Destination Angers
Destination Angers is a French public tourism and event organization that runs Angers' Tourist Office, Convention Centre, and Exhibition Park, hosting ~300 events annually and serving leisure visitors, corporate event organizers, and cycling and wine tourists across the Loire Valley.
- Company typePrivate
- Founded2018
- HeadquartersAngers, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Destination Angers does
Destination Angers is a French public tourism and business-event organization operating under a Société Publique Locale (SPL) structure, with an effective territorial mandate to manage tourism promotion and event infrastructure for the city of Angers in the Pays de la Loire region. The organization runs three purpose-built facilities — the Office de Tourisme (Tourist Office), the Centre de Congrès (Convention Centre), and the Parc des Expositions branded Amphitéa (Exhibition Park) — and operates across three market divisions: Tourism, Business Tourism, and Events. It hosts or organizes approximately 300 events per year, generates an estimated €40 million in annual economic spin-offs for the Angers territory, and employs nearly 100 full-time-equivalent staff.
The product portfolio centers on the Angers City Pass (a tiered 24h/48h/72h tourist card covering up to 6 sites from a portfolio of 24 cultural attractions, with seasonal pricing and bundled guided tours and wine tastings), venue rental and event organization at the Convention Centre and Exhibition Park, and a calendar of owned flagship events including SIVAL (international plant production trade fair), Salon du Végétal, Nature is Bike (gravel and bikepacking festival), Angers Geekfest (~18,000 attendees), Foire d'Angers (400 exhibitors), Salon Habitat (300 exhibitors / 17,000 visitors), and Salon des Vins de Loire. Add-on services include registration and sponsorship management, hybrid event production with multicamera broadcast, the Conciergerie Vélo bike service, centralized accommodation booking (La Centrale Hébergement Événement), and catering coordination. The technology stack consists of a digital platform supporting online ticketing, the City Pass e-commerce boutique, and content marketing across website, LinkedIn, YouTube, and a monthly newsletter.
The business model is a hybrid of consumer-facing transaction revenue (City Pass and event ticket sales via the online boutique and physical tourist office), B2B venue rental at the Convention Centre and Exhibition Park, and professional services revenue from event organization, registration management, and convention bureau coordination for corporate clients. Customer segments span individual leisure tourists, corporate event organizers, cycling and outdoor enthusiasts, wine and gastronomy visitors, and group travelers. Distribution is multi-channel: direct online via the proprietary e-commerce storefront, physical tourist office locations, and direct enterprise sales for venue bookings. International demand generation occurs through participation in European tourism trade shows in Utrecht, Nice, and Padoue. The organization differentiates on its bundled infrastructure (three facilities under one entity), 40 years of event experience, ISO 20121 sustainable-event certification, Qualité Tourisme label, and the destination brand anchored by Angers' #1 greenest-city ranking in France for five consecutive years.
Destination Angers firmographics
Firmographics- Name
- Destination Angers
- Legal name
- Destination Angers
- Website
- https://destination-angers.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Destination Angers is a French public tourism and event organization that runs Angers' Tourist Office, Convention Centre, and Exhibition Park, hosting ~300 events annually and serving leisure visitors, corporate event organizers, and cycling and wine tourists across the Loire Valley.
- Ownership category
- akta.pro rank
Destination Angers industry classification
Industry- Product category
- Tourism and Convention Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fairgrounds & Expo Parks (THAHAAAH)
- akta.pro secondary industries
- Consumer & Public Shows (B2C) Organizers (THAHABAC), Venue Sourcing & Site Selection (HSACADAC)
Keywords
Where Destination Angers is headquartered
LocationHeadquarters
- HQ city
- Angers
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Destination Angers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket sales: Revenue from selling tickets to events, guided tours, and attractions including the Angers City Pass
- Venue rental: Revenue from renting out the Centre de Congrès and Parc des Expositions facilities for events and conferences
- Event organization services: Services including registration management, sponsoring, custom evenings, hybrid events, and convention bureau coordination
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Angers City Pass 24h - Access to 3 sites from 24 selected attractions |
| Subscription | One time | Angers City Pass 48h - Access to 4 sites from 24 selected attractions |
| Subscription | One time | Angers City Pass 72h - Access to 6 sites from 24 selected attractions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Destination Angers product offering
Product offeringCore offering
Destination Angers is a French public tourism and destination management organization that operates the Tourist Office, Convention Centre (Centre de Congrès), and Exhibition Park (Parc des Expositions Amphitéa) for the Angers metropolitan area. Its core offerings include consumer tourism products (Angers City Pass, guided tours, bike concierge) and B2B event services (corporate event venue rental, convention bureau coordination, registration and sponsorship management, hybrid event production). It also organizes and hosts a portfolio of proprietary trade fairs and festivals including SIVAL, Salon du Végétal, Nature is Bike, and Angers Geekfest.
Product overview
Destination Angers is a public tourism organization managing three main facilities (Tourist Office, Convention Centre, and Exhibition Park) under three market divisions (Tourism, Business Tourism, and Events). The core offerings include the Angers City Pass tourist card, venue rental and event services at the Centre de Congrès and Parc des Expositions, and a portfolio of proprietary events including SIVAL, Salon du Végétal, Nature is Bike, and Angers Geekfest. Additional services encompass registration management, hybrid event production, accommodation booking, bike concierge, guided tours, and catering coordination. The organization positions Angers as a green city destination and hosts approximately 300 events annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Angers City Pass A tourist pass granting access to 24 cultural sites and spaces in Angers, available in 24-hour, 48-hour, and 72-hour durations with seasonal pricing; designed for leisure visitors wanting bundled access to heritage, museums, and attractions.
- Centre de Congrès d'Angers (Convention Centre) Conference and congress centre offering event spaces, corporate events, gala dinners, and hybrid event services with multicamera broadcast setups; serves professional event organizers.
- Parc des Expositions (Amphitéa Exhibition Park) Large exhibition venue hosting trade shows, fairs, and major events including SIVAL, Salon Habitat, and Salon du Végétal; serves trade fair organizers and exhibition clients.
- Office de Tourisme d'Angers Official tourist office providing visitor information, guided tours, ticket services, bike concierge, and accommodation services for individual tourists and groups.
- Convention Bureau Business tourism service helping professionals organize events, conferences, and meetings in Angers, providing custom welcome packs, venue sourcing, and on-site support.
Quantifiable outcome
- €40 million in annual economic spin-offs generated for the territory
- +1 more outcomes
Companies that use Destination Angers
Customer profileSegments5 records
Ideal customer profiles5 records
Destination Angers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Destination Angers partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Destination Angers competitors and assessment
Company assessmentDirect peers
- Strasbourg Evénements: Public event and exhibition operator managing Strasbourg's Palais de la Musique et des Congrès and Parc des Expositions. Comparable operating scope around convention and exhibition venues, with similar public-sector governance structure typical of French destination venues.
- Rennes Destination Tourisme: Official tourism organization for the Rennes metropolitan area offering tourist office, convention bureau, and event services. Comparable mid-sized French DMO model with combined tourism, business tourism, and event hosting.
- Office de Tourisme de Marseille: Official DMO for Marseille offering tourism promotion, convention services, and event organization similar to Destination Angers. Comparable integrated structure though at much larger Mediterranean scale and visitor volumes.
- OnlyLyon Tourisme & Congrès: Official DMO for Greater Lyon combining tourist office, convention bureau, and event venue operations including Lyon Congress Center. Comparable integrated structure and three-segment business model, but operating at significantly larger metropolitan scale.
- Le Voyage à Nantes / Nantes Tourisme & Congrès: Integrated DMO for the Nantes metropolitan area operating tourism promotion, convention bureau services, and event venues including La Cité des Congrès. Closest regional peer to Destination Angers given geographic proximity in Pays de la Loire, similar mid-sized French city context, and comparable three-segment operating model.
- Tours Val de Loire Tourisme: Official DMO for the Tours metropolitan area operating tourism, convention, and event services with similar Loire Valley heritage positioning to Angers. Comparable mid-sized French destination structure and three-segment service model.
- Bordeaux Tourisme & Congrès: French municipal destination management organization combining a tourist office, convention bureau, and event venues for the Bordeaux metropolitan area. Highly comparable to Destination Angers as a similarly structured integrated DMO operating tourism, business tourism, and exhibition services under one entity, though at a larger city scale.
Broad incumbents
- Atout France: France's national tourism development agency, operating in the same destination promotion space as Destination Angers but at national scope. Provides industry framework, qualification, and promotion infrastructure that Destination Angers operates within as a regional/local player.
- Viparis: Major French operator of convention, exhibition, and congress venues including Paris Expo Porte de Versailles, Paris Nord Villepinte, and Palais des Congrès de Paris. Larger incumbent in the same venue operations space as Destination Angers' Centre de Congrès and Parc des Expositions, with broader geographic footprint and significantly larger event portfolio.
- GL Events: Global event services and venue management company headquartered in France, operating exhibition centers, congress venues, and event services across more than 90 countries. Comparable in venue operations and event production capability, but operates at significantly broader scale with private-sector governance versus Destination Angers' SPL structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
Destination Angers social profiles
Digital presenceDestination Angers compliance and trust
Trust signalCompliance3 records
Destination Angers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Destination Angers leadership team
Management profileNumber of profiles
Destination Angers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Destination Angers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Destination Angers
What does Destination Angers do?
Destination Angers is a French public tourism and destination management organization that operates the Tourist Office, Convention Centre (Centre de Congrès), and Exhibition Park (Parc des Expositions Amphitéa) for the Angers metropolitan area. Its core offerings include consumer tourism products (Angers City Pass, guided tours, bike concierge) and B2B event services (corporate event venue rental, convention bureau coordination, registration and sponsorship management, hybrid event production). It also organizes and hosts a portfolio of proprietary trade fairs and festivals including SIVAL, Salon du Végétal, Nature is Bike, and Angers Geekfest.
Is Destination Angers a public or private company?
Destination Angers is a private company. It is classified as state government owned and is currently operating.
When was Destination Angers founded?
Destination Angers was founded in 2018. It employs 51 to 100 people.
Where is Destination Angers based?
Destination Angers is headquartered in Angers, France, in the Europe region.
How does Destination Angers make money?
Three revenue lines are on record. Ticket sales are the primary driver. The others are venue rental and event organization services.
Who are Destination Angers's main competitors?
Direct peers on record are Strasbourg Evénements, Rennes Destination Tourisme, Office de Tourisme de Marseille, OnlyLyon Tourisme & Congrès, Le Voyage à Nantes / Nantes Tourisme & Congrès, Tours Val de Loire Tourisme and Bordeaux Tourisme & Congrès. Broad incumbents are Atout France, Viparis and GL Events.
Does Destination Angers have an API?
No public API is recorded for Destination Angers.
What industry is Destination Angers in?
Destination Angers's product category is Tourism and Convention Services. Its primary akta.pro industry code is THAHAAAH, Fairgrounds & Expo Parks, with a secondary code of THAHABAC, Consumer & Public Shows (B2C) Organizers. Its NAICS code is 56192 and its SIC code is 7900.