FederUnacoma

Name

FederUnacoma

Legal name

FederUnacoma - Federazione Nazionale Costruttori Macchine Agricole

Website

https://federunacoma.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Machinery Industry Federation

NAICS

Business Associations (813910), Agricultural Implement Manufacturing (33311)

SIC

Special Industry Machinery, Nec (3559), International Affairs (9721)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

akta.pro secondary industries

International Standards, Norms & Technical Regulatory Bodies (BPADAAAJ), Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)

Keywords

• Agricultural machinery federation
• Trade fair organization
• Industry association services
• Agricultural exhibitions
• Trade association advocacy

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees from associated companies across 7 industry associations: Agridigital, Assoidrotech, Assomao, Assomase, Assotrattori, Comacomp, and Comagarden.
2. Trade Fair Organization: Revenue generated from organizing major international exhibitions including EIMA International, Agrilevante, Eima Agrimach, and Eima Show through cooperation with BolognaFiere and other partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

FederUnacoma is the Italian Agricultural Machinery Manufacturers Federation, an industry association that brings together seven specialized member associations representing approximately 80% of Italian agromechanical production. It organizes major international trade fairs (EIMA International in Bologna, Agrilevante in Bari, Eima Agrimach in India, EIMA Show), publishes the Mondo Macchina/Machinery World magazine, and provides members with statistical intelligence, technical-regulatory representation (ISO/CEN committees, EU directives), internationalization support, and a multilingual machinery terminology lexicon.

Product overview

FederUnacoma is a trade federation representing Italian agricultural machinery manufacturers, offering a portfolio of trade fairs and events (EIMA International, Agrilevante, Eima Agrimach, Eima Show), publications (Mondo Macchina/Machinery World magazine, FederUnacoma TV), and services (statistical data, technical-regulatory assistance, internationalization support, multilingual lexicon translation tool). The federation operates through its subsidiary FederUnacoma surl which provides communications, marketing, and event organization services. Member associations include Agridigital (digital systems), Assoidrotech (irrigation), Assomao (implements), Assomase (self-propelled machines), Assotrattori (tractors), Comacomp (components), and Comagarden (gardening machinery).

Differentiator

Problem solved

Functional benefit

Products and services

• EIMA International The biennial international agricultural and gardening machinery exposition held in Bologna, Italy, featuring approximately 1,800 exhibiting companies from more than 40 countries presenting 22,000 models of machinery and equipment across 14 product sectors and 7 thematic showcases. The 2024 edition attracted 346,100 visitors including 63,000 from abroad.
• Agrilevante Biennial international exposition of machinery, plant and technologies for agricultural production chains held in Bari, Italy, covering production, processing, transformation, conservation and packaging of Mediterranean products including cereals, olive oil, vegetables, fruit, wine production and livestock.
• Eima Agrimach Biennial review of agricultural machinery and equipment with dynamic field trials held in New Delhi, India, organized in cooperation with Ficci (Federation of Industries Chambers of Commerce India).
• Eima Show Demonstration event of agricultural machinery with field trials and presentation of new technologies for agriculture, held at various Italian locations.
• EIMA Energy International bioenergy showcase organized by FederUnacoma and Itabia, featuring advanced technologies for biomass energy, demonstration areas and technical conferences, held during EIMA International.
• Mondo Macchina / Machinery World Bilingual periodical magazine (Italian and English) dedicated to information on agricultural, gardening and earthmoving mechanization, established in 1992 and published online since 1995, distributed in Italy and abroad.
• FederUnacoma TV Visual coverage service providing coverage of the most recent features in the sector of mechanization for agriculture, gardening, earthmoving and components, distributed via the FederUnacoma YouTube channel.
• Statistical Data Services Statistics and studies service providing information on production, registrations, domestic market, exports and imports data, as well as monthly data on tractor registrations and market data for leading nations abroad.
• Technical-Regulatory Services Technical and regulatory assistance including participation in ISO and CEN technical committees, contributions to EU Directives formulation, homologation of tractors, engine emissions and noise emissions regulations.
• Internationalization Services Services to foster international market opening for member companies including organizing workshops, trade fair participation, and business meetings with foreign operators.
• Lexicon of Agricultural Machinery Multilingual lexicon service providing translations of machinery and equipment terminology in agriculture between Italian, Spanish, French and German.
• FederUnacoma surl 100% owned service company of FederUnacoma that provides communications, marketing, assistance for member companies, foreign promotions, and organizational support for EIMA International, EIMA Show, EIMA Agrimach and Agrilevante events.

Quantifiable outcome

• 80% of Italian agricultural machinery production represented by member companies
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• AEF (Agricultural Industry Electronic Foundation)coreTechnology or Integration · 1 January 2008Founded by major manufacturers for making ISOBUS communications technology available universally. FederUnacoma is a member working on technical standards for agricultural electronics.
• AgrievolutioncoreStrategic or Co-development Partner · 1 January 2008International association grouping agricultural machinery manufacturers from leading countries: CEMA, Brazil, South Korea, Japan, India, USA, Turkey, and Italy. Monitors global market demand and organizes biennial forums.
• Club of BolognacoreStrategic or Co-development Partner · 1 January 1989International forum bringing together world experts in agricultural mechanization. 42 countries represented, 103 Full Members. FederUnacoma established and supports this organization.
• ConfindustriacoreStrategic or Co-development PartnerNational Manufacturers Federation - FederUnacoma is a member of Confindustria, Italy's main industry association representing manufacturing companies.
• CEMA (European Committee of Agricultural Machinery Manufacturer Associations)coreStrategic or Co-development PartnerEuropean association representing agricultural machinery manufacturers. FederUnacoma participates in CEMA technical activities and represents Italian industry interests in Europe.
• EGMF (European Garden Machinery Industry Federation)coreStrategic or Co-development PartnerEuropean federation for garden machinery industry. FederUnacoma participates through Comagarden association.
• Euromot (European Association of Internal Combustion Engines)coreStrategic or Co-development PartnerEuropean association representing internal combustion engine manufacturers. FederUnacoma participates in standards development.
• BolognaFierecoreStrategic or Co-development PartnerExhibition center partner for organizing EIMA International, the major international agricultural machinery exhibition held biennially in Bologna.
• Itabia (Italian Biomass Association)minorStrategic or Co-development PartnerItalian Biomass Association co-organizing EIMA Energy, the International Bioenergy Showcase held during EIMA International.
• ICE Agency (Italian Trade Agency)coreGTM or Marketing PartnerItalian Foreign Trade Institute collaborating on promotional activities abroad, organizing delegations to trade fairs, and facilitating international business development.
• Ficci (Federation of Industries Chambers of Commerce India)coreStrategic or Co-development PartnerIndian federation cooperating with FederUnacoma to organize Eima Agrimach, biennial agricultural machinery exhibition held in New Delhi.
• Fiera del LevantecoreStrategic or Co-development PartnerExhibition center in Bari cooperating with FederUnacoma to organize Agrilevante, international exposition for Mediterranean agriculture.
• Italian Universities (multiple)minorStrategic or Co-development PartnerCollaboration with research institutes, test laboratories and universities including University of Bologna, Milan, Padova, and others for technical research and services.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Agrievolution Alliance: Agrievolution is the international alliance of agricultural machinery manufacturing associations in which FederUnacoma participates. It coordinates global market intelligence and biennial forums among leading producing nations, making it a direct global peer and member-based counterpart.
• CEMA - European Committee of Agricultural Machinery Manufacturer Associations: CEMA is the European-level federation representing agricultural machinery manufacturers across the EU; FederUnacoma sits on CEMA's technical bodies. It is the direct institutional counterpart, with overlapping industry representation and policy advocacy missions.
• AXEMA: AXEMA is the French trade association for agricultural equipment and environmental industries; it organizes the SIMA trade fair in Paris. It is a parallel national federation with substantially the same role for the French market as FederUnacoma serves for the Italian market.
• Association of Equipment Manufacturers (AEM): AEM is the US-based trade association for equipment manufacturers, including agricultural machinery (it organizes AGG1, World of Asphalt, and formerly co-organized trade shows for the ag sector). It is the American counterpart in scale and remit, and both are members of Agrievolution.
• VDMA Landtechnik (German Engineering Federation - Agricultural Machinery): VDMA's Landtechnik division represents German agricultural machinery manufacturers, performing the same national trade federation and trade fair support functions as FederUnacoma for Italy. Both federations coordinate at CEMA and compete for exhibitor attention across Europe's ag machinery exhibitions.
• EGMF - European Garden Machinery Industry Federation: EGMF is the European federation for garden machinery manufacturers, in which FederUnacoma participates through its Comagarden association. It is a direct peer at the European level for one of FederUnacoma's seven member segments, sharing trade fair and regulatory functions.

Others

• BolognaFiere: BolognaFiere is the Bologna exhibition center that co-organizes EIMA International as FederUnacoma's primary venue partner. It is a strategic co-development partner and venue provider rather than a direct competitor, but operationally intertwined with FederUnacoma's flagship exhibition.
• Club of Bologna: The Club of Bologna is an international expert forum on agricultural mechanization that FederUnacoma itself established and supports. It functions as an affiliated think tank, providing technical thought leadership rather than competing directly in trade fair or membership services.

Broad incumbents

• Confindustria: Confindustria is the national Italian manufacturers' federation of which FederUnacoma is a member. It is a broader incumbent at the entire Italian manufacturing umbrella level, providing national policy representation that encompasses FederUnacoma's agricultural machinery members.

Regional players

• FICCI (Federation of Indian Chambers of Commerce and Industry): FICCI is the Indian industry chamber that co-organizes Eima Agrimach in New Delhi with FederUnacoma. It plays a similar industry-coordination role but at much larger scale and within India, making it a regional peer in the same global ag machinery exhibition network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/federunacoma
• Facebookfacebook.com/pages/FederUnacoma/435439916486801
• LinkedInlinkedin.com/company/federunacoma
• Instagraminstagram.com/feder_unacoma
• Xx.com/FederUnacoma

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FederUnacoma