and phone-driven, targeting small businesses primarily within the US Northeast tri-state area (NY, NJ, CT). It pitches a "Fee Free" Cash Discount / Dual Pricing program designed to eliminate or substantially reduce merchant card processing fees, alongside value-adds such as next-day funding, free terminal rental, free receipt paper supplies, and 24/7 technical support. The merchant services operation is governed by a 3-year minimum contract term with early termination liability and PCI DSS compliance obligations carried by the merchant. The K-TROLLEY line is sold via a dedicated sales line and supported by a Flushing service center for parts and repairs.
The customer base is heavily skewed to Korean-American SMBs in the New York metro, evidenced by approximately 18 named logos spanning food & beverage (Bayside Milk, Gunbae, JYJ, Sansoo, Song, UMD), fashion/retail (Aritaum, Artisan, Dashing, Element), media (Korea Times, Radio Seoul), logistics (Hanjin), hospitality (Hotel), and personal care/wellness (Pureen, Wellzen). Enterprise-class relationships (Hanjin, Korea Times, Radio Seoul, Hotel) sit alongside larger concentrations of small restaurant and retail merchants. The company generates revenue through four streams: transaction-based processing fees from card volume, K-TROLLEY hardware sales, genuine parts sales, and hourly repair labor. Pricing on merchant services is not publicly disclosed and is delivered via fee-analysis consultation.
Koam Merchant Service firmographics
Firmographics- Name
- Koam Merchant Service
- Legal name
- Koam Merchant Service, Inc.
- Website
- https://koamcard.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Koam Merchant Service is a US-based dual-line provider offering credit card merchant processing under the Smart Merchant Systems brand and K-TROLLEY lithium battery golf carts under K-Trolley Mobility, serving primarily Korean-American small and medium businesses in the New York tri-state area through Fiserv/Elavon-backed processing infrastructure and a single Flushing service center.
- Ownership category
- akta.pro rank
Koam Merchant Service industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Merchant Wholesalers, Durable Goods (423)
- akta.pro primary industry
- Card-Present Acquirers (Retail & POS Focus) (FSAMABAC)
- akta.pro secondary industries
- Merchant Acquiring & Card Processing (PSPs) (CRAFALAB), Cards Operations (Issuing/Acquiring Support, Disputes & Chargebacks) (FSABALAC)
Keywords
Where Koam Merchant Service is headquartered
LocationHeadquarters
- HQ city
- Flushing
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Koam Merchant Service business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Card Processing Services: Transaction-based credit card processing fees charged to merchants. Includes Cash Discount program and standard merchant processing through major payment networks (Visa, MasterCard, etc.)
- K-TROLLEY Golf Cart Sales: Sales of premium K-TROLLEY lithium battery-powered golf carts to businesses and consumers, including bulk orders and custom configurations
- Genuine Parts & Accessories: Sale of 47 proprietary replacement parts for the K-TROLLEY KMS301 model, including batteries, controllers, motors, wheels, and electronic components
- Repair & Service: Professional engineer repair services for K-TROLLEY products, billed at $60/hour with $20 minimum plus parts cost
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | K-TROLLEY KMS301 Parts - Individual component pricing |
| Unit Pricing | Pay-as-you-go | Professional Repair Service |
| Transaction based/ take rate | Monthly | Fee-Free/Cash Discount Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Koam Merchant Service product offering
Product offeringCore offering
Koam Merchant Service provides credit card processing and merchant services to businesses across NY, NJ, and CT, supported by payment-network partnerships with First Data/Fiserv and Elavon and featuring Free Terminal Placement and Cash Discount programs that allow merchants to offset or eliminate processing fees. The company additionally operates a K-TROLLEY retail and service center in Flushing, NY, selling premium electric lithium-battery golf carts (with optional street-legal LSV configuration), supplying genuine parts for all golf-cart brands, and providing same-day repair service.
Product overview
Koam Merchant Service operates as a dual-category merchant solutions provider offering two distinct core product lines: (1) a Credit Card Processing Service providing payment processing with fee reduction programs, next-day funding, and complimentary equipment, and (2) a K-TROLLEY Premium Golf Cart line marketed under the K-Trolley Mobility brand, supported by a dedicated genuine parts catalog and professional repair services. The payment processing service and golf cart product lines operate as separate offerings under the unified Koam Merchant Service company brand, serving business customers primarily in the New York/New Jersey area.
Differentiator
Problem solved
Functional benefit
Brands
- K-TROLLEY: Premium golf cart product line featuring lithium battery technology, designed for business and personal mobility. The K-TROLLEY KMS301 model includes electric golf carts with advanced battery systems.
- Smart Merchant Systems
Products and services
- Credit Card Processing for Merchants Credit and debit card processing for merchants across NY, NJ, and CT, leveraging First Data/Fiserv and Elavon networks with PCI-DSS compliant Clover, Poynt, Verifone, and PAX terminals; merchants can offset or eliminate processing fees through Cash Discount programs and receive terminals with no upfront cost via Free Terminal Placement.
- K-TROLLEY Premium Electric Golf Carts Premium electric golf carts featuring lithium-battery technology, sold at the Flushing, NY service center and available with an optional street-legal LSV (low-speed vehicle) configuration for on-road use.
- Genuine Parts and Accessories Retail sale of genuine parts and accessories for K-TROLLEY and other golf-cart brands, supplied from the Flushing, NY service center.
- Golf Cart Service and Repair In-house service-center repair and maintenance for K-TROLLEY and other golf-cart brands, including same-day repair service, operated from the Flushing, NY location.
Quantifiable outcome
- 0% Hidden Fees
- +3 more outcomes
Companies that use Koam Merchant Service
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles2 records
Koam Merchant Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Koam Merchant Service partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- First Data Merchant Services LLC (Fiserv)corePrimary payment processing technology provider for card transaction data transmission, merchant approval data management, settlement reporting, and terminal/POS hardware/software maintenance.
- Elavon, Inc.coreCard transaction processor and technology partner providing processing infrastructure, network connectivity, and terminal management services.
- Wells Fargo Bank, N.A.coreMember bank providing merchant account settlement services, fund disbursement guarantee, and compliance with Visa/MasterCard network regulations.
- U.S. Bank N.A.coreMember bank providing merchant account settlement services and fund disbursement guarantee under payment network regulations.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Koam Merchant Service competitors and assessment
Company assessmentDirect peers
- Toast: Toast is a restaurant-focused POS and payments platform that, like Koam, targets F&B SMBs in dense metro markets with bundled hardware, software, and processing — overlapping directly with Koam's Gunbae, Bayside Milk, Sansoo, and similar F&B merchants.
- Stripe Terminal: Stripe Terminal offers developer-friendly in-person card-present payments and POS hardware, competing with Koam's traditional SMB ISO model by targeting digitally-native merchants with modern software-first onboarding.
- National Processing: National Processing is a U.S. ISO offering merchant accounts, POS, and cash-discount programs to SMBs — the closest direct analog to Koam's ISO-plus-Cash-Discount bundle and SMB sales-led motion.
- Stax Payments: Stax is a subscription-based payment processor that resells processing on top of bank/ISO rails, addressing the same 'transparent fee' SMB pain point that Koam's Cash Discount program targets — same ISO-style business model and SMB segment.
- PaymentCloud: PaymentCloud is an ISO-style merchant services provider targeting SMBs with specialized high-risk and standard card-present programs, operating on a similar sales-led, relationship-driven model as Koam with comparable pricing flexibility.
- E-Z-GO (Textron): E-Z-GO, owned by Textron, is a leading manufacturer of golf carts and utility vehicles including lithium-ion models — directly competing with the K-TROLLEY KMS301 in the same commercial and personal mobility category.
- Square (Block): Block's Square is the dominant SMB card-present payment processor and POS provider in the U.S. — directly competing with Koam's merchant services offering for the same retail, restaurant, and beauty SMB customers with transparent flat-rate pricing.
- Yamaha Golf Cars: Yamaha Golf Cars manufactures gas- and electric-powered golf carts including lithium-battery models, competing head-to-head with K-TROLLEY for the premium lithium-battery segment Koam is targeting.
- Club Car: Club Car (a Platinum Equity portfolio company) is one of the three major U.S. golf cart OEMs and competes directly with Koam's K-TROLLEY line for commercial, hospitality, and personal-mobility golf cart buyers.
Broad incumbents
- Clover (Fiserv): Clover is the SMB POS/payments platform from Fiserv — Koam's underlying technology partner — and competes with Koam by selling directly to the same retail and restaurant SMBs while also powering Koam's terminal offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Koam Merchant Service social profiles
Digital presenceKoam Merchant Service compliance and trust
Trust signalCompliance1 record
Koam Merchant Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koam Merchant Service leadership team
Management profileNumber of profiles
Koam Merchant Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koam Merchant Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koam Merchant Service
What does Koam Merchant Service do?
Koam Merchant Service provides credit card processing and merchant services to businesses across NY, NJ, and CT, supported by payment-network partnerships with First Data/Fiserv and Elavon and featuring Free Terminal Placement and Cash Discount programs that allow merchants to offset or eliminate processing fees. The company additionally operates a K-TROLLEY retail and service center in Flushing, NY, selling premium electric lithium-battery golf carts (with optional street-legal LSV configuration), supplying genuine parts for all golf-cart brands, and providing same-day repair service.
Is Koam Merchant Service a public or private company?
Koam Merchant Service is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Koam Merchant Service founded?
Koam Merchant Service was founded in 2014. It employs 1 to 10 people.
Where is Koam Merchant Service based?
Koam Merchant Service is headquartered in Flushing, United States, in the North America region.
How does Koam Merchant Service make money?
Four revenue lines are on record. Card Processing Services are the primary driver. The others are K-TROLLEY Golf Cart Sales, genuine Parts & Accessories and repair & Service.
Who are Koam Merchant Service's main competitors?
Direct peers on record are Toast, Stripe Terminal, National Processing, Stax Payments, PaymentCloud, E-Z-GO (Textron), Square (Block), Yamaha Golf Cars and Club Car. Clover (Fiserv) is listed as a broad incumbent.
Does Koam Merchant Service have an API?
No public API is recorded for Koam Merchant Service.
What industry is Koam Merchant Service in?
Koam Merchant Service's product category is Payment Processing Services. Its primary akta.pro industry code is FSAMABAC, Card-Present Acquirers (Retail & POS Focus), with a secondary code of CRAFALAB, Merchant Acquiring & Card Processing (PSPs). Its NAICS code is 423.